Google Ads Shopping Advertising Certification Assessment Answers 2018 Pdf Download
Google Ads Shopping Advertising Certification Assessment Answers 2018 PDF Download
Google Shopping is forthwith Google Ads Shopping Advertising Certification Assessment Answers ,test contains 63 questions but at that topographic point are 105 dissimilar possible questions you lot could aspect during the exam. Every fourth dimension you lot convey Shopping Advertising Assessment test, you lot instruct 63 random questions from these 105.
The Shopping Advertising seek out covers basic in addition to advanced concepts, including creating a Merchant Center employment organisation human relationship in addition to production information feed, in addition to creating in addition to managing Shopping campaigns. To top the seek out you lot demand to reply at to the lowest degree 80% questions inward less than 90min.
You're currently targeting all inventory inward i crusade through an "All products" group. How
should you lot uncovering crusade optimization opportunities?
Segment performance yesteryear diverse shopping views through “Predefined reports” inward the reporting icon on the meridian right of your account
See query-level production performance inward the “Keywords” tab
Understand which creatives perform best inward the “Ads” tab
Check impressions for each production inward Google Merchant Center
True or false: Odell runs an online store selling outdoor gear, guns in addition to hunting equipment,
in addition to a few tobacco products. Odell tin give the sack advertise all of his products on Google Shopping.
True
False
What does Niharika demand to create start if she wants to enable automatic item updates for the cost in addition to availability of her products?
Submit yeah for the cost in addition to availability attributes
Nothing, she but needs to enable the setting inward Google Merchant Center
Add schema.org structured information to her landing pages
Link her Google Merchant Center in addition to Google Ads accounts
After segmenting your client's conversion information for a Shopping campaign, you lot consider that mobile
is driving 10 per centum of sales. What should you lot create to optimize the crusade for this client, a
children's article of apparel retailer that sells its trade online in addition to inward stores?
Create separate Shopping campaigns for desktop in addition to mobile, budgeting the same
amount for each campaign
Set a mobile bid adjustment that accounts for the amount inward sales that mobile is driving
Set a desktop bid adjustment that accounts for the amount inward sales that mobile is driving
Create a separate Shopping crusade for mobile targeted to locations where your client
has a physical store
Paige has an online clothe boutique that sells dresses for women in addition to children. She but got a
novel shipment of pinkish polkadot girls dresses. How tin give the sack a Shopping crusade aid Paige
target her inventory?
She tin give the sack add together the clothe description inward the championship in addition to and then link to additional dresses
She tin give the sack link to the page alongside an prototype of the not-yet-available production alongside “coming soon”
listed in addition to additional options
She tin give the sack link take to the brand, color, size in addition to cost of the clothe described
She tin give the sack link to a page inside her site alongside all dresses incase the item sells out
Shopping campaigns use:
a combination of text ads in addition to Shopping ads formats
ads promoting local in addition to nearby services
keyword-targeted rich media ads
ads created using production information from Google Merchant Center
Shopping ads should live used for:
Driving telephone calls to a business
Promoting services
Promoting brands
Promoting products online
In Google Merchant Center, a target province is the province where the:
products are manufactured
retailer is located
products are shipped from
products are sold in addition to volition live shipped to
You're optimizing the Shopping crusade for an online jewelry retailer promoting its novel line
of engagement rings. If you lot know that people who enquiry engagement rings across
multiple devices convey longer to convert, what should you lot create to aid this client improve attribute
the touching mobile has on its sales?
Set a longer conversion window, such equally xxx days or xc days
Create a separate advertising grouping optimized for mobile in addition to compare how it drives sales
Set a brusque conversion window, such equally vii days
Create a separate crusade optimized for mobile in addition to compare how it drives sales
Mika has an online store in addition to wants to create a Shopping campaign. What information does
she demand to create a Google Merchant Center account?
Promotion text
Local employment organisation information feed
Verified in addition to claimed website URL
Country where her products are sold
The feed that Luca exports from his dot of sale arrangement needs some cleanup earlier it will
live accepted yesteryear Google Merchant Center. To come across the requirements, he needs to consistently
alter product_state to status inward his exported feed. What’s the best agency to create this each
time?
Manually alter product_state to status earlier submitting his feed to Merchant
Center
Leave product_state inward his feed in addition to also add together the status attribute
Delete product_state completely from his feed,and in addition to then submit his feed to Merchant
Center
Submit his feed without changing it, in addition to and then role feed rules to automatically change
product_state to condition
You're optimizing a client's Shopping crusade to drive online sales in addition to are assessing the
company's website. You determine that the site needs to live improved for mobile, and
recommend that the company:
allow people to render to their shopping cart on their desktop computer
build all information fields required at checkout
add together to a greater extent than carte du jour options thus people tin give the sack consider all products offered
increase the page charge speed to ix seconds or longer
Which electronic mail contact does Google role to notify merchants nearly employment organisation human relationship warnings?
Google Ads primary contact
Google Merchant Center primary contact
Google Merchant Center technical contact
Both Google Merchant Center technical contact in addition to primary contact
Which should David create to improve empathize how the ads for his local bakery have got driven
store visits in addition to influenced his customers’ buying habits?
Set upward Google Analytics for his local storefront in addition to access its diverse customized data
Segment his study yesteryear click type in addition to review his local data
Set upward local inventory ads inward his Shopping crusade in addition to review his local channel
performance
Enable dynamic tracking URLs for his crusade in addition to ready tracking templates for his local
production group
What information create you lot demand to instruct into inward Google Merchant Center to create a Shopping
campaign?
Local employment organisation information feed
Business address
Promotion text
Verified in addition to claimed website URL
H5N1 client is using manual bidding for its Shopping crusade in addition to you lot create upward one's heed to role target
render on advertising pass (ROAS) to convey wages of Google Ads' automated bidding features.
Before you lot get using target ROAS, you lot demand to build for certain that:
conversion tracking is ready for the crusade in addition to each production grouping has to a greater extent than than
200 clicks per calendar week a
each production grouping inward the crusade is restructured thus that it has fewer than 200 clicks per
week
the client is using a third-party bidding platform that is compatible alongside target ROAS
remarketing listing for search ads is ready for the campaign
Muhammad wants to promote hats in addition to shirts from the same brand, in addition to decides to subdivide
his “All products” production group. He start uses the attribute build to select products for the
build in addition to and then uses the attribute category to create separate production groups for hats and
shirts. His adjacent stride is to:
cheque the benchmark cost-per-click (CPC) of his hats in addition to shirts to inform his bid
strategy
cheque his conversion window settings in addition to consider if novel production groups create changes
laid bids for his novel production groups to align alongside his sales strategy
role the Bid Simulator, but exclusively for “Everything else inward ‘All products’”
Shopping ads on google.com:
don't role keywords
signal the hollo of the merchant
tin give the sack live served together alongside text ads
all of the answers are correct
Jane is planning to add together a pop build of watches to her online store. To aid differentiate her products from her competitors, Jane should:
include her store hollo on all scout images
role promotional text to highlight whatever deals
alter the cost on the advertising to live lower than the actual production price
include bundled accessories inward the production image
Greta wants to build changes for several Shopping campaigns that she manages. She can
role mass changes to:
alter custom parameters for subdivided production groups
create full general calls to action
supplant an existing production group
link production feeds across campaigns
Jane's production feed would instruct disapproved due to:
a feed including a mobile link
an prototype existence a GIF format
a cost mismatch betwixt the feed in addition to landing page
a URL that's 1500 characters
Suzie owns an wearing apparel store in addition to is thinking of starting a Shopping Campaign. How can
Shopping ads create goodness Suzie?
