Google Ads Search Advertising Certification Assessment Answers 2018 Pdf Download
Google AdWords Search Certification Advertising now is called Google Ads Search Advertising Certification Assessment Answers in addition to is available on Google Academy for Ads.
Search certification examination assessment contains to a greater extent than than 100 possible questions. It means, that every fourth dimension you lot take away hold the examination you lot acquire 100 random questions from all possible questions in addition to inward random order.
Fran decides to work custom advertizement scheduling to promote her farm-to-table restaurant. Why did
she take away this option?
Her "goal' is for people to see her website
She can’t afford to run ads at all times of the twenty-four lx minutes flow in addition to on all days of the week
She prefers non to boundary advertizement exposure, regardless of when the eating seat is open
Her ads generate 95% of her concern on Fridays, therefore she’d similar to present them to a greater extent than on that day
True or false: If you'd prefer to hit equally many people equally possible, work exact gibe or phrase gibe keywords.
False
True
Which is a best do for optimizing a landing page for Google Ads?
Several links to related websites
Easy-to-navigate content
Prominent headlines inward several font styles in addition to sizes
The same programming linguistic communication across the whole site
An advertiser wants to improve the seat of ads on Google but isn't willing to elevate bids.
What else could increment Ad Rank?
Review impression percentage information to seat missed opportunities
Make changes to improve the components of Quality Score
Change keyword gibe types from exact gibe to phrase match
Lower bids on keywords alongside a depression clickthrough charge per unit of measurement (CTR)
If you lot wishing to target ads to only people who speak Spanish, you lot can:
write your advertizement in addition to keywords inward English linguistic communication in addition to target the Castilian language
take away hold Google interpret your advertizement in addition to keywords into Spanish
write your advertizement in addition to keywords inward Castilian in addition to target the Castilian language
In your advertizement text, build a reference to Castilian speakers
Keyword Planner tin do all of these things except:
provide Quality Score estimates in addition to validate keywords
present search volume trends
provide historical statistics on search volume
propose keywords in addition to advertizement groups that may non take away hold occurred to you
Dynamic search ads would hold upward most helpful for:
campaigns that demand to cut down exposure on competitive keywords
a global, online have on retailer that changes its inventory seasonally
a local eating seat alongside a dynamically changing card that offers fresh, novel entrees every day
moving an ad's seat dynamically inward whatever administration a person's eyes are looking
To acquire an thought of whether you lot should give-up the ghost along to run a Search Network motion on search
partner sites, you lot can:
segment the campaign's information yesteryear network in addition to evaluate its surgical operation on search partner sites
work Keyword Planner to evaluate how the motion mightiness perform meliorate on search partner sites
review the Overviews page to reckon the top searches on Google.com that caused your ads to display
evaluate the campaign's surgical operation on search partner sites vs. display partner sites
You wishing to work Google Ads to promote your dog-sitting service. What variety of campaign
mightiness you lot create to hit Canis familiaris owners, whether they’re searching on Google or surfing a pet-
furnish website?
Display Network
Search Network alongside Display opt-in
Search Network
Universal App
Blake is selling baseball game caps in addition to using conversion tracking. What information mightiness he
larn from the conversion tracking data?
Lots of his site visitors are signing upward for his baseball game trivia newsletter
Lots of his site visitors are 49ers fans
Most people clicking on his advertizement already ain at to the lowest degree 1 baseball game cap
Most of his customers are watching a ballgame when they see his site
According to Google data, 70% of mobile searchers who've late made a purchase have:
called a similar concern from their phone
visited a business's website from the search results page
clicked to telephone telephone a concern from the search results page
saved a concern equally a contact on their phone
You take away hold a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the
prospective impact of raising this bid to US$3, you lot could use:
CPC Simulator
Bid Simulator
Portfolio Simulator
Keyword Simulator
An advertiser targeting only French Republic determines that clicks take away hold been received from people inward Switzerland. Why mightiness this happen?
People located inward Switzerland are searching using France-related words, similar “hotels inward Paris”
People located inward French Republic are using Swiss-related words similar “hotels inward Switzerland”
Swiss people are searching on Google for information most Switzerland
French people visiting Switzerland are searching on Google for information about
Switzerland
How would you lot determine the clickthrough charge per unit of measurement (CTR) for a client's search ads?
Divide the position out of impressions the advertizement gets yesteryear its average position
Evaluate the position out of clicks the advertizement accrues per day
Divide the position out of impressions the advertizement gets yesteryear the position out of clicks it gets
Divide the position out of clicks the advertizement gets yesteryear the position out of impressions it gets
You take away hold a friend starting her get-go Google Ads campaign. What would you lot propose most how to take away keywords?
Keep each keyword to a unmarried word, rather than a phrase
Set a subject for each advertizement grouping in addition to take away related keywords
Set a subject for each motion in addition to take away related keywords
Include to a greater extent than than 50 keywords inward 1 advertizement group
Which conversion metric tin give you lot to a greater extent than insight into how your ads drive conversions on
mobile phones, computers, in addition to tablets?
Cross-OS conversions
Cross-through conversions
Cross-device conversions
Click-through conversions
The bulk of consumers wishing ads customized to their:
province or nationality
historic flow group
city, nothing code, or immediate surroundings
interests in addition to hobbies
Which contention most advertizement extensions isn’t true?
They tin assist improve clickthrough rate
They tend to improve an ad’s visibility
They present additional information most a business
They oft appear below the organic search results
Maria would similar to target people who’ve already browsed her online have on boutique yesteryear offering them a 10% discount on their get-go purchase. What tool should she work to hit these people on the Search Network?
Remarketing lists for search ads
Flexible bidding
Retargeting lists for text ads
Dynamic search ads
You're reviewing the paid & organic search study for a client who runs a Maui snorkeling
tour business, in addition to you lot reckon that her concern appears only inward organic search for queries such equally "boat snorkeling tour" in addition to "beachside snorkeling tour." You tin work this information to:
increment the bids for the keywords that include the terms "boat," "snorkeling," in addition to "beachside"
create 2 dissever advertizement groups focused on boat in addition to beachside snorkeling in addition to include these queries equally keywords
lower the budget for all of her campaigns that comprise these queries equally keywords
increment the budget for all of her campaigns that comprise these queries equally keywords
How mightiness you lot explicate to an concern human relationship director why she should seat how much a
conversion costs when setting upward conversion tracking for a client's Search Network
campaign?
Cost-per-conversion information tin dot whether her turn a profit volition increase
Knowing the cost-per-conversion tin assist her meliorate optimize the campaign's bids in addition to budgets
Cost-per-conversion information tin hold upward compared alongside competitors’ cost-per-conversion data
Knowing the cost-per-conversion tin assist her meliorate optimize the campaign's keywords
An advertiser who sells designer dresses is selecting a landing page to dyad alongside ads for a
collection of saltation dresses. Influenza A virus subtype H5N1 skilful landing page would show:
a catalog of saltation in addition to summertime dresses
top-selling dresses for all seasons
a unmarried best-selling dress
saltation dresses inward several colors
You’re tracking conversions inward a budget-constrained campaign. If you lot elevate cost-per-click
(CPC) bids inside the budget constraint, which outcome is most likely?
Receive to a greater extent than conversions spell paying to a greater extent than on average per conversion
Receive fewer conversions spell paying less on average per conversion
Receive fewer conversions spell paying to a greater extent than on average per conversion
Receive to a greater extent than conversions spell paying less on average per conversion
Yoon, who sells designer jeans, has a mobile app to assist women determine what leg style
looks best on their trunk type. What could she do to convey inward to a greater extent than prospective customers?
Use sitelink extensions
Add a call-only extension to her ad
Add a mobile-app extension to her ad
Include a link to her mobile website inward her ad
If you lot wishing to prioritize downloads of your mobile app instead of visits to your mobile site,
you lot should:
add together a telephone telephone extension
create a Universal App campaign
add together a sitelink extension
include the discussion “install” inward the advertizement text
Having launched her get-go Search campaign, Asha wants to know simply how many calls are
beingness generated from the position out inward her ads, on her website, or clicks on a telephone position out on her mobile website. What conversion origin should she track?
Apps
Website
Phone calls
Imports
According to 2015 Google Trends data, which term would consumers on mobile phones be
most probable to type inward a search engine?
Shoe stores close me
Shoe shop sales
Shoe shop addresses
Great shoe stores
To create a client sense that’s relevant in addition to useful at every touchpoint, a search
advertiser should focus on:
launching a cross-device campaign
carrying over the subject of her traditional advertizement motion to her online campaign
addressing consumers' needs
running ads only on mobile devices
If an advertiser has the same keyword inward 2 dissimilar advertizement groups, the i entered inward a given
auction volition take away hold the:
lowest maximum CPC bid
highest Ad Rank
highest cost-per-acquisition (CPA) bid
highest maximum cost-per-click (max. CPC) bid
Each of these are benefits you’d aspect from Shopping ads except:
complimentary listings
ease of targeting without needing keywords
to a greater extent than traffic in addition to leads
better-qualified leads
The keyword insertion code inward an ad's headline is "Buy {KeyWord:Books}." The advertizement appears
when someone searches on "flower books" in addition to the query matches a wide gibe keyword,
"gardening books." How would the headline read?
