Google Ads Video Advertising Certification Assessment Answers 2018 Pdf Download

Google Ads Video Advertising Certification Assessment Answers 2018 PDF Download

Google AdWords Video Advertising is now Google Ads Video Advertising Certification Assessment Answers .
This examine covers basic together with advanced concepts, including best practices for creating, managing together with optimizing video advertising campaigns across YouTube together with the web.
ninety minutes
74 questions
80% passing score
Validity menstruum of 12 months

Google Ads Video Advertising Certification Assessment Answers 2018 PDF Download

For her latest TrueView in-stream ad, Jacquline’s main goal is to acquire her create noticed amongst the 18-25 year-old set. What could she contain inwards her video to assist humanize her brand?

• Add music
• Use humor
• Feature animation
• Collaborate amongst a YouTube creator

Your agency wants to run an promotion drive that reaches audiences that are difficult to detect on TV, impacts customers amongst engaging formats, together with allows your squad to stair out together with optimize their campaigns inwards close existent time. Where tin forcefulness out you lot advertise to attain all 3 of these objectives?

• Your local newspaper
• Radio
• TV
• YouTube

What are best practices for creating a TrueView in-stream ad?

• Provide clear adjacent steps therefore customers tin forcefulness out accept action
• All of the listed answers are correct
• Add a call-to-action (CTA) overlay
• Deliver the most of import message early on inwards the video

A running shoe fellowship wants to range “avid marathon runners” instead of precisely “sports fans.” Which targeting method should this advertiser use?

• Affinity Audiences
• Demographic targeting
• Custom Affinity Audiences
• Managed Placements

What does digital media offering that TV advertising does not?

• Demographic targeting
• Real-time optimization
• Upfront deals
• Reach

True or False: You tin forcefulness out purpose contextual targeting amongst videos.

• True
• False

You desire to programme YouTube media inwards price of range together with frequency, verbalize inwards price of GRPs together with cost per points. What Google measure solution will you use?

• Google’s range solutions
• Sales Lift
• Google Consumer Surveys
• Brand Lift

True or False: Video ads may appear inwards videos marked “Private” on YouTube.

• True
• False

Mavi wants to do a collaboration amongst a YouTube star inwards which she includes her brand’s message inwards the creator’s video. What type of collaboration does this describe?

• a – An integrated approach inwards which the create collaborates amongst multiple creators to weave inwards the create story
• b – H5N1 one-off video inwards which the create is highlighted
• c – H5N1 creator video inwards which the brand’s message is integrated or shared via a “shout out”
• d – H5N1 serial of create videos inwards which the creator is mentioned throughout

What’s the deviation betwixt cost-per-click (CPC) bidding together with cost-per-view (CPV) bidding?

• a – The advertiser pays for a click that brings someone to her website amongst CPC bidding, together with pays when there’s an impression amongst CPV bidding
• b – The advertiser pays for an impression amongst CPC bidding, and pays when someone watches at to the lowest degree v seconds of the promotion amongst CPV bidding
• c – The advertiser pays for a click on an promotion amongst CPC bidding, together with pays when someone engages amongst the content — for event by clicking clicking a telephone phone to activeness or watching the get-go xxx seconds of the promotion — amongst CPV bidding
• d – The advertiser pays for a click on her YouTube channel amongst CPC bidding, together with pays for a conversion amongst CPV bidding

In his TrueView regain ad, Amir wants to invite people to click to spotter his YouTube video nigh a DIY habitation improvement project. What telephone phone to activeness linguistic communication gives learners a argue to accept action?

• Click here
• Download this
• Learn how to construct a table
• Start now

TrueView video regain ads tin forcefulness out run on:

• The Display Network only
• YouTube only
• The Search Network together with the Display Network
• YouTube together with the Display Network

A TrueView in-stream promotion sentiment is counted when a viewer:

• Clicks on the ad
• watches the entire ad
• watches the promotion for xxx seconds
• All of the above

Which of these remarketing lists tin forcefulness out live used for a video campaign?

• People who clicked the +1 push clit on the advertiser’s Google+ page
• All of the listed answers are correct
• People who watched certainly videos on the advertiser’s YouTube channel
• People who skipped the advertiser’s TrueView in-stream ads

John launched a novel line of men’s shoes on his fashion website, together with he wants to construct awareness nigh the launch. Which targeting alternative should he use?