Customers tin give the sack buy the farm well-informed nearly Suzie's products because they'll see
of import information such equally the price, image, in addition to retailer hollo earlier they click the
ad
Shopping ads instruct customers’ attending because merchants tin give the sack include words such as
"best" inward titles in addition to descriptions
Shopping ads function alongside keywords in addition to relevancy, thus Suzie tin give the sack bid on pop keywords to
instruct her advertising to seem at the meridian of search results
Suzie tin give the sack serve Shopping ads take from her website
Enhanced cost-per-click (ECPC) bidding should live used to:
Bid for a target cost-per-acquisition (CPA)
Increase total impressions
Optimize bids using conversions
Drive engagement alongside production brand
Merchants role Google Merchant Center to:
laid mobile bids on specific products
upload production information through feeds or an API
laid crusade priority
deal Shopping crusade bids
Ryan’s shoe store sells a multifariousness of shoes. His “active shoes” crusade is reaching the daily
budget cap yesteryear the early on afternoon. What should Ryan create to instruct to a greater extent than traffic for his products?
Remove underperforming items from the inventory
Increase the budget cap of the campaign
Lower the maximum cost-per-click (max. CPC) for all production groups
Increase the maximum cost-per-click (max. CPC) for all production groups
Brian wants to know what would've happened if he'd selected dissimilar bid amounts inward his
Shopping campaign. He should:
customize the statistics tables on the Campaign page
role the priority setting inward his Shopping campaign
ready enhanced cost-per-click (ECPC) bidding
role the Bid Simulator
Why can't Ellen consider whatever benchmark information for her novel Shopping campaign?
There aren’t plenty comparable products from other advertisers
She is already outbidding her competitors
She doesn't have got plenty products inward the crusade to compare to others
Her crusade has reached its daily budget limit
What does impression part signal nearly a production group?
It predicts your production group’s futurity impressions
It provides an average benchmark of all similar products from other retailers
It shows your production grouping impressions relative to other production groups inward the same
campaign
It shows how many impressions your production grouping has received divided yesteryear the
estimated discover it was eligible to receive
If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option
below volition live available to him?
Maximum cost-per-acquisition (max. CPA) bidding
Maximum cost-per-click (max. CPC) bidding
Target cost-per-acquisition (target CPA) bidding
Enhanced cost-per-click (ECPC) bidding
If a production doesn't have got an prototype available, you lot should:
Submit a total color version of your store’s logo
Wait to submit the production until an prototype is ready
Submit an prototype of a similar product
Submit a placeholder prototype alongside a message, such equally "Coming Soon"
Ruth is going to sell products that Google considers adult-oriented. How should she label her
content?
Identify products using the 'adult' attribute
Include the text "adult" inward the production description
Submit inward a custom_label attribute equally business office of the information feed
Email the back upward squad through the Google Merchant Center Help Center
You tin give the sack role custom labels inward a production information feed to:
Provide additional description information for shoppers inward search results
Tag products you'd similar to grouping inward a Shopping crusade yesteryear values of your choosing
Submit production build descriptions
Add supplemental prototype URLs
What's the best agency to signal inward a feed that a production is on sale for a express time?
Use the sale_price attribute
Upload the same item twice, i time alongside a lower price
Include "SALE" inward the championship of the item
Update the description of that specific item
May is inward the procedure of expanding her store to back upward to a greater extent than territories. After adding new
information feeds, May’s Google Merchant Center employment organisation human relationship was suspended because the:
transportation attributes for a pocket-sized discover of items have got dissimilar pricing than the default
transportation at the employment organisation human relationship level
information feeds weren't updated for 10 days
linguistic communication on the landing pages doesn’t check the linguistic communication of the target country
information feed includes products alongside the availability status "out of stock"
Which products should you lot submit the identifier_exists attribute alongside a value of no for?
used electronics
custom-made clothing
bundles
novel books for pre-order
Yves heard that the custom_label attributes tin give the sack aid him organize his Shopping campaign.
With custom labels, Yves tin give the sack provide:
the product's status thus he tin give the sack organize his crusade yesteryear new, used, or refurbished
products
Google production categories thus he tin give the sack organize his crusade yesteryear dissimilar categories
whatever value he chooses thus he tin give the sack organize his crusade yesteryear his ain goals
the build of his production thus he tin give the sack organize his crusade yesteryear dissimilar brands
When reviewing the Search terms study for your Shopping campaigns, you lot notice several
terms that aren't relevant to what you're advertising. How tin give the sack you lot role this information?
Add the terms equally negative keywords
Adjust your production information feed to include irrelevant terms
Increase your bids for to a greater extent than relevant keywords
Increase your Quality Score yesteryear including irrelevant terms inward advertising content
What does Google Merchant Center role equally the primary agency to contact users alongside important
messages, such equally feed disapprovals?
Messaging inward Google Ads overview page
Automated telephone messages to employment organisation human relationship owner
Email contacts listed inward employment organisation human relationship settings
Messaging inward Google Merchant Center overview page
Quincy wants to build for certain that he meets the Google Shopping policy to accurately
stand upward for his employment organisation or product. Which activeness should he convey on his website to come across the
policy?
Claim credentials for his employment organisation that he hasn't finalized yet
Describe some of the weather condition related to the purchase earlier in addition to afterwards the purchase
Advertise products or promotional offers that aren’t available to people shopping online
Show clearly the payment model in addition to total cost that a individual shopping online would be
charged earlier in addition to afterwards the purchase
For a Shopping campaign, you lot tin give the sack role Google Ads to:
Manage in addition to validate a website URL
Upload additional production images
Submit production information
Manage advertising grouping bids
How tin give the sack Helen provide gratis transportation for a pocket-sized grouping of promotional products?
Remove all transportation options from the Google Merchant Center account
Add "Free shipping" to the Shopping crusade promotional text
Add a specific shipping_label to the promotional products, in addition to and then laid the transportation cost for those products to "Free"
Set the default transportation for all products to a apartment charge per unit of measurement of 0.00 USD
Which tin give the sack you lot sell on Google Shopping?
Used goods
Hotel in addition to locomote fares
Business services such equally plumbing or locksmithing
Residential existent estate
Suzie owns an wearing apparel store in addition to has decided to sell her products online. When Suzie creates
a Google Merchant Center information feed, what unique production identifiers volition live accepted?
gtin in addition to brand
mpn in addition to gtin
build only
gtin only
Campaign priority should live used when you lot advertise:
multiple products for the same province inward multiple campaigns
multiple products internationally inward multiple campaigns
i production for the same province inward multiple campaigns
i production internationally inward multiple campaigns
To subdivide products inward Shopping campaigns using your ain laid production structure, you
should use:
Multiple information feeds
Google Ads labels
Starred items
Custom labels
Bob is seeing depression traffic for i of his production groups in addition to daily pass is low. What could he
create to aid increase impressions in addition to traffic?
Remove whatever bid modifiers
Increase bids on products groups
Increase the campaign’s daily budget
Add negative keywords to the production group
Nicole's analysis shows that v brands currently inward her "All products" grouping are performing
particularly well. What tin give the sack she create to capture to a greater extent than traffic on these valuable brands?
Increase her “All products” bid
Set her budget to “accelerated” delivery
Subdivide yesteryear build in addition to laid to a greater extent than competitive bids for the brands individually
Change the crusade priority to "high"
Which is a required attribute when submitting a production to Google Merchant Center?
title
availability_date
additional_image_link
mobile_link
Maximilian is starting a Shopping crusade for wintertime sports to sell skis, which are also
listed inward his crusade for mount tourism. Maximilian has a specific budget but for his
wintertime sports campaign. When skis are shown, he wants the bid to come upward from his winter
sports campaign. Maximilian should:
build the wintertime sports crusade high priority in addition to the mount tourism depression priority
prioritize his Shopping campaigns according to seasons rather than geography
add together “mountain tourism” to his negative keywords during the wintertime sports campaign
build his wintertime sports budget high priority yesteryear adding his mount tourism budget to it
Peter has finished subdividing the production groups inward i of his Shopping campaign’s ad
groups. What bid should Peter non role for the remaining "everything else inward all products"
production group?
