Google Shopping Advertising Examination Answers 2018 Pdf Download

Google Shopping Advertising Exam Answers 2018 PDF Download

Google Shopping is similar a shot Google Ads Shopping Advertising Certification Assessment Answers ,test contains 63 questions but at that topographic point are 105 dissimilar possible questions you lot could facial expression during the exam. Every fourth dimension you lot convey Shopping Advertising Assessment test, you lot instruct 63 random questions from these 105.
The Shopping Advertising bear witness covers basic in addition to advanced concepts, including creating a Merchant Center concern human relationship in addition to production information feed, in addition to creating in addition to managing Shopping campaigns. To overstep the bear witness you lot request to respond at to the lowest degree 80% questions inwards less than 90min.

Google Shopping Advertising Exam Answers 2018 PDF Download

You’re currently targeting all inventory inwards i motion through an “All products” group. How should you lot uncovering motion optimization opportunities?

See query-level production functioning inwards the “Keywords” tab
Segment functioning yesteryear diverse shopping views through “Predefined reports” inwards the reporting icon on the top right of your account
Check impressions for each production inwards Google Merchant Center
Understand which creatives perform best inwards the “Ads” tab

What does Niharika request to do kickoff if she wants to enable automatic item updates for the cost in addition to availability of her products?

Nothing, she only needs to enable the setting inwards Google Merchant Center
Submit yeah for the cost in addition to availability attributes
Link her Google Merchant Center in addition to Google Ads accounts
Add schema.org structured information to her landing pages

After segmenting your client’s conversion information for a Shopping campaign, you lot regard that mobile is driving 10 per centum of sales. What should you lot do to optimize the motion for this client, a children’s vesture retailer that sells its trade online in addition to inwards stores?

Set a mobile bid adjustment that accounts for the amount inwards sales that mobile is driving
Create separate Shopping campaigns for desktop in addition to mobile, budgeting the same amount for each campaign
Create a separate Shopping motion for mobile targeted to locations where your client has a physical store
Set a desktop bid adjustment that accounts for the amount inwards sales that mobile is driving

Paige has an online clothe boutique that sells dresses for women in addition to children. She only got a novel shipment of pink polkadot girls dresses. How tin a Shopping motion help Paige target her inventory?

a – She tin link to the page amongst an epitome of the not-yet-available production amongst “coming soon” listed in addition to additional options
b – She tin add together the clothe description inwards the championship in addition to and therefore link to additional dresses
c – She tin link to a page inside her site amongst all dresses inwards instance the item sells out
d – She tin link straight to the brand, color, size in addition to cost of the clothe described

Shopping campaigns use:

ads promoting local in addition to nearby services
a combination of text ads in addition to Shopping ads formats
ads created using production information from Google Merchant Center
keyword-targeted rich media ads

Shopping ads should live used for:

Promoting services
Driving telephone calls to a business
Promoting products online
Promoting brands

In Google Merchant Center, a target province is the province where the:

a – retailer is located
b – products are manufactured
c – products are sold in addition to volition live shipped to
d – products are shipped from

You’re optimizing the Shopping motion for an online jewelry retailer promoting its novel draw of engagement rings. If you lot know that people who enquiry engagement rings across multiple devices convey longer to convert, what should you lot do to help this client amend attribute the touching mobile has on its sales?

Create a separate lift grouping optimized for mobile in addition to compare how it drives sales
Set a longer conversion window, such every bit thirty days or xc days
Create a separate motion optimized for mobile in addition to compare how it drives sales
Set a brusk conversion window, such every bit vii days

Mika has an online store in addition to wants to create a Shopping campaign. What information does she request to create a Google Merchant Center account?

Local concern information feed
Promotion text
Country where her products are sold
Verified in addition to claimed website URL

The feed that Luca exports from his dot of sale organisation needs some cleanup earlier it volition live accepted yesteryear Google Merchant Center. To run across the requirements, he needs to consistently alter product_state to condition in his exported feed. What’s the best agency to do this each time?

Leave product_state inwards his feed in addition to also add together the status attribute
Manually alter product_state to status earlier submitting his feed to Merchant Center
Submit his feed without changing it, in addition to and therefore work feed rules to automatically alter product_state to condition
Delete product_state completely from his feed,and in addition to therefore submit his feed to Merchant Center

You’re optimizing a client’s Shopping motion to drive online sales in addition to are assessing the company’s website. You determine that the site needs to live improved for mobile, in addition to recommend that the company:

make all information fields required at checkout
allow people to render to their shopping cart on their desktop computer
increase the page charge speed to nine seconds or longer
add to a greater extent than card options therefore people tin regard all products offered

Which e-mail contact does Google work to notify merchants nigh concern human relationship warnings?