Buy Gardening Books
Buy institute books
Buy keyword books
Buy flower-arranging books
In social club to differentiate ads from those of competitors, advertisers should:
work exclamation points in addition to words inward all uppercase letters
work especial characters, such equally asterisks or hashtags
raise challenger offers in addition to prices
include prices in addition to promotions
Joanna would similar to direct users to specific pages on her website direct from her text ads, inward add-on to her ad's in conclusion URL. What characteristic should she build for certain to include inward the formatting of her text ads to accomplish this goal?
Ad extensions
Keywords
Influenza A virus subtype H5N1 landing page
Headlines
The format of a Shopping advertizement is dissimilar from that of a criterion text advertizement inward that it includes:
a production image, title, price, in addition to merchant name
a production image, background color, in addition to price
a production image, title, in addition to price
a production image, title, price, in addition to extension
Influenza A virus subtype H5N1 client is bespeak you lot why he should evaluate the position out of clicks on his search ads relative
to the position out of impressions received. What should you lot tell him?
He tin acquire an thought of how many people who've seen his ads truly became customers
He tin meliorate sympathise what happens after potential customers click his ads
He tin acquire an thought of how many people double clicked his ads
He tin meliorate sympathise whether potential customers discovery his ads appealing
An advertiser makes edits to an advertizement in addition to notices that its seat is lower than that of the
previous version. What’s the most probable cause?
The advertiser’s budget has been depleted
The edited advertizement has a lower conversion rate
The edited advertizement is less relevant to the keywords inward the advertizement group
The advertiser's landing page is downwards for maintenance
Influenza A virus subtype H5N1 novel client wants to promote his three Indian restaurants, inward dissimilar areas of London, to
people searching for places to eat. How mightiness you lot organize his account?
Create 1 motion alongside an advertizement grouping for all eating seat locations
Create 1 motion alongside an advertizement grouping for each card item
Create 1 motion alongside an advertizement grouping for each eating seat location
Create several campaigns alongside 2 advertizement groups each: dine inward in addition to takeout
Jose has a express Google Ads budget, in addition to his ads aren’t showing equally oft equally he wants. How mightiness he improve results without spending to a greater extent than coin on the campaigns express by
budget?
Slightly elevate bids
Choose accelerated instead of criterion delivery
Replace his three most expensive keywords alongside lower-priced keywords
Slightly lower bids
True or false: Shopping ads work Merchant Center production information to create upward one's hear how in addition to where to present ads.
False
True
You mightiness analyze exact gibe impression percentage information to acquire an thought of:
the percent of eligible impressions you lot received for searches that precisely matched content on your landing page
the position out of times your ads were shown on the Search Network
the position out of eligible impressions your wide gibe keywords received
the percent of eligible impressions you lot received for searches that precisely matched your keywords
Megan enabled target cost-per-acquisition (CPA) bidding inward all half dozen of her campaigns. How tin she tell if it’s improving her motion performance?
Install a novel conversion tracking code
Enable in addition to disable target CPA bidding every other twenty-four lx minutes flow to discovery differences
Compare average CPA in addition to conversion charge per unit of measurement earlier in addition to after using target CPA bidding
Monitor overall changes inward clicks received
Why would the information for a Search Network motion present conversions but no view-through
conversions?
Influenza A virus subtype H5N1 view-through conversion is counted when someone clicks on an advertizement inward Google Search in addition to converts on the site
Influenza A virus subtype H5N1 view-through conversion is counted when someone sees an advertizement inward Google Search in addition to calls the business
Influenza A virus subtype H5N1 view-through conversion is counted when someone clicks on an picture or rich media advertizement on the Display Network in addition to converts on the site
Influenza A virus subtype H5N1 view-through conversion is counted when someone sees an picture or rich media advertizement on the Display Network but doesn’t click, in addition to later on converts on the site
You sell chocolate in addition to wishing to tailor your text ads therefore they to a greater extent than direct gibe people’s search terms, similar “dark chocolate.” You work keyword insertion code “We sell
{KeyWord:Chocolate}”. Your headline could aspect similar this:
We Sell black chocolate
We Sell chocolate
We sell black chocolate
We sell Dark Chocolate
One factor the Google Ads arrangement uses to calculate an ad's actual cost-per-click (CPC) is the:
maximum CPC bid of the advertizement showing i seat lower on the page
maximum CPC bid of the advertizement showing inward the #1 seat on the page
cost-per-thousand impressions (CPM) of the advertizement showing i seat lower on the page
location targeting of the advertizement showing i seat lower on the page
What tin you lot larn from attribution reports?
Budget usage for all Search campaigns, including limitations in addition to opportunities for to a greater extent than traffic
The position out of conversions the same client completes after clicking an ad
The serial of steps customers take away hold after completing a conversion, including information on ads, clicks, in addition to other elements of a campaign
The serial of steps customers take away hold earlier completing a conversion, including
information on ads, clicks, in addition to other elements of a campaign
Obi added a sitelink extension to her text advertizement in addition to and wants it to present equally oft equally possible.
What’s the best way to attain this?
Raise her maximum cost-per-click (max. CPC)
Lower her Ad Rank
Add a 2nd type of extension
Lower her maximum cost-per-click (max. CPC)
You take away hold an online electronics concern in addition to you’ve laid upward an advertizement grouping for digital cameras.
What keywords could build this advertizement grouping equally effective equally possible?
General phrases related to photography, similar "camera lens" in addition to "camera base"
Words inward your advertizement text, similar model names of digital cameras
Brand names of your top competitors’ cameras
Words from headlines on your website, similar “electronics” in addition to “sale on cameras”
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click
(CPC) bid?
It adjusts CPC bids based on existing bid adjustments
It uses conversion history to laid higher bids when a conversion is to a greater extent than likely
It sets CPC bids equally one-tenth of the electrical current CPA bid setting
It bids a static CPC value based on the electrical current maximum CPC settings
An advertiser selling estimator monitors is writing novel advertizement text for an existing advertizement group.
Which meets Google Ads editorial in addition to professional person requirements?
20-70% off LCD monitors
**Free** transportation on LCDs
BUY affordable LCDs
Cheap, cheap, inexpensive monitors
Influenza A virus subtype H5N1 successful Google Ads text ad:
has a wrapping headline in addition to at to the lowest degree 2 paragraphs of text
mentions at to the lowest degree 4 commutation selling points
talks most the advertiser's reputation
ties the call-to-action to the landing page
The automated "Maximize clicks" bid strategy attempts to acquire advertisers the most:
conversions based on their conversion goals
impressions for their daily budget
clicks for their daily budget
impressions inward their preferred seat range
Someone searches on "laptop computers" in addition to clicks an ad. Which landing page would be
most relevant?
Influenza A virus subtype H5N1 page showing laptops
Influenza A virus subtype H5N1 estimator shop homepage
Influenza A virus subtype H5N1 page showing a tablet
Influenza A virus subtype H5N1 page showing both laptops in addition to desktops
AdWords Editor lets users do all of these things except:
export in addition to import files
simultaneously build edits to multiple accounts online
hold working spell offline
stance statistics for all campaigns
If you're currently using text, display, in addition to video ads but also wishing to to a greater extent than specifically control
spending on ads that appear when someone searches on Google, which additional motion type would you lot choose?
Search Network
Universal App
Search Network alongside Display opt-in
Display Network
An advertiser enables target cost-per-acquisition (CPA) bidding in addition to notices that
conversions decrease. What mightiness create this?
The target CPA bid was higher than the recommended amount
The cost-per-click (CPC) bid was lower than the recommended amount
The conversion tracking code snippet was non added to the site
The target CPA bid was lower than the recommended amount
Zoe has a website selling customizable electronic greeting cards. What could hold upward interfering alongside her getting the most possible conversions?
The landing page shows pop cards, alongside tardily navigation to specific categories similar birthday, anniversary, congratulations, in addition to acquire well
It’s obvious on the landing page that she's selling greeting cards
When people click the ad, they're taken to the get-well category
Some of her keywords are on the landing page
An advertizement grouping contains the phrase-matched keyword "underwater camera." Which search query may trigger an advertizement inward this advertizement grouping to hold upward shown?
photographic telly camera for work nether water
underwater photographic telly camera case
underwater lens camera
underwater digital camera
You tin add together a “+” modifier inward front end of the words inward a wide gibe keyword to:
specify that for certain words in addition to their unopen variants hold upward prioritized
override a negative keyword alongside a positive one
dot that this keyword should hold upward dynamically inserted inward your advertizement text
specify that someone’s search must include for certain words or their unopen variations
According to Google data, after seeing an advertizement on their smartphone, to a greater extent than than one-half of people:
become to the company's website in addition to purchase the product
ship a text
become to a shop in addition to purchase the product
do a mobile search
Your client sells gardening supplies online. You propose she work sitelinks because they can:
convey people to her site from blogs most gardening
take away hold people to subpages on her site most gloves, tools, in addition to fertilizer
hold upward used alongside Shopping campaigns
take away hold people to blogs most gardening
True or false: Adding an extension to a text advertizement improves an advertiser’s Quality Score.
