Google Adwords Video Certification Advertising Assessment Examination Answers

Google AdWords Video Certification Advertising Assessment Exam Answers - Academy for ads - 2018

This attempt covers basic as well as advanced concepts, including best practices for creating, managing as well as optimizing video advertising campaigns across YouTube as well as the web.
ninety minutes
74 questions
80% passing score
Validity flow of 12 months

 

Your director wants to know how Google tin give the sack assistance your create arrive forepart of mobile users. What mightiness y'all say?

Google does non render cross-device targeting at this time.
Mobile is a conduct as well as non a technology. The Google Network has massive range as well as enables brands to easily tap into these behaviors inwards existent time.
TV is the way to go. On mobile alone, TV reaches to a greater extent than 18- to 49-year-olds than YouTube.
Google doesn't receive got the mobile advertizing formats across search, display, as well as video to persuade our customers.

Get Certified in Google Video Advertising Now!!!

 

Video campaigns tin give the sack assistance advertisers optimize for:

views as well as engagements
conversions
impressions
clicks

What does digital media offering that TV advertising does not?

Demographic targeting
Upfront deals
Reach
Real-time optimization

You're an agency that needs to know the technical specifications to create as well as implement your upcoming video campaign.

Where tin give the sack y'all become to detect out how each advertizing format works, creative submission timelines, technical specifications, reporting, as well as third-party tracking capabilities?

In the Google Display Specifications site
Through a Google representative
Through the third-party asking form
In the AdWords Help Center

What's the departure betwixt cost-per-click (CPC) bidding as well as cost-per-view (CPV) bidding?

The advertiser pays for a click on her YouTube channel alongside CPC bidding, as well as pays for a conversion alongside CPV bidding
The advertiser pays for a click on an advertizing alongside CPC bidding, as well as pays when someone engages alongside the content - for event past times clicking Install or watching the outset thirty seconds of the advertizing - alongside CPV bidding
The advertiser pays for an impression alongside CPC bidding as well as pays when someone watches at to the lowest degree v seconds of the advertizing alongside CPV bidding
The advertiser pays for a click that brings someone to her website alongside CPC bidding, as well as pays when there's an impression alongside CPV bidding

Which is a best practise for a successful TrueView in-stream ad?

Include a strong call-to-action hence the viewer knows what to do
All of the listed answers are correct
Use at to the lowest degree 3 types of targeting to detect out which performs best

You desire to computer program YouTube media inwards damage of range as well as frequency, speak inwards damage of GRPs as well as cost per points. What Google measure solution volition y'all use?

Google's range solutions
Brand Lift
Google Consumer Surveys
Sales Lift

 

An advertiser wants to know if Shopping ads volition appear on YouTube. What should y'all tell her?

Shopping Ads tin give the sack only appear on Google.com
Shopping Ads tin give the sack only appear on retail websites.
Shopping ads tin give the sack appear on Google Search partner websites similar YouTube
Shopping ads tin give the sack only exhibit on pre-roll video ads on YouTube

Using a multifariousness of Google tools, Jose was able to glean insight into jean preferences for the expanse of Chicago inwards which his novel store is opening. However, he has plans to expand nationally!

What Google tool could he role to acquire insight into trends as well as popularity of products across the U.S.?

Google Correlate
Google Surveys
Google Trends
Google Shopping Insights

An advertiser tin give the sack role a remarketing tag to target people who've:

posted videos on YouTube that call her products
subscribed to or unsubscribed from her YouTube channel
searched on YouTube for videos most products similar hers
ready multiple YouTube accounts

True or False: Advertisers receive got to implement a code to role the remarketing characteristic on a video campaign.