Google Merchant Center primary contact
Google Ads primary contact
Both Google Merchant Center technical contact in addition to primary contact
Google Merchant Center technical contact

Which should David do to amend sympathise how the ads for his local bakery have got driven store visits in addition to influenced his customers’ buying habits?

Segment his study yesteryear click type in addition to review his local data
Set upward Google Analytics for his local storefront in addition to access its diverse customized data
Enable dynamic tracking URLs for his motion in addition to develop tracking templates for his local production group
Set upward local inventory ads inwards his Shopping motion in addition to review his local channel performance

What information do you lot request to enter in Google Merchant Center to create a Shopping campaign?

Business address
Local concern information feed
Verified in addition to claimed website URL
Promotion text

A client is using manual bidding for its Shopping motion in addition to you lot determine to work target render on lift pass (ROAS) to convey payoff of Google Ads’ automated bidding features. Before you lot laid about using target ROAS, you lot request to construct certainly that:

each production grouping inwards the motion is restructured therefore that it has fewer than 200 clicks per week
conversion tracking is develop for the motion in addition to each production grouping has to a greater extent than than 200 clicks per calendar week a
remarketing listing for search ads is develop for the campaign
the client is using a third-party bidding platform that is compatible amongst target ROAS

Muhammad wants to promote hats in addition to shirts from the same brand, and decides to subdivide his “All products” production group. He kickoff uses the attribute construct to select products for the construct in addition to and therefore uses the attribute category to create separate production groups for hats in addition to shirts. His adjacent pace is to:

check his conversion window settings in addition to regard if novel production groups create changes
check the benchmark cost-per-click (CPC) of his hats in addition to shirts to inform his bid strategy
use the Bid Simulator, but alone for “Everything else inwards ‘All products’”
set bids for his novel production groups to align amongst his sales strategy

Shopping ads on google.com:

indicate the holler of the merchant
don’t work keywords
all of the answers are correct
can live served together amongst text ads

Jane is planning to add together a pop construct of watches to her online store. To help differentiate her products from her competitors, Jane should:

use promotional text to highlight whatever deals
include her store holler on all sentinel images
include bundled accessories inwards the production image
change the cost on the lift to live lower than the actual production price

Greta wants to construct changes for several Shopping campaigns that she manages. She tin work mass changes to:

create full general calls to action
alter custom parameters for subdivided production groups
link production feeds across campaigns
replace an existing production group

Jane’s production feed would instruct disapproved due to:

a – an epitome existence a GIF format
b – a feed including a mobile link
c – a URL that’s 1500 characters
d – a cost mismatch betwixt the feed in addition to landing page

Suzie owns an clothe store in addition to is thinking of starting a Shopping Campaign. How tin Shopping ads do goodness Suzie?

Shopping ads instruct customers’ attending because merchants tin include words such every bit “best” inwards titles in addition to descriptions
Customers tin driblet dead well-informed nigh Suzie’s products because they’ll regard of import information such every bit the price, image, in addition to retailer holler earlier they click the ad
Suzie tin serve Shopping ads straight from her website
Shopping ads go amongst keywords in addition to relevancy, therefore Suzie tin bid on pop keywords to instruct her lift to seem at the top of search results

Enhanced cost-per-click (ECPC) bidding should live used to:

Increase total impressions
Bid for a target cost-per-acquisition (CPA)
Drive engagement amongst production brand
Optimize bids using conversions

Merchants work Google Merchant Center to:

upload production information through feeds or an API
set mobile bids on specific products
manage Shopping motion bids
set motion priority

Ryan’s shoe store sells a multifariousness of shoes. His “active shoes” motion is reaching the daily budget cap yesteryear the early on afternoon. What should Ryan do to instruct to a greater extent than traffic for his products?

Increase the budget cap of the campaign
Remove underperforming items from the inventory
Increase the maximum cost-per-click (max. CPC) for all production groups
Lower the maximum cost-per-click (max. CPC) for all production groups

Brian wants to know what would’ve happened if he’d selected dissimilar bid amounts inwards his Shopping campaign. He should:

use the priority setting inwards his Shopping campaign
customize the statistics tables on the Campaign page
use the Bid Simulator
set upward enhanced cost-per-click (ECPC) bidding

Why can’t Ellen regard whatever benchmark information for her novel Shopping campaign?

