Google Ads Display Advertising Certification Assessment Answers 2018 Pdf Download
Google Ads Display Advertising Certification Assessment Answers 2018 PDF Dowload
The Google Adwords Advanced Display is straight off Google Ads Display Advertising Certification Assessment Answers advanced concepts, including best practices for creating, managing as well as optimizing Display campaigns.
Which functionality applies to HTML5 ads?
They can’t live on viewed on mobile devices
They utilization interactive content stored inwards containers as well as rendered inwards browsers
They’re slow to update but require plug–ins
They’re slow to update as well as don’t require plug–ins
How does an extension piece of occupation on a Display ad?
It adds a testimonial
It extends the length of the advertizing placement
It extends the advertizing below the fold
It adds extra information, similar a location or telephone number
Which exercise would live on acceptable nether Google’s editorial as well as technical requirements?
Including a generic phrase similar “Buy products, click here”
Promoting documented copyrighted content
Showing a URL that doesn’t accurately scream for the landing page, such equally “google.com” taking people to gmail.com
Linking to a site that’s nether construction
Influenza A virus subtype H5N1 direct response advertiser would similar to promote a novel line of non–stick cookware that is
beingness sold on an e–commerce site via a display ad. She should withdraw a landing page for the advertizing that features:
a specific pan inside the novel line
the entire novel line of non–stick cookware
all cookware sold on the site
all non–stick cookware sold on the site
In improver to partner websites, where tin yous display your ads on the Google Display Network? (Choose 2)
YouTube.com
Any mobile site or mobile app
Mobile sites that are constituent of the Google Display Network
google.com
What does remarketing allow yous to do? (Choose 2)
Tailor your ads to users based on their previous actions on your website or app
See how many people bought your production after seeing the ad
Reconnect amongst people who withdraw keep previously visited your website or mobile app yesteryear showing them relevant ads equally they browse the web
Send client emails
Which exercise would violate Google’s editorial as well as professional person requirements?
Directing people to a page other than the advertiser’s homepage
Including a edge on the ad
Including a inquiry grade inwards the headline
Showing a ValueTrack tag inwards the text
What are the fundamental benefits of using the Google Display Network? (Choose 2)
Influence consideration
Massive reach, yous tin advertise on whatever website
Placing your ads on google.com
Sophisticated reporting to stair out performance
Viewable cost–per–thousand impressions (vCPM):
applies to all ads that look inwards Google Search as well as on the Display Network
lets yous pay only for impressions that acquire viewable
lets yous bid based on Google Ads’ projected views of your ad
counts an advertizing equally “viewable” when 75% of it is visible on the covert for v seconds or more
An advertiser who wants to target specific categories of video content on the Display Network should:
utilization video ads
add together the keyword "video" to the campaign
add together a call–to–action (CTA) overlay to the ads
target the Search Network
What is your advertising objective if yous desire to ensure your content catches the optic of the people who desire what yous offer?
Build awareness
Drive action
Influence consideration
Drive loyalty
Influenza A virus subtype H5N1 direct response advertiser is primarily interested inwards generating conversions from a Display campaign. To acquire a potentially ameliorate homecoming on investment, this advertiser should use:
cost–per–click (CPC) bidding
target cost–per–acquisition (CPA) bidding
viewable cost–per–thousand impressions (vCPM) bidding
cost–per–day (CPD) bidding
You're running a induce for a shoe society as well as notice that the sales trends present many customers are adding shoes to their shopping cart, but non buying them. How tin yous convey those customers dorsum to truly purchase the shoes?
Launch a novel search campaign
Create a remarketing listing segment for shopping cart abandoners
Send an electronic mail boom to all of your newsletter subscribers
Launch a novel marketing video
Where tin yous position a client’s ikon as well as video ads?
On the Search Network only
On the Search as well as Display Networks
On the Display Network only
On the Search Network as well as YouTube
Jackie is an advertiser who wants to hit people yesteryear using both remarketing as well as Shopping ads. What’s the best targeting strategy for her?
Create i advertizing grouping targeted to both remarketing as well as Shopping
Create split remarketing as well as Shopping campaigns
Create a combined remarketing as well as Shopping campaign
Create 2 advertizing groups: i targeted to remarketing as well as the other to Shopping
Frequency capping gives advertisers the powerfulness to specify a bound to the issue of:
clicks for a unique viewer
clicks for all viewers
impressions for a unique viewer
impressions for all viewers
You’re setting upwardly a dynamic remarketing induce for your client who sells educational products. Which best exercise should yous follow?
Implement the remarketing tag after the trunk tag
Include “textbooks” as well as “study guides” equally keywords
Use the “Education” line concern type
Use a custom feed
You'd similar to create remarketing lists based on your customer’s journeying through your website so that yous tin target them amongst unlike bids or ads. Which category describes the users that visited your homepage, but didn't displace whatever farther into your site?
Product page visitors
Past converters
Category page visitors
Homepage visitors
Which advertizing format is easiest to create as well as edit, as well as has the widest hit on the Display Network?
Text ads
Rich media ads
Display ads
Video ads
You withdraw keep a friend who has a pocket-sized business, as well as she wants to care her ain Google Ads campaign. She has no sense amongst Google Ads as well as would similar to experiment amongst unlike options. Which induce type would yous recommend to start?
Search Network
Display Network amongst Search opt-in
Display Network
Search Network amongst Display opt-in
The dynamic remarketing tag collects information such as:
affinity grouping characteristics
types of pages viewed
line concern ID numbers of visitors
issue of code snippets
Which advertizing format is recommended for edifice awareness?
Dynamic ikon ads
Image ads
Universal app campaigns
Display ads amongst location extensions
Dynamic remarketing lets an advertiser:
re–run an advertizing to growth the volume of people who volition run across it
present an advertizing to someone on his mobile device 24 hours after visiting the website on a
desktop PC
present prior visitors to his site ads that are based on products or services they saw on the site
engage visitors to the website yesteryear opening a chat session
James is marketing an online grooming class as well as wants to improve his induce performance. He analyzes the conversion-tracking information as well as realizes most class registrations are coming from Atlanta, GA. What should he do?
Buy to a greater extent than advertizing inventory inwards that region
Limit the issue of times an private inwards that part sees the ad
Run remarketing campaigns only inwards that region
Lower the bid for inventory targeting that region
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA as well as pays by:
Impression
Conversion
Click
Viewthrough
Your client Anna wants to growth the hit as well as visibility of her ads. Which bidding strategy would yous recommend?
Cost–per–acquisition (CPA/CO)
Cost–per–view (CPV)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Your client Alexa, who sells marriage ceremony accessories, is running a text advertizing on the Display Network. What powerfulness Google automatically include inwards her ads?
Influenza A virus subtype H5N1 quotation most falling inwards love
Influenza A virus subtype H5N1 photograph of a bride
Influenza A virus subtype H5N1 map showing her line concern location
advertisement from a related business, similar a bakery
If an advertiser chooses to run ads inwards ikon formats, Google will:
accuse an additional fee to serve these ads
display these ads on the Display Network
display these ads on the Search Network
require that cost–per–thousand impressions (CPM) bidding live on used
An advertiser notices that a Display induce is receiving a large issue of conversions at for certain times as well as days of the week. Which characteristic would assistance this advertiser maximize the issue of conversions received at the campaign's electrical current budget?