True
False
After searching for shoes, Sean clicks on an advertizement promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
Ensure that the pop-ups acquire Sean's attention
Remove the pop-ups
Remove all but i of the pop-ups
Ensure that the pop-ups relate to the search
With telephone telephone extensions, a client who searches for Thai nutrient on her cellular telephone tin reckon an advertizement for a Thai restaurant, along alongside a telephone number, in addition to build the telephone telephone alongside i click. How is that priced?
By the minute, based on the length of the call
Negotiated inward advance, alongside volume discounts
Flat fee, based on the caller's telephone model
The same equally when someone clicks on an ad
Which of these statements is true?
Location extensions appear when someone who's physically close the concern searches on relevant terms
Location targeting enables location extensions
Location extensions appear when an advertiser targets a geographic location
Location targeting determines which concern address appears inward an extension
Influenza A virus subtype H5N1 florist is advertising five types of bouquets, including those alongside roses. Which landing page is
to a greater extent than probable to convert to a sale when someone searches on "roses"?
The abode page, showing five types of bouquets that include roses
The "Contact us" page
The page showing rose bouquets
The page on which people tin sign upward for coupons
You wishing to reckon how raising your client’s target cost-per-acquisition (CPA) mightiness demeanour on his
advertizement performance. Which tool could help?
Target Bid Simulator
Target CPA Planner
Target CPA Simulator
Keyword Simulator
An advertiser who uses advertizement scheduling has a custom bid adjustment for ix p.m. to 12 a.m. on
weeknights. The normal bid is US$0.40 in addition to the bid multiplier is -25%. How much is the
advertiser bidding for that fourth dimension period?
US$0.03
US$0.32
US$0.31
US$0.30
Influenza A virus subtype H5N1 client wants to acquire to a greater extent than clicks on his advertizement in addition to also elevate his Quality Score. Which of these actions may acquire him to a greater extent than clicks but won’t elevate his Quality Score?
Improving a lower-level page on his website
Adding an extension
Using the Shopping advertizement format
Reducing prices on his inventory
Which is a best do for writing an effective text ad?
Make the text dissimilar from what’s on your landing page
Talk most yourself in addition to your business
Write several ads in addition to reckon which i performs the best
Use a passive verb inward the headline
Your client's production costs US$50 to produce, in addition to it sells for US$150. She's sold 10 units
in addition to spent US$700 on her Google Ads campaign. How would you lot calculate her render on
investment (ROI) to assist her sympathise the do goodness of using Google Ads?
[US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads
spend)
US$1500 (revenue) / US$1200 (cost + Google Ads spend)
[US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)
[US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
Which best describes the human relationship betwixt maximum cost-per-click (max. CPC) bids and
Ad Rank?
Influenza A virus subtype H5N1 CPC bid only affects Ad Rank on the Search Network
An increased CPC bid leads direct to a pocket-size increment inward Ad Rank
An increased CPC bid leads direct to a large increment inward Ad Rank
Influenza A virus subtype H5N1 CPC bid is i factor that affects Ad Rank
Based on Google Ads editorial in addition to professional person requirements, which headline is most probable to generate clicks?
“Design Your Own T-shirt”
“Free transportation on CuStOm Ts”
“We sell custom t-shirts!”
“Custom Tees, Click Here”
Chanara, a senior concern human relationship director at a large digital agency, likes having a Google Ads
director account. What tin she do alongside a director concern human relationship that she can't do alongside an
private account?
Access the Google Ads Application Programming Interface (API)
Use a unmarried sign-in for all accounts
Upgrade each private Google Ads account
Upgrade multiple director accounts
Dustin wants to write a corking text advertizement that volition acquire people's attending when they're searching
on Google. What should he do to generate the most clicks?
Put the advertizement headline inward all uppercase letters
Put especial characters inward the advertizement headline
Include his keywords inward the advertizement text
Include his concern address inward the advertizement text
If your campaign’s daily budget is US$20, how much of your budget tin hold upward spent to show
your ads on for certain days, based on fluctuations inward traffic?
Up to US$30
Up to US$24
Up to US$21
Up to US$20
Executives at a pocket-size e-commerce fellowship are debating Google Ads surgical operation metrics.
If the budget is unlimited equally long equally render on investment (ROI) is positive, which
recommendation best positions the fellowship for maximum profit?
Ad pass should ever hold upward 7% of revenue, which should hold upward used equally the target ROI
Determine whether the campaigns are profitable, in addition to therefore essay dissimilar target cost-per-acquisition (CPA) bid increases to reckon which maximizes full profit
The company's e-mail campaigns are the most profitable, alongside a cost-per-acquisition of US$15, therefore it should work that equally a benchmark when setting target cost-per-acquisition (CPA) bids
Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increment inward turn a profit per customer
You're reviewing the campaigns of a novel client who wants to meliorate promote his child
daycare facility to parents researching childcare on their mobile devices. Currently, his ads
include generic text most childcare. To optimize his ads for mobile, you lot mightiness create an ad
with:
the mobile version of the facility's website equally the landing page, in addition to uses an interactive video showing electrical current students in addition to teachers reading together
a headline in addition to description text that includes a client testimonial, in addition to uses the previous visits automated advertizement extension to allow people reckon when they in conclusion visited the client's website
a headline in addition to description text that encourages people to sign upward for a tour, in addition to uses location extensions therefore they know where the client's concern is located
the estimator version of the facility's website equally the landing page, in addition to a headline and
description text that encourages people to sign upward for the facility's newsletter
What information does a target cost-per-acquisition (CPA) bid strategy demand inward social club to find
the optimal cost-per-click (CPC) bid for an advertizement each fourth dimension it's eligible to appear?
Manual bid changes
Forecast data
Historical conversion data
Test conversions
To optimize a client's motion to acquire the most out of her mobile advertising, you lot can:
edit the campaign's advertizement text to include information most how customers tin purchase
her production on their computers
laid shorter conversion windows to capture users who convert after researching on multiple devices
work the maximize clicks flexible bidding strategy to increment the position out of clicks her ads acquire from users viewing her ads on mobile devices
laid a mobile bid adjustment for the motion based on insights from estimated cross-device conversion in addition to full estimated conversion data
Which pick tin you lot work to capture potential concern later on inward the day, fifty-fifty on a limited
budget?
Bid capping
Ad delivery
Bid allocation
Ad automation
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option
isn’t available. The most probable argue is that the advertiser:
is using Google Analytics
has fewer than five conversions inward the in conclusion xv days
is using some other automated bid strategy
has fewer than xv conversions inward the in conclusion thirty days
Hannah is having a sale. In her ads, she wants to include the amount of fourth dimension left inward the sale.
What’s the best way to do this?
Use the “Countdown” function
Note the sale halt appointment inward the text
Use the “Sale duration” function
Insert the Google Ads clock icon inward each ad
An advertiser implements target cost-per-acquisition (CPA) bidding in addition to notices that the
campaigns are receiving fewer conversions. What could assist increment the position out of
conversions?
Set the motion budget to a 30-day cycle
Try a dissimilar automated bid strategy
Increase the target CPA bid
Specify the bid amount for each private campaign
You grapple the campaigns for a client that runs a vino tour concern inward Florence. The ads
take away hold stopped showing on Google. If the budget is limited, what mightiness assist build for certain the ads show?
Use accelerated delivery to present the ads throughout the twenty-four lx minutes flow to build for certain that the entire budget isn't spent inward the morning
Raise the target cost-per-acquisition (CPA) bid
Use target outranking percentage bidding
Improve the lineament of the campaigns' keywords yesteryear making for certain they're relevant to the ads' text in addition to landing pages
You take away hold a budget of US$75 per twenty-four lx minutes flow for your client’s Search campaign, in addition to you’d similar to set
a maximum cost-per-click (max. CPC) bid of US$1. How tin you lot validate that this is the right
bid amount for getting the most clicks?
Bid across multiple advertizement groups to determine the average
Use bid simulators to reckon CPC estimates
Raise your max. CPC to US$3 to encompass possible competitive bids
Try diverse CPC amounts to determine the average
You grapple the campaigns for a infant stroller manufacturer that sells its products online in addition to through large retailers. To calculate the full profits from these campaigns, you lot should:
approximate revenue based on the value of a click, factor out gross margins, in addition to subtract Google Ads costs
approximate revenue based on online sales, factor out gross margins, in addition to subtract Google Ads costs
approximate revenue based on inward shop sales, factor out gross margins, in addition to subtract Google Ads costs
approximate revenue based on the value of an Google Ads customer, factor out gross margins, in addition to subtract Google Ads costs
How would you lot explicate the importance of advertizement impressions to a client who's concerned that
her Search Network motion is generating impressions but no clicks?