She is already outbidding her competitors
There aren’t plenty comparable products from other advertisers
Her motion has reached its daily budget limit
She doesn’t have got plenty products inwards the motion to compare to others

What does impression part betoken nigh a production group?

a – It provides an average benchmark of all similar products from other retailers
b – It predicts your production group’s hereafter impressions
c – It shows how many impressions your production grouping has received divided yesteryear the estimated seat out it was eligible to receive
d – It shows your production grouping impressions relative to other production groups inwards the same campaign

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding selection below volition live available to him?

Maximum cost-per-click (max. CPC) bidding
Maximum cost-per-acquisition (max. CPA) bidding
Enhanced cost-per-click (ECPC) bidding
Target cost-per-acquisition (target CPA) bidding

If a production doesn’t have got an epitome available, you lot should:

a – Wait to submit the production until an epitome is ready
b – Submit a full color version of your store’s logo
c – Submit a placeholder epitome amongst a message, such every bit “Coming Soon”
d – Submit an epitome of a similar product

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Include the text “adult” inwards the production description
Identify products using the ‘adult’ attribute
Email the back upward squad through the Google Merchant Center Help Center
Submit inwards a custom_label attribute every bit role of the information feed

You tin work custom labels inwards a production information feed to:

Tag products you’d similar to grouping inwards a Shopping motion yesteryear values of your choosing
Provide additional description information for shoppers inwards search results
Add supplemental epitome URLs
Submit production construct descriptions

What’s the best agency to betoken inwards a feed that a production is on sale for a express time?

Upload the same item twice, i time amongst a lower price
Use the sale_price attribute
Update the description of that specific item
Include “SALE” inwards the championship of the item

May is inwards the procedure of expanding her store to back upward to a greater extent than territories. After adding novel information feeds, May’s Google Merchant Center concern human relationship was suspended because the:

data feeds weren’t updated for 10 days
shipping attributes for a pocket-size seat out of items have got dissimilar pricing than the default transportation at the concern human relationship level
data feed includes products amongst the availability status “out of stock”
language on the landing pages doesn’t correspond the linguistic communication of the target country

Which products should you lot submit the identifier_exists attribute amongst a value of no for?

custom-made clothing
used electronics
new books for pre-order
bundles

Yves heard that the custom_label attributes tin help him organize his Shopping campaign. With custom labels, Yves tin provide:

Google production categories therefore he tin organize his motion yesteryear dissimilar categories
the product’s status therefore he tin organize his motion yesteryear new, used, or refurbished products
the construct of his production therefore he tin organize his motion yesteryear dissimilar brands
any value he chooses therefore he tin organize his motion yesteryear his ain goals

When reviewing the Search terms study for your Shopping campaigns, you lot notice several terms that aren’t relevant to what you’re advertising. How tin you lot work this information?

Adjust your production information feed to include irrelevant terms
Add the terms every bit negative keywords
Increase your Quality Score yesteryear including irrelevant terms inwards lift content
Increase your bids for to a greater extent than relevant keywords

What does Google Merchant Center work every bit the primary agency to contact users amongst of import messages, such every bit feed disapprovals?

Automated telephone messages to concern human relationship owner
Messaging inwards Google Ads overview page
Messaging inwards Google Merchant Center overview page
Email contacts listed inwards concern human relationship settings

Quincy wants to construct certainly that he meets the Google Shopping policy to accurately stand upward for his concern or product. Which activeness should he convey on his website to run across the policy?

Describe some of the atmospheric condition related to the purchase earlier in addition to later the purchase
Claim credentials for his concern that he hasn’t finalized yet
Show clearly the payment model in addition to total cost that a someone shopping online would live charged earlier in addition to later the purchase
Advertise products or promotional offers that aren’t available to people shopping online

For a Shopping campaign, you lot tin work Google Ads to:

Upload additional production images
Manage in addition to validate a website URL
Manage lift grouping bids
Submit production information

How tin Helen provide complimentary transportation for a pocket-size grouping of promotional products?

Add “Free shipping” to the Shopping motion promotional text
Remove all transportation options from the Google Merchant Center account
Set the default transportation for all products to a apartment charge per unit of measurement of 0.00 USD
Add a specific shipping_label to the promotional products, in addition to and therefore laid the transportation cost for those products to “Free”

Which tin you lot sell on Google Shopping?