Continue subdividing until at that topographic point are no products inward this group
H5N1 bid of zero
H5N1 bid that’s the average of the subdivisions
H5N1 bid lower than the subdivisions
Google Merchant Center tin give the sack live used to:
Set crusade priority for products
View competitive benchmarks for Shopping campaigns
Update mobile bids for products
Manage transportation settings for a store
Shopping ads tin give the sack seem on:
Google Search
Google Search Partner websites
all of the answers are correct
Google Shopping
To ready a Shopping campaign, you'll demand to link your Google Merchant Center account
and:
listing of approved Shopping policies
Google My Business account
Google Ads account
credit card
Google Merchant Center is used to:
Monitor the performance of Shopping campaigns
Submit production information
Manage bidding for Shopping campaigns
Host website images
You tin give the sack role crusade priority to:
promote for certain production groups across all your campaigns
edit maximum CPC bids, tracking templates, or custom parameters in addition to destination URLs
for non-subdivided production groups
subdivide crusade products according to freely-assigned values alongside custom labels
determine which campaign's bid to role for a production when the same production is included inward multiple campaigns
Matt is preparing for his store’s large vacation sale. What should Matt create to build for certain the
products that are on sale are organized on Google Shopping?
Add "holiday sale" to the 'Title' attribute of all items
Change the 'brand' attribute of sale items to "holiday"
Use a custom label to announce items included inward the vacation sale
Classify the products nether the "holiday" Google Product Category
True or false: Data feeds provide a listing of your inventory alongside of import production details in
Google Merchant Center
False
True
True or false: Shopping ads tin give the sack seem at the same fourth dimension equally text ads, allowing shoppers to
uncovering the best check earlier clicking through to build a purchase.
False
True
In Shopping campaigns, production groups are used to:
create a listing of keywords used to target Shopping ads to shoppers
bid on organized inventory inward an advertising group
organize products inside a information feed
bundle items sold equally a package, similar a photographic tv camera in addition to tripod stand
When preparing to submit a novel feed, you lot should:
Give all feeds the same quest consistency
Submit multiple feeds to procedure everything at once
Submit a seek out information feed
Include all items inward your inventory
Which Google Ads crusade settings should Sarah select inward guild to sell products to
California residents only?
Set the location to California only
Set either the province of sale to USA or location to California
Set the province of sale to USA only
Set both the province of sale to USA in addition to location to California
Creating multiple products groups inside i advertising grouping allows you lot to:
laid dissimilar bid modifiers or negative keywords for your products
access a search term study for each production group
role a unmarried maximum cost-per-click bid across your production inventory
base of operations each production grouping on a specific production attribute you lot choose
Shopping ads tin give the sack live targeted to:
Select countries, listed inward Google Merchant Center in addition to Google Ads Help Centers
North America only
Only countries where Google.com/shopping is available
All countries where Google Ads is available
To keep active production data, you lot must update your information every:
xxx days
vi months
1 year
24 hours
Vivian owns an fine art provide store in addition to traffic for her "painting" production grouping is increasing. To
optimize the performance of her icon products, Vivian should:
update the inventory yesteryear removing for certain products
increase the maximum cost-per-click (max. CPC) bid for all products
take subdivisions from the production group
subdivide the production grouping in addition to displace budget allotment to the best performing products
Marie's novel photographic tv camera production falls into 2 dissimilar Google production categories. What should
she role for this attribute?
Submit the production twice using a dissimilar category each time
Include both categories inward the attribute
Include exclusively i category
Use the 'custom label' attribute
When creating a file to upload to Google Merchant Center, what format is accepted?
Excel file format
Database file
Word file format
Text or tab delimited file format
In guild to offering products inward dissimilar countries, you lot should:
List the products inward the local language
Use i feed for all products
Always laid prices inward USD
Use the same landing pages globally
Sally is promoting her online store that sells vintage goods in addition to custom artwork. What does
she demand to include for unique production identifiers?
Put unavailable inward the gtin attribute
Submit 1 equally the mpn attribute
Submit a randomly generated discover inward the gtin attribute
Put no inward the identifier_exists attribute
Brian is expanding his store to include antique goods. What should he create if at that topographic point isn't a
unique production identifier available?
Include the discussion "antique" inward the titles of all products
Use the exemption attribute identifier_exists
Leave all unique production identifiers blank
Add unique to the build attribute
According to Google Shopping policies, what would get the disapproval of private items
or an entire Merchant Center account?
Products alongside an availability attribute of out of stock
Sale of gambling related products such equally poker chips
H5N1 production URL that links take to exclusively i relevant item
Unsecure checkout or a missing refund policy
Ricky is an online golf game equipment merchant who but created a novel Google Merchant Center
account. When Ricky creates his start information feed, he must add together unique production identifiers for
his products. Which combination of gtin, mpn, in addition to build should he submit?
gtin in addition to build are required, in addition to mpn is recommended
Only mpn is required
Only build is required
gtin in addition to mpn are required, in addition to build is recommended
What is a best practise to trim down the processing fourth dimension of a novel feed?
Upload both xml in addition to csv files of the same products
Submit the feed at midnight
Divide the grouping of products into multiple information feed segments
Create a novel Google Merchant Center employment organisation human relationship for each novel Google Ads campaign
Catherine is preparing to release a novel trace of toys that’s currently available for pre-order
exclusively on the landing page. Why is Catherine's information feed getting disapproved for incorrect
availability?
The availability attribute is laid equally the toys' release date
The availability attribute is laid equally inward stock
The availability attribute is laid equally preorder
The availability attribute is laid equally out of stock
True or false: If Viola signs upward to run Shopping ads but doesn't post a refund policy on her
website, she can't run ads.
False
True
Kelly is checking her production landing pages to build for certain that she has all the required
information. What slice of information is required to seem on every landing page?
Sale price
Google production category
Price in addition to currency
Availability date
Michael was notified that his products were disapproved due to wrong prices. Which may
have got caused the disapproval?
H5N1 'sale price' attribute is blank
The landing page cost is dissimilar from the feed price
The transportation rates for the products were updated to $0.00
The availability for the products are listed equally 'out of stock'
Which is a argue why Annie's Google Merchant Center employment organisation human relationship would instruct suspended?
Her website doesn't have got a mobile version
She’s exclusively been updating her information feeds every 10 days
Her landing pages Pb to mistake messages or non-existent pages
She is exclusively selling used products
What optimization recommendation mightiness you lot build to a novel client alongside Shopping
campaigns that don't include all of the products the society sells?
Create a separate crusade for all products in addition to subdivide the inventory based on
products that are already existence advertised, in addition to then assign these products a depression bid
Create a separate crusade alongside a high priority, in addition to create 1 production grouping for all products
in addition to assign it a high bid
Create a separate crusade alongside a depression priority, in addition to create 1 production grouping for all
products in addition to assign it a depression bid
Create a separate crusade for all products in addition to subdivide the inventory using custom
label attributes, in addition to then bid yesteryear item ID for the items non included inward other campaigns
Research shows that to a greater extent than than 50% of people who search for a production on their smartphone
see a employment organisation inside a day. Based on this information in addition to your client's goal of driving in-store
sales, how would you lot optimize the company's Shopping campaign?