They tin give her an thought of how oft her advertizement is shown to potential customers
They tin assist her calculate how oft someone clicked on her advertizement in addition to and therefore converted
They tin assist her evaluate how engaging her advertizement is to potential customers
They tin give her an thought of how oft someone clicked on her ad
You tin work target cost-per-acquisition (CPA) bidding to help:
acquire equally many conversions equally possible inside a flexible budget range
generate to a greater extent than clicks than manual bidding would generate
acquire equally many clicks equally possible inside your budget
acquire equally many conversions equally possible inside your budget
Influenza A virus subtype H5N1 slice of furniture shop possessor is creating her get-go Google Ads campaign. What's the best way to
grouping her products?
Create a novel motion for every bed she sells inward her store
Separate them inward advertizement groups based on what she thinks volition sell best on the Search vs. the Display Network
Group them inward a unmarried advertizement group
Separate them inward advertizement groups alongside themes similar sofa beds, king-size beds, in addition to queen-size beds
Nick sells five flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” alongside related keywords similar “coconut snacks” inward a unmarried advertizement group?
To present ads promoting all the flavors to people searching for “gourmet popcorn”
It's most efficient to take away hold a unmarried advertizement group
To present ads promoting “Sweet & spicy coconut” to people searching for that flavor
To build for certain “Sweet & spicy coconut” continues to hold upward the bestseller
Return on investment (ROI) information tin assist you lot grapple a client's motion yesteryear helping you lot determine how to:
adjust your client's budget
optimize your client's keywords
All of the listed answers are correct
optimize your client's advertizement text
High lineament ratings for an advertizement can:
improve its position
increment how oft people click on it
hold upward achieved alongside an increment inward bid
increment its average cost-per-click (avg. CPC) bid
According to Google data, amid consumers who demeanour a local search on their
smartphone, how many in addition to therefore see a shop inside a day?
About 50%
About 10%
Nearly everyone who's fix to buy
About 20%
Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show
below a competitor’s inward search results when people move inward keywords similar “sailing excursions
on San Francisco Bay.” Which automated bid strategy could assist him attain the top position?
Maximize clicks
Enhanced cost-per-click (ECPC)
Target render on advertizement pass (ROAS)
Target outranking share
Drew is selling math textbooks in addition to using cost-per-click (CPC) bidding for his campaign. What’s the in conclusion cost each fourth dimension his advertizement is clicked?
The minimum amount needed to maintain a higher rank than the rank held yesteryear the next-highest bidder inward the auction
The projected maximum cost-per-click (max. CPC)
The average amount charged each fourth dimension someone clicks on his ad
The average amount needed to build the advertizement appear somewhere on the page
You take away hold a nutrient truck in addition to wishing to hit people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You laid a mobile bid adjustment of +20% in addition to a location bid adjustment of +50%. What's the in conclusion bid amount?
US$1.80
US$2.80
US$1.70
US$2
You're the concern human relationship director for a client who wants to increment reservations at her boutique
hotel. You've been manually managing the bids for her campaigns, in addition to you’re looking for
ways to salvage fourth dimension in addition to optimize. How tin you lot most effectively do this?
Create 1 motion in addition to apply target search page location bidding to drive visibility in addition to reservations
Continue to manually laid the bids to focus on driving clicks to the site inward social club to drive
conversions
Create 2 dissever campaigns that include a mix of build keywords in addition to highly targeted keywords, in addition to apply maximize click bidding to each campaign
Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
Search terms study information shows that people who click on ads promoting your prescription
spectacles were searching for terms similar "wine glasses" in addition to "drinking glasses." Which mightiness you lot add together equally negative keywords to preclude your ads from showing on such searches?
"prescription" in addition to "glasses"
"glasses" in addition to "wine"
"wine" in addition to "drinking"
"drinking" in addition to "glasses"
Which study in addition to metric should you lot analyze to reckon how oft your client's ads are showing higher upward search results inward comparing alongside other advertisers?
Average seat metric from the Auction Insights report
Ad average seat metric from the paid & organic report
Top of page charge per unit of measurement metric from the Auction insights report
Ad grouping information that you lot customize alongside the Report Editor
The strategic work of dissimilar marketing channels affects:
online purchase decisions
payment methods
the average amount of each sale
target-customer demographics
You’re using target search page location bidding. You know it’s working because you lot see
your ad:
on the get-go page of Google search results or inward the top positions
repeatedly mixed inward alongside the organic search results
on the 2nd page of Google search results or inward the 2nd positions
at the bottom of the every page of search results
The owners of a coffeehouse would similar to run an "afternoon espresso" advertisement to
increment sales on weekdays. Which Google Ads characteristic would hold upward most effective for
preventing their search ads from appearing at nighttime in addition to on weekends?
Custom advertizement scheduling
Managed placements
Automatic bidding
Keyword Planner
You ain a pet-supply shop alongside diverse category pages on your website, in addition to you’ve laid upward a tracking template therefore you lot tin grapple tracking in addition to redirect information. Your in conclusion URL for
the keyword “dog treats” could hold upward something like:
http://www.dogtreatseasytrackingdestinationURL.com
http://www.3rdpartytracker.com/rd?keyword=751123&ad=
{creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
Daley is managing multiple Google Ads accounts for a grocery shop chain in addition to using
conversion tracking. What mightiness build her daily Google Ads tasks simpler?
Using multiple conversion code snippets alongside single-account conversion tracking
Using 1 conversion code snippet alongside cross-account conversion tracking
Setting upward automated conversion rules for both accounts
Combining the accounts for streamlined reporting
Data shows that your client's advertizement that appears to people inward San Francisco gets 120
conversions at a cost of US$1200 in addition to cost-per-acquisition (CPA) of US$10, spell ads
showing inward Houston acquire seventy conversions at a cost of US$1400 in addition to CPA of US$20. If you lot take away hold a CPA goal of US$12, what bid adjustment would you lot laid for each location?
+20% for San Francisco, -40% for Houston
+40% for San Francisco, -20% for Houston
+20% for San Francisco, -20% for Houston
+40% for San Francisco, -40% for Houston
Small-business possessor Marcos laid upward his Google Ads motion yesteryear thinking of “obvious”
keywords off of the top of his head. What's i way he mightiness improve them?
Click the “Automatic keyword refresh” button
Stick alongside the electrical current keywords for 2 months to collect plenty feasible data
See the suggestions on the Opportunities page
See the suggestions on the Keywords page
You ain a bed in addition to breakfast inward southern French Republic in addition to wishing to target English-speaking
tourists looking for accommodations after they’ve arrived inward France. What linguistic communication and
location should you lot target?
English; southern France
English; the United States
English; the 25-mile radius around the bed in addition to breakfast
French in addition to English; the 5-mile radius around the bed in addition to breakfast
Roxanne’s online estate-jewelry sales are lagging despite running a corking text ad. What else
mightiness she do to drive sales?
Use the Shopping advertizement format
Increase the position out of keywords inward each advertizement group
Add a location extension to her ad
Increase her maximum cost-per-click (max. CPC) bid
You're working on the bidding strategy for a Search Network campaign. If the cost-per-
conversion for mobile is lower than for desktop, how mightiness you lot optimize the bidding strategy
to increment the position out of conversions?
Decrease the mobile bid adjustment for the campaign
Increase the position out of mobile-optimized text ads
Increase the mobile bid adjustment for the campaign
Decrease the position out of mobile-optimized text ads
Heather has a mobile app she wants people to hold using i time they’ve downloaded it. How
tin she build it to a greater extent than engaging?
Use the bid strategy “Maximize engagement”
Customize the app for each format (phone, tablet, computer)
Add some large, memory-intensive graphics
Set upward custom deep links
Which contention is true?
Call-only ads only allow people telephone telephone the business
Call extensions ship people to a landing page alongside a telephone number
Ads alongside telephone telephone extensions only allow people telephone telephone the business
Call-only ads are available solely on the Display Network
Which advertizement rotation setting shows all ads inward an advertizement group, fifty-fifty those alongside a lower clickthrough
or conversion rate?
Optimize for conversions
Optimize for clicks
Rotate evenly
Rotate indefinitely
Your average bid is US$10 in addition to you’ve enabled enhanced cost-per-click bidding (ECPC).
Assuming you lot haven’t laid whatever bid adjustments, ECPC tin elevate your bid to which amount
when Google Ads sees an auction that’s to a greater extent than probable to Pb to a sale?
US$13
US$12
US$11
US$14
Which is a best do for writing an effective text ad?