• Demographic targeting
• Gmail ads
• In-market audiences
• Similar audiences

How tin forcefulness out you lot launch Google Preferred and/or Mastheads ads?

• With Brand Lift
• Through a Google representative
• In Google Ads
• In YouTube

Which of these tin forcefulness out live created to run on the Display Network?

• Dynamic ads
• Homepage expandable Masthead ads
• Lightbox ads
• TrueView ads together with Dynamic ads

What’s an event of a managed placement for a TrueView in-stream ad?

• a – A specific YouTube video
• b – A website on the Display Network
• c – A YouTube channel
• d – All of the listed answers are correct

If your client wants a specific range for a specific toll on YouTube, you lot should use:

• reservation buying
• affinity audiences
• placement targeting
• TrueView video ads

A viewer tin forcefulness out skip watching a TrueView in-stream promotion after:

• 10 seconds
• 5 seconds
• 7 seconds
• 2 seconds

Your managing director wants to know how Google tin forcefulness out assist your create become far forepart of mobile users. What mightiness you lot say?

• TV is the way to go. On mobile alone, TV reaches to a greater extent than 18- to 49-year-olds than YouTube.
• Google doesn’t direct maintain the mobile promotion formats across search, display, together with video to persuade our customers.
• Mobile is a conduct together with non a technology. The Google Network has massive range together with enables brands to easily tap into these behaviors inwards existent time.
• Google does non render cross-device targeting at this time.

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What tin forcefulness out she position to create a video remarketing list?

• a – Ad impressions, users who direct maintain downloaded the app
• b – Ad impressions, users who direct maintain subscribed to her company’s video channel
• c – Ad impressions, users who haven’t downloaded the app
• d – Users who direct maintain subscribed to her company’s video channel, users who haven’t downloaded the app

On mobile alone, what platform reaches to a greater extent than 18- to 49-year-olds than whatever broadcast or cable TV network?

• Gmail
• Google Maps
• YouTube
• Google+

An advertiser wants to know if Shopping ads volition appear on YouTube. What should you lot tell her?

• a – Shopping ads tin forcefulness out only demo on pre-roll video ads on YouTube
• b – Shopping ads tin forcefulness out appear on Google Search partner websites similar YouTube
• c – Shopping Ads tin forcefulness out only appear on Google.com
• d – Shopping Ads tin forcefulness out only appear on retail websites

How tin forcefulness out an advertiser educate Google Ads conversion tracking for a TrueView in-stream promotion campaign?

• By creating a Google Ads conversion tracking code
• You can’t stair out conversions amongst the in-stream format
• By using YouTube Analytics
• By using Google Analytics

What’s needed for an advertiser to educate a video promotion campaign?

• a – A YouTube video
• b – A conversion charge per unit of measurement of at to the lowest degree 5% on the Search Network
• c – A base of operations Google Ads budget inwards add-on to pay-per-click costs
• d – A budget for creating professional person video ads

The initial remarketing listing size for video campaigns includes users from the past:

• 15 days
• You can’t include visitors from past times days
• 30 days
• 540 days

These people are redefining what it agency to live a celebrity past times beingness approachable, conversational, together with authentic to millions of dedicated followers. They tin forcefulness out activate millions of fans amongst a click of the “publish” push clit — together with some are sharing the spotlight amongst brands.

• Brands
• Networks
• Fans
• Creators

Video campaigns tin forcefulness out assist advertisers optimize for:

• views together with engagements
• conversions
• clicks
• impressions

________ targeting lets advertisers position ads on specific websites, YouTube videos, together with YouTube Partner channels amongst TrueView ads.

• Interest
• Contextual
• Placement
• Topic

TrueView video ads tin forcefulness out live peculiarly effective for driving what goals?

• Consideration together with action
• Only awareness
• Action together with awareness
• Awareness together with consideration

You locomote for an advertiser or agency amongst an upfront deal. What is the best way to reserve Google Preferred inventory?