Create a separate crusade for products that people most probable won't enquiry on their
smartphones in addition to laid a mobile bid adjustment of +900%
Decrease the mobile in addition to location bid adjustments in addition to build additional adjustments based
on performance
Create a separate crusade for products that people are to a greater extent than probable to enquiry on their
smartphones in addition to laid a mobile bid adjustment of +900%
Increase the mobile in addition to location bid adjustments in addition to build additional adjustments
based on performance
When optimizing the championship attribute for her novel trace of bicycles, Matilda should include:
symbols in addition to unusual characters to instruct the user’s attending such equally exclamation points
the cost in addition to transportation cost
the bike trend hollo only
keywords in addition to relevant attributes inward the championship such equally brand, size, in addition to color
You tin give the sack role custom labels to:
listing specific features inward your Shopping ads
subdivide a production yesteryear specific features that you lot decide
have got Google subdivide your production into specific relevant categories
target dissimilar countries inside the same Shopping campaign
Product groups are eligible for the Bid Simulator:
Once the average cost-per-click (avg. CPC) is some the maximum cost-per-click (max.
CPC) bid
When Shopping ads have got been included inward plenty auctions or accrued enough
impressions
Once a budget cap has been reached for a production group
Anytime afterwards a production grouping is created inward a Shopping campaign
Angelika but submitted her production for the start time, in addition to she had 2 errors, three warnings, and
v notifications. What does she demand to ready inward guild for her ads to show?
Only the warnings
Only the errors
The warnings in addition to errors
All of the errors, warnings, in addition to notifications
You should role multiple advertising groups when you lot desire to:
Link products from a dissimilar Google Merchant Center account
Use a dissimilar bid modifier for products inward the same Shopping campaign
Set a dissimilar priority on bidding inside the same Shopping campaign
Target a dissimilar province inside the same Shopping campaign
Which devices tin give the sack Shopping ads seem on?
Mobile phones in addition to desktops
Tablets in addition to desktops
Tablets, mobile phones, in addition to desktops
Mobile phones
To foreclose your Shopping ads from appearing for for certain search terms, you lot would:
take products from your production data
position shorter descriptions inward your production data
add together negative keywords to your crusade or advertising group
take the related search terms from your production titles inward your production data
Google Merchant Center is used for:
Uploading production information feeds
Setting upward crusade bidding priorities
Editing your Shopping campaign’s production groups
Managing conversion tracking
An online women's article of apparel retailer uses conversion tracking to rail orders in addition to wants to
assess the value of mobile on sales. To evaluate how mobile is driving purchases, you
should consider reviewing the:
path length study to consider if most sales occur afterwards multiple clicks on the retailer's advertising from
a mobile phone
path length study to consider if most sales occur afterwards 1 click on the retailer's advertising from a mobile
phone
cross-device attribution reports to consider if people click the retailer's ads on a cellphone during the sales funnel
cross-device attribution reports to consider if people click the retailer's ads on a desktop during
the sales funnel
How should Chris gauge how a dissimilar bid amount would touching his store's online
traffic?
Check the "Diagnostics" tab inward Google Merchant Center
Download crusade performance data
Review the benchmark cost-per-click (CPC) information inward Google Ads
Use the Bid Simulator tool
You've started managing a Shopping crusade for a client who thinks the campaign, which
attributes conversions to the start advertising customers clicked earlier completing a conversion, isn't
providing a expert render on investment (ROI). How mightiness you lot role attribution models to
evaluate the campaign's performance?
Compare 2 models to consider if the crusade is undervalued on a first-click basis
Compare 2 models to consider if the crusade is undervalued on a last-click basis
Compare 2 models to create upward one's heed whether to optimize the campaign's automated bid strategy for a fourth dimension decay model
Compare 2 models to create upward one's heed whether to optimize the campaign's automated bid strategy for a position-based model
Multi-client accounts (MCAs) inward Google Merchant Center allow advertisers to easily:
Combine reporting on all information feeds across domains
Manage multiple domains alongside a unmarried sign in
Access multiple Google Ads accounts
Share products betwixt accounts
What should Kevin convey into employment organisation human relationship when optimizing the championship attribute for his novel trace of
surfboards?
Use special characters such equally exclamation points or all caps
Include the location of his retail store
Include the board trend hollo only
Include relevant attributes inward the championship such equally brand, size, in addition to color
To ready ads for her local scout store inward improver to the ads she already runs for her online
store, Lucy should:
subdivide her production inventory in addition to laid dissimilar bids for her local in addition to online exclusively ads
ready multichannel ads to take customers to her online or local store
get the local inventory ads implementation procedure in addition to consummate the required steps
enable local products inward her shopping crusade in addition to ready a production filter for “local”
Campaign priorities determine your bids according to which rule:
if the highest priority crusade is out of budget, the lower priority crusade bids
the highest priority crusade volition bid, unless a lower priority bid is high enough
if the highest priority crusade is out of budget, lower priority budget is added to bids
if you lot have got multiple campaigns alongside the same bid, the lowest necessary bid volition live used
Lisa wants to know if, afterwards viewing her Shopping ad, people are buying the shoes listed in
the ad. She should:
ready conversion tracking
run an Auction insights report
role enhanced cost-per-click (ECPC) bidding
run an Ad performance report
How tin give the sack you lot lose your claimed URL?
Your claimed URL ascendency expired from Webmaster tools
Another authorized possessor of the website successfully verifies in addition to claims your website URL
Your website is updated but includes the same identifying meta tag or HTML file
You take all information feeds from your Merchant Center account
Why is it a best practise to laid a bid for the “everything else inward all products” production group?
To buy the farm far easier to target a location for for certain products
To live able to have got i production grouping for mobile devices
To include items non business office of other production groups inward your campaign
To command the websites on which your Shopping ads appear
Toshiro wants to increase the conversion charge per unit of measurement of his Shopping campaigns without increasing
his budget. He should use:
maximize clicks
enhanced cost-per-click (ECPC)
target render on advertising pass (ROAS)
target cost-per-acquisition (CPA)
Ben is creating production images. H5N1 mutual best practise is to:
Include all varieties of a production inward i image
Ensure all images are high-quality
Include build names inward the images
Display the merchant website hollo over all images
Mindy is setting upward her Google Merchant Center employment organisation human relationship in addition to has to verify her website URL.
Her website URL must:
include Ports
live equally specific equally possible (for example, http://www.example.com#top)
get alongside http:// or https://
include IP addresses
Custom labels are a agency to:
seat the transportation method used for your products
laid the province inward which your products volition live sold
subdivide products into specific production groups inward Google Ads
tell Google Merchant Center what products to avoid when uploading data
Anne wants to role her impression part metrics to optimize her Shopping campaign. She
should:
run an Auction insights study to compare her impression shares to those of her competitors
laid negative keywords inward her campaign
laid the delivery method on her crusade to standard
increase her impression part yesteryear setting her bids lower on her campaign
How could you lot increase the discover of conversions your Shopping crusade receives for
nearly the same total cost?
Increase bids for production groups alongside a depression cost per conversion, in addition to decrease bids for
production groups alongside a high cost per conversion
Decrease bids for production groups alongside a depression cost per conversion, in addition to increase bids for
production groups alongside a high cost per conversion
Increase your crusade priority
Remove production grouping subdivisions in addition to bid on broader groups of products
You tin give the sack role a production grouping alongside a unmarried bid to:
ensure your entire inventory has the same bid
organize your advertising grouping yesteryear production attributes
create dissimilar bid modifiers
laid a novel crusade priority
To aid alongside your crusade strategy, you lot tin give the sack role custom labels to:
create a listing of novel keywords for your products
organize products yesteryear specific attributes
increase your product’s discoverability
uncovering your best-selling products
https://www.youtube.com/watch?v=Yv5lGMVJkug
Google Shopping is forthwith Google Ads Shopping Advertising Certification Assessment Answers ,test contains 63 questions but at that topographic point are 105 dissimilar possible questions you lot could aspect during the exam. Every fourth dimension you lot convey Shopping Advertising Assessment test, you lot instruct 63 random questions from these 105.