Hotel in addition to move fares
Used goods
Residential existent estate
Business services such every bit plumbing or locksmithing

Suzie owns an clothe store in addition to has decided to sell her products online. When Suzie creates a Google Merchant Center information feed, what unique production identifiers volition live accepted?

mpn and gtin
Used goodgtin and brand
gtin only
brand only

Campaign priority should live used when you lot advertise:

multiple products internationally inwards multiple campaigns
multiple products for the same province inwards multiple campaigns
one production internationally inwards multiple campaigns
one production for the same province inwards multiple campaigns

To subdivide products inwards Shopping campaigns using your ain laid production structure, you lot should use:

Google Ads labels
Multiple information feeds
Custom labels
Starred items

Bob is seeing depression traffic for i of his production groups in addition to daily pass is low. What could he do to help increment impressions in addition to traffic?

Increase bids on products groups
Remove whatever bid modifiers
Add negative keywords to the production group
Increase the campaign’s daily budget

Nicole’s analysis shows that five brands currently inwards her “All products” grouping are performing peculiarly well. What tin she do to capture to a greater extent than traffic on these valuable brands?

Set her budget to “accelerated” delivery
Increase her “All products” bid
Change the motion priority to “high”
Subdivide yesteryear construct in addition to laid to a greater extent than competitive bids for the brands individually

Which is a required attribute when submitting a production to Google Merchant Center?

availability_date
title
mobile_link
additional_image_link

Maximilian is starting a Shopping motion for wintertime sports to sell skis, which are also listed inwards his motion for mount tourism. Maximilian has a specific budget only for his wintertime sports campaign. When skis are shown, he wants the bid to come upward from his wintertime sports campaign. Maximilian should:

prioritize his Shopping campaigns according to seasons rather than geography
make the wintertime sports motion high priority in addition to the mount tourism depression priority
make his wintertime sports budget high priority yesteryear adding his mount tourism budget to it
add “mountain tourism” to his negative keywords during the wintertime sports campaign

Peter has finished subdividing the production groups in one of his Shopping campaign’s lift groups. What bid should Peter non work for the remaining “everything else inwards all products” production group?

A bid of zero
Continue subdividing until at that topographic point are no products inwards this group
A bid lower than the subdivisions
A bid that’s the average of the subdivisions

Google Merchant Center tin live used to:

View competitive benchmarks for Shopping campaigns
Set motion priority for products
Manage transportation settings for a store
Update mobile bids for products

Shopping ads tin seem on:

a – Google Search Partner websites
b – Google Search
c – Google Shopping
d – all of the answers are correct

To develop a Shopping campaign, you’ll request to link your Google Merchant Center concern human relationship and:

Google My Business account
list of approved Shopping policies
credit card
Google Ads account

To help amongst your motion strategy, you lot tin work custom labels to:

organize products yesteryear specific attributes
create a listing of novel keywords for your products
discover your best-selling products
increase your product’s discoverability

True or false: Odell runs an online store selling outdoor gear, guns in addition to hunting equipment, in addition to a few tobacco products. Odell tin advertise all of his products on Google Shopping.

False
True

Google Merchant Center is used to:

Submit production information
Monitor the functioning of Shopping campaigns
Host website images
Manage bidding for Shopping campaigns

You tin work motion priority to:

edit maximum CPC bids, tracking templates, or custom parameters in addition to destination URLs for non-subdivided production groups
promote certainly production groups across all your campaigns
determine which campaign’s bid to work for a production when the same production is included inwards multiple campaigns
subdivide motion products according to freely-assigned values amongst custom labels

Matt is preparing for his store’s large vacation sale. What should Matt do to construct certainly the products that are on sale are organized on Google Shopping?

Change the ‘brand’ attribute of sale items to “holiday”
Add “holiday sale” to the ‘Title’ attribute of all items
Classify the products nether the “holiday” Google Product Category
Use a custom label to announce items included inwards the vacation sale

True or false: Data feeds provide a listing of your inventory amongst of import production details inwards Google Merchant Center

True
False

True or false: Shopping ads tin seem at the same fourth dimension every bit text ads, allowing shoppers to uncovering the best correspond earlier clicking through to construct a purchase.