• Through a third-party provider
• YouTube
• Through a Google representative
• Google Ads

An advertiser tin forcefulness out purpose a remarketing tag to target people who’ve:

• set upward multiple YouTube accounts
• subscribed to or unsubscribed from her YouTube channel
• posted videos on YouTube that cite her products
• searched on YouTube for videos nigh products similar hers

Which targeting alternative allows you lot to re-engage amongst people who visited your site past times serving them ads containing the products they viewed on their visit?

• Display remarketing
• Topic targeting
• Dynamic remarketing
• Similar audiences

The best way to reserve an promotion is to:

• Create a touchstone video campaign
• Create a reservation drive inwards Google Ads
• Enter specifications on the “Reservation” tab
• Contact a Google sales representative

What tin forcefulness out you lot purpose to connect amongst people based on their purchase intent?

• Custom affinity audiences
• Similar audiences
• Google’s in-market audiences
• Customer Match

What is Google’s programmatic buying platform?

• YouTube
• Google Analytics
• Google Ads
• DoubleClick Bid Manager

True or False: Advertisers direct maintain to implement a code to purpose the remarketing characteristic on a video campaign.

• False
• True

The most effective way to command the issue of times someone sees an promotion is by:

• Lowering bidding levels
• Monitoring audience memory metrics amongst YouTube Analytics
• Setting a frequency cap
• Setting a lower cost-per-view (CPV) bid at the target grouping level

The touchstone companion banner size for TrueView in-stream ads on YouTube is:

• a – 300x600
• b – 300x250
• c – 300x80
• d – 300x60

Jared would similar to purpose video remarketing to re-engage his electrical flow YouTube audience amongst a novel production release. What’s the critical get-go pace he needs to accept inside Google Ads to start a video remarketing campaign?

• Select the viewer actions he wants to target for his list
• Link his electrical flow Google Ads line of piece of occupation concern human relationship to his existing YouTube channel
• Add the remarketing listing to his campaign
• Set the membership duration to Open to ensure he captures all users for an open ended period of time, fifty-fifty novel ones

TrueView video campaigns tin forcefulness out include:

• images
• videos uploaded direct to YouTube
• other video formats
• text

You tin forcefulness out view average video-view duration metrics in:

• reports inwards Google Ads
• the “Audience retention” tab inwards YouTube Analytics
• Google Analytics
• the “Campaigns” tab inwards Google Ads

Which promotion rotation alternative can’t live used for video campaigns?

• Optimize for clicks
• Rotate evenly
• Optimize for views
• Optimize for conversions

How are rich media ads dissimilar from other promotion formats?

• a – They are ads amongst animation or other types of motion
• b – They are displayed on the Search Network
• c – They are static icon ads
• d – They are a type of text ad

In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website every bit good every bit she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

• Rotate 2 or 3 dissimilar video ads
• Shorten the video ad’s duration
• Add a call-to-action (CTA) overlay
• Fine melody her target audience

True or False: Advertisers tin forcefulness out laid bids per promotion format

• True
• False

Video remarketing is a way to optimize:

• video campaigns
• conversions
• cost-per-view (CPV) bidding strategies
• bidding strategies

True or False: More than 1 YouTube line of piece of occupation concern human relationship tin forcefulness out live linked to a Google Ads account.

• False
• True

What do earned actions measure?

• a – Earned visits to the website together with earned comments
• b – Earned visits to the website, earned views, together with earned comments
• c – Earned conversions
• d – Earned views, earned comments, together with earned likes

Which should you lot consider when evaluating the performance of an advertiser’s TrueView drive for create awareness?

• View charge per unit of measurement together with cost-per-click (CPC)
• View rate, cost-per-view (CPV), together with follow-on views
• Clickthrough charge per unit of measurement (CTR) together with cost-per-click (CPC)
• The targeting options that were used

What is a fundamental deviation betwixt reservation buying together with auction buying?

• a – Reservation buying agency pre-packaged lineups, piece auction buying is for private impressions.
• b – Reservation buying includes hard-to-sell inventory, piece auction buying does not.
• c – Reservation buying is done manually, piece auction buying is done through a Google representative.
• d – Reservation buying is done programmatically, piece auction buying is done manually.

Which is the best tip for optimizing a TrueView video for viewer engagement?