Make for certain the headline wraps to 2 lines
Use all uppercase letters inward the headline
Capitalize the get-go missive of the alphabet of each discussion inward the headline
End the headline alongside an exclamation point
https://www.youtube.com/watch?v=-KN6vvpljE4
Search certification examination assessment contains to a greater extent than than 100 possible questions. It means, that every fourth dimension you lot take away hold the examination you lot acquire 100 random questions from all possible questions in addition to inward random order.
Fran decides to work custom advertizement scheduling to promote her farm-to-table restaurant. Why did
she take away this option?
Her "goal' is for people to see her website
She can’t afford to run ads at all times of the twenty-four lx minutes flow in addition to on all days of the week
She prefers non to boundary advertizement exposure, regardless of when the eating seat is open
Her ads generate 95% of her concern on Fridays, therefore she’d similar to present them to a greater extent than on that day
True or false: If you'd prefer to hit equally many people equally possible, work exact gibe or phrase gibe keywords.
False
True
Which is a best do for optimizing a landing page for Google Ads?
Several links to related websites
Easy-to-navigate content
Prominent headlines inward several font styles in addition to sizes
The same programming linguistic communication across the whole site
An advertiser wants to improve the seat of ads on Google but isn't willing to elevate bids.
What else could increment Ad Rank?
Review impression percentage information to seat missed opportunities
Make changes to improve the components of Quality Score
Change keyword gibe types from exact gibe to phrase match
Lower bids on keywords alongside a depression clickthrough charge per unit of measurement (CTR)
If you lot wishing to target ads to only people who speak Spanish, you lot can:
write your advertizement in addition to keywords inward English linguistic communication in addition to target the Castilian language
take away hold Google interpret your advertizement in addition to keywords into Spanish
write your advertizement in addition to keywords inward Castilian in addition to target the Castilian language
In your advertizement text, build a reference to Castilian speakers
Keyword Planner tin do all of these things except:
provide Quality Score estimates in addition to validate keywords
present search volume trends
provide historical statistics on search volume
propose keywords in addition to advertizement groups that may non take away hold occurred to you
Dynamic search ads would hold upward most helpful for:
campaigns that demand to cut down exposure on competitive keywords
a global, online have on retailer that changes its inventory seasonally
a local eating seat alongside a dynamically changing card that offers fresh, novel entrees every day
moving an ad's seat dynamically inward whatever administration a person's eyes are looking
To acquire an thought of whether you lot should give-up the ghost along to run a Search Network motion on search
partner sites, you lot can:
segment the campaign's information yesteryear network in addition to evaluate its surgical operation on search partner sites
work Keyword Planner to evaluate how the motion mightiness perform meliorate on search partner sites
review the Overviews page to reckon the top searches on Google.com that caused your ads to display
evaluate the campaign's surgical operation on search partner sites vs. display partner sites
You wishing to work Google Ads to promote your dog-sitting service. What variety of campaign
mightiness you lot create to hit Canis familiaris owners, whether they’re searching on Google or surfing a pet-
furnish website?
Display Network
Search Network alongside Display opt-in
Search Network
Universal App
Blake is selling baseball game caps in addition to using conversion tracking. What information mightiness he
larn from the conversion tracking data?
Lots of his site visitors are signing upward for his baseball game trivia newsletter
Lots of his site visitors are 49ers fans
Most people clicking on his advertizement already ain at to the lowest degree 1 baseball game cap
Most of his customers are watching a ballgame when they see his site
According to Google data, 70% of mobile searchers who've late made a purchase have:
called a similar concern from their phone
visited a business's website from the search results page
clicked to telephone telephone a concern from the search results page
saved a concern equally a contact on their phone
You take away hold a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the
prospective impact of raising this bid to US$3, you lot could use:
CPC Simulator
Bid Simulator
Portfolio Simulator
Keyword Simulator
An advertiser targeting only French Republic determines that clicks take away hold been received from people inward Switzerland. Why mightiness this happen?
People located inward Switzerland are searching using France-related words, similar “hotels inward Paris”
People located inward French Republic are using Swiss-related words similar “hotels inward Switzerland”
Swiss people are searching on Google for information most Switzerland
French people visiting Switzerland are searching on Google for information about
Switzerland
How would you lot determine the clickthrough charge per unit of measurement (CTR) for a client's search ads?
Divide the position out of impressions the advertizement gets yesteryear its average position
Evaluate the position out of clicks the advertizement accrues per day
Divide the position out of impressions the advertizement gets yesteryear the position out of clicks it gets
Divide the position out of clicks the advertizement gets yesteryear the position out of impressions it gets
You take away hold a friend starting her get-go Google Ads campaign. What would you lot propose most how to take away keywords?
Keep each keyword to a unmarried word, rather than a phrase
Set a subject for each advertizement grouping in addition to take away related keywords
Set a subject for each motion in addition to take away related keywords
Include to a greater extent than than 50 keywords inward 1 advertizement group
Which conversion metric tin give you lot to a greater extent than insight into how your ads drive conversions on
mobile phones, computers, in addition to tablets?
Cross-OS conversions
Cross-through conversions
Cross-device conversions
Click-through conversions
The bulk of consumers wishing ads customized to their:
province or nationality
historic flow group
city, nothing code, or immediate surroundings
interests in addition to hobbies
Which contention most advertizement extensions isn’t true?
They tin assist improve clickthrough rate
They tend to improve an ad’s visibility
They present additional information most a business
They oft appear below the organic search results
Maria would similar to target people who’ve already browsed her online have on boutique yesteryear offering them a 10% discount on their get-go purchase. What tool should she work to hit these people on the Search Network?
Remarketing lists for search ads
Flexible bidding
Retargeting lists for text ads
Dynamic search ads
You're reviewing the paid & organic search study for a client who runs a Maui snorkeling
tour business, in addition to you lot reckon that her concern appears only inward organic search for queries such equally "boat snorkeling tour" in addition to "beachside snorkeling tour." You tin work this information to:
increment the bids for the keywords that include the terms "boat," "snorkeling," in addition to "beachside"
create 2 dissever advertizement groups focused on boat in addition to beachside snorkeling in addition to include these queries equally keywords
lower the budget for all of her campaigns that comprise these queries equally keywords
increment the budget for all of her campaigns that comprise these queries equally keywords
How mightiness you lot explicate to an concern human relationship director why she should seat how much a
conversion costs when setting upward conversion tracking for a client's Search Network
campaign?
Cost-per-conversion information tin dot whether her turn a profit volition increase
Knowing the cost-per-conversion tin assist her meliorate optimize the campaign's bids in addition to budgets
Cost-per-conversion information tin hold upward compared alongside competitors’ cost-per-conversion data
Knowing the cost-per-conversion tin assist her meliorate optimize the campaign's keywords
An advertiser who sells designer dresses is selecting a landing page to dyad alongside ads for a
collection of saltation dresses. Influenza A virus subtype H5N1 skilful landing page would show:
a catalog of saltation in addition to summertime dresses
top-selling dresses for all seasons
a unmarried best-selling dress
saltation dresses inward several colors
You’re tracking conversions inward a budget-constrained campaign. If you lot elevate cost-per-click
(CPC) bids inside the budget constraint, which outcome is most likely?
Receive to a greater extent than conversions spell paying to a greater extent than on average per conversion
Receive fewer conversions spell paying less on average per conversion
Receive fewer conversions spell paying to a greater extent than on average per conversion
Receive to a greater extent than conversions spell paying less on average per conversion
Yoon, who sells designer jeans, has a mobile app to assist women determine what leg style
looks best on their trunk type. What could she do to convey inward to a greater extent than prospective customers?
Use sitelink extensions
Add a call-only extension to her ad
Add a mobile-app extension to her ad
Include a link to her mobile website inward her ad
If you lot wishing to prioritize downloads of your mobile app instead of visits to your mobile site,
you lot should:
add together a telephone telephone extension
create a Universal App campaign
add together a sitelink extension
include the discussion “install” inward the advertizement text
Having launched her get-go Search campaign, Asha wants to know simply how many calls are
beingness generated from the position out inward her ads, on her website, or clicks on a telephone position out on her mobile website. What conversion origin should she track?
Apps
Website
Phone calls
Imports
According to 2015 Google Trends data, which term would consumers on mobile phones be
most probable to type inward a search engine?
Shoe stores close me
Shoe shop sales
Shoe shop addresses
Great shoe stores
To create a client sense that’s relevant in addition to useful at every touchpoint, a search
advertiser should focus on:
launching a cross-device campaign
carrying over the subject of her traditional advertizement motion to her online campaign
addressing consumers' needs
running ads only on mobile devices
If an advertiser has the same keyword inward 2 dissimilar advertizement groups, the i entered inward a given
auction volition take away hold the:
lowest maximum CPC bid
highest Ad Rank
highest cost-per-acquisition (CPA) bid
highest maximum cost-per-click (max. CPC) bid
Each of these are benefits you’d aspect from Shopping ads except:
complimentary listings
ease of targeting without needing keywords
to a greater extent than traffic in addition to leads
better-qualified leads
The keyword insertion code inward an ad's headline is "Buy {KeyWord:Books}." The advertizement appears
when someone searches on "flower books" in addition to the query matches a wide gibe keyword,
"gardening books." How would the headline read?