True
False

In Shopping campaigns, production groups are used to:

bid on organized inventory inwards an lift group
create a listing of keywords used to target Shopping ads to shoppers
bundle items sold every bit a package, similar a photographic television receiver camera and tripodstand
organize products inside a information feed

When preparing to submit a novel feed, you lot should:

Submit multiple feeds to procedure everything at once
Give all feeds the same request consistency
Include all items inwards your inventory
Submit a bear witness information feed

Which Google Ads motion settings should Sarah direct inwards gild to sell products to California residents only?

a – Set either the province of sale to United States or location to California
b – Set the location to California only
c – Set both the province of sale to United States in addition to location to California
d – Set the province of sale to the States only

Creating multiple products groups inside i lift grouping allows you lot to:

access a search term study for each production group
set dissimilar bid modifiers or negative keywords for your products
base each production grouping on a specific production attribute you lot choose
use a unmarried maximum cost-per-click bid across your production inventory

Shopping ads tin live targeted to:

North America only
Select countries, listed inwards Google Merchant Center in addition to Google Ads Help Centers
All countries where Google Ads is available
Only countries where Google.com/shopping is available

To hold active production data, you lot must update your information every:

6 months
30 days
24 hours
1 year

Vivian owns an fine art render store in addition to traffic for her “painting” production grouping is increasing. To optimize the functioning of her epitome products, Vivian should:

increase the maximum cost-per-click (max. CPC) bid for all products
update the inventory yesteryear removing certainly products
subdivide the production grouping in addition to displace budget allotment to the best performing products
remove subdivisions from the production group

Marie’s novel photographic television receiver camera production falls into 2 dissimilar Google production categories. What should she work for this attribute?

Include both categories inwards the attribute
Submit the production twice using a dissimilar category each time
Use the ‘custom label’ attribute
Include alone i category

When creating a file to upload to Google Merchant Center, what format is accepted?

Database file
Excel file format
Text or tab delimited file format
Word file format

In gild to offering products inwards dissimilar countries, you lot should:

Use i feed for all products
List the products inwards the local language
Use the same landing pages globally
Always laid prices inwards USD

Sally is promoting her online store that sells vintage goods in addition to custom artwork. What does she request to include for unique production identifiers?

Submit 1 every bit the mpn attribute
Put unavailable inwards the gtin attribute
Put no inwards the identifier_exists attribute
Submit a randomly generated seat out inwards the gtin attribute

Brian is expanding his store to include antique goods. What should he do if at that topographic point isn’t a unique production identifier available?

Use the exemption attribute identifier_exists
Include the give-and-take “antique” inwards the titles of all products
Add unique to the construct attribute
Leave all unique production identifiers blank

According to Google Shopping policies, what would get the disapproval of private items or an entire Merchant Center account?

Sale of gambling related products such every bit poker chips
Products amongst an availability attribute of out of stock
Unsecure checkout or a missing refund policy
A production URL that links straight to alone i relevant item

Ricky is an online golf game equipment merchant who only created a novel Google Merchant Center account. When Ricky creates his kickoff information feed, he must add together unique production identifiers for his products. Which combination of gtin, mpn, in addition to construct should he submit?

Only mpn is required
gtin and construct are required, and mpn is recommended
gtin and mpn are required, and brand is recommended
Only construct is required

What is a best practise to trim down the processing fourth dimension of a novel feed?

Submit the feed at midnight
Upload both xml and csv files of the same products
Create a novel Google Merchant Center concern human relationship for each novel Google Ads campaign
Divide the grouping of products into multiple information feed segments

Catherine is preparing to release a novel draw of toys that’s currently available for pre-order alone on the landing page. Why is Catherine’s information feed getting disapproved for wrong availability?

a – The availability attribute is laid every bit inwards stock
b – The availability attribute is laid every bit the toys’ release date
c – The availability attribute is laid every bit out of stock
d – The availability attribute is laid every bit preorder

True or false: If Viola signs upward to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

True
False

Kelly is checking her production landing pages to construct certainly that she has all the required information. What slice of information is required to seem on every landing page?

Google production category
Sale price
Availability date
Price in addition to currency

Michael was notified that his products were disapproved due to wrong prices. Which may have got caused the disapproval?

The landing page cost is dissimilar from the feed price
A ‘sale price’ attribute is blank
The availability for the products are listed every bit ‘out of stock’
The transportation rates for the products were updated to $0.00

Which is a argue why Annie’s Google Merchant Center concern human relationship would instruct suspended?