• Increase each target group’s bid past times 100%
• Run both an in-stream together with a video regain version of the ad
• Look at 24-hour interval of the month charge per unit of measurement for targeting together with focus on the methods amongst the highest sentiment through rate
• Add exclusions to the campaign

Video drive upward together with running, check! Nowhow’s it doing? Holly has precisely a few minutes to trace some information together on how her audience is responding to the ads. In particular, she wants to know how good her ads are resonating — whether viewers are interacting amongst the ads they see. What metric should she investigate inwards Google Ads Reporting?

• Clickthrough charge per unit of measurement (CTR)
• View rate
• Viewthrough rate
• Cost-per-view (CPV)

What are the targeting options for Mastheads?

• Visitors to the YouTube homepage inwards a targeted country
• Topics together with remarketing
• Affinity together with remarketing
• Affinity, remarketing, together with topics

_________ ads tin forcefulness out live created together with managed through Google Ads.

• Reserve-bought
• TV
• Masthead
• TrueView

What is Masthead billing based on?

• Impressions
• Clicks
• A apartment daily fee
• Impressions together with clicks

When is someone added to an advertiser’s video remarketing list?

• a – When she purchases something from the advertiser’s website
• b – When she views the ad
• c – When she views the promotion for the 2d time
• d – When she clicks the ad

In setting upward her latest video drive on YouTube, Susan is faced amongst the Video targeting tab together with a myriad of audience settings. What strategy should she adopt to optimize her campaign’s sentiment rates?

• Start broad — arrange the settings to range a broad audience, test, together with and therefore refine the settings based on the performance data.
• Take it slowly — to start, merely become amongst the default targeting settings piece getting used to running an Google Ads video campaign.
• Use what you lot know — arrange the settings to mimic those used for a prior successful video campaign.
• Maximize for success — accept payoff of each setting to narrow things downwards based on the insights you’ve uncovered on your ideal audience.

A tech-savvy musician, Josef wants to create his get-go video promotion together with he has budget to do so! Although he’s a fleck concerned nigh the actual filmmaking part, he is excited to create this promotion himself using YouTube’s Director app. Which app characteristic best supports his need?

• a – The app is available at no cost to him or whatever businesses — large or small.
• b – It helps connect him amongst local filmmakers for hire.
• c – It offers 100+ ready-to-go video templates designed for a multifariousness of businesses, including his.
• d – It’s mobile-friendly, therefore he tin forcefulness out easily create his video footage on the go.

 

Using a multifariousness of Google tools, Jose was able to glean insight into jean preferences for the expanse of Chicago inwards which his novel store is opening. However, he has plans to expand nationally! What Google tool could he purpose to acquire insight into trends together with popularity of products across the U.S.?

• a – Google Correlate
• b – Google Trends
• c – Google Surveys
• d – Google Shopping Insights

Linking a YouTube channel to a Google Ads line of piece of occupation concern human relationship lets you:

• manage 1 channel from 1 Google line of piece of occupation concern human relationship together with permit multiple people handle a channel
• manage 1 channel from 1 Google account
• use create accounts to handle many YouTube channels at in 1 lawsuit or to handle multiple Google Accounts
• manage multiple channels from 1 Google account

Where on YouTube tin forcefulness out TrueView video regain ads run?

• a – Google TV, Google search results, together with the Display Network
• b – YouTube homepage, YouTube search results andwatch pages
• c – YouTube spotter pages together with Masthead ads, together with Google search results
• d – YouTube videos together with Google search results

A TrueView video discovery ad needs to be:

• more than xxx seconds
• about 2 minutes
• There isn’t a fourth dimension limit
• less than xxx seconds

With a Masthead ad, an advertiser tin forcefulness out reserve:

• The YouTube homepage
• Specific videos
• Specific channels
• YouTube search pages

What does linking a Google Ads line of piece of occupation concern human relationship to a YouTube line of piece of occupation concern human relationship permit an advertiser do?

• Add a frequency cap
• Access to a greater extent than video reporting metrics
• Create a remarketing list
• All of the listed answers are correct

Which tin forcefulness out live done inwards YouTube Analytics?