Buy Gardening Books
Buy institute books
Buy keyword books
Buy flower-arranging books
In social club to differentiate ads from those of competitors, advertisers should:
work exclamation points in addition to words inward all uppercase letters
work especial characters, such equally asterisks or hashtags
raise challenger offers in addition to prices
include prices in addition to promotions
Joanna would similar to direct users to specific pages on her website direct from her text ads, inward add-on to her ad's in conclusion URL. What characteristic should she build for certain to include inward the formatting of her text ads to accomplish this goal?
Ad extensions
Keywords
Influenza A virus subtype H5N1 landing page
Headlines
The format of a Shopping advertizement is dissimilar from that of a criterion text advertizement inward that it includes:
a production image, title, price, in addition to merchant name
a production image, background color, in addition to price
a production image, title, in addition to price
a production image, title, price, in addition to extension
Influenza A virus subtype H5N1 client is bespeak you lot why he should evaluate the position out of clicks on his search ads relative
to the position out of impressions received. What should you lot tell him?
He tin acquire an thought of how many people who've seen his ads truly became customers
He tin meliorate sympathise what happens after potential customers click his ads
He tin acquire an thought of how many people double clicked his ads
He tin meliorate sympathise whether potential customers discovery his ads appealing
An advertiser makes edits to an advertizement in addition to notices that its seat is lower than that of the
previous version. What’s the most probable cause?
The advertiser’s budget has been depleted
The edited advertizement has a lower conversion rate
The edited advertizement is less relevant to the keywords inward the advertizement group
The advertiser's landing page is downwards for maintenance
Influenza A virus subtype H5N1 novel client wants to promote his three Indian restaurants, inward dissimilar areas of London, to
people searching for places to eat. How mightiness you lot organize his account?
Create 1 motion alongside an advertizement grouping for all eating seat locations
Create 1 motion alongside an advertizement grouping for each card item
Create 1 motion alongside an advertizement grouping for each eating seat location
Create several campaigns alongside 2 advertizement groups each: dine inward in addition to takeout
Jose has a express Google Ads budget, in addition to his ads aren’t showing equally oft equally he wants. How mightiness he improve results without spending to a greater extent than coin on the campaigns express by
budget?
Slightly elevate bids
Choose accelerated instead of criterion delivery
Replace his three most expensive keywords alongside lower-priced keywords
Slightly lower bids
True or false: Shopping ads work Merchant Center production information to create upward one's hear how in addition to where to present ads.
False
True
You mightiness analyze exact gibe impression percentage information to acquire an thought of:
the percent of eligible impressions you lot received for searches that precisely matched content on your landing page
the position out of times your ads were shown on the Search Network
the position out of eligible impressions your wide gibe keywords received
the percent of eligible impressions you lot received for searches that precisely matched your keywords
Megan enabled target cost-per-acquisition (CPA) bidding inward all half dozen of her campaigns. How tin she tell if it’s improving her motion performance?
Install a novel conversion tracking code
Enable in addition to disable target CPA bidding every other twenty-four lx minutes flow to discovery differences
Compare average CPA in addition to conversion charge per unit of measurement earlier in addition to after using target CPA bidding
Monitor overall changes inward clicks received
Why would the information for a Search Network motion present conversions but no view-through
conversions?
Influenza A virus subtype H5N1 view-through conversion is counted when someone clicks on an advertizement inward Google Search in addition to converts on the site
Influenza A virus subtype H5N1 view-through conversion is counted when someone sees an advertizement inward Google Search in addition to calls the business
Influenza A virus subtype H5N1 view-through conversion is counted when someone clicks on an picture or rich media advertizement on the Display Network in addition to converts on the site
Influenza A virus subtype H5N1 view-through conversion is counted when someone sees an picture or rich media advertizement on the Display Network but doesn’t click, in addition to later on converts on the site
You sell chocolate in addition to wishing to tailor your text ads therefore they to a greater extent than direct gibe people’s search terms, similar “dark chocolate.” You work keyword insertion code “We sell
{KeyWord:Chocolate}”. Your headline could aspect similar this:
We Sell black chocolate
We Sell chocolate
We sell black chocolate
We sell Dark Chocolate
One factor the Google Ads arrangement uses to calculate an ad's actual cost-per-click (CPC) is the:
maximum CPC bid of the advertizement showing i seat lower on the page
maximum CPC bid of the advertizement showing inward the #1 seat on the page
cost-per-thousand impressions (CPM) of the advertizement showing i seat lower on the page
location targeting of the advertizement showing i seat lower on the page
What tin you lot larn from attribution reports?
Budget usage for all Search campaigns, including limitations in addition to opportunities for to a greater extent than traffic
The position out of conversions the same client completes after clicking an ad
The serial of steps customers take away hold after completing a conversion, including information on ads, clicks, in addition to other elements of a campaign
The serial of steps customers take away hold earlier completing a conversion, including
information on ads, clicks, in addition to other elements of a campaign
Obi added a sitelink extension to her text advertizement in addition to and wants it to present equally oft equally possible.
What’s the best way to attain this?
Raise her maximum cost-per-click (max. CPC)
Lower her Ad Rank
Add a 2nd type of extension
Lower her maximum cost-per-click (max. CPC)
You take away hold an online electronics concern in addition to you’ve laid upward an advertizement grouping for digital cameras.
What keywords could build this advertizement grouping equally effective equally possible?
General phrases related to photography, similar "camera lens" in addition to "camera base"
Words inward your advertizement text, similar model names of digital cameras
Brand names of your top competitors’ cameras
Words from headlines on your website, similar “electronics” in addition to “sale on cameras”
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click
(CPC) bid?
It adjusts CPC bids based on existing bid adjustments
It uses conversion history to laid higher bids when a conversion is to a greater extent than likely
It sets CPC bids equally one-tenth of the electrical current CPA bid setting
It bids a static CPC value based on the electrical current maximum CPC settings
An advertiser selling estimator monitors is writing novel advertizement text for an existing advertizement group.
Which meets Google Ads editorial in addition to professional person requirements?
20-70% off LCD monitors
**Free** transportation on LCDs
BUY affordable LCDs
Cheap, cheap, inexpensive monitors
Influenza A virus subtype H5N1 successful Google Ads text ad:
has a wrapping headline in addition to at to the lowest degree 2 paragraphs of text
mentions at to the lowest degree 4 commutation selling points
talks most the advertiser's reputation
ties the call-to-action to the landing page
The automated "Maximize clicks" bid strategy attempts to acquire advertisers the most:
conversions based on their conversion goals
impressions for their daily budget
clicks for their daily budget
impressions inward their preferred seat range
Someone searches on "laptop computers" in addition to clicks an ad. Which landing page would be
most relevant?
Influenza A virus subtype H5N1 page showing laptops
Influenza A virus subtype H5N1 estimator shop homepage
Influenza A virus subtype H5N1 page showing a tablet
Influenza A virus subtype H5N1 page showing both laptops in addition to desktops
AdWords Editor lets users do all of these things except:
export in addition to import files
simultaneously build edits to multiple accounts online
hold working spell offline
stance statistics for all campaigns
If you're currently using text, display, in addition to video ads but also wishing to to a greater extent than specifically control
spending on ads that appear when someone searches on Google, which additional motion type would you lot choose?
Search Network
Universal App
Search Network alongside Display opt-in
Display Network
An advertiser enables target cost-per-acquisition (CPA) bidding in addition to notices that
conversions decrease. What mightiness create this?
The target CPA bid was higher than the recommended amount
The cost-per-click (CPC) bid was lower than the recommended amount
The conversion tracking code snippet was non added to the site
The target CPA bid was lower than the recommended amount
Zoe has a website selling customizable electronic greeting cards. What could hold upward interfering alongside her getting the most possible conversions?
The landing page shows pop cards, alongside tardily navigation to specific categories similar birthday, anniversary, congratulations, in addition to acquire well
It’s obvious on the landing page that she's selling greeting cards
When people click the ad, they're taken to the get-well category
Some of her keywords are on the landing page
An advertizement grouping contains the phrase-matched keyword "underwater camera." Which search query may trigger an advertizement inward this advertizement grouping to hold upward shown?
photographic telly camera for work nether water
underwater photographic telly camera case
underwater lens camera
underwater digital camera
You tin add together a “+” modifier inward front end of the words inward a wide gibe keyword to:
specify that for certain words in addition to their unopen variants hold upward prioritized
override a negative keyword alongside a positive one
dot that this keyword should hold upward dynamically inserted inward your advertizement text
specify that someone’s search must include for certain words or their unopen variations
According to Google data, after seeing an advertizement on their smartphone, to a greater extent than than one-half of people:
become to the company's website in addition to purchase the product
ship a text
become to a shop in addition to purchase the product
do a mobile search
Your client sells gardening supplies online. You propose she work sitelinks because they can:
convey people to her site from blogs most gardening
take away hold people to subpages on her site most gloves, tools, in addition to fertilizer
hold upward used alongside Shopping campaigns
take away hold people to blogs most gardening
True or false: Adding an extension to a text advertizement improves an advertiser’s Quality Score.