False
True

 

If your client wants to pay only when someone views an ad, y'all should use:

Text ads
Viewable cost-per-thousand-impressions (vCPM) bidding
TrueView ads
YouTube homepage ads

 

You tin give the sack reckon average video-view duration metrics in:

Google Analytics
the "Audience retention" tab inwards YouTube Analytics
reports inwards AdWords
the "Campaigns" tab inwards AdWords

 

_________ ads tin give the sack live created as well as managed through AdWords.

Reserve-bought
TV
TrueView
Masthead

True or False: Advertisers tin give the sack laid bids per advertizing format

False
True

An advertiser can:

target viewers who are watching competitors' ads on YouTube
combine an AdWords remarketing listing alongside a video remarketing list
remarket video ads from the Google Search Network on the Google Display Network
optimize remarketing past times raising bids on topics or channels that generate the greatest advertizing response

Which can't live added to a TrueView video?

Influenza A virus subtype H5N1 companion banner
Influenza A virus subtype H5N1 pump tape
Influenza A virus subtype H5N1 mobile app promo
Influenza A virus subtype H5N1 call-to-action overlay

To run a TrueView video ad, the video must live uploaded to:

an advertiser's website.
YouTube, alongside the privacy settings changed to "Private."
whatever video hosting site.
YouTube, alongside the privacy settings changed to "Public" or "Unlisted."

Yoko wants to re-engage prior customers who've visited her YouTube channel but haven't downloaded the shopping app.

What tin give the sack she position to create a video remarketing list?

Ad impressions, users who receive got downloaded the app
Ad impressions, users who receive got subscribed to her company's video channel
Users who receive got subscribed to her company's video channel, users who haven't downloaded the app
Ad impressions, users who haven't downloaded the app

What tin give the sack y'all role to connect alongside people based on their purchase intent?

Similar audiences
Google's in-market audiences
Custom affinity audiences
Customer Match

Which targeting alternative allows y'all to re-engage alongside people who visited your site past times serving them ads containing the products they viewed on their visit?

Display remarketing
Topic targeting
Similar audiences
Dynamic remarketing

On mobile alone, what platform reaches to a greater extent than 18- to 49-year-olds than whatever broadcast or cable TV network?

Google Maps
Google+
YouTube
Gmail

____ is used for video campaigns.

Cost-per-click (CPC) bidding
Cost-per-thousand-impressions (CPM) bidding
Cost-per-view (CPV) bidding
Cost-per-acquisition (CPA) bidding

In his TrueView regain ad, Amir wants to invite people to click to lookout his YouTube video most a DIY dwelling family improvement project.

What telephone phone to activity linguistic communication gives learners a argue to accept action?

Start now
Download this
Click here
Learn how to create a table

If the chief goal for your video create is influencing consideration, what are the KPIs you'd hold off at?

View-through rate, lookout time, favorability lift, consideration lift, as well as create involvement lift
Views, impressions, unique users, awareness lift, as well as advertizing recollect lift
Sales as well as purchase intent lift
Clicks, calls, as well as sign-ups

Mavi wants to do a collaboration alongside a YouTube star inwards which she includes her brand's message inwards the creator's video.

What type of collaboration does this describe?

Influenza A virus subtype H5N1 one-off video inwards which the create is highlighted
Influenza A virus subtype H5N1 creator video inwards which the brand's message is integrated or shared via a "shout out"
Influenza A virus subtype H5N1 serial of create videos inwards which the creator is mentioned throughout
An integrated approach inwards which the create collaborates alongside multiple creators to weave inwards the create story

How are rich media ads dissimilar from other advertizing formats?

They are a type of text ad
They are displayed on the Search Network
They are static picture ads
They are ads alongside animation or other types of motion

Influenza A virus subtype H5N1 tech-savvy musician, Josef wants to create his outset video advertizing as well as he has budget to do so! Although he's a flake concerned most the actual filmmaking part, he is excited to create this advertizing himself using YouTube's Director app.

Which app characteristic best supports his need?

The app is available at no cost to him or whatever businesses — big or small.
It's mobile-friendly, hence he tin give the sack easily create his video footage on the go.
It helps connect him alongside local filmmakers for hire.
It offers 100+ ready-to-go video templates designed for a multifariousness of businesses, including his.

 

What are the iii components inwards the YouTube ecosystem?

Fans, publishers, as well as producers
Brands, publishers, as well as advertisers
Creators, agencies, as well as publishers
Fans, creators, as well as advertisers

________ targeting lets advertisers position ads on specific websites, YouTube videos, as well as YouTube Partner channels alongside TrueView ads.