• a – Create remarketing lists
• b – Check 24-hour interval of the month reports
• c – Check the count of TrueView earned actions
• d – Check the conversion volume

Matias is thrilled nigh including video remarketing inwards his latest drive strategy to bolster pre-holiday sales of his company’s novel toy release. He is eager to re-engage amongst his prior customers who are exploring his YouTube content. What do goodness of video remarketing meets his need?

• a – It allows for reaching a really broad audience — a range that includes YouTube, every bit good every bit Google’s Search together with Display Network.
• b – It’s cost-efficient past times remarketing to customers based on past times behaviors that may offering a higher render on investment.
• c – It tin forcefulness out live educate inwards Google Ads inwards a few steps.
• d – It offers the chance to target specific customers together with create personalized messaging to his audience that has shown involvement for similar toys on his YouTube channel.

Which promotion format gives viewers the alternative of whether or non to spotter your ad, together with helps drive create consideration?

• Mastheads
• Bumper ads
• TrueView ads
• Google Preferred

Why is average sentiment frequency of import to measure?

• a – It lets you lot continually rail conversions
• b – It shows how frequently the average someone sees or interacts amongst the ad
• c – It shows you lot how engaged people are amongst the ad
• d – It tells you lot how many people are viewing the ad

True or False: IP address exclusion is non available for TrueView campaigns.

• False
• True

To run a TrueView video ad, the video must live uploaded to:

• YouTube, amongst the privacy settings changed to “Private”
• YouTube, amongst the privacy settings changed to “Public” or “Unlisted”
• an advertiser’s website
• any video hosting site

True or False: YouTube remarketing lists tin forcefulness out live used amongst touchstone text together with display ads.

• False
• True

A huge fan of both in-stream together with regain ads, what advice would you lot percentage amongst Andreas who would similar to educate his video drive inwards Google Ads?

• Select the video links inwards the video element Properties panel to add together a video to an promotion group
• Import videos for both in-stream together with regain ads using the import video grouping feature
• Create 1 promotion grouping for in-stream ads together with 1 for video regain ads
• Create 1 promotion grouping for both in-stream together with video regain ads

Which can’t live added to a TrueView video?

• a – A companion banner
• b – A call-to-action overlay
• c – A pump tape
• d – A mobile app promo

Maria wants to create certainly together with percentage her video ads when her target audience is most probable to sentiment them! When setting upward her TrueView Standard video drive inwards Google Ads, what setting allows her to arrange these parameters?

• Bidding
• Budget
• Mobile together with Tablet options
• Scheduling together with Delivery

Sebastien wants to acquire a proficient read on how his users are interacting amongst his videos across dissimilar geographies of his target demographic. For example, it would live helpful to know what calls-to-action are driving higher clickthrough rates. In which study of YouTube Analytics would he live able to access this form of data?

• Audience memory report
• Watch fourth dimension report
• Engagement report
• Likes together with dislikes report

If an advertiser adds affinity audiences together with topics to the same targeting group, a TrueView promotion volition show:

• only on targeted topics
• only on targeted affinity audiences
• on targeted topics together with affinity audiences
• only when targeted topics together with affinity audiences match

TrueView in-stream ads together with video regain ads appear, respectively:

• before videos together with every bit clickable thumbnails
• to the left together with right of videos
• at the top together with bottom of videos
• as clickable thumbnails together with earlier videos

TrueView in-stream ads tin forcefulness out appear on:

• the Google Play Store
• Google search results together with YouTube spotter pages
• YouTube Mastheads
• YouTube spotter pages

People are added to an advertiser’s video remarketing listing when they:

• click a text promotion inwards Google search results
• sign inwards to YouTube
• watch, comment on, like, or percentage the advertiser’s YouTube video
• watch, comment on, like, or percentage a competitor’s YouTube video

_________ are optional, clickable thumbnail images that accompanies TrueView in-Streamad.

• TrueView video regain ads
• Companion banners
• Companion Mastheads
• YouTube Mastheads

Which targeting methods tin forcefulness out live used amongst TrueView ads?

