Hubspot Way Partner

HubSpot Agency Partner

All of the next are truthful statements nigh defining your agency's positioning strategy, EXCEPT:

1.  A)  Positioning is an ongoing procedure that evolves amongst your agency, your clients, your employees, your goals, as well as the marketplace.
2.  B)  Document your positioning so that everyone at your way tin review as well as empathize your strategy.
3.  C)  A positioning strategy volition assist you lot accuse premium pricing for your services.
4.  D)  A positioning strategy is best created yesteryear ane person, typically the CEO, so that at that topographic point is ane consistent phonation as well as conclusion maker throughout the process.

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You've decided to focus your way yesteryear specializing inwards video strategy as well as creation services for the eCommerce industry. All of the next are ways to implement this strategy into your marketing, EXCEPT:

1.  A)  Create a novel content offer, "The Ultimate Guide to Creating Videos for Your eCommerce Business"
2.  B)  Create a novel instance study on your latest client who was inwards the eCommerce industry
3.  C)  Unpublish previous spider web log posts that don't focus on video or the eCommerce industry
4.  D)  Add an manufacture course of instruction land to your Pb generation pages

You come upwards up amongst the next positioning controversy for your agency: "We are an inbound marketing way specializing inwards providing marketing as well as sales alignment solutions for B2B manufacturing companies." What is this positioning controversy missing?

1.  A)  The How
2.  B)  The Who
3.  C)  The What
4.  D)  The Why

You're a newer way as well as struggling to generate a consistent current of novel clients. You've lately decided that you lot desire to focus on providing website pattern services to clients inwards the locomote as well as leisure industry. Your sales rep brings you lot a novel prospect who is interested inwards signing a website redesign projection amongst your way tomorrow. This prospect is a local B2B software company. Should you lot take this client?

1.  A)  No, because the purpose of a positioning strategy is to nation that your theatre is right for some clients but non all clients. This client doesn't fit the type of client you lot desire to piece of work with, as well as thence isn't going to assist you lot inwards the long run.
2.  B)  No, because you lot shouldn't take your sales reps word for it. Schedule a telephone phone to qualify this prospect.
3.  C)  Yes, because when you're a novel agency, it's okay to take on a few clients that don't fit within your positioning strategy. You should take this client since they desire to piece of work amongst you.
4.  D)  Yes, because anything that brings revenue into your way is a goodness thing.

Which of the next occupation organisation practices does your positioning strategy impact?

A.) Your hiring
B.) Your marketing
C.) Your services
D.) Influenza A virus subtype H5N1 as well as B
E.) B as well as C
F.) All of the above

Which would live the best positioning controversy for Emma's agency?

1.  A)  "We are an inbound marketing way focused on helping healthcare companies improve their marketing as well as sales through blogging as well as content creation."
2.  B)  "We are a full-service marketing way specializing inwards helping healthcare companies drive to a greater extent than traffic, leads, as well as customers yesteryear using inbound marketing."
3.  C)  "We are an inbound marketing way that specializes inwards providing growth-driven pattern for healthcare companies because nosotros believe that your website is substitution to growing your occupation organisation as well as should live tightly integrated amongst marketing as well as sales."
4.  D)  "We are a marketing way that helps companies drive to a greater extent than traffic as well as sales through using inbound marketing because nosotros believe that marketing should live relevant as well as helpful to your customers, non interruptive."

True or false? Your client's inbound retainers influence your agency's hiring.

1.  A)  True - because retainers simplify your revenue forecasting, as well as consistent revenue forecasting makes hiring predictable.
2.  B)  False - because increased predictability inwards revenue as well as growth makes your agency's immediate hiring needs to a greater extent than unpredictable.
3.  C)  True - because increased sales amongst retainers volition involve to a greater extent than sales hiring.
4.  D)  False - because retainers only regulation what services the client purchases.

 

When should you lot notify your Channel Consultant of your novel retainer?

1.  A)  Only if you lot have got whatever issues amongst your servant should you lot as well as then notify your CC
2.  B)  Once you've delivered the firstly calendar month of services so that your CC tin assist review your work
3.  C)  It's fine if you lot don't say the CC right away, but permit them know how things are progressing within the firstly 3 months of the contract
4.  D)  When the bargain is done, so your CC tin forwards you lot immediately-relevant HubSpot resources to assist you lot deliver the work, specific to the novel client's scope

What are indicators your way should recommend a middle-tiered "Grow" servant to a client?

1.  A)  The client has prior success inwards on-page SEO from blogging as well as keyword research
2.  B)  The client has a large pre-existing contact database that requires partitioning to unopen sales
3.  C)  The client's prior SEO was led yesteryear well-researched buyer personas
4.  D)  The client has a CRM amongst automated electronic mail sends

Your client asks for buyer persona evolution nether the annual retainer's ongoing monthly services. How do you lot respond?

1.  A)  "Sounds good, but nosotros recommend buyer persona evolution live an ongoing quarterly service, at most."
2.  B)  "As it turns out, the fourth dimension for buyer persona evolution is budgeted equally a one-time service for the annual retainer. We consummate this service ane time per year, at most."
3.  C)  "Sounds good, let's add together buyer persona evolution to ongoing monthly services."
4.  D)  "As it turns out, buyer persona evolution is an ongoing procedure built into day-to-day content management, included nether weekly services."

To improve your agency's packaging as well as pricing, you've tasked your squad amongst brainstorming your agency's novel servant strategy. Your squad comes dorsum to you lot amongst 4 potential retainers your companionship could offer. Which of these proposals is an illustration of an effective servant service?