True
False
After searching for shoes, Sean clicks on an advertizement promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
Ensure that the pop-ups acquire Sean's attention
Remove the pop-ups
Remove all but i of the pop-ups
Ensure that the pop-ups relate to the search
With telephone telephone extensions, a client who searches for Thai nutrient on her cellular telephone tin reckon an advertizement for a Thai restaurant, along alongside a telephone number, in addition to build the telephone telephone alongside i click. How is that priced?
By the minute, based on the length of the call
Negotiated inward advance, alongside volume discounts
Flat fee, based on the caller's telephone model
The same equally when someone clicks on an ad
Which of these statements is true?
Location extensions appear when someone who's physically close the concern searches on relevant terms
Location targeting enables location extensions
Location extensions appear when an advertiser targets a geographic location
Location targeting determines which concern address appears inward an extension
Influenza A virus subtype H5N1 florist is advertising five types of bouquets, including those alongside roses. Which landing page is
to a greater extent than probable to convert to a sale when someone searches on "roses"?
The abode page, showing five types of bouquets that include roses
The "Contact us" page
The page showing rose bouquets
The page on which people tin sign upward for coupons
You wishing to reckon how raising your client’s target cost-per-acquisition (CPA) mightiness demeanour on his
advertizement performance. Which tool could help?
Target Bid Simulator
Target CPA Planner
Target CPA Simulator
Keyword Simulator
An advertiser who uses advertizement scheduling has a custom bid adjustment for ix p.m. to 12 a.m. on
weeknights. The normal bid is US$0.40 in addition to the bid multiplier is -25%. How much is the
advertiser bidding for that fourth dimension period?
US$0.03
US$0.32
US$0.31
US$0.30
Influenza A virus subtype H5N1 client wants to acquire to a greater extent than clicks on his advertizement in addition to also elevate his Quality Score. Which of these actions may acquire him to a greater extent than clicks but won’t elevate his Quality Score?
Improving a lower-level page on his website
Adding an extension
Using the Shopping advertizement format
Reducing prices on his inventory
Which is a best do for writing an effective text ad?
Make the text dissimilar from what’s on your landing page
Talk most yourself in addition to your business
Write several ads in addition to reckon which i performs the best
Use a passive verb inward the headline
Your client's production costs US$50 to produce, in addition to it sells for US$150. She's sold 10 units
in addition to spent US$700 on her Google Ads campaign. How would you lot calculate her render on
investment (ROI) to assist her sympathise the do goodness of using Google Ads?
[US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads
spend)
US$1500 (revenue) / US$1200 (cost + Google Ads spend)
[US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)
[US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
Which best describes the human relationship betwixt maximum cost-per-click (max. CPC) bids and
Ad Rank?
Influenza A virus subtype H5N1 CPC bid only affects Ad Rank on the Search Network
An increased CPC bid leads direct to a pocket-size increment inward Ad Rank
An increased CPC bid leads direct to a large increment inward Ad Rank
Influenza A virus subtype H5N1 CPC bid is i factor that affects Ad Rank
Based on Google Ads editorial in addition to professional person requirements, which headline is most probable to generate clicks?
“Design Your Own T-shirt”
“Free transportation on CuStOm Ts”
“We sell custom t-shirts!”
“Custom Tees, Click Here”
Chanara, a senior concern human relationship director at a large digital agency, likes having a Google Ads
director account. What tin she do alongside a director concern human relationship that she can't do alongside an
private account?
Access the Google Ads Application Programming Interface (API)
Use a unmarried sign-in for all accounts
Upgrade each private Google Ads account
Upgrade multiple director accounts
Dustin wants to write a corking text advertizement that volition acquire people's attending when they're searching
on Google. What should he do to generate the most clicks?
Put the advertizement headline inward all uppercase letters
Put especial characters inward the advertizement headline
Include his keywords inward the advertizement text
Include his concern address inward the advertizement text
If your campaign’s daily budget is US$20, how much of your budget tin hold upward spent to show
your ads on for certain days, based on fluctuations inward traffic?
Up to US$30
Up to US$24
Up to US$21
Up to US$20
Executives at a pocket-size e-commerce fellowship are debating Google Ads surgical operation metrics.
If the budget is unlimited equally long equally render on investment (ROI) is positive, which
recommendation best positions the fellowship for maximum profit?
Ad pass should ever hold upward 7% of revenue, which should hold upward used equally the target ROI
Determine whether the campaigns are profitable, in addition to therefore essay dissimilar target cost-per-acquisition (CPA) bid increases to reckon which maximizes full profit
The company's e-mail campaigns are the most profitable, alongside a cost-per-acquisition of US$15, therefore it should work that equally a benchmark when setting target cost-per-acquisition (CPA) bids
Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increment inward turn a profit per customer
You're reviewing the campaigns of a novel client who wants to meliorate promote his child
daycare facility to parents researching childcare on their mobile devices. Currently, his ads
include generic text most childcare. To optimize his ads for mobile, you lot mightiness create an ad
with:
the mobile version of the facility's website equally the landing page, in addition to uses an interactive video showing electrical current students in addition to teachers reading together
a headline in addition to description text that includes a client testimonial, in addition to uses the previous visits automated advertizement extension to allow people reckon when they in conclusion visited the client's website
a headline in addition to description text that encourages people to sign upward for a tour, in addition to uses location extensions therefore they know where the client's concern is located
the estimator version of the facility's website equally the landing page, in addition to a headline and
description text that encourages people to sign upward for the facility's newsletter
What information does a target cost-per-acquisition (CPA) bid strategy demand inward social club to find
the optimal cost-per-click (CPC) bid for an advertizement each fourth dimension it's eligible to appear?
Manual bid changes
Forecast data
Historical conversion data
Test conversions
To optimize a client's motion to acquire the most out of her mobile advertising, you lot can:
edit the campaign's advertizement text to include information most how customers tin purchase
her production on their computers
laid shorter conversion windows to capture users who convert after researching on multiple devices
work the maximize clicks flexible bidding strategy to increment the position out of clicks her ads acquire from users viewing her ads on mobile devices
laid a mobile bid adjustment for the motion based on insights from estimated cross-device conversion in addition to full estimated conversion data
Which pick tin you lot work to capture potential concern later on inward the day, fifty-fifty on a limited
budget?
Bid capping
Ad delivery
Bid allocation
Ad automation
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option
isn’t available. The most probable argue is that the advertiser:
is using Google Analytics
has fewer than five conversions inward the in conclusion xv days
is using some other automated bid strategy
has fewer than xv conversions inward the in conclusion thirty days
Hannah is having a sale. In her ads, she wants to include the amount of fourth dimension left inward the sale.
What’s the best way to do this?
Use the “Countdown” function
Note the sale halt appointment inward the text
Use the “Sale duration” function
Insert the Google Ads clock icon inward each ad
An advertiser implements target cost-per-acquisition (CPA) bidding in addition to notices that the
campaigns are receiving fewer conversions. What could assist increment the position out of
conversions?
Set the motion budget to a 30-day cycle
Try a dissimilar automated bid strategy
Increase the target CPA bid
Specify the bid amount for each private campaign
You grapple the campaigns for a client that runs a vino tour concern inward Florence. The ads
take away hold stopped showing on Google. If the budget is limited, what mightiness assist build for certain the ads show?
Use accelerated delivery to present the ads throughout the twenty-four lx minutes flow to build for certain that the entire budget isn't spent inward the morning
Raise the target cost-per-acquisition (CPA) bid
Use target outranking percentage bidding
Improve the lineament of the campaigns' keywords yesteryear making for certain they're relevant to the ads' text in addition to landing pages
You take away hold a budget of US$75 per twenty-four lx minutes flow for your client’s Search campaign, in addition to you’d similar to set
a maximum cost-per-click (max. CPC) bid of US$1. How tin you lot validate that this is the right
bid amount for getting the most clicks?
Bid across multiple advertizement groups to determine the average
Use bid simulators to reckon CPC estimates
Raise your max. CPC to US$3 to encompass possible competitive bids
Try diverse CPC amounts to determine the average
You grapple the campaigns for a infant stroller manufacturer that sells its products online in addition to through large retailers. To calculate the full profits from these campaigns, you lot should:
approximate revenue based on the value of a click, factor out gross margins, in addition to subtract Google Ads costs
approximate revenue based on online sales, factor out gross margins, in addition to subtract Google Ads costs
approximate revenue based on inward shop sales, factor out gross margins, in addition to subtract Google Ads costs
approximate revenue based on the value of an Google Ads customer, factor out gross margins, in addition to subtract Google Ads costs
How would you lot explicate the importance of advertizement impressions to a client who's concerned that
her Search Network motion is generating impressions but no clicks?