• Affinity together with in-market audiences
• Topics
• Remarketing
• All of the listed answers are correct

_______ is used to stair out video campaigns.

• a – Cost-per-acquisition (CPA) bidding
• b – Cost-per-thousand-impressions (CPM) bidding
• c – Cost-per-click (CPC) bidding
• d – Cost-per-view (CPV) bidding

Call-to-action (CTA) overlays are compatible with:

• TrueView video regain ads only
• any TrueView promotion format
• TrueView TrueView video regain ads that are at to the lowest degree xxx seconds long
• TrueView in-stream ads only

Video ads tin forcefulness out run on:

• YouTube only
• Display Network only
• YouTube together with apps across the Search Network
• YouTube together with on video partner sites together with on apps across the Display Network

Video advertising on YouTube lets you:

• a – pay a unmarried monthly fee
• b – use gratis video analytics
• c – use pay-per-report analytics together with pay for click-throughs only
• d – use pay-per-report analytics together with pay a unmarried monthly fee

If someone clicks a TrueView video regain promotion thumbnail, where do they land?

• a – The advertiser’s YouTube Masthead
• b – The ad’s goal URL
• c – The advertiser’s website
• d – The video on the YouTube spotter page or advertiser’s channel

With YouTube Analytics, you lot tin forcefulness out rail metrics on:

• TrueView promotion skip rates
• playback locations
• YouTube session length
• cost per channel visit

What’s the sentiment charge per unit of measurement of a Google Ads drive that shows 10,000 impressions, 900 views, together with 300 clicks?

• 0.09
• 0.11
• 0.2
• 0.02

True or False: To acquire total access to YouTube Analytics, you lot withdraw to link your Google Ads together with YouTube accounts.

• False
• True

Cards are a non bad way to increase 24-hour interval of the month amongst your video promotion or brand. Where do you lot create cards?

• Bumper ads
• Google Preferred
• Google Ads
• YouTube

How tin forcefulness out an advertiser calculate the sentiment charge per unit of measurement of a video campaign?

• a – By dividing the issue of clicks past times the issue of views
• b – By looking at the per centum of viewers who watched the video until the finally quartile
• c – By dividing the issue of views past times the issue of impressions
• d – By dividing the issue of impressions past times the issue of clicks

What does average view frequency measure?

• a – All of the listed answers are incorrect
• b – The average issue of times people direct maintain viewed the ad
• c – The average sentiment charge per unit of measurement for the ad
• d – The average issue of channel views

What do goodness of advertising amongst TrueView best serves a novel video advertiser hoping to percentage his niche create story amongst precisely the right audience?

• a – You tin forcefulness out educate a video drive inwards precisely a few minutes.
• b – You tin forcefulness out range a targeted audience on YouTube together with amongst partners across the Google Display Network.
• c – You tin forcefulness out stair out your success using the powerful video performance tools Google Ads Video Analytics together with YouTube Analytics.
• d – You tin forcefulness out tell a personal create story.

Which devices tin forcefulness out an advertiser target amongst a mobile video Masthead?

• Mobile only
• Android only
• Tablet only
• Both mobile together with tablet

If your client wants to pay only when someone views an ad, you lot should use:

• TrueView ads
• Viewable cost-per-thousand-impressions (vCPM) bidding
• YouTube homepage ads
• Text ads

Which of these formats tin forcefulness out live booked cross-screen (mobile together with desktop)?

• Rich Media Layouts Mastheads
• Rich Media Custom Mastheads
• Video Mastheads
• Video Media Layout Mastheads

Where would a call-to-action (CTA) overlay show?

• On videos on your channel
• All of the listed answers are correct
• On embedded videos
• On TrueView video regain ads

An advertiser is charged for viewing a TrueView video discovery ad when someone:

• watches the entire ad
• clicks together with views the get-go frame of the ad
• shares the ad
• watches a TrueView in-stream promotion afterwards watching a TrueView video regain ad

Tom has his sights assault this TrueView in-stream promotion launching his novel nutrient truck fellowship app. What creative chemical element encourages his customers to interact amongst the promotion together with genuinely accept action?

• Background music
• His fellowship logo
• A direct call-to-action (CTA)
• His company’s create name

If the main goal for your video drive is edifice awareness, what are the KPIs you’d await at?