She’s alone been updating her information feeds every 10 days
Her website doesn’t have got a mobile version
She is alone selling used products
Her landing pages Pb to fault messages or non-existent pages

What optimization recommendation mightiness you lot construct to a novel client amongst Shopping campaigns that don’t include all of the products the fellowship sells?

a – Create a separate motion amongst a high priority, in addition to create 1 production grouping for all products in addition to assign it a high bid
b – Create a separate motion for all products in addition to subdivide the inventory based on products that are already existence advertised, in addition to therefore assign these products a depression bid
c – Create a separate motion for all products in addition to subdivide the inventory using custom label attributes, in addition to therefore bid yesteryear item ID for the items non included inwards other campaigns
d – Create a separate motion amongst a depression priority, in addition to create 1 production grouping for all products in addition to assign it a depression bid

Research shows that to a greater extent than than 50% of people who search for a production on their smartphone see a concern inside a day. Based on this information in addition to your client’s goal of driving in-store sales, how would you lot optimize the company’s Shopping campaign?

Decrease the mobile in addition to location bid adjustments in addition to construct additional adjustments based on performance
Create a separate motion for products that people most probable won’t enquiry on their smartphones in addition to laid a mobile bid adjustment of +900%
Increase the mobile in addition to location bid adjustments in addition to construct additional adjustments based on performance
Create a separate motion for products that people are to a greater extent than probable to enquiry on their smartphones in addition to laid a mobile bid adjustment of +900%

When optimizing the championship attribute for her novel draw of bicycles, Matilda should include:

the cost in addition to transportation cost
symbols in addition to unusual characters to instruct the user’s attending such every bit exclamation points
keywords in addition to relevant attributes inwards the championship such every bit brand, size, in addition to color
the bike vogue holler only

You tin work custom labels to:

subdivide a production yesteryear specific features that you lot decide
list specific features inwards your Shopping ads
target dissimilar countries inside the same Shopping campaign
have Google subdivide your production into specific relevant categories

Product groups are eligible for the Bid Simulator:

When Shopping ads have got been included inwards plenty auctions or accrued plenty impressions
Once the average cost-per-click (avg. CPC) is about the maximum cost-per-click (max. CPC) bid
Anytime later a production grouping is created inwards a Shopping campaign
Once a budget cap has been reached for a production group

Angelika only submitted her production for the kickoff time, in addition to she had 2 errors, iii warnings, in addition to five notifications. What does she request to create inwards gild for her ads to show?

Only the errors
Only the warnings
All of the errors, warnings, in addition to notifications
The warnings in addition to errors

You should work multiple lift groups when you lot desire to:

Use a dissimilar bid modifier for products inwards the same Shopping campaign
Link products from a dissimilar Google Merchant Center account
Target a dissimilar province inside the same Shopping campaign
Set a dissimilar priority on bidding inside the same Shopping campaign

Which devices tin Shopping ads seem on?

Tablets in addition to desktops
Mobile phones in addition to desktops
Mobile phones
Tablets, mobile phones, in addition to desktops

To forestall your Shopping ads from appearing for certainly search terms, you lot would:

put shorter descriptions inwards your production data
remove products from your production data
remove the related search terms from your production titles inwards your production data
add negative keywords to your motion or lift group

Google Merchant Center is used for:

Setting upward motion bidding priorities
Uploading production information feeds
Managing conversion tracking
Editing your Shopping campaign’s production groups

An online women’s vesture retailer uses conversion tracking to rails orders in addition to wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you lot should consider reviewing the:

path length study to regard if most sales occur later 1 click on the retailer’s lift from a mobile phone
path length study to regard if most sales occur later multiple clicks on the retailer’s lift from a mobile phone
cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
cross-device attribution reports to regard if people click the retailer’s ads on a cellular telephone during the sales funnel

How should Chris approximate how a dissimilar bid amount would touching his store’s online traffic?

Download motion functioning data
Check the “Diagnostics” tab inwards Google Merchant Center
Use the Bid Simulator tool
Review the benchmark cost-per-click (CPC) information inwards Google Ads

You’ve started managing a Shopping motion for a client who thinks the campaign, which attributes conversions to the first ad customers clicked earlier completing a conversion, isn’t providing a practiced render on investment (ROI). How mightiness you lot work attribution models to evaluate the campaign’s performance?

a – Compare 2 models to regard if the motion is undervalued on a last-click basis
b – Compare 2 models to regard if the motion is undervalued on a first-click basis
c – Compare 2 models to determine whether to optimize the campaign’s automated bid strategy for a position-based model
d – Compare 2 models to determine whether to optimize the campaign’s automated bid strategy for a fourth dimension decay model

Multi-client accounts (MCAs) inwards Google Merchant Center allow advertisers to easily:

Manage multiple domains amongst a unmarried sign in
Combine reporting on all information feeds across domains
Share products betwixt accounts
Access multiple Google Ads accounts

What should Kevin convey into concern human relationship when optimizing the championship attribute for his novel draw of surfboards?

