How Tin Yous Restrain Pass (Expenditure) On Promotion Networks?

How tin you lot trammel pass (expenditure) on promotion networks?

 A)  There is no way to trammel your pass directly. You tin avoid displaying ads on certainly sites past times blocking them inwards the drive statistics report.

 B)  You tin specify a maximum total equally a per centum of your overall pass and/or develop a maximum CPC equally a per centum of the electrical flow drive CPC.

 C)  You tin develop the maximum pass equally a per centum of your full expenditure on Yandex principal search.


Source: https://yandex.com/support/direct/impressions/yan-settings.html

The term promotion network refers to webpages that participate inwards the Yandex Advertising Network or inwards promotion exchanges, where ads are displayed according to the content of the site or the interests of the user.

To larn the close out of promotion placement inwards the promotion networks, nosotros recommend you lot exercise a separate promotion campaign. Setting upwards a split drive is non hard as well as tin assistance you lot command your promotion budget as well as noticeably increment your provide from network ads.

If you lot chose impressions "On all sites" or "Only inwards promotion networks" inwards the strategy settings, hence the Settings inwards promotion networks section volition endure available for you lot inwards the promotion drive settings. The optimal settings are enabled past times default, but tin endure altered if necessary.

• Determining marking of expenditure
  The marking of expenditure is the percent of your full drive spending that was spent on network ads over the concluding 7 days. If the value is 100%, it agency that your full drive budget for the calendar week may endure used to advertise inwards promotion networks. Within 7 days, your expense distribution volition adapt to the value you lot set.
  The organization volition non distribute your expenses inwards the exact ratio you lot set, but it volition bear witness to larn equally unopen equally possible. For example, the actual percent may endure higher if your keywords are equally good full general as well as you lot accept a pocket-sized advertising budget. In that case, your budget may run out earlier you lot larn plenty click-throughs from search results. Usually inside 7 days, your actual costs volition non occur the expenditure bound you lot develop past times to a greater extent than than 30%. For instance, if your weekly drive budget is 100,000 rubles, as well as 70% of your budget has been allocated to pay for content site clicks, hence inwards close cases your actual expense volition non occur 91,000 rubles per week.
• Setting the maximum CPC
  The maximum CPC for promotion network clicks is a value equal to a per centum of your maximum search CPC. Please banking concern annotation that at that topographic point volition only endure a CPC bound for search if you lot are using a manual strategy or express your CPC piece using 1 of the automatic strategies (“Average CPA”, “Average provide on investment”, “Weekly budget”, “Weekly click package”).
• Keeping your promotion network CPC lower than your average CPC on search
  You tin only bound your CPC for promotion networks if you lot accept selected a strategy alongside manual bid management.
  Each grouping of ads inwards your drive volition accept a split CPC limit. Please banking concern annotation that the bound applies to the average weekly CPC (not the terms of each private click). If the related search CPC for an promotion grouping is unknown (because search impressions are disabled, or at that topographic point accept non been whatever clicks yet), hence the maximum CPC for promotion networks volition endure whatever value fulfills the residuum of the impression criteria for those network sites.

The terms per click for ads displayed inwards the promotion networks varies depending on the site where the promotion is shown. The maximum terms per click that you lot come inwards is multiplied past times the site's lineament coefficient. This lineament coefficient is based on statistics of user behaviour on the advertiser's site. Two parameters are analyzed for each site using Yandex.Metrica: the "depth" of the user's session, as well as the conversion charge per unit of measurement (i.e. the percent of users who achieved the goals develop past times the advertiser.) The initial coefficient value for every website is 0.7 (70% of the maximum CPC). During the information collection period, the coefficient tin waver inside the hit of 0.5 to 1.0.

Keep inwards demand heed when you lot develop your bid for promotion networks impressions that the probability of your promotion beingness displayed increases inwards proportion alongside your CPC. Target audience coverage depends solely on the budget per centum you lot determine to allocate to promotion networks. Therefore, if you lot bound impressions inwards the promotion networks, you lot volition lose to a greater extent than or less of your target audience.

You tin use Yandex.Metrica to determine how effective your promotion drive is, the terms of each visitor, as well as analyze the depth of sessions for visitors directed from promotion networks.

Share this post