The Shopping Advertising seek out covers basic in addition to advanced concepts, including creating a Merchant Center employment organisation human relationship in addition to production information feed, in addition to creating in addition to managing Shopping campaigns. To top the seek out you lot demand to reply at to the lowest degree 80% questions inward less than 90min.
You're currently targeting all inventory inward i crusade through an "All products" group. How
should you lot uncovering crusade optimization opportunities?
Segment performance yesteryear diverse shopping views through “Predefined reports” inward the reporting icon on the meridian right of your account
See query-level production performance inward the “Keywords” tab
Understand which creatives perform best inward the “Ads” tab
Check impressions for each production inward Google Merchant Center
True or false: Odell runs an online store selling outdoor gear, guns in addition to hunting equipment,
in addition to a few tobacco products. Odell tin give the sack advertise all of his products on Google Shopping.
True
False
What does Niharika demand to create start if she wants to enable automatic item updates for the cost in addition to availability of her products?
Submit yeah for the cost in addition to availability attributes
Nothing, she but needs to enable the setting inward Google Merchant Center
Add schema.org structured information to her landing pages
Link her Google Merchant Center in addition to Google Ads accounts
After segmenting your client's conversion information for a Shopping campaign, you lot consider that mobile
is driving 10 per centum of sales. What should you lot create to optimize the crusade for this client, a
children's article of apparel retailer that sells its trade online in addition to inward stores?
Create separate Shopping campaigns for desktop in addition to mobile, budgeting the same
amount for each campaign
Set a mobile bid adjustment that accounts for the amount inward sales that mobile is driving
Set a desktop bid adjustment that accounts for the amount inward sales that mobile is driving
Create a separate Shopping crusade for mobile targeted to locations where your client
has a physical store
Paige has an online clothe boutique that sells dresses for women in addition to children. She but got a
novel shipment of pinkish polkadot girls dresses. How tin give the sack a Shopping crusade aid Paige
target her inventory?
She tin give the sack add together the clothe description inward the championship in addition to and then link to additional dresses
She tin give the sack link to the page alongside an prototype of the not-yet-available production alongside “coming soon”
listed in addition to additional options
She tin give the sack link take to the brand, color, size in addition to cost of the clothe described
She tin give the sack link to a page inside her site alongside all dresses incase the item sells out
Shopping campaigns use:
a combination of text ads in addition to Shopping ads formats
ads promoting local in addition to nearby services
keyword-targeted rich media ads
ads created using production information from Google Merchant Center
Shopping ads should live used for:
Driving telephone calls to a business
Promoting services
Promoting brands
Promoting products online
In Google Merchant Center, a target province is the province where the:
products are manufactured
retailer is located
products are shipped from
products are sold in addition to volition live shipped to
You're optimizing the Shopping crusade for an online jewelry retailer promoting its novel line
of engagement rings. If you lot know that people who enquiry engagement rings across
multiple devices convey longer to convert, what should you lot create to aid this client improve attribute
the touching mobile has on its sales?
Set a longer conversion window, such equally xxx days or xc days
Create a separate advertising grouping optimized for mobile in addition to compare how it drives sales
Set a brusque conversion window, such equally vii days
Create a separate crusade optimized for mobile in addition to compare how it drives sales
Mika has an online store in addition to wants to create a Shopping campaign. What information does
she demand to create a Google Merchant Center account?
Promotion text
Local employment organisation information feed
Verified in addition to claimed website URL
Country where her products are sold
The feed that Luca exports from his dot of sale arrangement needs some cleanup earlier it will
live accepted yesteryear Google Merchant Center. To come across the requirements, he needs to consistently
alter product_state to status inward his exported feed. What’s the best agency to create this each
time?
Manually alter product_state to status earlier submitting his feed to Merchant
Center
Leave product_state inward his feed in addition to also add together the status attribute
Delete product_state completely from his feed,and in addition to then submit his feed to Merchant
Center
Submit his feed without changing it, in addition to and then role feed rules to automatically change
product_state to condition
You're optimizing a client's Shopping crusade to drive online sales in addition to are assessing the
company's website. You determine that the site needs to live improved for mobile, and
recommend that the company:
allow people to render to their shopping cart on their desktop computer
build all information fields required at checkout
add together to a greater extent than carte du jour options thus people tin give the sack consider all products offered
increase the page charge speed to ix seconds or longer
Which electronic mail contact does Google role to notify merchants nearly employment organisation human relationship warnings?
Google Ads primary contact
Google Merchant Center primary contact
Google Merchant Center technical contact
Both Google Merchant Center technical contact in addition to primary contact
Which should David create to improve empathize how the ads for his local bakery have got driven
store visits in addition to influenced his customers’ buying habits?
Set upward Google Analytics for his local storefront in addition to access its diverse customized data
Segment his study yesteryear click type in addition to review his local data
Set upward local inventory ads inward his Shopping crusade in addition to review his local channel
performance
Enable dynamic tracking URLs for his crusade in addition to ready tracking templates for his local
production group
What information create you lot demand to instruct into inward Google Merchant Center to create a Shopping
campaign?
Local employment organisation information feed
Business address
Promotion text
Verified in addition to claimed website URL
H5N1 client is using manual bidding for its Shopping crusade in addition to you lot create upward one's heed to role target
render on advertising pass (ROAS) to convey wages of Google Ads' automated bidding features.
Before you lot get using target ROAS, you lot demand to build for certain that:
conversion tracking is ready for the crusade in addition to each production grouping has to a greater extent than than
200 clicks per calendar week a
each production grouping inward the crusade is restructured thus that it has fewer than 200 clicks per
week
the client is using a third-party bidding platform that is compatible alongside target ROAS
remarketing listing for search ads is ready for the campaign
Muhammad wants to promote hats in addition to shirts from the same brand, in addition to decides to subdivide
his “All products” production group. He start uses the attribute build to select products for the
build in addition to and then uses the attribute category to create separate production groups for hats and
shirts. His adjacent stride is to:
cheque the benchmark cost-per-click (CPC) of his hats in addition to shirts to inform his bid
strategy
cheque his conversion window settings in addition to consider if novel production groups create changes
laid bids for his novel production groups to align alongside his sales strategy
role the Bid Simulator, but exclusively for “Everything else inward ‘All products’”
Shopping ads on google.com:
don't role keywords
signal the hollo of the merchant
tin give the sack live served together alongside text ads
all of the answers are correct
Jane is planning to add together a pop build of watches to her online store. To aid differentiate her products from her competitors, Jane should:
include her store hollo on all scout images
role promotional text to highlight whatever deals
alter the cost on the advertising to live lower than the actual production price
include bundled accessories inward the production image
Greta wants to build changes for several Shopping campaigns that she manages. She can
role mass changes to:
alter custom parameters for subdivided production groups
create full general calls to action
supplant an existing production group
link production feeds across campaigns
Jane's production feed would instruct disapproved due to:
a feed including a mobile link
an prototype existence a GIF format
a cost mismatch betwixt the feed in addition to landing page
a URL that's 1500 characters
Suzie owns an wearing apparel store in addition to is thinking of starting a Shopping Campaign. How can
Shopping ads create goodness Suzie?