• Clicks, calls, together with sign-ups
• Sales together with purchase intent lift
• Views, impressions, unique users, awareness lift, together with promotion call back lift
• View-through rate, spotter time, favorability lift, consideration lift, together with create involvement lift

If the main goal for your video drive is influencing consideration, what are the KPIs you’d await at?

• Views, impressions, unique users, awareness lift, together with promotion call back lift
• View-through rate, spotter time, favorability lift, consideration lift, together with create involvement lift
• Clicks, calls, together with sign-ups
• Sales together with purchase intent lift

What’s the get-go pace when determining the right video solution for your campaign?

• Find the KPIs that stair out your goal
• Choose the video solution that drives that goal
• Optimize your campaign
• Determine your drive goals

A click on a companion banner:

• can direct to an external URL
• can direct to a YouTube channel
• All of the listed answers are correct
• counts every bit a sentiment fifty-fifty if the someone hasn’t watched xxx seconds of the ad

TrueView video regain ads run on:

• The Search Network together with the Display Network
• The YouTube Network
• YouTube videos together with YouTube search pages
• The Display Network

Video ads tin forcefulness out appear on:

• All of the listed answers are correct
• Specific YouTube channels
• Websites on the Display Network
• Specific YouTube videos

What’s the maximum length a TrueView video promotion tin forcefulness out be?

• There isn’t a fourth dimension limit
• 30 seconds
• 7 minutes
• 1 minute, xxx seconds

Which tin forcefulness out an advertiser include inwards a TrueView video promotion to increase interactivity?

• A card
• An animated GIF
• A scrolling banner
• A blinking border

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the promotion for v seconds.

• False
• True

In which TrueView format(s) tin forcefulness out an advertiser purpose a companion banner?

• In-stream together with video discovery
• All of the listed answers are incorrect
• Video discovery
• In-stream

An advertiser wants to know the minimum amount of coin that she must pass on a Google Ads campaign. What should you lot tell her?

• There is no minimum
• $100.00
• $2
• $5

What are the 3 components in the YouTube ecosystem?

• Fans, publishers, together with producers
• Fans, creators, together with advertisers
• Creators, agencies, together with publishers
• Brands, publishers, together with advertisers

Google helps marketers connect amongst people using what 3 kinds of data?

• Demographic, purchase intent, and declared
• Declared, social, together with offline
• Passion, purchase intent, together with personalization
• Declared, matched, together with demographic

A client who wants to advertise before, during, or afterwards pop videos on the Display Network should:

• add the keyword “video” to relevant campaigns
• create a video promotion campaign
• add a call-to-action (CTA) overlay to video ads
• bundle display ads for each target audience

Which is a best do for a successful TrueView in-stream ad?

• All of the listed answers are correct
• Use at to the lowest degree 3 types of targeting to detect out which performs best
• Include a strong call-to-action therefore the viewer knows what to do

What is the Google Network?

• The term that embodies all of the places where your promotion tin forcefulness out appear.
• The collective term for Google’s professional person back upward staff that tin forcefulness out respond your Google Ads questions 24/7.
• A network of hardware devices, including chromebooks and android phones where your promotion tin forcefulness out appear.
• A network of partner websites that volition demo your ad.

What tool measures create metrics along the marketing funnel like brand consideration or purchase intent?

• Google Brand Lift
• Video Performance Data
• Google Ads Reporting
• YouTube Analytics

Before finalizing the target audience for his adjacent campaign, Sacha would similar to detect out to a greater extent than nigh what his potential audience, peculiarly what they think nigh his product. What Google tool could he purpose to gain this insight quickly?

• a – Google Trends
• b – Google Correlate
• c – Google Shopping Insights
• d – Google Surveys

An advertiser can:

• remarket video ads from the Search Network on the Display Network
• target viewers who are watching competitors’ ads on YouTube
• combine an Google Ads remarketing listing amongst a Masthead promotion unit
• optimize remarketing past times raising bids on topics or channels that generate the greatest promotion response

What per centum of video views on YouTube come upward from mobile devices?

• Almost 25%
• More than 75%
• More than 60%
• Almost 15%

https://www.youtube.com/watch?v=GDKtLAhhuPI

Get Certified inwards Google Ads Video Advertising Now!!!

 

 

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