Contextual
Placement
Interest
Topic

In setting upwards her latest video create on YouTube, Susan is faced alongside the Video targeting tab as well as a myriad of audience settings.

What strategy should she adopt to optimize her campaign's persuasion rates?

Take it slowly — to start, only become alongside the default targeting settings patch getting used to running an AdWords video campaign.
Start broad — suit the settings to range a broad audience, test, as well as hence refine the settings based on the performance data.
Maximize for success — accept wages of each setting to narrow things downward based on the insights you've uncovered on your ideal audience.
Use what y'all know — suit the settings to mimic those used for a prior successful video campaign.

What do earned actions measure?

Comments as well as likes.
Earned views, earned comments as well as earned likes
Visits on the website.
Ad views (subscribes, playlist, likes, shares).

Sebastien wants to acquire a skillful read on how his users are interacting alongside his videos across dissimilar geographies of his target demographic. For example, it would live helpful to know what calls-to-action are driving higher clickthrough rates.

In which study of YouTube Analytics would he live able to access this variety of data?

Engagement report
Likes as well as dislikes report
Audience retentivity report
Watch fourth dimension report

 

Which is the best tip for optimizing a TrueView video for viewer engagement?

Look at appointment charge per unit of measurement for targeting as well as focus on the methods alongside the highest persuasion through rate
Add exclusions to the campaign
Run both an in-stream as well as a video regain version of the ad
Increase each target group's bid past times 100%

How tin give the sack an advertiser calculate the persuasion charge per unit of measurement of a video campaign?

By dividing the issue of views past times the issue of impressions
By dividing the issue of impressions past times the issue of clicks
By dividing the issue of clicks past times the issue of views
By looking at the percent of viewers who watched the video until the lastly quartile

 

If your client wants a specific range for a specific toll on YouTube, y'all should use:

TrueView video ads
affinity audiences
reservation buying
placement targeting

 

When is someone added to an advertiser's video remarketing list?

When she views the advertizing for the 2nd time
When she purchases something from the advertiser's website
When she views the ad
When she clicks the ad

Which of these tin give the sack live created to run on the Display Network?

Dynamic ads
TrueView ads as well as Dynamic ads
Homepage expandable Masthead ads
Lightbox ads

TrueView in-stream ads as well as video regain ads appear, respectively:

earlier videos as well as every bit clickable thumbnails
to the left as well as right of videos
every bit clickable thumbnails as well as earlier videos
at the summit as well as bottom of videos

These people are redefining what it way to live a celebrity past times beingness approachable, conversational, as well as authentic to millions of dedicated followers. They tin give the sack activate millions of fans alongside a click of the "publish" push — as well as around are sharing the spotlight alongside brands.

Brands
Fans
Creators
Networks

What's the persuasion charge per unit of measurement of an AdWords create that shows 10,000 impressions, 900 views, as well as 300 clicks?

0.2
0.11
0.09
0.02

 

What does linking an AdWords concern human relationship to a YouTube concern human relationship allow an advertiser do?

Access to a greater extent than video reporting metrics.
All of the listed answers are correct.
Create a remarketing list.
Create call-to-action (CTA) overlays.

John launched a novel line of men's shoes on his fashion website, as well as he wants to create awareness most the launch. Which targeting alternative should he use?

Gmail ads
In-market audiences
Demographic targeting
Similar audiences

Which tin give the sack live done inwards YouTube Analytics?

Create remarketing lists.
Check the conversion volume.
Check the count of earned subscribers.
Check appointment reports.

How tin give the sack an advertiser ready AdWords conversion tracking for a TrueView in-stream advertizing campaign?

You can't mensurate conversions alongside the in-stream format
By using Google Analytics
By creating an AdWords conversion tracking code.
By using YouTube Analytics

How tin give the sack y'all launch Google Preferred and/or Mastheads ads?

In AdWords
In YouTube
With Brand Lift
Through a Google representative

Video create upwards as well as running, check! Now how's it doing? Holly has exactly a few minutes to describe around information together on how her audience is responding to the ads. In particular, she wants to know how good her ads are resonating — whether viewers are interacting alongside the ads they see.