Customers tin give the sack buy the farm well-informed nearly Suzie's products because they'll see
of import information such equally the price, image, in addition to retailer hollo earlier they click the
ad
Shopping ads instruct customers’ attending because merchants tin give the sack include words such as
"best" inward titles in addition to descriptions
Shopping ads function alongside keywords in addition to relevancy, thus Suzie tin give the sack bid on pop keywords to
instruct her advertising to seem at the meridian of search results
Suzie tin give the sack serve Shopping ads take from her website
Enhanced cost-per-click (ECPC) bidding should live used to:
Bid for a target cost-per-acquisition (CPA)
Increase total impressions
Optimize bids using conversions
Drive engagement alongside production brand
Merchants role Google Merchant Center to:
laid mobile bids on specific products
upload production information through feeds or an API
laid crusade priority
deal Shopping crusade bids
Ryan’s shoe store sells a multifariousness of shoes. His “active shoes” crusade is reaching the daily
budget cap yesteryear the early on afternoon. What should Ryan create to instruct to a greater extent than traffic for his products?
Remove underperforming items from the inventory
Increase the budget cap of the campaign
Lower the maximum cost-per-click (max. CPC) for all production groups
Increase the maximum cost-per-click (max. CPC) for all production groups
Brian wants to know what would've happened if he'd selected dissimilar bid amounts inward his
Shopping campaign. He should:
customize the statistics tables on the Campaign page
role the priority setting inward his Shopping campaign
ready enhanced cost-per-click (ECPC) bidding
role the Bid Simulator
Why can't Ellen consider whatever benchmark information for her novel Shopping campaign?
There aren’t plenty comparable products from other advertisers
She is already outbidding her competitors
She doesn't have got plenty products inward the crusade to compare to others
Her crusade has reached its daily budget limit
What does impression part signal nearly a production group?
It predicts your production group’s futurity impressions
It provides an average benchmark of all similar products from other retailers
It shows your production grouping impressions relative to other production groups inward the same
campaign
It shows how many impressions your production grouping has received divided yesteryear the
estimated discover it was eligible to receive
If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option
below volition live available to him?
Maximum cost-per-acquisition (max. CPA) bidding
Maximum cost-per-click (max. CPC) bidding
Target cost-per-acquisition (target CPA) bidding
Enhanced cost-per-click (ECPC) bidding
If a production doesn't have got an prototype available, you lot should:
Submit a total color version of your store’s logo
Wait to submit the production until an prototype is ready
Submit an prototype of a similar product
Submit a placeholder prototype alongside a message, such equally "Coming Soon"
Ruth is going to sell products that Google considers adult-oriented. How should she label her
content?
Identify products using the 'adult' attribute
Include the text "adult" inward the production description
Submit inward a custom_label attribute equally business office of the information feed
Email the back upward squad through the Google Merchant Center Help Center
You tin give the sack role custom labels inward a production information feed to:
Provide additional description information for shoppers inward search results
Tag products you'd similar to grouping inward a Shopping crusade yesteryear values of your choosing
Submit production build descriptions
Add supplemental prototype URLs
What's the best agency to signal inward a feed that a production is on sale for a express time?
Use the sale_price attribute
Upload the same item twice, i time alongside a lower price
Include "SALE" inward the championship of the item
Update the description of that specific item
May is inward the procedure of expanding her store to back upward to a greater extent than territories. After adding new
information feeds, May’s Google Merchant Center employment organisation human relationship was suspended because the:
transportation attributes for a pocket-sized discover of items have got dissimilar pricing than the default
transportation at the employment organisation human relationship level
information feeds weren't updated for 10 days
linguistic communication on the landing pages doesn’t check the linguistic communication of the target country
information feed includes products alongside the availability status "out of stock"
Which products should you lot submit the identifier_exists attribute alongside a value of no for?
used electronics
custom-made clothing
bundles
novel books for pre-order
Yves heard that the custom_label attributes tin give the sack aid him organize his Shopping campaign.
With custom labels, Yves tin give the sack provide:
the product's status thus he tin give the sack organize his crusade yesteryear new, used, or refurbished
products
Google production categories thus he tin give the sack organize his crusade yesteryear dissimilar categories
whatever value he chooses thus he tin give the sack organize his crusade yesteryear his ain goals
the build of his production thus he tin give the sack organize his crusade yesteryear dissimilar brands
When reviewing the Search terms study for your Shopping campaigns, you lot notice several
terms that aren't relevant to what you're advertising. How tin give the sack you lot role this information?
Add the terms equally negative keywords
Adjust your production information feed to include irrelevant terms
Increase your bids for to a greater extent than relevant keywords
Increase your Quality Score yesteryear including irrelevant terms inward advertising content
What does Google Merchant Center role equally the primary agency to contact users alongside important
messages, such equally feed disapprovals?
Messaging inward Google Ads overview page
Automated telephone messages to employment organisation human relationship owner
Email contacts listed inward employment organisation human relationship settings
Messaging inward Google Merchant Center overview page
Quincy wants to build for certain that he meets the Google Shopping policy to accurately
stand upward for his employment organisation or product. Which activeness should he convey on his website to come across the
policy?
Claim credentials for his employment organisation that he hasn't finalized yet
Describe some of the weather condition related to the purchase earlier in addition to afterwards the purchase
Advertise products or promotional offers that aren’t available to people shopping online
Show clearly the payment model in addition to total cost that a individual shopping online would be
charged earlier in addition to afterwards the purchase
For a Shopping campaign, you lot tin give the sack role Google Ads to:
Manage in addition to validate a website URL
Upload additional production images
Submit production information
Manage advertising grouping bids
How tin give the sack Helen provide gratis transportation for a pocket-sized grouping of promotional products?
Remove all transportation options from the Google Merchant Center account
Add "Free shipping" to the Shopping crusade promotional text
Add a specific shipping_label to the promotional products, in addition to and then laid the transportation cost for those products to "Free"
Set the default transportation for all products to a apartment charge per unit of measurement of 0.00 USD
Which tin give the sack you lot sell on Google Shopping?
Used goods
Hotel in addition to locomote fares
Business services such equally plumbing or locksmithing
Residential existent estate
Suzie owns an wearing apparel store in addition to has decided to sell her products online. When Suzie creates
a Google Merchant Center information feed, what unique production identifiers volition live accepted?
gtin in addition to brand
mpn in addition to gtin
build only
gtin only
Campaign priority should live used when you lot advertise:
multiple products for the same province inward multiple campaigns
multiple products internationally inward multiple campaigns
i production for the same province inward multiple campaigns
i production internationally inward multiple campaigns
To subdivide products inward Shopping campaigns using your ain laid production structure, you
should use:
Multiple information feeds
Google Ads labels
Starred items
Custom labels
Bob is seeing depression traffic for i of his production groups in addition to daily pass is low. What could he
create to aid increase impressions in addition to traffic?
Remove whatever bid modifiers
Increase bids on products groups
Increase the campaign’s daily budget
Add negative keywords to the production group
Nicole's analysis shows that v brands currently inward her "All products" grouping are performing
particularly well. What tin give the sack she create to capture to a greater extent than traffic on these valuable brands?
Increase her “All products” bid
Set her budget to “accelerated” delivery
Subdivide yesteryear build in addition to laid to a greater extent than competitive bids for the brands individually
Change the crusade priority to "high"
Which is a required attribute when submitting a production to Google Merchant Center?
title
availability_date
additional_image_link
mobile_link
Maximilian is starting a Shopping crusade for wintertime sports to sell skis, which are also
listed inward his crusade for mount tourism. Maximilian has a specific budget but for his
wintertime sports campaign. When skis are shown, he wants the bid to come upward from his winter
sports campaign. Maximilian should:
build the wintertime sports crusade high priority in addition to the mount tourism depression priority
prioritize his Shopping campaigns according to seasons rather than geography
add together “mountain tourism” to his negative keywords during the wintertime sports campaign
build his wintertime sports budget high priority yesteryear adding his mount tourism budget to it
Peter has finished subdividing the production groups inward i of his Shopping campaign’s ad
groups. What bid should Peter non role for the remaining "everything else inward all products"
production group?