They tin give her an thought of how oft her advertizement is shown to potential customers
They tin assist her calculate how oft someone clicked on her advertizement in addition to and therefore converted
They tin assist her evaluate how engaging her advertizement is to potential customers
They tin give her an thought of how oft someone clicked on her ad
You tin work target cost-per-acquisition (CPA) bidding to help:
acquire equally many conversions equally possible inside a flexible budget range
generate to a greater extent than clicks than manual bidding would generate
acquire equally many clicks equally possible inside your budget
acquire equally many conversions equally possible inside your budget
Influenza A virus subtype H5N1 slice of furniture shop possessor is creating her get-go Google Ads campaign. What's the best way to
grouping her products?
Create a novel motion for every bed she sells inward her store
Separate them inward advertizement groups based on what she thinks volition sell best on the Search vs. the Display Network
Group them inward a unmarried advertizement group
Separate them inward advertizement groups alongside themes similar sofa beds, king-size beds, in addition to queen-size beds
Nick sells five flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” alongside related keywords similar “coconut snacks” inward a unmarried advertizement group?
To present ads promoting all the flavors to people searching for “gourmet popcorn”
It's most efficient to take away hold a unmarried advertizement group
To present ads promoting “Sweet & spicy coconut” to people searching for that flavor
To build for certain “Sweet & spicy coconut” continues to hold upward the bestseller
Return on investment (ROI) information tin assist you lot grapple a client's motion yesteryear helping you lot determine how to:
adjust your client's budget
optimize your client's keywords
All of the listed answers are correct
optimize your client's advertizement text
High lineament ratings for an advertizement can:
improve its position
increment how oft people click on it
hold upward achieved alongside an increment inward bid
increment its average cost-per-click (avg. CPC) bid
According to Google data, amid consumers who demeanour a local search on their
smartphone, how many in addition to therefore see a shop inside a day?
About 50%
About 10%
Nearly everyone who's fix to buy
About 20%
Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show
below a competitor’s inward search results when people move inward keywords similar “sailing excursions
on San Francisco Bay.” Which automated bid strategy could assist him attain the top position?
Maximize clicks
Enhanced cost-per-click (ECPC)
Target render on advertizement pass (ROAS)
Target outranking share
Drew is selling math textbooks in addition to using cost-per-click (CPC) bidding for his campaign. What’s the in conclusion cost each fourth dimension his advertizement is clicked?
The minimum amount needed to maintain a higher rank than the rank held yesteryear the next-highest bidder inward the auction
The projected maximum cost-per-click (max. CPC)
The average amount charged each fourth dimension someone clicks on his ad
The average amount needed to build the advertizement appear somewhere on the page
You take away hold a nutrient truck in addition to wishing to hit people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You laid a mobile bid adjustment of +20% in addition to a location bid adjustment of +50%. What's the in conclusion bid amount?
US$1.80
US$2.80
US$1.70
US$2
You're the concern human relationship director for a client who wants to increment reservations at her boutique
hotel. You've been manually managing the bids for her campaigns, in addition to you’re looking for
ways to salvage fourth dimension in addition to optimize. How tin you lot most effectively do this?
Create 1 motion in addition to apply target search page location bidding to drive visibility in addition to reservations
Continue to manually laid the bids to focus on driving clicks to the site inward social club to drive
conversions
Create 2 dissever campaigns that include a mix of build keywords in addition to highly targeted keywords, in addition to apply maximize click bidding to each campaign
Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA
Search terms study information shows that people who click on ads promoting your prescription
spectacles were searching for terms similar "wine glasses" in addition to "drinking glasses." Which mightiness you lot add together equally negative keywords to preclude your ads from showing on such searches?
"prescription" in addition to "glasses"
"glasses" in addition to "wine"
"wine" in addition to "drinking"
"drinking" in addition to "glasses"
Which study in addition to metric should you lot analyze to reckon how oft your client's ads are showing higher upward search results inward comparing alongside other advertisers?
Average seat metric from the Auction Insights report
Ad average seat metric from the paid & organic report
Top of page charge per unit of measurement metric from the Auction insights report
Ad grouping information that you lot customize alongside the Report Editor
The strategic work of dissimilar marketing channels affects:
online purchase decisions
payment methods
the average amount of each sale
target-customer demographics
You’re using target search page location bidding. You know it’s working because you lot see
your ad:
on the get-go page of Google search results or inward the top positions
repeatedly mixed inward alongside the organic search results
on the 2nd page of Google search results or inward the 2nd positions
at the bottom of the every page of search results
The owners of a coffeehouse would similar to run an "afternoon espresso" advertisement to
increment sales on weekdays. Which Google Ads characteristic would hold upward most effective for
preventing their search ads from appearing at nighttime in addition to on weekends?
Custom advertizement scheduling
Managed placements
Automatic bidding
Keyword Planner
You ain a pet-supply shop alongside diverse category pages on your website, in addition to you’ve laid upward a tracking template therefore you lot tin grapple tracking in addition to redirect information. Your in conclusion URL for
the keyword “dog treats” could hold upward something like:
http://www.dogtreatseasytrackingdestinationURL.com
http://www.3rdpartytracker.com/rd?keyword=751123&ad=
{creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog
http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats
www.trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect
Daley is managing multiple Google Ads accounts for a grocery shop chain in addition to using
conversion tracking. What mightiness build her daily Google Ads tasks simpler?
Using multiple conversion code snippets alongside single-account conversion tracking
Using 1 conversion code snippet alongside cross-account conversion tracking
Setting upward automated conversion rules for both accounts
Combining the accounts for streamlined reporting
Data shows that your client's advertizement that appears to people inward San Francisco gets 120
conversions at a cost of US$1200 in addition to cost-per-acquisition (CPA) of US$10, spell ads
showing inward Houston acquire seventy conversions at a cost of US$1400 in addition to CPA of US$20. If you lot take away hold a CPA goal of US$12, what bid adjustment would you lot laid for each location?
+20% for San Francisco, -40% for Houston
+40% for San Francisco, -20% for Houston
+20% for San Francisco, -20% for Houston
+40% for San Francisco, -40% for Houston
Small-business possessor Marcos laid upward his Google Ads motion yesteryear thinking of “obvious”
keywords off of the top of his head. What's i way he mightiness improve them?
Click the “Automatic keyword refresh” button
Stick alongside the electrical current keywords for 2 months to collect plenty feasible data
See the suggestions on the Opportunities page
See the suggestions on the Keywords page
You ain a bed in addition to breakfast inward southern French Republic in addition to wishing to target English-speaking
tourists looking for accommodations after they’ve arrived inward France. What linguistic communication and
location should you lot target?
English; southern France
English; the United States
English; the 25-mile radius around the bed in addition to breakfast
French in addition to English; the 5-mile radius around the bed in addition to breakfast
Roxanne’s online estate-jewelry sales are lagging despite running a corking text ad. What else
mightiness she do to drive sales?
Use the Shopping advertizement format
Increase the position out of keywords inward each advertizement group
Add a location extension to her ad
Increase her maximum cost-per-click (max. CPC) bid
You're working on the bidding strategy for a Search Network campaign. If the cost-per-
conversion for mobile is lower than for desktop, how mightiness you lot optimize the bidding strategy
to increment the position out of conversions?
Decrease the mobile bid adjustment for the campaign
Increase the position out of mobile-optimized text ads
Increase the mobile bid adjustment for the campaign
Decrease the position out of mobile-optimized text ads
Heather has a mobile app she wants people to hold using i time they’ve downloaded it. How
tin she build it to a greater extent than engaging?
Use the bid strategy “Maximize engagement”
Customize the app for each format (phone, tablet, computer)
Add some large, memory-intensive graphics
Set upward custom deep links
Which contention is true?
Call-only ads only allow people telephone telephone the business
Call extensions ship people to a landing page alongside a telephone number
Ads alongside telephone telephone extensions only allow people telephone telephone the business
Call-only ads are available solely on the Display Network
Which advertizement rotation setting shows all ads inward an advertizement group, fifty-fifty those alongside a lower clickthrough
or conversion rate?
Optimize for conversions
Optimize for clicks
Rotate evenly
Rotate indefinitely
Your average bid is US$10 in addition to you’ve enabled enhanced cost-per-click bidding (ECPC).
Assuming you lot haven’t laid whatever bid adjustments, ECPC tin elevate your bid to which amount
when Google Ads sees an auction that’s to a greater extent than probable to Pb to a sale?
US$13
US$12
US$11
US$14
Which is a best do for writing an effective text ad?
Make for certain the headline wraps to 2 lines
Use all uppercase letters inward the headline
Capitalize the get-go missive of the alphabet of each discussion inward the headline
End the headline alongside an exclamation point
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