Include the location of his retail store
Use special characters such every bit exclamation points or all caps
Include relevant attributes inwards the championship such every bit brand, size, in addition to color
Include the board vogue holler only

To develop ads for her local sentinel store inwards improver to the ads she already runs for her online store, Lucy should:

set upward multichannel ads to direct customers to her online or local store
subdivide her production inventory in addition to laid dissimilar bids for her local and online only ads
enable local products inwards her shopping motion in addition to develop a production filter for “local”
begin the local inventory ads implementation procedure in addition to consummate the required steps

Campaign priorities determine your bids according to which rule:

a – the highest priority motion will bid, unless a lower priority bid is high enough
b – if the highest priority motion is out of budget, the lower priority motion bids
c – if you lot have got multiple campaigns amongst the same bid, the lowest necessary bid volition live used
d – if the highest priority motion is out of budget, lower priority budget is added to bids

Lisa wants to know if, later viewing her Shopping ad, people are buying the shoes listed inwards the ad. She should:

run an Auction insights report
set upward conversion tracking
run an Ad functioning report
use enhanced cost-per-click (ECPC) bidding

How tin you lot lose your claimed URL?

Another authorized possessor of the website successfully verifies in addition to claims your website URL
Your claimed URL say-so expired from Webmaster tools
You take away all information feeds from your Merchant Center account
Your website is updated but includes the same identifying meta tag or HTML file

Why is it a best practise to laid a bid for the “everything else inwards all products” production group?

a – To live able to have got i production grouping for mobile devices
b – To instruct inwards easier to target a location for certainly products
c – To command the websites on which your Shopping ads appear
d – To include items non role of other production groups inwards your campaign

Why is it a best practise to laid a bid for the “everything else inwards all products” production group?

a – To live able to have got i production grouping for mobile devices
b – To instruct inwards easier to target a location for certainly products
c – To command the websites on which your Shopping ads appear
d – To include items non role of other production groups inwards your campaign

Toshiro wants to increment the conversion charge per unit of measurement of his Shopping campaigns without increasing his budget. He should use:

enhanced cost-per-click (ECPC)
maximize clicks
target cost-per-acquisition (CPA)
target render on lift pass (ROAS)

Ben is creating production images. H5N1 mutual best practise is to:

Ensure all images are high-qualityenhanced cost-per-click (ECPC)
Include all varieties of a production inwards i image
Display the merchant website holler over all images
Include construct names inwards the images

Mindy is setting upward her Google Merchant Center concern human relationship in addition to has to verify her website URL. Her website URL must:

be every bit specific every bit possible (for example, http://www.example.com#top)
include Ports
include IP addresses
begin with http:// or https://

Custom labels are a agency to:

set the province inwards which your products volition live sold
identify the transportation method used for your products
tell Google Merchant Center what products to avoid when uploading data
subdivide products into specific production groups inwards Google Ads

Anne wants to work her impression part metrics to optimize her Shopping campaign. She should:

set negative keywords inwards her campaign
run an Auction insights study to compare her impression shares to those of her competitors
increase her impression part yesteryear setting her bids lower on her campaign
set the delivery method on her motion to standard

How could you lot increment the seat out of conversions your Shopping motion receives for nigh the same total cost?

Decrease bids for production groups amongst a depression cost per conversion, in addition to increment bids for production groups amongst a high cost per conversion
Increase bids for production groups amongst a depression cost per conversion, in addition to decrease bids for production groups amongst a high cost per conversion
Remove production grouping subdivisions in addition to bid on broader groups of products
Increase your motion priority

You tin work a production grouping amongst a unmarried bid to:

organize your lift grouping yesteryear production attributes
ensure your entire inventory has the same bid
set a novel motion priority
create dissimilar bid modifiers

Get Certified inwards Google Shopping Advertising Now!!!

https://www.youtube.com/watch?v=Yv5lGMVJkug