Frequency capping
Ad rotation
Bid Optimizer
Ad scheduling
Your client wants to position ikon as well as video ads on a broad multifariousness of websites so people volition run across them piece browsing those sites. Which type of Google Ads induce would live on best for that?
Search Network amongst Display opt-in
Search Network
Search Network amongst YouTube opt-in
Display Network
Which bidding type is only available for ads on the Display Network?
Target cost–per–acquisition (CPA)
Maximize clicks
Cost–per– thought (CPV)
Viewable cost–per–thousand impressions (vCPM)
Your budget is $500 a month, your destination is to drive visits to your site, as well as your average sale toll is or so $10. Which bidding strategy is best for you?
Focus on engagement
Focus on impressions
Focus on conversions
Focus on clicks
What is the hit of the Google Display Network?
Over l per centum of global network users
Over xl per centum of global network users
Over lx per centum of global network users
Over ninety per centum of global network users
What is your advertising objective if you've but launched a production as well as would similar to present your ads to a varied grouping of consumers?
Drive loyalty
Drive action
Influence consideration
Build awareness
Which characteristic could assistance advertisers determine if the clicks they are receiving on the Display Network are valuable?
IP exclusion setting
Conversion tracking
Display Planner
Keyword diagnosis
Which bidding strategy should utilization yous if yous desire to growth revenue from your advertizing spend?
Enhanced cost-per-click (ECPC)
Maximize clicks
Target cost-per-action (CPA)
Target homecoming on ads pass (ROAS)
How many websites are constituent of the Google Display Network?
100K+ websites
500K+ websites
1M+ websites
2M+ websites
Which study should advertisers run to run across which Display Network properties displayed their ads as well as thought associated statistics?
Reach as well as frequency
Ad performance
Placement performance
Impression share
You've but opened your novel bakery store inwards Paris, as well as would similar to withdraw keep to a greater extent than customers inwards your shop. Which bid strategy produce yous postulate to select when setting upwardly your induce to acquire the required results?
Enhanced cost-per-click (ECPC)
Cost-per-enagement (CPE)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Which remarketing listing segment volition typically withdraw keep the highest volume of viewers?
Homepage visitors
Past converters
Category page visitors
Product page visitors
Which is a produce goodness of using display advertising amongst Google to build create awareness?
Consistent functioning from day–to–day
Higher clickthrough rates (CTR) than on Google Search
Expansive network of various sites
Accurate forecasts of clicks as well as impressions
In club to utilization remarketing amongst Google Analytics, yous postulate to:
withdraw keep a destination conversion charge per unit of measurement of 30%
withdraw keep a destination conversion charge per unit of measurement of 20%
withdraw keep at to the lowest degree i active Google Ads account
withdraw keep your Google Analytics as well as Google Ads accounts linked
You'd similar to present your ads to customers who alive inwards a specific part or solid reason as well as verbalize German. Which targeting method tin yous use?
Device targeting
Keyword targeting
Location as well as linguistic communication targeting
Audience targeting
You are interested inwards agreement how campaigns are driving traffic to your site. What metric would yous aspect at to run across how oftentimes people who run across your advertizing terminate upwardly clicking it?
Clickthrough rate
Cost-per-click
Conversion
Cost-per-acquisition
Hayley's client wants to drive sales of her novel cookbook that's most gluten–free desserts. If Hayley sets upwardly a Display Network induce that targets potential customers using keywordsand topics as well as the "Target as well as bid" setting, her client's ads tin present when:
only the topics match
the keywords as well as bid match
only the keywords match
the keywords as well as topics match
If John is setting upwardly a novel video campaign, which manual bidding strategy should he use?
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-view
Cost-per-engagement
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific laid of sites selected for a novel campaign. Which is a best exercise when setting upwardly the campaign?
Set bids on private placements
Create a induce for each website
Choose websites that stand upwardly for a multifariousness of themes
Set bids at the advertizing grouping or induce level
“Engagement” amongst a Lightbox advertizing on a cellular telephone or tablet is achieved when someone
watches the advertizing twice inwards a row
expands or interacts amongst the ad
watches the advertizing for at to the lowest degree 2 seconds
hovers their finger over the advertizing for at to the lowest degree 2 seconds
Which automatically expands your hit based on your campaign’s conversion history to assistance acquire equally many conversions equally possible?
Conservative targeting
Google Analytics
Aggressive targeting
Ad Preview as well as Diagnosis tool
If your client runs a automobile dealership as well as wants to growth create awareness amid auto enthusiasts, which bidding type would yous suggest?
Viewable cost–per–thousand impressions (vCPM)
Cost–per–day (CPD)
Cost–per–view (CPV)
Target cost–per–acquisition (CPA)
Your client who sells sports shoes powerfulness withdraw to target a custom affinity audience if he wants to:
sell high–end running shoes to competitive marathon runners
hit shoppers who are laid upwardly to purchase right away
growth create awareness
hit men, women, as well as children of all ages who postulate whatever form of athletic shoes
An advertiser selling airline tickets has designed an ikon advertizing amongst drop–down menus for airdrome difference as well as arrival locations. Rather than programming the carte du jour to present airports, the advertiser wants a click on the advertizing to move to his website. This advertizing will:
perform good on the Display Network because it contains relevant information
live on resized on the Display Network because it lacks animation elements
live on disapproved because it mimics a business office the advertizing can't perform
perform poorly on the Display Network because it volition frustrate people
Which characteristic applies to the Display Network but non the Search Network?
Language targeting
Location targeting
Cost–per–click (CPC) bidding
Frequency capping
If a display advertizing has been disapproved, how produce yous submit a asking for some other review?
Open as well as so resubmit the ad
Email ads–support@google.com to uncovering out why it wasn’t approved
Edit your advertizing so it complies amongst Google policy as well as re–save it
Click "Re–review display ad"
Which study is helpful when using site as well as category exclusions?
Campaign report
Placement report
Ad grouping report
Keyword report
In your side yesteryear side induce you'd similar to present images of your products inwards your ads. What induce type produce yous choose?
Video Network
Search Network amongst Display opt-in
Search Network
Display Network
For an advertizing entering an auction on the Display Network, the Google Ads arrangement volition calculate the effective cost–per–thousand impressions (eCPM) when in that location are:
only cost–per–click (CPC) ads entering the auction
whatever cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
both cost–per–click (CPC) as well as cost–per–acquisition (CPA) ads entering the auction
only viewable cost–per–thousand impressions (vCPM) ads entering the auction
When optimizing for the Display Network, a clear call–to–action (CTA) inwards the advertizing text is of import inwards club to:
growth overall impressions for the ad
laid expectations for customers who are inwards various stages of the buying cycle
position the traffic to your website that was generated yesteryear ads
improve the Quality Score of the advertizing on all Google properties
Which of these metrics is typically most of import inwards measurement a direct response advertiser's functioning on the Display Network?