1.  A)  "We could offering a client a servant that discounts a website overhaul for them every 3 months."
2.  B)  "We could offering a client a servant that earns us $1 for each retweet nosotros acquire them on Twitter."
3.  C)  "We could offering a client a servant that helps them acquire to a greater extent than traffic, leads, as well as sales."
4.  D)  "We could offering a client a servant that confirms they tin telephone phone us when they demand anything changed on their companionship logo."

True or false? The servant proposal document presented to your prospective client is best kept to ane page of text.

1.  A)  TRUE
2.  B)  FALSE

You're creating a course of instruction inwards HubSpot for your co-brandable ebook. You desire to create sure as shooting you're able to register your leads inwards the HubSpot sales database. Is your course of instruction setup correctly for Pb registration?

1.  A)  No, you lot can't include telephone number or manufacture equally fields for Pb registration.
2.  B)  Yes, equally long equally you lot create the course of instruction inwards HubSpot, it's setup for Pb registration.
3.  C)  Yes, it includes all the required fields needed for Pb registration.
4.  D)  No, this course of instruction doesn't include all the required fields needed for Pb registration.

Which is the BEST way to integrate the Partner Marketing resources amongst your agency's inbound marketing strategy?

1.  A)  Only utilisation ane co-branded ebook as well as focus on other elements of inbound marketing instead
2.  B)  Use the co-brandable ebooks equally a supplement to your ain content inwards gild to generate leads for your agency
3.  C)  Rely alone on HubSpot's co-brandable ebooks so you lot focus on closing novel clients
4.  D)  Use HubSpot's co-brandable ebooks for the Pb generation content you lot provide clients

All of these things are ways Emma could improve this co-brandable ebook campaign, EXCEPT:

1.  A)  Revise the text of the landing page to live customized to their agency's buyer persona
2.  B)  Change the color of the offering to check their brand's colors
3.  C)  Replace the offering amongst a newer buyer persona template she found on HubSpot's marketing blog
4.  D)  Personalize the embrace page of the ebook to include her ain agency's logo

How should Emma customize the championship of this offering to amend attract the types of clients she enjoys working with?

1.  A)  Customize the offering to be, "How to Create Buyer Personas for your Website"
2.  B)  Customize the offering to be, "How to Create Buyer Personas for your Inbound Agency"
3.  C)  Customize the offering to be, "How to Create Buyer Personas for the Healthcare Industry"
4.  D)  Customize the offering to be, "How to Create Buyer Personas to Improve Your Blogging Strategy"

The Inbound Sales Methodology includes the next stages:

1.  A)  Open, Connect, Explore, Close
2.  B)  Attract, Convert, Explore, Delight
3.  C)  Identify, Convert, Explore, Close
4.  D)  Identify, Connect, Explore, Advise

True or false? You tin have got your Channel Account Manager bring together sales calls amongst you lot as well as your prospects.

1.  A)  TRUE
2.  B)  FALSE

 

True or false? When pitching to a prospect, focus on tactics similar social media, email, as well as blogging.

1.  A)  TRUE
2.  B)  FALSE

True or false? You're talking amongst some other HubSpot Agency Partner as well as you lot start talking nigh your ideal buyer profiles. Since you lot are both HubSpot Agency Partners, you lot should have got the same ideal buyer profile.

1.  A)  TRUE
2.  B)  FALSE

Your friend sends you lot a link to a companionship who they mean value would live a goodness fit for a servant amongst your agency. Your friend has worked amongst this companionship before as well as told you lot that they're already excited nigh working amongst you. You start looking at the company's website as well as you lot notice that they encounter a lot of the secondary criteria of the Prospect Fit Matrix, but they don't sell something that involves a considered purchase process. Based on the Prospect Fit Matrix, are they a goodness fit for an inbound retainer?

1.  A)  No, the primary criteria is the most of import inwards determining prospect fit. Even though they encounter some secondary criteria, they are unlikely a goodness fit.
2.  B)  Yes, both the primary as well as secondary criteria is of import inwards determining prospect fit as well as since they encounter the bulk of these, they are a goodness fit.
3.  C)  Yes, they already desire to piece of work amongst you, as well as equally long equally a prospect meets at to the lowest degree ane of the primary fit characteristics they are belike a goodness fit.
4.  D)  No, a prospect must encounter all of the primary as well as secondary criteria to live considered a goodness fit.

Fill inwards the blanks: Your _________ describes the type of individual you lot are targeting, whereas your _________ describes the type of company.

1.  A)  ideal buyer profile, buyer persona
2.  B)  target customer, target segment
3.  C)  target customer, ideal buyer profile
4.  D)  buyer persona, ideal buyer profile

After working inwards higher teaching for years, you've decided to start your ain agency. You desire to piece of work amongst clients inwards the same manufacture that you're familiar with. Which Pb generation strategy would live the fastest way to acquire started selling retainers?

1.  A)  Focusing on target accounts
2.  B)  Looking to existing relationships
3.  C)  Targeting locally
4.  D)  Targeting yesteryear vertical

True or false? In gild to utilisation the Prospect Fit Matrix, you lot must have got a conversation amongst the prospect first.

1.  A)  TRUE
2.  B)  FALSE

Fifth Season is a goodness fit for an inbound retainer.