Continue subdividing until at that topographic point are no products inward this group
H5N1 bid of zero
H5N1 bid that’s the average of the subdivisions
H5N1 bid lower than the subdivisions
Google Merchant Center tin give the sack live used to:
Set crusade priority for products
View competitive benchmarks for Shopping campaigns
Update mobile bids for products
Manage transportation settings for a store
Shopping ads tin give the sack seem on:
Google Search
Google Search Partner websites
all of the answers are correct
Google Shopping
To ready a Shopping campaign, you'll demand to link your Google Merchant Center account
and:
listing of approved Shopping policies
Google My Business account
Google Ads account
credit card
Google Merchant Center is used to:
Monitor the performance of Shopping campaigns
Submit production information
Manage bidding for Shopping campaigns
Host website images
You tin give the sack role crusade priority to:
promote for certain production groups across all your campaigns
edit maximum CPC bids, tracking templates, or custom parameters in addition to destination URLs
for non-subdivided production groups
subdivide crusade products according to freely-assigned values alongside custom labels
determine which campaign's bid to role for a production when the same production is included inward multiple campaigns
Matt is preparing for his store’s large vacation sale. What should Matt create to build for certain the
products that are on sale are organized on Google Shopping?
Add "holiday sale" to the 'Title' attribute of all items
Change the 'brand' attribute of sale items to "holiday"
Use a custom label to announce items included inward the vacation sale
Classify the products nether the "holiday" Google Product Category
True or false: Data feeds provide a listing of your inventory alongside of import production details in
Google Merchant Center
False
True
True or false: Shopping ads tin give the sack seem at the same fourth dimension equally text ads, allowing shoppers to
uncovering the best check earlier clicking through to build a purchase.
False
True
In Shopping campaigns, production groups are used to:
create a listing of keywords used to target Shopping ads to shoppers
bid on organized inventory inward an advertising group
organize products inside a information feed
bundle items sold equally a package, similar a photographic tv camera in addition to tripod stand
When preparing to submit a novel feed, you lot should:
Give all feeds the same quest consistency
Submit multiple feeds to procedure everything at once
Submit a seek out information feed
Include all items inward your inventory
Which Google Ads crusade settings should Sarah select inward guild to sell products to
California residents only?
Set the location to California only
Set either the province of sale to USA or location to California
Set the province of sale to USA only
Set both the province of sale to USA in addition to location to California
Creating multiple products groups inside i advertising grouping allows you lot to:
laid dissimilar bid modifiers or negative keywords for your products
access a search term study for each production group
role a unmarried maximum cost-per-click bid across your production inventory
base of operations each production grouping on a specific production attribute you lot choose
Shopping ads tin give the sack live targeted to:
Select countries, listed inward Google Merchant Center in addition to Google Ads Help Centers
North America only
Only countries where Google.com/shopping is available
All countries where Google Ads is available
To keep active production data, you lot must update your information every:
xxx days
vi months
1 year
24 hours
Vivian owns an fine art provide store in addition to traffic for her "painting" production grouping is increasing. To
optimize the performance of her icon products, Vivian should:
update the inventory yesteryear removing for certain products
increase the maximum cost-per-click (max. CPC) bid for all products
take subdivisions from the production group
subdivide the production grouping in addition to displace budget allotment to the best performing products
Marie's novel photographic tv camera production falls into 2 dissimilar Google production categories. What should
she role for this attribute?
Submit the production twice using a dissimilar category each time
Include both categories inward the attribute
Include exclusively i category
Use the 'custom label' attribute
When creating a file to upload to Google Merchant Center, what format is accepted?
Excel file format
Database file
Word file format
Text or tab delimited file format
In guild to offering products inward dissimilar countries, you lot should:
List the products inward the local language
Use i feed for all products
Always laid prices inward USD
Use the same landing pages globally
Sally is promoting her online store that sells vintage goods in addition to custom artwork. What does
she demand to include for unique production identifiers?
Put unavailable inward the gtin attribute
Submit 1 equally the mpn attribute
Submit a randomly generated discover inward the gtin attribute
Put no inward the identifier_exists attribute
Brian is expanding his store to include antique goods. What should he create if at that topographic point isn't a
unique production identifier available?
Include the discussion "antique" inward the titles of all products
Use the exemption attribute identifier_exists
Leave all unique production identifiers blank
Add unique to the build attribute
According to Google Shopping policies, what would get the disapproval of private items
or an entire Merchant Center account?
Products alongside an availability attribute of out of stock
Sale of gambling related products such equally poker chips
H5N1 production URL that links take to exclusively i relevant item
Unsecure checkout or a missing refund policy
Ricky is an online golf game equipment merchant who but created a novel Google Merchant Center
account. When Ricky creates his start information feed, he must add together unique production identifiers for
his products. Which combination of gtin, mpn, in addition to build should he submit?
gtin in addition to build are required, in addition to mpn is recommended
Only mpn is required
Only build is required
gtin in addition to mpn are required, in addition to build is recommended
What is a best practise to trim down the processing fourth dimension of a novel feed?
Upload both xml in addition to csv files of the same products
Submit the feed at midnight
Divide the grouping of products into multiple information feed segments
Create a novel Google Merchant Center employment organisation human relationship for each novel Google Ads campaign
Catherine is preparing to release a novel trace of toys that’s currently available for pre-order
exclusively on the landing page. Why is Catherine's information feed getting disapproved for incorrect
availability?
The availability attribute is laid equally the toys' release date
The availability attribute is laid equally inward stock
The availability attribute is laid equally preorder
The availability attribute is laid equally out of stock
True or false: If Viola signs upward to run Shopping ads but doesn't post a refund policy on her
website, she can't run ads.
False
True
Kelly is checking her production landing pages to build for certain that she has all the required
information. What slice of information is required to seem on every landing page?
Sale price
Google production category
Price in addition to currency
Availability date
Michael was notified that his products were disapproved due to wrong prices. Which may
have got caused the disapproval?
H5N1 'sale price' attribute is blank
The landing page cost is dissimilar from the feed price
The transportation rates for the products were updated to $0.00
The availability for the products are listed equally 'out of stock'
Which is a argue why Annie's Google Merchant Center employment organisation human relationship would instruct suspended?
Her website doesn't have got a mobile version
She’s exclusively been updating her information feeds every 10 days
Her landing pages Pb to mistake messages or non-existent pages
She is exclusively selling used products
What optimization recommendation mightiness you lot build to a novel client alongside Shopping
campaigns that don't include all of the products the society sells?
Create a separate crusade for all products in addition to subdivide the inventory based on
products that are already existence advertised, in addition to then assign these products a depression bid
Create a separate crusade alongside a high priority, in addition to create 1 production grouping for all products
in addition to assign it a high bid
Create a separate crusade alongside a depression priority, in addition to create 1 production grouping for all
products in addition to assign it a depression bid
Create a separate crusade for all products in addition to subdivide the inventory using custom
label attributes, in addition to then bid yesteryear item ID for the items non included inward other campaigns
Research shows that to a greater extent than than 50% of people who search for a production on their smartphone
see a employment organisation inside a day. Based on this information in addition to your client's goal of driving in-store
sales, how would you lot optimize the company's Shopping campaign?