Impressions
Conversions
Clickthrough charge per unit of measurement (CTR)
Clicks
To get upwardly awareness of what you're advertising without limiting who powerfulness run across your ads, yous should:
add together multiple targeting methods as well as utilization the "Bid only" setting
add together multiple targeting methods as well as utilization the "Target as well as bid" setting
laid a topic bid adjustment to present your ads on multiple pages most a specific topic
laid a mobile bid adjustment to hit to a greater extent than customers on mobile devices
An advertiser who sells java beans adds the keyword “Java'” to an advertizing group. After 2 weeks, she runs a placement functioning study as well as notices that the advertizing is showing upwardly on websites most JavaScript programming. What should she produce to avoid appearing on these irrelevant sites?
Add "Coffee beans" equally a topic
Exclude "Programming" equally a topic
Add “Java beans” equally a negative keyword
Make it obvious inwards the advertizing re-create that "Java" refers to coffee, non JavaScript
Why is it recommended to split Display Network campaigns from Search Network campaigns?
Lower clickthrough rates (CTRs) on the Display Network tin negatively impact Quality
Score
Higher bids are required to live on successful on the Display Network
Different induce settings may live on to a greater extent than effective on unlike networks
Separate campaigns allow for to a greater extent than accurate location targeting
If you'd similar users to fill upwardly inwards a survey on your website, which marketing objective produce yous postulate to select when setting upwardly your Display campaign?
Build awareness
Influence consideration
Drive action
You don't postulate to select marketing objective inwards this case
In club to utilization target cost–per–acquisition (CPA) bidding, an advertiser must:
live on using viewable cost–per–thousand impressions (vCPM) bidding, amongst a certain
issue of viewable impressions inwards the previous thirty days
withdraw keep a for certain issue of conversions inwards the previous thirty days
live on opted inwards to the Search Network as well as YouTube
live on opted inwards to the Search Network
You'd similar to present your ads to users searching for custom t-shirts. Which targeting method tin yous use?
Audience targeting
Keyword targeting
Device targeting
Location as well as linguistic communication targeting
Your client has a Mexican eatery as well as wants to growth create awareness inwards the local community. What type of advertizing would yous create to assistance hit your client's goal?
Influenza A virus subtype H5N1 text advertizing amongst keywords describing the most pop carte du jour items, similar “fish tacos,” on the Search Network
Influenza A virus subtype H5N1 text advertizing amongst a telephone telephone extension on the Search Network
An interactive Lightbox display advertizing on the Display Network that’s focused on the restaurant’s most pop carte du jour items
An ikon advertizing featuring a drawing of the eatery on the Display Network
Cost–per–thousand impressions (CPM) bidding is only available for:
accounts using USA dollars for billing currency
campaigns that target search partner sites
accounts that are using prepay billing
campaigns that target the Display Network
You are leading a create awareness induce for a automobile company, as well as you'd similar to create buzz for your novel model. Which metrics produce yous postulate to aspect at inwards your reports?
Impressions as well as conversions
Conversion delay as well as cost-per-acquisition
Clickthrough charge per unit of measurement as well as cost-per-click
Impressions, reach, frequency
You powerfulness withdraw to utilization preferred layouts for dynamic display ads if your client:
wants to withdraw the features but non the layouts
wants to withdraw the layouts as well as features
wants to withdraw the layouts but non the features
doesn’t attention if Google Ads chooses the layouts as well as features
What tin yous produce yesteryear creating a split induce that's targeted only to the Display Network?
Exclude irrelevant placements as well as categories
Set specific maximum cost–per–click (CPC) bids for automatic placements
Allocate budget as well as command pass to a greater extent than effectively across campaigns
Set a split placement bid at the advertizing grouping level
There's no i recommended bid amount that plant best for everyone. Which factors produce yous postulate to consider when choosing a bid amount? (Select 3)
Cost of your keywords
Your profits
Competitors' products
Your induce type
Which bidding selection is best suited for an advertiser focused on direct response marketing goals?
Cost–per–click
Cost–per–interaction (CPI)
Effective cost–per–thousand impressions (eCPM)
Viewable cost–per–thousand impressions (vCPM)
Our client wants to hit novel parents amongst ads for organic infant food. What form of targeting would yous recommend?
In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
Managed placements
Dynamic remarketing
Similar audiences
An advertiser promoting the release of a cinema that’s alone inwards French amongst no subtitles wants to advertise on YouTube. He’s advertising it heavily inwards French Republic through a traditional advertizing campaign, but wants to ensure that online ads hit the most relevant YouTube audience. Which should he do?
Change the managed placements to French
Change the Google Ads line concern human relationship linguistic communication setting to French during setup
Set linguistic communication targeting options for the induce containing the ads for the film
Target specific YouTube localized domains
Your client Kevin plant for a retailer that sells eco–friendly products. He wants to attract an audience amongst an established involvement inwards his message. What type of targeting would yous recommend?
Demographic targeting
Gender targeting
The “Green Living Enthusiasts” affinity audience
Contextual production targeting
Which advertizing format is recommended for getting to a greater extent than users for your app, equally good equally finding users who are probable to consummate in-app actions?
Display ads amongst location extensions
Lightbox ads
TrueView ads
Universal app campaigns
For an advertiser focused on branding, what are the fundamental success metrics?
Cost–per–conversion
Reach as well as frequency
Clicks as well as impressions
Conversion rate
Someone browsing the Internet sees a Google Ads display advertizing for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested inwards buying a laptop as well as decides to see the site from the ad. She finds the site yesteryear doing a Google search, goes straight to it, as well as buys a laptop. In this scenario, view–through conversions would live on valuable for the advertiser because it could:
stair out the issue of potential clicks associated amongst advertizing impressions
stair out the issue of conversions associated amongst advertizing impressions
runway the IP addresses of people who saw the ad
runway the issue of people who saw the advertizing but didn't convert
View–through conversions are available only to:
advertisers that withdraw keep implemented target CPA bidding
advertisers that withdraw keep implemented conversion tracking
advertisers that withdraw keep opted inwards to the Search Network
advertisers that are running video ads
Which targeting method allows an advertiser to hit people who withdraw keep previously visited their website yesteryear showing them relevant ads when they see other placements on the Display Network
Topic
Remarketing
Placement
Affinity audiences
Why is it beneficial to include a text advertizing inwards the same advertizing grouping equally an ikon advertizing when advertising on the Display Network?
Image ads don't perform equally good on the Display Network
It ensures maximum coverage because some publishers don't withdraw all advertizing formats
Text ads don't perform equally good on the Display Network
It ensures i of the advertizing formats volition win the auction as well as present on a publisher site
Which manual bidding strategy tin yous utilization to growth your reach?
Cost–per–day (CPD)
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-engagement
Which bidding selection is best suited for an advertiser focused on branding goals?
Cost per acquisition (CPA)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Effective cost–per–thousand impressions (eCPM)
Which is a produce goodness of using a Lightbox ad?
You tin utilization whatever Display Network targeting method
There’s no cost for engagement amongst the ad
You tin run it on both the Search as well as Display Networks
You tin live on charged only for click–throughs
True or False: An advertiser tin target mobile apps via Google Ads.
True
False
Your client has a cupcake store inwards a hard–to–find alley inwards San Francisco. She’s advertising on the Display Network. What’s the best way to assistance people uncovering her?
Advertise on the Search Network equally good equally the Display Network
Add a map showing her location to her ads
Prominently characteristic her street address inwards bold text
Add a location extension to her ad
Ads are probable to live on most contextually relevant to the sites on which they look when using:
Topic targeting
Affinity audiences
Remarketing
In–market audiences
Your client Christina wants to drive traffic to her site. She has return–on–investment goals as well as is already using Google Ads conversion tracking. Which bidding strategy would yous recommend?