1.  A)  False - the prospect does non encounter the primary criteria of the Prospect Fit Matrix
2.  B)  False - you lot do non know plenty nigh the prospect to create this decision
3.  C)  True - the prospect meets the secondary criteria of the Prospect Fit Matrix
4.  D)  True - the prospect meets the primary criteria of the Prospect Fit Matrix

You opened upwards the connect telephone phone amongst a target occupation organisation human relationship amongst the next audio bite: "Hi Ms. Prospect, this is John from Inbound Agency. I was doing some reading online as well as I saw the article on Huffington Post naming your companionship ane of the top inwards your industry. Your strategy as well as growth is impressive. I piece of work amongst companies that are already doing good online, similar you, but are nevertheless struggling amongst converting that traffic into to a greater extent than leads as well as sales. Does that audio familiar to you? Is Pb generation something your squad is focused on?" What should you lot do to improve it for side yesteryear side time?

1.  A)  After you lot innovate yourself, inquire for permission before moving forward.
2.  B)  Be to a greater extent than explicit inwards the solutions you lot tin provide.
3.  C)  Don't create whatever changes, this audio seize amongst teeth follows all of the best practices.
4.  D)  Find someone at the way you lot know personally as well as reference their name.

True or false? You should fully empathize the prospect's occupation organisation yesteryear the halt of the connect call. If you lot aren't completely sure as shooting that your way tin help, don't advance to the side yesteryear side call. You don't desire to waste product the prospect's time, or yours.

1.  A)  TRUE
2.  B)  FALSE

Fill inwards the blank: The _______ technique is an effective way to address resistance.

1.  A)  power statement
2.  B)  CEO Test
3.  C)  Give as well as Get
4.  D)  Opponent-process

After opening a connect call, your prospect is resistant to having a discussion. Which of the next techniques should you lot utilisation to address resistance?

1.  A)  Use a positioning statement
2.  B)  Respect that they don't desire to beak at this indicate as well as telephone phone dorsum later
3.  C)  Offer to schedule an exploratory call
4.  D)  Use a powerfulness statement

You've but used a positioning controversy amongst a prospect as well as they say that the province of affairs doesn't resonate amongst their company. Should you lot assay ane time again amongst a different positioning statement?

1.  A)  No, if the positioning controversy didn't resonate amongst the prospect, they belike aren't a goodness fit. Use this equally an chance to politely halt the call.
2.  B)  Yes, don't give up. Keep on trying until you lot detect a positioning controversy that resonates, no thing how long it takes.
3.  C)  No, live respectful of your prospect as well as dorsum off.
4.  D)  Yes, e'er come upwards amongst a backup positioning controversy as well as assay again.

Fill inwards the blanks: Fifth Season is a(n) ____________, so you lot should focus on ____________ when opening the connect call.

1.  A)  target account, your mutual connections
2.  B)  target account, beingness helpful as well as respectful
3.  C)  inbound lead, previous piece of work you've done for companies inwards the locomote industry
4.  D)  inbound lead, on what they're looking for assist with

True or false? During the exploratory call, it's best to beak over budget inwards the beginning. It's something that is already on your prospect's heed as well as if you're inwards different budget ranges, it's best to know at the get-go of the call.

1.  A)  TRUE
2.  B)  FALSE

You roll upwards an exploratory telephone phone amongst a prospect as well as assign them a BANT score of 3 out of 10 (10 beingness the highest). You create upwards one's heed to assign the prospect to a greater extent than homework to reckon if they're committed to inbound. Is this a goodness decision?

1.  A)  No, de-prioritize the prospect as well as pass less fourth dimension as well as endeavour amongst them.
2.  B)  Yes, if you lot mean value they mightiness nevertheless live a goodness fit, you lot could show the prospect's commitment yesteryear assigning to a greater extent than homework.
3.  C)  Yes, you lot should assign homework to all your prospects. You mightiness have got missed something during the exploratory telephone phone as well as the prospect could surprise you.
4.  D)  No, anytime a prospect scores 3 or below, don't pass to a greater extent than fourth dimension on them.

True or false? In the exploratory call, the Give as well as Get technique helps address resistance from the prospect.

1.  A)  TRUE
2.  B)  FALSE

You're having an exploratory telephone phone amongst the CEO as well as things are going great. What is the next audio seize amongst teeth an illustration of? "Mr. Prospect, I notice you're doing a bully task blogging frequently. Would you lot similar a proffer to drive fifty-fifty to a greater extent than traffic? Try including some keywords inwards your spider web log post titles. This volition assist your posts acquire properly indexed as well as assist you lot exhibit upwards inwards to a greater extent than search engine results. I'm wondering, is it of import for your occupation organisation to drive to a greater extent than website traffic? What impact would increased traffic have got on your business?"

1.  A)  A powerfulness statement
2.  B)  The CEO Test
3.  C)  A positioning statement
4.  D)  The Give as well as Get technique

Which of the next is NOT an objective of the exploratory call?

1.  A)  The prospect should review their marketing goals as well as challenges.
2.  B)  The prospect should have tips for improving their online marketing strategy.
3.  C)  The way should fully explicate the Definition of inbound marketing to the prospect.
4.  D)  The way should qualify as well as excite the prospect.

You're trying to assess the demand of a prospect during the exploratory call. Your prospect responds to your questions with: "I demand to acquire to a greater extent than traffic to my website. Trade shows as well as billboards aren't driving the same results equally they used to. Without making a change, my occupation organisation won't grow. Inbound sounds similar a bully fit as well as I'd similar to start working amongst your squad equally presently equally possible." Does this prospect have got a qualified need?

1.  A)  No, you lot demand to beak to to a greater extent than than ane individual at the companionship to ensure that this is a existent need. You should schedule some other telephone phone as well as acquire the whole squad on board.
2.  B)  Yes, non only does the prospect have got a clear destination of generating novel traffic, they are also laid to piece of work amongst you.
3.  C)  No, piece they have got started to part some goals, plans, as well as challenges amongst you, they are likewise full general to genuinely empathize need.
4.  D)  Yes, the prospect has a destination of to a greater extent than traffic, a programme to implement inbound, as well as a challenge of traditional marketing non working whatever longer.