What metric should she investigate inwards AdWords Reporting?

Clickthrough charge per unit of measurement (CTR)
Cost-per-view (CPV)
View rate
Viewthrough rate

Where would a call-to-action (CTA) overlay show?

All of the listed answers are correct.
On videos on your channel
On embedded videos
On TrueView video regain ads

Which of these formats tin give the sack live booked cross-screen (mobile as well as desktop)?

Video Media Layout Mastheads
Rich Media Custom Mastheads
Rich Media Layouts Mastheads
Video Mastheads

True or False: More than 1 YouTube concern human relationship tin give the sack live linked to an AdWords account.

True
False

Which advertizing rotation alternative can't live used for video campaigns?

Rotate evenly.
Optimize for views.
Optimize for conversions.
Optimize for clicks.

What does average persuasion frequency measure?

The average issue of channel views.
The average issue of times people receive got viewed the ad
The average persuasion charge per unit of measurement for the ad
All of the listed answers are incorrect.

Influenza A virus subtype H5N1 huge fan of both in-stream as well as regain ads, what advice would y'all portion alongside Andreas who would similar to ready his video create inwards AdWords?

Import videos for both in-stream as well as regain ads using the import video grouping feature
Create 1 advertizing grouping for in-stream ads as well as 1 for video regain ads
Select the video links inwards the video factor Properties panel to add together a video to an advertizing group
Create 1 advertizing grouping for both in-stream as well as video regain ads

What is masthead billing based on?

Impressions
Influenza A virus subtype H5N1 apartment daily fee
Impressions as well as clicks
Clicks

The best way to reserve an advertizing is to:

Create a reservation create inwards AdWords
Enter specifications on the "Reservation" tab
Contact a Google sales representative
Create a measure video campaign

What are the targeting options for mastheads?

Topics, remarketing as well as interests.
Topics as well as remarketing.
Interests as well as remarketing.
Visitors to the YouTube homepage inwards a targeted country.

What's needed for an advertiser to ready a video advertizing campaign?

Influenza A virus subtype H5N1 YouTube video
Influenza A virus subtype H5N1 conversion charge per unit of measurement of at to the lowest degree 5% on the Google Search Network
Influenza A virus subtype H5N1 budget for creating professional person video ads
Influenza A virus subtype H5N1 base of operations AdWords budget inwards add-on to pay-per-click costs

Matias is thrilled most including video remarketing inwards his latest create strategy to bolster pre-holiday sales of his company's novel toy release. He is eager to re-engage alongside his prior customers who are exploring his YouTube content.

What do goodness of video remarketing meets his need?

It allows for reaching a really broad audience — a orbit that includes YouTube, every bit good every bit Google's Search as well as Display Network.
It tin give the sack live ready inwards AdWords inwards a few steps.
It's cost-efficient past times remarketing to customers based on past times behaviors that may offering a higher render on investment.
It offers the chance to target specific customers as well as create personalized messaging to his audience that has shown involvement for similar toys on his YouTube channel.

Where on YouTube tin give the sack TrueView video regain ads run?

YouTube lookout pages as well as Masthead ads, as well as Google search results
YouTube homepage, YouTube search results as well as lookout pages
YouTube videos as well as Google search results
Google TV, Google search results, as well as the Display Network

Your agency is looking to run a video create that has flexible pricing, real-time optimization, as well as an advertizing format that allows users to opt out of watching.

Where tin give the sack y'all implement this campaign?

AdWords as well as DoubleClick Bid Manager
AdWords only
DoubleClick Bid Manager only
YouTube

Which of these remarketing lists tin give the sack live used for a video campaign?

People who clicked the +1 push on the advertiser's Google+ page
All of the listing answers are correct
People who skipped the advertiser's TrueView in-stream ads
People who watched certainly videos on the advertiser's YouTube channel

Maria wants to create certainly as well as portion her video ads when her target audience is most probable to persuasion them!