Cost–per–view (CPV)
Cost–per–day (CPD)
Target homecoming on advertizing pass (ROAS)
Viewable cost–per–thousand impressions (vCPM)
How long should advertisers hold off after creating a novel Display induce earlier analyzing its performance?
1-2 weeks
2–3 days
1 month
1 year
You're seeking an advertizing format to back upwardly influencing consideration for your brand. You'd also similar the advertizing to automatically adjusts its size, appearance, as well as format to fit available advertizing spaces as well as ameliorate fit content users came to see. Which advertizing format suits these needs?
Responsive ads
Standard ikon ads
Lightbox ads
TrueView ads
Hich best exercise is advisable when optimizing advertizing groups inside a placement–targeted display campaign?
Move automatic as well as managed placements into split advertizing groups
Create a split advertizing grouping for each placement
For each advertizing group, target groups of placements amongst similar themes
Target a broad collection of placements amongst a unmarried advertizing group
Influenza A virus subtype H5N1 running shoe society wants to hit "avid marathon runners" instead of but "sports fans". Which targeting method should this advertiser use?
Custom affinity audiences
Affinity audiences
Demographic targeting
Managed Placements
Which advertizing format is recommended for driving action?
Lightbox ads
Responsive ads
Image ads
TrueView ads
An advertiser would produce goodness from using affinity audience targeting if they desire to hit people:
amongst a really specific interest, for example, avid marathon runners
regardless of their detail interests
amongst a detail broad interest, for example, sports fans
who’ve already visited their website
If i of your display advertizing groups isn’t serving due to wrong target as well as bid settings, what should yous do?
Set the targeting for the induce to “Target all” as well as resubmit the ad
Set the targeting for the advertizing grouping to “Target all”
Set all targeting for the advertizing grouping to “Observations” as well as at to the lowest degree i targeting method to “Targeting”
Set the targeting for the advertizing grouping to “Broad Reach”
Targeting yesteryear topic is a skillful strategy if your client wants to:
actively care his budget because he has strict cost–per–acquisition goals
drive sales on his website
hit a specific audience
command where his ads look on the Display Network
When should yous utilization automated bidding?
If yous withdraw keep had 10-50 conversions over xv days inwards a unmarried campaign
If yous withdraw keep had 50-100 conversions over thirty days inwards a unmarried campaign
If yous withdraw keep had 5-10 conversions over thirty days inwards a unmarried campaign
If yous withdraw keep had 50-100 conversions over xv days inwards a unmarried campaign
When planning a campaign, the start affair an advertiser thinks most should be:
the advertiser's goals
the advertiser's daily budget
the tools available to build a display ad
the tools available to optimize the campaign
John launched a novel line of men's shoes on his fashion website, as well as he wants to build awareness most the launch. Which targeting selection should he use?
Gmail ads
Similar audiences
Demographic targeting
In-market audiences
Your client Ali has a automobile dealership. She wants to hit people who are actively researching electrical cars as well as laid upwardly to purchase one. Which type of targeting would yous recommend?
Demographic targeting
In–market audiences
Influenza A virus subtype H5N1 broad affinity audience
Dynamic remarketing
Managed placements allow advertisers to:
exclude a specific advertizing unit of measurement on a network page where in that location are multiple advertizing units
bid differently for specific placements on the Display Network
target relevant placements across the entire Display Network based on their keyword lists
give Google the powerfulness to select placements for them as well as laid industry–appropriate bids
An advertiser purchasing display advertising through other advertizing networks tin yet produce goodness from using Google Ads display ads because:
she tin infinitely loop animated ikon ads
the advertizing tin look multiple times on a page to reinforce the advertiser's message
the advertizing volition present on all advertizing networks as well as volition reinforce the advertiser's message
she tin fill upwardly inwards the gaps of niche as well as mass–marketed sites using Google Ads targeting options
Your client wants to hit customers who are browsing content relevant to the company’s keywords as well as highly probable to purchase their products. You recommend using the Search Network amongst Display opt-in because the Display option:
uses keywords to target spider web pages amongst relevant content as well as uses predictive models to determine which pages are most probable to resultant inwards conversions
uses dynamic placement to target spider web pages as well as applies predictive conversion models to target ads
optimizes affinity targeting to position ads on all relevant spider web pages
optimizes keywords as well as applies affinity targeting conversion models to target ads
Remarketing is targeting ads to people who’ve already visited:
your website after they've searched on Google
competitors’ websites multiple times
your website equally they browse websites as well as utilization apps on the Display Network
multiple websites on the Display Network
If you're using remarketing to hit people who've used your mobile app, they run across your ads:
piece browsing as well as using Google Maps
when they come inwards search damage for products similar yours on a mobile device
piece using other mobile apps on the same mobile or tablet device
each fourth dimension they re–use your mobile app
Frequency capping limits the issue of times:
your ads look during the designated days as well as hours that yous set
your ads look to the same soul on the Display Network
your ads look to the same soul on the Search Network
your ads look to people amongst the same IP address
If a display advertizing appears "above the fold," this way that it:
volition look at the top of each page of the website
takes upwardly to a greater extent than than 20% of the webpage
tin live on viewed inwards the upper portion of the page without scrolling
volition look anywhere on the front end page of the website
In–market audience targeting consists of people:
who are inwards your overall target demographic group
who are interacting amongst contextually relevant content
who are currently researching options as well as actively considering buying a production or service similar yours
whom you’ve reached through remarketing
When reviewing her display campaign, Gina sees that her clickthrough charge per unit of measurement is higher on weekdays from 10 a.m. to 1 p.m. Which characteristic could assistance her live on to a greater extent than efficient amongst her advertising during this time?
Frequency capping
P Exclusion
Ad rotation
Bid adjustments
You are interested inwards agreement how clicks atomic number 82 to a sale on your site. What produce yous telephone telephone a click that leads to a sale on your site?
Cost-per-click
Impression
Conversion
Clickthrough rate
On the Display Network, enhanced cost–per–click (ECPC) automatically:
adjusts your manual bid upwardly or downward based on each click’s likelihood to resultant inwards a conversion
sets bids to assistance yous acquire equally many conversions equally possible
sets bids to maximize your conversion value piece trying to hit an average homecoming on advertizing spend
sets bids to assistance yous acquire the most clicks inside your target pass amount
Which targeting selection allows yous to re-engage amongst people who visited your site yesteryear serving them ads containing the products they viewed on their visit?
In-market audiences
Dynamic remarketing
Similar audiences
Topic targeting
What targeting options are available on the Display Network? (Choose 2)
Remarketing lists for search ads (RLSA)
Demographic targeting
Affinity audiences
Connections targeting
James has a induce for an online grooming class as well as wants to empathise how his campaigns are driving class sales as well as lesson sign-ups. What information tin he larn from conversion tracking? (Choose 2)
How many liked the ad
How many people sign upwardly for lessons after seeing the ad
Which historic catamenia grouping as well as sex is to a greater extent than probable to sign upwardly for a class after seeing the ad
How many people saw the ad
https://www.youtube.com/watch?v=W5vrJbbtYj4
The Google Adwords Advanced Display is straight off Google Ads Display Advertising Certification Assessment Answers advanced concepts, including best practices for creating, managing as well as optimizing Display campaigns.