During the exploratory call, you lot say to your prospect Fifth Season: "We piece of work amongst companies similar yours that have got invested inwards their website but are disappointed inwards how it's helping to drive novel business. We take an inbound approach that drives to a greater extent than traffic, converts to a greater extent than leads, as well as closes to a greater extent than sales, so that their website becomes their most effective salesperson. We are different because nosotros piece of work specifically amongst businesses inwards the locomote as well as leisure industry. We're experts inwards your audience's needs, values, as well as motivations, as well as this allows us to create an inbound marketing strategy that speaks straight to them." What is this an illustration of?

1.  A)  A positioning statement
2.  B)  A powerfulness statement
3.  C)  A Give as well as Get
4.  D)  Goals, plans, as well as challenges

You are preparing to unopen a novel sale. Which of the next is NOT requirement to ensure you're laid to inquire for the business?

1.  A)  The prospect has a high BANT rating
2.  B)  The prospect has a clear cost of inaction
3.  C)  The prospect has qualified need
4.  D)  The prospect has seen a HubSpot demo

To assist confirm timing as well as encourage your prospect to non delay getting started amongst inbound marketing, what should you lot exhibit during your lastly presentation?

1.  A)  A backwards timeline amongst the critical milestones as well as targets
2.  B)  A slide amongst the consequences of delaying action
3.  C)  An activity programme amongst 3 options - build, grow, as well as accelerate
4.  D)  A instance study of a yesteryear client amongst similar goals as well as challenges

True or false? At some indicate inwards the sales process, you lot must demo the HubSpot software.

1.  A)  False - it is by as well as large a goodness idea, but non a given. The prospect is ultimately buying your services as well as powerfulness to deliver.
2.  B)  True - the prospect needs to reckon all the HubSpot tools so they tin pick as well as pick out which ones they'd most similar you lot to focus on inwards your services retainer.
3.  C)  False - showing prospects the HubSpot software mightiness derail the conversations revolving around budget.
4.  D)  True - the prospect is going to live purchasing a HubSpot license, so they should reckon what they are getting for their money.

You are at the halt of the destination setting as well as planning telephone phone amongst a prospect, but you lot don't experience they have got bought-in as well as are confident inwards your plan. What step(s) should you lot take?

1.  A)  Ask the prospect how they feel. Use a tie-down enquiry such equally "What do you lot experience to the lowest degree confident about?"
2.  B)  Continue to motility forward. When you lot assay to close, you'll larn whether or non they have got bought-in.
3.  C)  Back upwards inwards the sales process. Find out where you lot lost the prospect as well as don't motility forwards unless you lot are both inwards agreement..
4.  D)  Influenza A virus subtype H5N1 as well as C
5.  E)  Influenza A virus subtype H5N1 as well as B

 

How many HubSpot tools should you lot typically exhibit when doing a HubSpot demo?

1.  A)  1 or 2
2.  B)  3 to 5
3.  C)  5 to 7
4.  D)  7 to 10

You're preparing to give a demo to Fifth Season. Based on the information provided inwards the instance study, which laid of tools would live best to exhibit this prospect?

1.  A)  Lists, Blogging, Landing Pages, as well as Email
2.  B)  Social Media, Keywords, Email, as well as Blogging
3.  C)  Keywords, Blogging, Contacts, as well as Sources
4.  D)  Contacts, Lists, Workflows, as well as Social Media

You're setting the agenda for a destination planning as well as setting telephone phone amongst Justine from Fifth Season. Which of the next audio bites accurately represents what you'll embrace during this call?

1.  A)  "Justine, the purpose of today's telephone phone is to create out marketing targets based on your company's goals as well as and then topographic point a programme to assist you lot attain them. Before nosotros halt today, we'll also go through our typical pricing as well as resources requirements. How does that audio to you? What else would you lot similar to cover?"
2.  B)  "Justine, the way I typically run these calls is yesteryear asking you lot some questions to amend empathize your occupation organisation goals as well as challenges. Then, I'll part some tips on how you lot tin improve your marketing, some insight nigh what is working for other companies, as well as what nosotros do. Finally, we'll determi
3.  C)  "Justine, the purpose of today's telephone phone is to empathize your company's traffic, Pb as well as client goals as well as and then create a programme to assist you lot attain them. We'll beak over some of the challenges you're facing now. We'll halt yesteryear showing a lastly presentation of the solution to overcome these. Does that sou
4.  D)  "Justine, we've talked a lot nigh your goals as well as challenges. Today, we'll review how inbound marketing as well as HubSpot tin assist hitting those goals - as well as how it create things much to a greater extent than efficient as well as effective. We'll also part how it helps rail as well as study ROI. Does that audio okay?"

If your client decides to cancel their retainer, who's responsibleness is it to facilitate the appropriate transitions as well as side yesteryear side steps?

1.  A)  A.) Your CAM
2.  B)  B.) Your CC
3.  C)  C.) Your agency
4.  D)  D.) Influenza A virus subtype H5N1 as well as B
5.  E)  E.) None of the above

True or false? Your way is responsible for notifying your channel deals 45 days before the start of their contract's 2d twelvemonth of whatever upcoming changes to their contract, such equally expiration of initial discount or billing cycle modifications.

1.  A)  TRUE
2.  B)  FALSE

What form of client does a HubSpot Professional portal fit best?