Create a separate crusade for products that people most probable won't enquiry on their
smartphones in addition to laid a mobile bid adjustment of +900%
Decrease the mobile in addition to location bid adjustments in addition to build additional adjustments based
on performance
Create a separate crusade for products that people are to a greater extent than probable to enquiry on their
smartphones in addition to laid a mobile bid adjustment of +900%
Increase the mobile in addition to location bid adjustments in addition to build additional adjustments
based on performance
When optimizing the championship attribute for her novel trace of bicycles, Matilda should include:
symbols in addition to unusual characters to instruct the user’s attending such equally exclamation points
the cost in addition to transportation cost
the bike trend hollo only
keywords in addition to relevant attributes inward the championship such equally brand, size, in addition to color
You tin give the sack role custom labels to:
listing specific features inward your Shopping ads
subdivide a production yesteryear specific features that you lot decide
have got Google subdivide your production into specific relevant categories
target dissimilar countries inside the same Shopping campaign
Product groups are eligible for the Bid Simulator:
Once the average cost-per-click (avg. CPC) is some the maximum cost-per-click (max.
CPC) bid
When Shopping ads have got been included inward plenty auctions or accrued enough
impressions
Once a budget cap has been reached for a production group
Anytime afterwards a production grouping is created inward a Shopping campaign
Angelika but submitted her production for the start time, in addition to she had 2 errors, three warnings, and
v notifications. What does she demand to ready inward guild for her ads to show?
Only the warnings
Only the errors
The warnings in addition to errors
All of the errors, warnings, in addition to notifications
You should role multiple advertising groups when you lot desire to:
Link products from a dissimilar Google Merchant Center account
Use a dissimilar bid modifier for products inward the same Shopping campaign
Set a dissimilar priority on bidding inside the same Shopping campaign
Target a dissimilar province inside the same Shopping campaign
Which devices tin give the sack Shopping ads seem on?
Mobile phones in addition to desktops
Tablets in addition to desktops
Tablets, mobile phones, in addition to desktops
Mobile phones
To foreclose your Shopping ads from appearing for for certain search terms, you lot would:
take products from your production data
position shorter descriptions inward your production data
add together negative keywords to your crusade or advertising group
take the related search terms from your production titles inward your production data
Google Merchant Center is used for:
Uploading production information feeds
Setting upward crusade bidding priorities
Editing your Shopping campaign’s production groups
Managing conversion tracking
An online women's article of apparel retailer uses conversion tracking to rail orders in addition to wants to
assess the value of mobile on sales. To evaluate how mobile is driving purchases, you
should consider reviewing the:
path length study to consider if most sales occur afterwards multiple clicks on the retailer's advertising from
a mobile phone
path length study to consider if most sales occur afterwards 1 click on the retailer's advertising from a mobile
phone
cross-device attribution reports to consider if people click the retailer's ads on a cellphone during the sales funnel
cross-device attribution reports to consider if people click the retailer's ads on a desktop during
the sales funnel
How should Chris gauge how a dissimilar bid amount would touching his store's online
traffic?
Check the "Diagnostics" tab inward Google Merchant Center
Download crusade performance data
Review the benchmark cost-per-click (CPC) information inward Google Ads
Use the Bid Simulator tool
You've started managing a Shopping crusade for a client who thinks the campaign, which
attributes conversions to the start advertising customers clicked earlier completing a conversion, isn't
providing a expert render on investment (ROI). How mightiness you lot role attribution models to
evaluate the campaign's performance?
Compare 2 models to consider if the crusade is undervalued on a first-click basis
Compare 2 models to consider if the crusade is undervalued on a last-click basis
Compare 2 models to create upward one's heed whether to optimize the campaign's automated bid strategy for a fourth dimension decay model
Compare 2 models to create upward one's heed whether to optimize the campaign's automated bid strategy for a position-based model
Multi-client accounts (MCAs) inward Google Merchant Center allow advertisers to easily:
Combine reporting on all information feeds across domains
Manage multiple domains alongside a unmarried sign in
Access multiple Google Ads accounts
Share products betwixt accounts
What should Kevin convey into employment organisation human relationship when optimizing the championship attribute for his novel trace of
surfboards?
Use special characters such equally exclamation points or all caps
Include the location of his retail store
Include the board trend hollo only
Include relevant attributes inward the championship such equally brand, size, in addition to color
To ready ads for her local scout store inward improver to the ads she already runs for her online
store, Lucy should:
subdivide her production inventory in addition to laid dissimilar bids for her local in addition to online exclusively ads
ready multichannel ads to take customers to her online or local store
get the local inventory ads implementation procedure in addition to consummate the required steps
enable local products inward her shopping crusade in addition to ready a production filter for “local”
Campaign priorities determine your bids according to which rule:
if the highest priority crusade is out of budget, the lower priority crusade bids
the highest priority crusade volition bid, unless a lower priority bid is high enough
if the highest priority crusade is out of budget, lower priority budget is added to bids
if you lot have got multiple campaigns alongside the same bid, the lowest necessary bid volition live used
Lisa wants to know if, afterwards viewing her Shopping ad, people are buying the shoes listed in
the ad. She should:
ready conversion tracking
run an Auction insights report
role enhanced cost-per-click (ECPC) bidding
run an Ad performance report
How tin give the sack you lot lose your claimed URL?
Your claimed URL ascendency expired from Webmaster tools
Another authorized possessor of the website successfully verifies in addition to claims your website URL
Your website is updated but includes the same identifying meta tag or HTML file
You take all information feeds from your Merchant Center account
Why is it a best practise to laid a bid for the “everything else inward all products” production group?
To buy the farm far easier to target a location for for certain products
To live able to have got i production grouping for mobile devices
To include items non business office of other production groups inward your campaign
To command the websites on which your Shopping ads appear
Toshiro wants to increase the conversion charge per unit of measurement of his Shopping campaigns without increasing
his budget. He should use:
maximize clicks
enhanced cost-per-click (ECPC)
target render on advertising pass (ROAS)
target cost-per-acquisition (CPA)
Ben is creating production images. H5N1 mutual best practise is to:
Include all varieties of a production inward i image
Ensure all images are high-quality
Include build names inward the images
Display the merchant website hollo over all images
Mindy is setting upward her Google Merchant Center employment organisation human relationship in addition to has to verify her website URL.
Her website URL must:
include Ports
live equally specific equally possible (for example, http://www.example.com#top)
get alongside http:// or https://
include IP addresses
Custom labels are a agency to:
seat the transportation method used for your products
laid the province inward which your products volition live sold
subdivide products into specific production groups inward Google Ads
tell Google Merchant Center what products to avoid when uploading data
Anne wants to role her impression part metrics to optimize her Shopping campaign. She
should:
run an Auction insights study to compare her impression shares to those of her competitors
laid negative keywords inward her campaign
laid the delivery method on her crusade to standard
increase her impression part yesteryear setting her bids lower on her campaign
How could you lot increase the discover of conversions your Shopping crusade receives for
nearly the same total cost?
Increase bids for production groups alongside a depression cost per conversion, in addition to decrease bids for
production groups alongside a high cost per conversion
Decrease bids for production groups alongside a depression cost per conversion, in addition to increase bids for
production groups alongside a high cost per conversion
Increase your crusade priority
Remove production grouping subdivisions in addition to bid on broader groups of products
You tin give the sack role a production grouping alongside a unmarried bid to:
ensure your entire inventory has the same bid
organize your advertising grouping yesteryear production attributes
create dissimilar bid modifiers
laid a novel crusade priority
To aid alongside your crusade strategy, you lot tin give the sack role custom labels to:
create a listing of novel keywords for your products
organize products yesteryear specific attributes
increase your product’s discoverability
uncovering your best-selling products
https://www.youtube.com/watch?v=Yv5lGMVJkug
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