The examine is 120 minutes
The examine withdraw keep 100 questions
The passing score of the examine is 80%
The certifiation validity catamenia of 12 months
The examine withdraw keep 100 questions
The passing score of the examine is 80%
The certifiation validity catamenia of 12 months
Which functionality applies to HTML5 ads?
They can’t live on viewed on mobile devices
They utilization interactive content stored inwards containers as well as rendered inwards browsers
They’re slow to update but require plug–ins
They’re slow to update as well as don’t require plug–ins
How does an extension piece of occupation on a Display ad?
It adds a testimonial
It extends the length of the advertizing placement
It extends the advertizing below the fold
It adds extra information, similar a location or telephone number
Which exercise would live on acceptable nether Google’s editorial as well as technical requirements?
Including a generic phrase similar “Buy products, click here”
Promoting documented copyrighted content
Showing a URL that doesn’t accurately scream for the landing page, such equally “google.com” taking people to gmail.com
Linking to a site that’s nether construction
Influenza A virus subtype H5N1 direct response advertiser would similar to promote a novel line of non–stick cookware that is
beingness sold on an e–commerce site via a display ad. She should withdraw a landing page for the advertizing that features:
a specific pan inside the novel line
the entire novel line of non–stick cookware
all cookware sold on the site
all non–stick cookware sold on the site
In improver to partner websites, where tin yous display your ads on the Google Display Network? (Choose 2)
YouTube.com
Any mobile site or mobile app
Mobile sites that are constituent of the Google Display Network
google.com
What does remarketing allow yous to do? (Choose 2)
Tailor your ads to users based on their previous actions on your website or app
See how many people bought your production after seeing the ad
Reconnect amongst people who withdraw keep previously visited your website or mobile app yesteryear showing them relevant ads equally they browse the web
Send client emails
Which exercise would violate Google’s editorial as well as professional person requirements?
Directing people to a page other than the advertiser’s homepage
Including a edge on the ad
Including a inquiry grade inwards the headline
Showing a ValueTrack tag inwards the text
What are the fundamental benefits of using the Google Display Network? (Choose 2)
Influence consideration
Massive reach, yous tin advertise on whatever website
Placing your ads on google.com
Sophisticated reporting to stair out performance
Viewable cost–per–thousand impressions (vCPM):
applies to all ads that look inwards Google Search as well as on the Display Network
lets yous pay only for impressions that acquire viewable
lets yous bid based on Google Ads’ projected views of your ad
counts an advertizing equally “viewable” when 75% of it is visible on the covert for v seconds or more
An advertiser who wants to target specific categories of video content on the Display Network should:
utilization video ads
add together the keyword "video" to the campaign
add together a call–to–action (CTA) overlay to the ads
target the Search Network
What is your advertising objective if yous desire to ensure your content catches the optic of the people who desire what yous offer?
Build awareness
Drive action
Influence consideration
Drive loyalty
Influenza A virus subtype H5N1 direct response advertiser is primarily interested inwards generating conversions from a Display campaign. To acquire a potentially ameliorate homecoming on investment, this advertiser should use:
cost–per–click (CPC) bidding
target cost–per–acquisition (CPA) bidding
viewable cost–per–thousand impressions (vCPM) bidding
cost–per–day (CPD) bidding
You're running a induce for a shoe society as well as notice that the sales trends present many customers are adding shoes to their shopping cart, but non buying them. How tin yous convey those customers dorsum to truly purchase the shoes?
Launch a novel search campaign
Create a remarketing listing segment for shopping cart abandoners
Send an electronic mail boom to all of your newsletter subscribers
Launch a novel marketing video
Where tin yous position a client’s ikon as well as video ads?
On the Search Network only
On the Search as well as Display Networks
On the Display Network only
On the Search Network as well as YouTube
Jackie is an advertiser who wants to hit people yesteryear using both remarketing as well as Shopping ads. What’s the best targeting strategy for her?
Create i advertizing grouping targeted to both remarketing as well as Shopping
Create split remarketing as well as Shopping campaigns
Create a combined remarketing as well as Shopping campaign
Create 2 advertizing groups: i targeted to remarketing as well as the other to Shopping
Frequency capping gives advertisers the powerfulness to specify a bound to the issue of:
clicks for a unique viewer
clicks for all viewers
impressions for a unique viewer
impressions for all viewers
You’re setting upwardly a dynamic remarketing induce for your client who sells educational products. Which best exercise should yous follow?
Implement the remarketing tag after the trunk tag
Include “textbooks” as well as “study guides” equally keywords
Use the “Education” line concern type
Use a custom feed
You'd similar to create remarketing lists based on your customer’s journeying through your website so that yous tin target them amongst unlike bids or ads. Which category describes the users that visited your homepage, but didn't displace whatever farther into your site?
Product page visitors
Past converters
Category page visitors
Homepage visitors
Which advertizing format is easiest to create as well as edit, as well as has the widest hit on the Display Network?
Text ads
Rich media ads
Display ads
Video ads
You withdraw keep a friend who has a pocket-sized business, as well as she wants to care her ain Google Ads campaign. She has no sense amongst Google Ads as well as would similar to experiment amongst unlike options. Which induce type would yous recommend to start?
Search Network
Display Network amongst Search opt-in
Display Network
Search Network amongst Display opt-in
The dynamic remarketing tag collects information such as:
affinity grouping characteristics
types of pages viewed
line concern ID numbers of visitors
issue of code snippets
Which advertizing format is recommended for edifice awareness?
Dynamic ikon ads
Image ads
Universal app campaigns
Display ads amongst location extensions
Dynamic remarketing lets an advertiser:
re–run an advertizing to growth the volume of people who volition run across it
present an advertizing to someone on his mobile device 24 hours after visiting the website on a
desktop PC
present prior visitors to his site ads that are based on products or services they saw on the site
engage visitors to the website yesteryear opening a chat session
James is marketing an online grooming class as well as wants to improve his induce performance. He analyzes the conversion-tracking information as well as realizes most class registrations are coming from Atlanta, GA. What should he do?
Buy to a greater extent than advertizing inventory inwards that region
Limit the issue of times an private inwards that part sees the ad
Run remarketing campaigns only inwards that region
Lower the bid for inventory targeting that region
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA as well as pays by:
Impression
Conversion
Click
Viewthrough
Your client Anna wants to growth the hit as well as visibility of her ads. Which bidding strategy would yous recommend?
Cost–per–acquisition (CPA/CO)
Cost–per–view (CPV)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Your client Alexa, who sells marriage ceremony accessories, is running a text advertizing on the Display Network. What powerfulness Google automatically include inwards her ads?
Influenza A virus subtype H5N1 quotation most falling inwards love
Influenza A virus subtype H5N1 photograph of a bride
Influenza A virus subtype H5N1 map showing her line concern location
advertisement from a related business, similar a bakery
If an advertiser chooses to run ads inwards ikon formats, Google will:
accuse an additional fee to serve these ads
display these ads on the Display Network
display these ads on the Search Network
require that cost–per–thousand impressions (CPM) bidding live on used
An advertiser notices that a Display induce is receiving a large issue of conversions at for certain times as well as days of the week. Which characteristic would assistance this advertiser maximize the issue of conversions received at the campaign's electrical current budget?