1.  A)  Clients without a contacts database, but a lot of social media followers that desire to rail the traffic on their Facebook occupation organisation page.
2.  B)  Clients who are laid to drive their existing traffic as well as automate their electronic mail engagement amongst Workflows.
3.  C)  Clients who can't afford the $2,400 per calendar month for HubSpot Enterprise for some other 9 months.
4.  D)  Clients who desire to reckon results from inbound inwards the firstly xxx days.

Fill inwards the blank: Because of their servant amongst Acme Agency, Pluto Pool Co. is non required to purchase __________ .

1.  A)  a HubSpot Professional portal
2.  B)  HubSpot training
3.  C)  external blogging services
4.  D)  HubSpot Sales
5.  E)  HubSpot Reports Dashboard

Does Pluto Pool Co. qualify for a costless first-time template setup?

1.  A)  No, piece Pluto Pool Co.'s landing page as well as spider web log templates tin live built on HubSpot, they are non costless as well as cost $50 per template created.
2.  B)  Yes, Pluto Pool Co. qualifies, as well as the first-time template setup volition laid about automatically.
3.  C)  Yes, Acme should beak over the client's exact needs amongst their CAM, as well as the procedure tin begin.
4.  D)  No, Acme Agency is responsible for creating the templates. Their CAM tin recommend tertiary parties to piece of work amongst if they cannot create them in-house.

True or false? By definition, Pluto Pool Co. is a channel bargain to Acme Agency.

1.  A)  TRUE
2.  B)  FALSE

Fill inwards the blank: In preparation for regular engagement amongst your firstly client, every individual at your way needs to _________ to provide foundational cognition for delivering on your agency's methodology, no exceptions.

1.  A)  become HubSpot Certified
2.  B)  re-read the client's retainer
3.  C)  become Inbound Certified
4.  D)  post to your way social media occupation organisation human relationship every day

Why is it recommended to refer dorsum to the initial sales telephone phone notes during the early on strategy planning sessions amongst the client?

1.  A)  Because it helps laid precedent for your piece of work as well as reaffirms your master copy servant equally foundational to the goals you're discussing as well as planning now.
2.  B)  Because it helps you lot topographic point the client's weaknesses.
3.  C)  Because it seats you lot inwards a topographic point of power.
4.  D)  Because sales sets expectations, as well as you lot demand to distance yourself from them equally presently equally the existent marketing piece of work begins.

What additional modification(s) should Acme create to Pluto Pool Co.'s goals?

1.  A)  Confirm the destination is quantifiable
2.  B)  Confirm the destination is attainable for their agency
3.  C)  Confirm the goal's end-date
4.  D)  None of the above

What other questions should Acme inquire nigh Pluto Pool Co.'s goals?

1.  A)  A.) Ask how they determined this number
2.  B)  B.) They should have got avoided asking if the information was informed yesteryear old data
3.  C)  C.) Ask if the destination could live inwards a range, for instance, 2-3 customers
4.  D)  D.) Influenza A virus subtype H5N1 as well as C
5.  E)  E.) B as well as C
6.  F)  F.) All of the above

How do you lot address the client's sales practices on the kickoff call?

1.  A)  Recommend to your indicate of contact at the client to go along the salespeople to the kickoff altogether.
2.  B)  Invite them to the call, but go along the responsibleness of persona-crafting to the marketing team, considering sales volition never interact amongst the persona.
3.  C)  Introduce the concept of inbound sales to the salespeople acquaint on the call, but don't integrate them into your marketing campaigns.
4.  D)  Remind them inbound volition laid about generating leads that the salespeople have got to piece of work within the firstly sixty days.

Last month, the client's website generated xxx leads, which is only 20% of your agreed upon goal. Which metric is acceptable to study dorsum to the client equally a recommended expanse you lot tin piece of work together to improve?

1.  A)  A.) Increase website visitors
2.  B)  B.) Improve lead-conversion rates
3.  C)  C.) Email clickthrough
4.  D)  D.) Influenza A virus subtype H5N1 as well as B
5.  E)  E.) B as well as C
6.  F)  F.) All of the above

True or false? Acme took an appropriate approach to their communication amongst Pluto Pool Co. amongst their planned weekly calls.

1.  A)  TRUE
2.  B)  FALSE

True or false? Executed successfully, Acme Agency's "momentum" stage of onboarding earns them amend positioning for a renewal amongst Pluto Pool Co.

1.  A)  TRUE
2.  B)  FALSE

How tin Acme Agency best explicate to Pluto Pool Co. their usage of Trello?

1.  A)  "The Trello board is used for the firstly ninety days equally nosotros found our collaborative process. We do non require it of clients, post-onboarding."
2.  B)  "It's non mutual for us to utilisation a projection management system, but nosotros thought you lot could utilisation a topographic point to shop your ideas. We're keeping it private, so only your squad volition live using it, nosotros won't intrude or depository fiscal establishment check on your thoughts."
3.  C)  "We rail all our projects inwards Trello. You tin reckon what we're working on, but you lot won't live required to add together items, nosotros don't desire to add together extra pressure level on you."
4.  D)  "We utilisation Trello amongst all our clients. It lets us collaborate on an ongoing basis, lets you lot reckon what we're working on, as well as makes sure as shooting nosotros don't stray from the master copy retainer."

Influenza A virus subtype H5N1 client has cancelled their HubSpot portal. You desire to halt your human relationship professionally. How?

1.  A)  A.) Call your HubSpot CC to have got them attain out to the client as well as offering a discount to permit them know they're a valued customer
2.  B)  B.) Give your client goodness advice on hiring a full-time inbound marketer
3.  C)  C.) Run a total handoff call
4.  D)  D.) Influenza A virus subtype H5N1 as well as C
5.  E)  E.) B as well as C
6.  F)  F.) All of the above

If you're planning to farther a positive human relationship amongst the client, it's a goodness thought to include equally many stakeholders from the client's companionship equally possible on the renewal call.