When setting upwards her TrueView Standard video create inwards AdWords, what setting allows her to suit these parameters?

•         Mobile as well as Tablet options
•         Scheduling as well as Delivery
•         Budget
•         Bidding

Video remarketing is a way to optimize:

conversions
video campaigns
cost-per-view (CPV) bidding strategies
bidding strategies

Influenza A virus subtype H5N1 TrueView video regain advertizing needs to be:

less than thirty seconds
at that spot isn't a fourth dimension limit
to a greater extent than than thirty seconds
most 2 minutes

TrueView video regain ads tin give the sack run on:

YouTube
The Search Network as well as the Display Network
The Display Network
YouTube as well as the Display Network

Video ads tin give the sack run on:

Display Network only
YouTube as well as apps across the Search Network
YouTube as well as on video partner sites as well as on apps across the Display Network
YouTube only

Cards are a non bad way to increase appointment alongside your video advertizing or brand.

Where do y'all create cards?

Bumper ads
AdWords
YouTube
Google Preferred

Influenza A virus subtype H5N1 viewer tin give the sack skip watching a TrueView in-stream advertizing after:

10 seconds
2 seconds
v seconds
vii seconds

_________ are optional, clickable thumbnail images that appear adjacent to TrueView InStream ads on YouTube.

Companion banners.
TrueView in-display ads.
Display ads on the Google Display Network (GDN).
YouTube mastheads.

TrueView in-stream ads tin give the sack appear on:

the Google Play Store.
YouTube lookout pages.
YouTube mastheads.
Google search results.

Call-to-action (CTA) overlays are compatible with:

TrueView in-stream ads only.
whatever TrueView advertizing format.
TrueView in-display ads only.
All of the listed answers are incorrect

 

Which tin give the sack an advertiser include inwards a TrueView video advertizing to increase interactivity?

An animated GIF
Influenza A virus subtype H5N1 blinking border
Influenza A virus subtype H5N1 card
Influenza A virus subtype H5N1 scrolling banner

With a masthead ad, an advertiser tin give the sack reserve:

YouTube search page
Specific channels
Specific videos
The YouTube homepage

 

True or False: Video ads may appear inwards videos marked "Private" on YouTube

TRUE
FALSE

What should y'all tell her?

There is no minimum.
$5
$2
$100.00

 

Influenza A virus subtype H5N1 client who wants to advertise before, during, or afterwards pop videos on the Display Network should:

create a video advertizing campaign
add together the keyword "video" to relevant campaigns
bundle display ads for each target audience
add together a call-to-action (CTA) overlay to video ads

For her latest TrueView in-stream ad, Jacquline's chief goal is to acquire her create noticed alongside the 18-25 year-old set.

What could she contain inwards her video to assistance humanize her brand?

Add music
Feature animation
Use humor
Collaborate alongside a YouTube creator

 

What are best practices for creating a TrueView in-stream ad?

Provide clear adjacent steps hence customers tin give the sack accept action
Deliver the most of import message early on inwards the video
All of the listed answers are correct
Add a call-to-action (CTA) overlay

 

What percent of video views on YouTube come upwards from mobile devices?

More than 60%
Almost 25%
Almost 15%
More than 75%

What is Google's programmatic buying platform?

AdWords
Google Analytics
DoubleClick Bid Manager
YouTube

Influenza A virus subtype H5N1 click on a companion banner:

counts every bit a persuasion fifty-fifty if the individual hasn't watched thirty seconds of the ad
tin give the sack take away to a YouTube channel
tin give the sack take away to an external URL
All of the listed answers are correct

The measure companion banner size for TrueView in-stream ads on YouTube is:

300x600
300x60
300x250
300x80

Influenza A virus subtype H5N1 running shoe companionship wants to range "avid marathon runners" instead of exactly "sports fans". Which targeting method should this advertiser use?

Demographic targeting
Managed Placements
Custom Affinity audiences
Affinity audiences

True or False: YouTube remarketing lists tin give the sack live used alongside measure text as well as display ads.

True
False

Why is average persuasion frequency of import to measure?