Frequency capping
Ad rotation
Bid Optimizer
Ad scheduling
Your client wants to position ikon as well as video ads on a broad multifariousness of websites so people volition run across them piece browsing those sites. Which type of Google Ads induce would live on best for that?
Search Network amongst Display opt-in
Search Network
Search Network amongst YouTube opt-in
Display Network
Which bidding type is only available for ads on the Display Network?
Target cost–per–acquisition (CPA)
Maximize clicks
Cost–per– thought (CPV)
Viewable cost–per–thousand impressions (vCPM)
Your budget is $500 a month, your destination is to drive visits to your site, as well as your average sale toll is or so $10. Which bidding strategy is best for you?
Focus on engagement
Focus on impressions
Focus on conversions
Focus on clicks
What is the hit of the Google Display Network?
Over l per centum of global network users
Over xl per centum of global network users
Over lx per centum of global network users
Over ninety per centum of global network users
What is your advertising objective if you've but launched a production as well as would similar to present your ads to a varied grouping of consumers?
Drive loyalty
Drive action
Influence consideration
Build awareness
Which characteristic could assistance advertisers determine if the clicks they are receiving on the Display Network are valuable?
IP exclusion setting
Conversion tracking
Display Planner
Keyword diagnosis
Which bidding strategy should utilization yous if yous desire to growth revenue from your advertizing spend?
Enhanced cost-per-click (ECPC)
Maximize clicks
Target cost-per-action (CPA)
Target homecoming on ads pass (ROAS)
How many websites are constituent of the Google Display Network?
100K+ websites
500K+ websites
1M+ websites
2M+ websites
Which study should advertisers run to run across which Display Network properties displayed their ads as well as thought associated statistics?
Reach as well as frequency
Ad performance
Placement performance
Impression share
You've but opened your novel bakery store inwards Paris, as well as would similar to withdraw keep to a greater extent than customers inwards your shop. Which bid strategy produce yous postulate to select when setting upwardly your induce to acquire the required results?
Enhanced cost-per-click (ECPC)
Cost-per-enagement (CPE)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Which remarketing listing segment volition typically withdraw keep the highest volume of viewers?
Homepage visitors
Past converters
Category page visitors
Product page visitors
Which is a produce goodness of using display advertising amongst Google to build create awareness?
Consistent functioning from day–to–day
Higher clickthrough rates (CTR) than on Google Search
Expansive network of various sites
Accurate forecasts of clicks as well as impressions
In club to utilization remarketing amongst Google Analytics, yous postulate to:
withdraw keep a destination conversion charge per unit of measurement of 30%
withdraw keep a destination conversion charge per unit of measurement of 20%
withdraw keep at to the lowest degree i active Google Ads account
withdraw keep your Google Analytics as well as Google Ads accounts linked
You'd similar to present your ads to customers who alive inwards a specific part or solid reason as well as verbalize German. Which targeting method tin yous use?
Device targeting
Keyword targeting
Location as well as linguistic communication targeting
Audience targeting
You are interested inwards agreement how campaigns are driving traffic to your site. What metric would yous aspect at to run across how oftentimes people who run across your advertizing terminate upwardly clicking it?
Clickthrough rate
Cost-per-click
Conversion
Cost-per-acquisition
Hayley's client wants to drive sales of her novel cookbook that's most gluten–free desserts. If Hayley sets upwardly a Display Network induce that targets potential customers using keywordsand topics as well as the "Target as well as bid" setting, her client's ads tin present when:
only the topics match
the keywords as well as bid match
only the keywords match
the keywords as well as topics match
If John is setting upwardly a novel video campaign, which manual bidding strategy should he use?
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-view
Cost-per-engagement
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific laid of sites selected for a novel campaign. Which is a best exercise when setting upwardly the campaign?
Set bids on private placements
Create a induce for each website
Choose websites that stand upwardly for a multifariousness of themes
Set bids at the advertizing grouping or induce level
“Engagement” amongst a Lightbox advertizing on a cellular telephone or tablet is achieved when someone
watches the advertizing twice inwards a row
expands or interacts amongst the ad
watches the advertizing for at to the lowest degree 2 seconds
hovers their finger over the advertizing for at to the lowest degree 2 seconds
Which automatically expands your hit based on your campaign’s conversion history to assistance acquire equally many conversions equally possible?
Conservative targeting
Google Analytics
Aggressive targeting
Ad Preview as well as Diagnosis tool
If your client runs a automobile dealership as well as wants to growth create awareness amid auto enthusiasts, which bidding type would yous suggest?
Viewable cost–per–thousand impressions (vCPM)
Cost–per–day (CPD)
Cost–per–view (CPV)
Target cost–per–acquisition (CPA)
Your client who sells sports shoes powerfulness withdraw to target a custom affinity audience if he wants to:
sell high–end running shoes to competitive marathon runners
hit shoppers who are laid upwardly to purchase right away
growth create awareness
hit men, women, as well as children of all ages who postulate whatever form of athletic shoes
An advertiser selling airline tickets has designed an ikon advertizing amongst drop–down menus for airdrome difference as well as arrival locations. Rather than programming the carte du jour to present airports, the advertiser wants a click on the advertizing to move to his website. This advertizing will:
perform good on the Display Network because it contains relevant information
live on resized on the Display Network because it lacks animation elements
live on disapproved because it mimics a business office the advertizing can't perform
perform poorly on the Display Network because it volition frustrate people
Which characteristic applies to the Display Network but non the Search Network?
Language targeting
Location targeting
Cost–per–click (CPC) bidding
Frequency capping
If a display advertizing has been disapproved, how produce yous submit a asking for some other review?
Open as well as so resubmit the ad
Email ads–support@google.com to uncovering out why it wasn’t approved
Edit your advertizing so it complies amongst Google policy as well as re–save it
Click "Re–review display ad"
Which study is helpful when using site as well as category exclusions?
Campaign report
Placement report
Ad grouping report
Keyword report
In your side yesteryear side induce you'd similar to present images of your products inwards your ads. What induce type produce yous choose?
Video Network
Search Network amongst Display opt-in
Search Network
Display Network
For an advertizing entering an auction on the Display Network, the Google Ads arrangement volition calculate the effective cost–per–thousand impressions (eCPM) when in that location are:
only cost–per–click (CPC) ads entering the auction
whatever cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
both cost–per–click (CPC) as well as cost–per–acquisition (CPA) ads entering the auction
only viewable cost–per–thousand impressions (vCPM) ads entering the auction
When optimizing for the Display Network, a clear call–to–action (CTA) inwards the advertizing text is of import inwards club to:
growth overall impressions for the ad
laid expectations for customers who are inwards various stages of the buying cycle
position the traffic to your website that was generated yesteryear ads
improve the Quality Score of the advertizing on all Google properties
Which of these metrics is typically most of import inwards measurement a direct response advertiser's functioning on the Display Network?