1.  A)  Yes, because inwards gild to demonstrate all successes, address whatever potential frustrations or objections, as well as create a landscape for potential upgrades, your indicate of contact should live on the call, equally good equally higher-ups, salespeople, as well as whomever tin create purchasing decisions.
2.  B)  No, because if you're reviewing your metrics ahead of the renewal telephone phone as well as recognize the human relationship may sour. It's advisable to delay the conversation until you lot have got something positive to report.
3.  C)  No, because the marketing squad has been a goodness back upwards of you lot thus far. If you lot invite people from other teams onto the call, there's a possibility they won't empathize what you've been working on, mayhap leading to conversations around downgrades to the retainer.
4.  D)  Yes, because this is your peril to beak over your accomplishments as well as remind stakeholders how good you lot performed.

True or false? Asking open-ended questions amongst a client during a negotiation encourages them to speak plainly.

1.  A)  True - because if the client keeps talking, they volition live to a greater extent than reasonable inwards their negotiation.
2.  B)  True - because questions starting amongst "why," "what," as well as "how" volition topographic point the client to explicate their thinking, as well as acquire you lot dorsum closer to an open, human conversation.
3.  C)  False - because sentences starting amongst "actually," "well," as well as "don't," topographic point you lot inwards a topographic point of powerfulness as well as that volition assist them empathize that you're really trying to assist them.
4.  D)  False - because most negotiations aren't negotiations. If you lot have got a contract, you lot tin live direct inwards your communication.

When on a telephone phone amongst the client, if the conversation shifts to a negotiation, as well as the client drops an "anchor," what is at nowadays your principal responsibility?

1.  A)  Return the tone to touchstone conversation
2.  B)  Stay soundless as well as permit them beak themselves out of it
3.  C)  Deduce what they really want
4.  D)  Assert command over the negotiation

True or false? Your debrief after terminating an way client should only recap positive interactions amongst your erstwhile client.

1.  A)  TRUE
2.  B)  FALSE

In calendar month 9 of a 12-month client retainer, what should your way do to laid for a high character renewal telephone phone when the hateful solar daytime comes?

1.   A.) Confirm the telephone phone is already scheduled, don't go out the renewal conversation for the lastly minute
2.   B.) Approach campaign-focused questions head-on, addressing all information points, whether positive or negative
3.   C.) Use whatever positive momentum to leverage potential upgrades to demonstrate continuous forwards progress
4.   D.) Influenza A virus subtype H5N1 as well as C
5.   E.) B as well as C
6.   F.) All of the above

True or false? If the metrics you lot originally planned show to live misaligned amongst what you lot inevitably must live reporting, it's good for you lot for your way to review your servant amongst your client every 3, 6, as well as 9 months.

1.  A)  TRUE
2.  B)  FALSE

Does every salesperson at the client's companionship needs to recognize how an inbound Pb was generated?

1.  A)  No, because inbound-generated leads sell themselves as well as no salesperson volition ever demand to interact amongst them.
2.  B)  Yes, because at nowadays that you're working for the client, whatever Pb worked yesteryear their salespeople volition come upwards from inbound marketing.
3.  C)  No, because ane time a contact is transferred from the inbound marketing funnel, it becomes a sales qualified Pb (SQL). Salespeople dictate a lead's value equally they piece of work it, so its source is of no consequence.
4.  D)  Yes, because your lead's specific characteristics are integral to the selling process, as well as it's of import the salesperson tin connect that Pb tidings dorsum to the inbound endeavour for the sake of reporting ROI.

In preparation for an ROI reporting call, why is it vital to limited that your way tin rail how a Pb arrived inwards a salesperson's list?

1.  A)  A.) Because all salespeople know how leads create it inwards their list
2.  B)  B.) Because you lot have got the tools to replicate the endeavour on a predictable basis
3.  C)  C.) Because the Pb tidings won't live initially accurate, as well as you'll demand something to autumn dorsum on inwards your engagement's firstly xxx days
4.  D)  D.) Influenza A virus subtype H5N1 as well as C
5.  E)  E.) B as well as C
6.  F)  F.) All of the above

True or false? If you lot Pb your regular monthly review calls amongst data, the results volition live clear, keeping the telephone phone focused as well as fostering trust amongst your client.

1.  A)  True - because equally long equally the numbers back upwards the inbound services, the pic volition live clear.
2.  B)  True - because you lot as well as the client are both functional businesses, inbound or otherwise. Data is the mutual linguistic communication all businesses speak.
3.  C)  False - because the information from the firstly twelvemonth is e'er going to live inaccurate as well as irrelevant to what the client bought.
4.  D)  False - because the information lonely is non plenty to create a clear pic of your holistic inbound effort. The floor of the client's ROI is best explained amongst a brusk narrative concerning all of your inbound efforts.

Can the lastly stage of the funnel's overall success live determined yesteryear how good the sales qualified leads are converting into customers?

1.  A)  No, because an inbound Pb is no to a greater extent than valuable to your client than whatever other lead.
2.  B)  Yes, because ane time your inbound efforts provide the lastly final result to sales, your services have got been proven.
3.  C)  Yes, because it demonstrates how good you lot are nurturing the client's leads toward the salesperson's funnel, as well as that activeness links dorsum to the other steps inwards the holistic inbound process.
4.  D)  No, because at that topographic point are additional reports to include for assessing client success, as well as bottlenecks inwards the marketing process.