It lets y'all continually rails conversions
It tells y'all how many people are viewing the ad
It shows y'all how engaged people are alongside the ad
It shows how ofttimes the average individual sees or interacts alongside the ad

Your agency wants to run an advertizing create that reaches audiences that are difficult to detect on TV, impacts customers alongside engaging formats, as well as allows your squad to mensurate as well as optimize their campaigns inwards close existent time.

Where tin give the sack y'all advertise to range all iii of these objectives?

Your local newspaper
Radio
TV
YouTube

TrueView video campaigns tin give the sack include:

text
other video formats
videos uploaded straight to YouTube
images

With YouTube Analytics, y'all tin give the sack rails metrics on:

cost-per-channel visit.
playback locations.
YouTube session length.
TrueView advertizing skip rates.

Which should y'all consider when evaluating the performance of an advertiser's TrueView create for create awareness?

View rate, cost-per-view (CPV), as well as follow-on views
View charge per unit of measurement as well as cost-per-click
Clickthrough charge per unit of measurement (CTR) as well as cost-per-click (CPC)
The targeting options that were used

In looking at her performance data, Mia recognizes her video ads aren't driving traffic to her website every bit good every bit she had hoped. In detail the clickthrough rates (CTR) are low.

What could she do to increase the CTR over time?

Fine melody her target audience
Shorten the video ad's duration
Add a call-to-action (CTA) overlay
Rotate 2 or iii dissimilar video ads

 

If an advertiser adds affinity audiences as well as topics to the same targeting group, a TrueView advertizing volition show:

only when targeted topics as well as affinity audiences match
only on targeted topics
only on targeted affinity audiences
on targeted topics as well as affinity audiences

The most effective way to command the issue of times someone sees an advertizing is by:

Lowering bidding levels:
Setting a lower cost-per-view (CPV) bid at th target grouping level
Monitoring audience retentivity metrics alongside YouTube Analytics
Setting a frequency cap

TrueView video ads tin give the sack live peculiarly effective for driving what goals?

Awareness as well as consideration
Action as well as awareness
Consideration as well as action
Only awareness

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the advertizing for v seconds

FALSE
TRUE

What do goodness of advertising alongside TrueView best serves a novel video advertiser hoping to portion his niche create story alongside exactly the right audience?

You tin give the sack tell a personal create story.
You tin give the sack ready a video create inwards exactly a few minutes.
You tin give the sack range a targeted audience on YouTube as well as alongside partners across the Google Display Network.
You tin give the sack mensurate your success using the powerful video performance tools AdWords Video Analytics as well as YouTube Analytics.

An advertiser is charged for viewing a TrueView in-display advertizing when someone:

shares the ad
clicks as well as views the outset frame of the ad
watches the entire ad
watches a TrueView in-stream advertizing afterwards watching a TrueView in-display ad

In which TrueView format(s) tin give the sack an advertiser role a companion banner?

In-stream as well as in-display.
In-stream.
All of the listed answers are incorrect.
In-display.

Video ads tin give the sack appear on:

All of the listed answers are correct
Specific YouTube videos
Websites on the Display Network
Specific YouTube channels

TrueView video regain ads run on:

The Search Network as well as the Display Network
The YouTube Network
YouTube videos as well as YouTube search pages
The Display Network

True or False: IP address exclusion is non available for TrueView campaigns.

False
True

True or False: To acquire total access to YouTube analytics, y'all postulate to link your AdWords as well as YouTube accounts.

True
False

The initial remarketing listing size for video campaigns includes users from the past:

xv days.
540 days.
thirty days.
You can't include visitors from past times days.

What tool measures create metrics along the marketing funnel similar create consideration or purchase intent?

YouTube Analytics
AdWords Reporting
Video Performance Data
Google Brand Lift

What is a fundamental departure betwixt reservation buying as well as auction buying?

Reservation buying way pre-packaged lineups, patch auction buying is for private impressions.
Reservation buying is done programmatically, patch auction buying is done manually.
Reservation buying is done manually, patch auction buying is done through a Google representative.
Reservation buying includes hard-to-sell inventory, patch auction buying does not.

What is the Google Network?