Impressions
Conversions
Clickthrough charge per unit of measurement (CTR)
Clicks
To get upwardly awareness of what you're advertising without limiting who powerfulness run across your ads, yous should:
add together multiple targeting methods as well as utilization the "Bid only" setting
add together multiple targeting methods as well as utilization the "Target as well as bid" setting
laid a topic bid adjustment to present your ads on multiple pages most a specific topic
laid a mobile bid adjustment to hit to a greater extent than customers on mobile devices
An advertiser who sells java beans adds the keyword “Java'” to an advertizing group. After 2 weeks, she runs a placement functioning study as well as notices that the advertizing is showing upwardly on websites most JavaScript programming. What should she produce to avoid appearing on these irrelevant sites?
Add "Coffee beans" equally a topic
Exclude "Programming" equally a topic
Add “Java beans” equally a negative keyword
Make it obvious inwards the advertizing re-create that "Java" refers to coffee, non JavaScript
Why is it recommended to split Display Network campaigns from Search Network campaigns?
Lower clickthrough rates (CTRs) on the Display Network tin negatively impact Quality
Score
Higher bids are required to live on successful on the Display Network
Different induce settings may live on to a greater extent than effective on unlike networks
Separate campaigns allow for to a greater extent than accurate location targeting
If you'd similar users to fill upwardly inwards a survey on your website, which marketing objective produce yous postulate to select when setting upwardly your Display campaign?
Build awareness
Influence consideration
Drive action
You don't postulate to select marketing objective inwards this case
In club to utilization target cost–per–acquisition (CPA) bidding, an advertiser must:
live on using viewable cost–per–thousand impressions (vCPM) bidding, amongst a certain
issue of viewable impressions inwards the previous thirty days
withdraw keep a for certain issue of conversions inwards the previous thirty days
live on opted inwards to the Search Network as well as YouTube
live on opted inwards to the Search Network
You'd similar to present your ads to users searching for custom t-shirts. Which targeting method tin yous use?
Audience targeting
Keyword targeting
Device targeting
Location as well as linguistic communication targeting
Your client has a Mexican eatery as well as wants to growth create awareness inwards the local community. What type of advertizing would yous create to assistance hit your client's goal?
Influenza A virus subtype H5N1 text advertizing amongst keywords describing the most pop carte du jour items, similar “fish tacos,” on the Search Network
Influenza A virus subtype H5N1 text advertizing amongst a telephone telephone extension on the Search Network
An interactive Lightbox display advertizing on the Display Network that’s focused on the restaurant’s most pop carte du jour items
An ikon advertizing featuring a drawing of the eatery on the Display Network
Cost–per–thousand impressions (CPM) bidding is only available for:
accounts using USA dollars for billing currency
campaigns that target search partner sites
accounts that are using prepay billing
campaigns that target the Display Network
You are leading a create awareness induce for a automobile company, as well as you'd similar to create buzz for your novel model. Which metrics produce yous postulate to aspect at inwards your reports?
Impressions as well as conversions
Conversion delay as well as cost-per-acquisition
Clickthrough charge per unit of measurement as well as cost-per-click
Impressions, reach, frequency
You powerfulness withdraw to utilization preferred layouts for dynamic display ads if your client:
wants to withdraw the features but non the layouts
wants to withdraw the layouts as well as features
wants to withdraw the layouts but non the features
doesn’t attention if Google Ads chooses the layouts as well as features
What tin yous produce yesteryear creating a split induce that's targeted only to the Display Network?
Exclude irrelevant placements as well as categories
Set specific maximum cost–per–click (CPC) bids for automatic placements
Allocate budget as well as command pass to a greater extent than effectively across campaigns
Set a split placement bid at the advertizing grouping level
There's no i recommended bid amount that plant best for everyone. Which factors produce yous postulate to consider when choosing a bid amount? (Select 3)
Cost of your keywords
Your profits
Competitors' products
Your induce type
Which bidding selection is best suited for an advertiser focused on direct response marketing goals?
Cost–per–click
Cost–per–interaction (CPI)
Effective cost–per–thousand impressions (eCPM)
Viewable cost–per–thousand impressions (vCPM)
Our client wants to hit novel parents amongst ads for organic infant food. What form of targeting would yous recommend?
In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
Managed placements
Dynamic remarketing
Similar audiences
An advertiser promoting the release of a cinema that’s alone inwards French amongst no subtitles wants to advertise on YouTube. He’s advertising it heavily inwards French Republic through a traditional advertizing campaign, but wants to ensure that online ads hit the most relevant YouTube audience. Which should he do?
Change the managed placements to French
Change the Google Ads line concern human relationship linguistic communication setting to French during setup
Set linguistic communication targeting options for the induce containing the ads for the film
Target specific YouTube localized domains
Your client Kevin plant for a retailer that sells eco–friendly products. He wants to attract an audience amongst an established involvement inwards his message. What type of targeting would yous recommend?
Demographic targeting
Gender targeting
The “Green Living Enthusiasts” affinity audience
Contextual production targeting
Which advertizing format is recommended for getting to a greater extent than users for your app, equally good equally finding users who are probable to consummate in-app actions?
Display ads amongst location extensions
Lightbox ads
TrueView ads
Universal app campaigns
For an advertiser focused on branding, what are the fundamental success metrics?
Cost–per–conversion
Reach as well as frequency
Clicks as well as impressions
Conversion rate
Someone browsing the Internet sees a Google Ads display advertizing for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested inwards buying a laptop as well as decides to see the site from the ad. She finds the site yesteryear doing a Google search, goes straight to it, as well as buys a laptop. In this scenario, view–through conversions would live on valuable for the advertiser because it could:
stair out the issue of potential clicks associated amongst advertizing impressions
stair out the issue of conversions associated amongst advertizing impressions
runway the IP addresses of people who saw the ad
runway the issue of people who saw the advertizing but didn't convert
View–through conversions are available only to:
advertisers that withdraw keep implemented target CPA bidding
advertisers that withdraw keep implemented conversion tracking
advertisers that withdraw keep opted inwards to the Search Network
advertisers that are running video ads
Which targeting method allows an advertiser to hit people who withdraw keep previously visited their website yesteryear showing them relevant ads when they see other placements on the Display Network
Topic
Remarketing
Placement
Affinity audiences
Why is it beneficial to include a text advertizing inwards the same advertizing grouping equally an ikon advertizing when advertising on the Display Network?
Image ads don't perform equally good on the Display Network
It ensures maximum coverage because some publishers don't withdraw all advertizing formats
Text ads don't perform equally good on the Display Network
It ensures i of the advertizing formats volition win the auction as well as present on a publisher site
Which manual bidding strategy tin yous utilization to growth your reach?
Cost–per–day (CPD)
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-engagement
Which bidding selection is best suited for an advertiser focused on branding goals?
Cost per acquisition (CPA)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Effective cost–per–thousand impressions (eCPM)
Which is a produce goodness of using a Lightbox ad?
You tin utilization whatever Display Network targeting method
There’s no cost for engagement amongst the ad
You tin run it on both the Search as well as Display Networks
You tin live on charged only for click–throughs
True or False: An advertiser tin target mobile apps via Google Ads.
True
False
Your client has a cupcake store inwards a hard–to–find alley inwards San Francisco. She’s advertising on the Display Network. What’s the best way to assistance people uncovering her?