Fill inwards the blank: To maintain expectations piece your client's inbound efforts begin, it's advisable to _____, a indicate reiterated through consistent ROI reporting inwards afterwards calls.

1.  A)  make a instance for expanding your services
2.  B)  remove legacy website pages to re-focus their SEO
3.  C)  remind the client they may non reckon a render on inbound for a few months
4.  D)  add additional target persona to their portal

How as well as when did Kuno Creative acquire an illustration of a horizontal scheme structure?

1.  A)  By aligning their client service employees inwards pods
2.  B)  By listing all task openings internally before listing them externally
3.  C)  By hiring a sales team
4.  D)  By hiring specialists to supplement their roles

How tin you lot ensure grooming best practices stay consistent when making hereafter hires inwards the same marketing role?

1.   A.) Have the hire consummate Inbound Certification through HubSpot Academy
2.   B.) Have the hire consummate Inbound Sales Certification through HubSpot Academy
3.   C.) Give them materials that speak to the specific skills at nowadays required of them
4.   D.) Influenza A virus subtype H5N1 as well as B
5.   E.) Influenza A virus subtype H5N1 as well as C
6.   F.) All of the above

Is keeping a combination of full-time as well as part-time employees sustainable for way growth?

1.  A)  Yes, the best agencies tin maintain upwards to five part-time contractors for sure as shooting roles as well as maintain a cost-efficient agency
2.  B)  No, the best agencies aspire to maintain all talent in-house, for character reasons
3.  C)  Yes, the best agencies tin maintain upwards to 3 part-time contractors for sure as shooting roles as well as maintain character deliverables
4.  D)  No, the best agencies aspire to maintain all talent in-house, it's to a greater extent than cost-efficient

 

An way is having difficulty delivering the reach of their client's retainer. They have got to a greater extent than than plenty budget to hire a novel employee inwards whatever role to address this difficulty. What role do they at nowadays hire for?

1.  A)  An experienced salesperson to assist supersede the hard client
2.  B)  An informed hire cannot live made, to a greater extent than time, consideration, as well as information is required
3.  C)  A service position, such equally an occupation organisation human relationship manager, to communicate amongst the client, as well as steady their expectations
4.  D)  A well-qualified developer to deliver to the client's needs

True or false? An way tin grow vertically beyond 10 full-time employees when hiring only hybrid consultants inwards client-service roles.

1.  A)  TRUE
2.  B)  FALSE

True or false? Your way must have got a valid HubSpot Agency Partner Certification as well as a median apps usage of 3 inwards gild to qualify for the tiers program.

1.  A)  TRUE
2.  B)  FALSE

True or false? Based on the illustration above, your way has passed the side yesteryear side threshold as well as is going to ascend to the Platinum tier.

1.  A)  True - Your way is using a median of 6+ apps as well as sold over $3,750 inwards sold MRR.
2.  B)  False - Since the dashboard only updates on a monthly basis, you lot don't have got plenty information to know this.
3.  C)  False - Your way has does non have got the required managed MRR to attain the Platinum tier.
4.  D)  True - Your way has passed the required sold MRR threshold as well as volition live Platinum.

For all Partners who have got purchased a HubSpot portal for their ain agency, how do you lot acquire to this concealment inwards HubSpot?

1.  A)  Login to HubSpot > Click on "Partner Tiers" inwards the navigation
2.  B)  Login to HubSpot > Go to your "Partner Dashboard"
3.  C)  Login to HubSpot > Go to your "Marketing Dashboard" > Click add together "Partner" report
4.  D)  Talk to your Channel Consultant so that they tin ungate you lot for this feature
5.  E)  Login to HubSpot > Go to your "Sales Dashboard" > Click on "Partner" inwards the navigation

Fill inwards the blank: When defining your agency's positioning strategy, the _____ covers the philosophies, values, as well as beliefs your way follows.

1.  A)  Why
2.  B)  Who
3.  C)  When
4.  D)  How

How does an inbound servant behavior on your agency's sales process?

1.  A)  An inbound servant requires less Pb tidings before a Pb becomes sales-qualified, speeding upwards the process.
2.  B)  An inbound servant informs the reach of piece of work your way tin service, specifying which leads are worth the salesperson pursuing.
3.  C)  An inbound servant makes Pb pick to a greater extent than precise, which reduces the salesperson's role inwards the sale until the unopen at the really end.
4.  D)  An inbound servant makes Pb pick to a greater extent than precise, which requires a salesperson to live to a greater extent than acquaint before inwards Pb nurturing.

 

True or false? You're allowed to customize as well as cobrand whatever of the ebooks listed inwards HubSpot's Marketing Library.

1.  A)  TRUE
2.  B)  FALSE

You're talking amongst a prospect as well as you lot pass most of the conversation asking questions to empathize their situation. Which of the next guiding principles does this highlight?

1.  A)  Emphasize the Inbound Methodology
2.  B)  Differentiate as well as Target
3.  C)  Stop pitching as well as aim to help
4.  D)  Inbound Sales Methodology

During the Explore stage of the Inbound Sales Methodology, which of the next do you lot explore?

1.  A)  Your qualified leads' goals as well as challenges
2.  B)  Your inbound relationships
3.  C)  The prospect's budgetary constraints
4.  D)  Your potential prospects

Which of the next is the BEST utilisation for the Prospect Fit Matrix?

