How Tin You Lot Retarget Your Website Visitors On Search?

How tin you lot retarget your website visitors on search?

 A)  You tin non brand whatever adjustments for website visitors on search.

 B)  You tin practise a retargeting listing for website visitors too and thence apply a bid adjustment for users inwards that list.

 C)  You tin practise a retargeting listing for website visitors too target users inwards that listing without keywords.

Source: https://yandex.com/support/direct/impression-criteria/retargeting-lists.html

Retargeting lists are a agency to serve your ads entirely to interested users. For example, you lot tin serve them to people who visited your site already or set something inwards their basket. Yandex.Metrica too Yandex.Audience tin help you lot select a user group.

Ads based on retargeting lists volition only hold out served on promotion networks (the Yandex Advertising Network too promotion exchanges).

Restriction.

Ads that draw of piece of occupation concern personal topics (such every bit health, dating, gifts, etc.) volition non hold out served based on targeting lists.

1. How to practise a retargeting list
2. Tips on configuration
3. Setting bids

Retargeting lists are a combination of goals too segments from Yandex.Metrica too Yandex.Audience that you lot tin role to define your target audience. You must fix these services inwards gild to practise retargeting lists.

Yandex.Metrica

Enter goals or segments in Yandex.Metrica. Goals relate to the behaviour of a specific user on your site. For example, a destination powerfulness hold out for a user to add together a discounted production to their handbasket or kickoff a novel order. Segments clit characteristics of a user during a specific session. For example, they clit how the user got to the site (from a social network, from Yandex search), what device they used to persuasion the site (a mobile phone, desktop), too their sex too age.

How to laid a destination that users persuasion pages displaying discounts

You tin practise a segment for traffic from social networks

More about Yandex.Metrica.

Yandex.Audience

Decide who you lot desire to exhibit your promotion to, too generate a matching Yandex.Audience segment. For example, you lot tin practise a segment based on your customers or visitors to for sure locations, or you lot tin respect novel potential customers using Yandex technologies.

More about Yandex.Audience.

How to practise a retargeting list

You tin add together a retargeting listing to an promotion on the promotion creation or promotion editing page. Either select ane from the listing of those created before or practise a novel one.

To practise a novel retargeting list, become to Retargeting list → Add. In the window that opens, click + add together set.

H5N1 retargeting listing tin comprise ane or to a greater extent than dominion sets (no to a greater extent than than 50) joined past times the “AND” operator. For each dominion set, you lot tin role Yandex.Metrica goals or segments, Yandex.Audience segments, or a combination of the 2 (without exceeding 250). Keep inwards take away heed that the to a greater extent than criteria in that place are inwards your targeting list, the lower your audience coverage.

You tin also request access to existing Yandex.Metrica goals or segments that are linked to some other Yandex.Metrica counter too and thence role them to fix a retargeting listing for your campaign. To practise this, become to My campaigns → Retargeting lists → Get access to Yandex.Metrica goals.

The organisation lets you lot select diverse criteria for dominion fulfillment — All fulfilled, At to the lowest degree ane fulfilled or None fulfilled. Only Yandex.Metrica goals tin hold out used inwards the dominion laid amongst the promotion serving criteria None fulfilled.

Restriction.

You tin only role retargeting listing inwards which all the dominion sets are marked None fulfilled for bid adjustments.

For each Yandex.Metrica destination or segment, laid a menstruum betwixt 1 too ninety days. Ads volition hold out served to the audience that fulfills the specified criteria for this period. Yandex.Audience segments are automatically updated regularly, thence they comprise electrical current user data.

All created criteria tin hold out viewed on My campaigns → Retargeting lists. H5N1 retargeting listing tin hold out added to whatever promotion grouping inwards ane or to a greater extent than campaigns.

Note.

You tin practise a maximum of 2000 retargeting lists per account. You tin add together upward to fifty retargeting lists to an promotion group.

You tin edit a previously created target audience. To practise this, click the holler of the target audience too brand changes on the My campaigns → Target audience page. You tin likewise practise a novel target audience keeping the changes made past times pressing Save every bit new.

Tips on configuration

You tin laid a specific fourth dimension interval during which a destination should hold out met or a user should halt upward inwards a Yandex.Metrica segment.

Example of setting fourth dimension period

If you lot combine several goals inwards Yandex.Metrica, only users who consummate all these goals inwards ane session volition halt upward inwards the sample.

Example of Yandex.Metrica destination combination

You can't practise goals based on negative criteria inwards Yandex.Metrica. Instead, practise a destination amongst a positive criteria too add together a negative on Yandex.Direct.

Example of negative criteria

By combining Yandex.Audience segments amongst Yandex.Metrica goals too segments, you lot tin practise sophisticated criteria for retargeting lists.

Example of Yandex.Audience segments too Yandex.Metrica goals

Setting bids

Retargeting lists allow you lot to respect users that may hold out considered potential customers for you lot (for example, they convey already been on your site). By increasing bids for ads amongst retargeting lists, you lot volition hold out able to hit to a greater extent than users interested inwards your production or service too serve them to a greater extent than relevant ads. You tin laid the CPC for each retargeting listing if you lot use a strategy amongst manual bid management.

You tin likewise role bid adjustments to enhance or lower the CPC when serving ads. For example, users interested inwards expensive goods or services tin hold out regarded every bit a to a greater extent than valuable audience. Therefore it is justifiable to laid higher bids for such a grouping to larn improve character sites too display positions.

More information about bid adjustments.

Note.

It is possible for ane user to satisfy the weather condition for the display of several dissimilar ads. Such a user volition probable hold out shown an promotion amongst a higher bid, important that it is intended for a to a greater extent than valuable target grouping (from the indicate of persuasion of the advertiser).

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