Advertise on the Search Network equally good equally the Display Network
Add a map showing her location to her ads
Prominently characteristic her street address inwards bold text
Add a location extension to her ad
Ads are probable to live on most contextually relevant to the sites on which they look when using:
Topic targeting
Affinity audiences
Remarketing
In–market audiences
Your client Christina wants to drive traffic to her site. She has return–on–investment goals as well as is already using Google Ads conversion tracking. Which bidding strategy would yous recommend?
Cost–per–view (CPV)
Cost–per–day (CPD)
Target homecoming on advertizing pass (ROAS)
Viewable cost–per–thousand impressions (vCPM)
How long should advertisers hold off after creating a novel Display induce earlier analyzing its performance?
1-2 weeks
2–3 days
1 month
1 year
You're seeking an advertizing format to back upwardly influencing consideration for your brand. You'd also similar the advertizing to automatically adjusts its size, appearance, as well as format to fit available advertizing spaces as well as ameliorate fit content users came to see. Which advertizing format suits these needs?
Responsive ads
Standard ikon ads
Lightbox ads
TrueView ads
Hich best exercise is advisable when optimizing advertizing groups inside a placement–targeted display campaign?
Move automatic as well as managed placements into split advertizing groups
Create a split advertizing grouping for each placement
For each advertizing group, target groups of placements amongst similar themes
Target a broad collection of placements amongst a unmarried advertizing group
Influenza A virus subtype H5N1 running shoe society wants to hit "avid marathon runners" instead of but "sports fans". Which targeting method should this advertiser use?
Custom affinity audiences
Affinity audiences
Demographic targeting
Managed Placements
Which advertizing format is recommended for driving action?
Lightbox ads
Responsive ads
Image ads
TrueView ads
An advertiser would produce goodness from using affinity audience targeting if they desire to hit people:
amongst a really specific interest, for example, avid marathon runners
regardless of their detail interests
amongst a detail broad interest, for example, sports fans
who’ve already visited their website
If i of your display advertizing groups isn’t serving due to wrong target as well as bid settings, what should yous do?
Set the targeting for the induce to “Target all” as well as resubmit the ad
Set the targeting for the advertizing grouping to “Target all”
Set all targeting for the advertizing grouping to “Observations” as well as at to the lowest degree i targeting method to “Targeting”
Set the targeting for the advertizing grouping to “Broad Reach”
Targeting yesteryear topic is a skillful strategy if your client wants to:
actively care his budget because he has strict cost–per–acquisition goals
drive sales on his website
hit a specific audience
command where his ads look on the Display Network
When should yous utilization automated bidding?
If yous withdraw keep had 10-50 conversions over xv days inwards a unmarried campaign
If yous withdraw keep had 50-100 conversions over thirty days inwards a unmarried campaign
If yous withdraw keep had 5-10 conversions over thirty days inwards a unmarried campaign
If yous withdraw keep had 50-100 conversions over xv days inwards a unmarried campaign
When planning a campaign, the start affair an advertiser thinks most should be:
the advertiser's goals
the advertiser's daily budget
the tools available to build a display ad
the tools available to optimize the campaign
John launched a novel line of men's shoes on his fashion website, as well as he wants to build awareness most the launch. Which targeting selection should he use?
Gmail ads
Similar audiences
Demographic targeting
In-market audiences
Your client Ali has a automobile dealership. She wants to hit people who are actively researching electrical cars as well as laid upwardly to purchase one. Which type of targeting would yous recommend?
Demographic targeting
In–market audiences
Influenza A virus subtype H5N1 broad affinity audience
Dynamic remarketing
Managed placements allow advertisers to:
exclude a specific advertizing unit of measurement on a network page where in that location are multiple advertizing units
bid differently for specific placements on the Display Network
target relevant placements across the entire Display Network based on their keyword lists
give Google the powerfulness to select placements for them as well as laid industry–appropriate bids
An advertiser purchasing display advertising through other advertizing networks tin yet produce goodness from using Google Ads display ads because:
she tin infinitely loop animated ikon ads
the advertizing tin look multiple times on a page to reinforce the advertiser's message
the advertizing volition present on all advertizing networks as well as volition reinforce the advertiser's message
she tin fill upwardly inwards the gaps of niche as well as mass–marketed sites using Google Ads targeting options
Your client wants to hit customers who are browsing content relevant to the company’s keywords as well as highly probable to purchase their products. You recommend using the Search Network amongst Display opt-in because the Display option:
uses keywords to target spider web pages amongst relevant content as well as uses predictive models to determine which pages are most probable to resultant inwards conversions
uses dynamic placement to target spider web pages as well as applies predictive conversion models to target ads
optimizes affinity targeting to position ads on all relevant spider web pages
optimizes keywords as well as applies affinity targeting conversion models to target ads
Remarketing is targeting ads to people who’ve already visited:
your website after they've searched on Google
competitors’ websites multiple times
your website equally they browse websites as well as utilization apps on the Display Network
multiple websites on the Display Network
If you're using remarketing to hit people who've used your mobile app, they run across your ads:
piece browsing as well as using Google Maps
when they come inwards search damage for products similar yours on a mobile device
piece using other mobile apps on the same mobile or tablet device
each fourth dimension they re–use your mobile app
Frequency capping limits the issue of times:
your ads look during the designated days as well as hours that yous set
your ads look to the same soul on the Display Network
your ads look to the same soul on the Search Network
your ads look to people amongst the same IP address
If a display advertizing appears "above the fold," this way that it:
volition look at the top of each page of the website
takes upwardly to a greater extent than than 20% of the webpage
tin live on viewed inwards the upper portion of the page without scrolling
volition look anywhere on the front end page of the website
In–market audience targeting consists of people:
who are inwards your overall target demographic group
who are interacting amongst contextually relevant content
who are currently researching options as well as actively considering buying a production or service similar yours
whom you’ve reached through remarketing
When reviewing her display campaign, Gina sees that her clickthrough charge per unit of measurement is higher on weekdays from 10 a.m. to 1 p.m. Which characteristic could assistance her live on to a greater extent than efficient amongst her advertising during this time?
Frequency capping
P Exclusion
Ad rotation
Bid adjustments
You are interested inwards agreement how clicks atomic number 82 to a sale on your site. What produce yous telephone telephone a click that leads to a sale on your site?
Cost-per-click
Impression
Conversion
Clickthrough rate
On the Display Network, enhanced cost–per–click (ECPC) automatically:
adjusts your manual bid upwardly or downward based on each click’s likelihood to resultant inwards a conversion
sets bids to assistance yous acquire equally many conversions equally possible
sets bids to maximize your conversion value piece trying to hit an average homecoming on advertizing spend
sets bids to assistance yous acquire the most clicks inside your target pass amount
Which targeting selection allows yous to re-engage amongst people who visited your site yesteryear serving them ads containing the products they viewed on their visit?
In-market audiences
Dynamic remarketing
Similar audiences
Topic targeting
What targeting options are available on the Display Network? (Choose 2)
Remarketing lists for search ads (RLSA)
Demographic targeting
Affinity audiences
Connections targeting
James has a induce for an online grooming class as well as wants to empathise how his campaigns are driving class sales as well as lesson sign-ups. What information tin he larn from conversion tracking? (Choose 2)
How many liked the ad
How many people sign upwardly for lessons after seeing the ad
Which historic catamenia grouping as well as sex is to a greater extent than probable to sign upwardly for a class after seeing the ad
How many people saw the ad
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