1.  A)  Ranking as well as prioritizing prospective target accounts
2.  B)  Determining whether or non the prospect needs your help
3.  C)  Determining whether or non the prospect volition buy
4.  D)  Disqualifying prospects before presenting as well as closing

The connect telephone phone is an chance to do all of the next EXCEPT:

1.  A)  Start to create credibility as well as trust
2.  B)  Break downward resistance
3.  C)  Establish an initial human relationship amongst the prospect
4.  D)  Explain inbound to the prospect

Fill inwards the blank: Influenza A virus subtype H5N1 prospect's ______ tin live peculiarly hard to understand, so to help, utilisation goals, planning, as well as challenges framework.

1.  A)  authority
2.  B)  need
3.  C)  budget
4.  D)  timeframe

True or false? When translating goals to inbound targets, it's best to focus on increasing your client's unopen rates. Getting novel customers is ultimately what your client volition aid about, so this volition resonate best.

1.  A)  TRUE
2.  B)  FALSE

In calendar month 9 of their 12-month contract, your channel bargain calls you lot to unopen their HubSpot portal. Assuming the contract for the portal is inwards their name, how do you lot respond?

1.  A)  "No problem. I tin inform our HubSpot CC of your request. You volition live responsible for the remaining payments betwixt at nowadays as well as the halt of the contract, but it volition officially unopen ane twelvemonth from the master copy signing date, since you lot contacted us at to the lowest degree 45 days inwards advance. Let's encounter to beak over removing content as well as information from the portal before it closes."
2.  B)  "No problem. I tin inform HubSpot of your request. We have got a forgiveness understanding amongst them equally a fellow member of their Agency Partner programme as well as nosotros tin unopen channel bargain portals at whatever time."
3.  C)  "Sure thing. If you lot create ane lastly payment, the remaining 2 months of the contract volition live voided. Call HubSpot to say them what nosotros discussed."
4.  D)  "Sure thing. The HubSpot portal senses inactivity as well as terminates automatically at the halt of its firstly twelvemonth if you lot haven't used the software inwards the lastly xxx days. We tin re-open after ninety days amongst everything nevertheless inwards place, if nosotros demand to."

Fill inwards the blank: It's recommended the Acme Agency confirm __________ on Pluto Pool Co.'s site to consummate their content audit.

1.  A)  there are images on the existing spider web log posts
2.  B)  the social media sharing buttons function
3.  C)  the landing page course of instruction fields are positioned
4.  D)  All of the above

Fill inwards the blank: Onboarding initiates a retainer's firstly ninety days of a client engagement. Its purpose is to __________.

1.  A)  automate your client's existing contact database
2.  B)  spur faster, to a greater extent than measurable results
3.  C)  increase site traffic
4.  D)  move organic leads downward the marketing funnel

Fill inwards the blanks: Acme made the right conclusion including Pluto Pool Co.'s sales squad inwards their onboarding "alignment" phase, encouraging both teams to define _________ as well as positioning them to _________ shortly after.

1.  A)  buyer personas; found success metrics
2.  B)  a content calendar; found success metrics
3.  C)  list segments; redefine buyer personas
4.  D)  the sales funnel; redefine the telephone phone calendar

You anticipate a client breakup as well as have a 45-day notice for cancellation. What is your side yesteryear side step?

1.  A)  Limit, but do non alone cutting off communication, piece scaling dorsum work.
2.  B)  Prepare for a renewal telephone phone as well as send out the residuum of their retainer.
3.  C)  End communication amongst the client.
4.  D)  Increase communication to exhibit your way is invested inwards their success.

Fill inwards the blank: You have got a client that is launching a novel product. They are expanding their occupation organisation as well as overachieving on their goals. You contact your Channel Consultant for assist amongst uncovering questions to determine if ___________ .

1.  A)  the client has been secretly executing unguided inbound exterior of your supervision
2.  B)  the client mightiness live fit for an upgrade
3.  C)  the client is going to go out you
4.  D)  there mightiness live larger competitors inwards the client's manufacture you lot could take on equally clients instead

Fill inwards the blank: The best ROI calls include straightforward reporting that references the master copy servant piece _________, all within of but 30-40 minutes.

1.  A)  always guarding the lead-gen information to go along from opening upwards premature conversations
2.  B)  always pushing upsell opportunities to your written agreement
3.  C)  always encouraging greater autonomy for your agency
4.  D)  always telling the floor of why the client hired you

 

How tin planning lifecycle stages amongst HubSpot Sales encourage stronger ROI reporting to your client?

1.  A)  It shows how elementary the inbound procedure is, fostering trust amongst the client.
2.  B)  Lifecycle planning defines the conversion paths for visitors, as well as it teaches the client the definitions of Marketing Qualified Lead as well as Sales Qualified Lead for each hereafter campaign.
3.  C)  The initial planning volition earn you lot trust amongst the client’s sales team, allowing you lot to yell your toll amongst their marketing squad for each client sold inwards the firstly half dozen months.
4.  D)  Planning a sales funnel amongst the sales squad tells your client you lot know nigh to a greater extent than than but marketing.

Achieving summit employee utilization of 75% client-facing piece of work as well as 25% internal administrative piece of work volition inform you lot when making decisions on what?

1.  A)  Your client retention
2.  B)  Your sales commissions
3.  C)  Your task descriptions
4.  D)  Your hiring as well as capacity planning

 

Fill inwards the blanks: When your way reaches _________ tier, your way tin _________ .

1.  A)  Silver, acquire a contributor the HubSpot Marketing Blog
2.  B)  Gold, apply to the Agency Partner Speakers' Bureau
3.  C)  Silver, live listed inwards HubSpot's Partner Directory
4.  D)  Gold, apply for the Agency Growth Fund

                                 Get Certifiend inwards HubSpot Agency Partner Now!!!

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