The term that embodies all of the places where your AdWords advertizing tin give the sack appear.
Influenza A virus subtype H5N1 network of partner websites that volition exhibit your AdWords ad.
The collective term for Google's professional person back upwards staff that tin give the sack reply your AdWords questions 24/7.
Influenza A virus subtype H5N1 network of hardware devices, including Chromebooks as well as Android phones where your AdWords advertizing tin give the sack appear.

True or False: You tin give the sack role contextual targeting alongside videos.

False
True

People are added to an advertiser's video remarketing listing when they:

sign inwards to YouTube
click a text advertizing inwards Google search results
watch, comment on, like, or portion a competitor's YouTube video
watch, comment on, like, or portion the advertiser's YouTube Video

 

Linking a YouTube channel to an AdWords concern human relationship lets you:

care multiple channels from 1 Google account
role create accounts to care many YouTube channels at 1 time or to care multiple Google Accounts
care 1 channel from 1 Google account
care 1 channel from 1 Google concern human relationship as well as allow multiple people care a channel

You move for an advertiser or agency alongside an upfront deal. What is the best way to reserve Google Preferred inventory?

YouTube
AdWords
Through a third-party provider
Through a Google representative

Which devices tin give the sack an advertiser target alongside a mobile video masthead?

Mobile only
Both mobile as well as tablets
Android only
Tablet only

Video advertising on YouTube lets you:

role pay-per-report analytics as well as pay a unmarried monthly fee
pay a unmarried monthly fee
role costless video analytics
role pay-per-report analytics as well as pay for click-throughs only

Which advertizing format gives viewers the selection of whether or non to lookout your ad, as well as helps drive create consideration?

Mastheads
Bumper ads
TrueView ads
Google Preferred

If someone clicks a TrueView in-display ad, where do they land?

The advertiser's YouTube masthead
The advertiser's website
The ad's finish URL
The video on the YouTube lookout page or advertiser's channel

Which targeting methods tin give the sack live used alongside TrueView ads?

Topics.
Remarketing.
All of the listed answers are correct.
Interest categories.
Affinity as well as in-market audiences

Tom has his sights assail this TrueView in-stream advertizing launching his novel nutrient truck companionship app.

What creative chemical element encourages his customers to interact alongside the advertizing as well as genuinely accept action?

His company's create name
Influenza A virus subtype H5N1 take away call-to-action (CTA)
His companionship logo
Background music

What's an event of a managed placement for a TrueView in-stream ad?

Influenza A virus subtype H5N1 website on the Google Display Network (GDN).
All of the listed answers are correct.
Influenza A virus subtype H5N1 YouTube channel.
YouTube lookout page.

Google helps marketers connect alongside people using what iii kinds of data?

Passion, purchase intent, as well as personalization
Demographic, purchase intent, as well as declared
Declared, social, as well as offline
Declared, matched, as well as demographic

Influenza A virus subtype H5N1 TrueView in-stream advertizing persuasion is counted when a viewer:

watches the advertizing for thirty seconds
All of the above
Clicks on the ad
watches the entire ad

What's the maximum length a TrueView video advertizing tin give the sack be?

1 minute, thirty seconds.
vii minutes.
There isn't a fourth dimension limit.
thirty seconds.

Before finalizing the target audience for his adjacent campaign, Sacha would similar to detect out to a greater extent than most what his potential audience, peculiarly what they think most his product.

What Google tool could he role to gain this insight quickly?

Google Shopping Insights
Google Trends
Google Correlate
Google Surveys

What's the outset pace when determining the right video solution for your campaign?

Find the KPIs that mensurate your goal
Determine your create goals
Choose the video solution that drives that goal
Optimize your campaign

If the chief goal for your video create is edifice awareness, what are the KPIs you'd hold off at?

View-through rate, lookout time, favorability lift, consideration lift, as well as create involvement lift
Views, impressions, unique users, awareness lift, as well as advertizing recollect lift
Clicks, calls, as well as sign-ups
Sales as well as purchase intent lift

 

 

Get Certified in Google Video Advertising Now!!!

 

 

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