“Orthopedic Mattress” Is The Keyword Yous Are Bidding On. Which Search Interrogation Volition Trigger Your Cite To Appear?
“orthopedic mattress” is the keyword you lot are bidding on. Which search inquiry volition trigger your advertising to appear?
A) buy an orthopedic mattress
B) orthopedic mattresses for sale
Source: https://yandex.com/support/direct/keywords/keywords.html
Keywords are unmarried words or phrases that create upwardly one's heed who your advertising is served to.
On Yandex.Search, ads are served for search queries containing whole keywords that you lot specified. When serving ads on networks, the organisation automatically selects ads, the keywords of which check the discipline affair of a site or the interests of a user.
How it works
Keywords go differently inwards search results as well as inwards advertising networks.
The keyword determines which search queries inwards Yandex search as well as on search sites inwards the Yandex Advertising Network volition trigger ads from the group.
For example, if you lot laid upwardly the keyword tours to mars, nosotros volition demo your ads for the search queries tours to mars, discount tours to mars, tours to mars deals, reserve tours to mars and as well as then on, but nosotros won't demo them for tours to the moon or is in that place life on mars.
When displaying ads, the organisation accounts for all forms of a give-and-take inside the same business office of speech, including singular as well as plural forms. For example, for the keyword tours mars, your advertising volition survive shown if the user is looking for tour mars or tourS mars.
Ads are every bit good displayed for searches that comprise synonyms of your keyword. For example, the keyword inexpensive tours might serve ads for the search query cheap tours.
Keywords create upwardly one's heed the site content as well as audience interests to display the advertising for inwards advertising networks. For example, an advertising almost tours to Mars powerfulness survive displayed on a page almost traveling, or shown to a user who is interested inwards flights to Mars.
How to add together keywords
You tin add together keywords inwards the New keywords box when creating or editing ads. Use commas to split upwardly keywords. Only letters, numbers, the minus sign (“
- ”), as well as other Yandex.Direct operators are allowed. Letter instance as well as give-and-take social club are non important. The maximum keyword length is 4096 characters (including negative keywords, spaces, as well as Yandex.Direct operators). The release of keywords per grouping cannot hap 200. Each keyword tin comprise a maximum of seven words.
Keywords are applied to the entire grouping of ads. To add together keywords for a split upwardly ad, create a novel grouping for the ad.
If keywords overlap (a keyword contains 1 of the other keywords), negative keywords are added automatically. This prevents keywords from competing amongst each other when selecting an advertising to show.
Any recurring words inwards a keyword are reduced to 1 instance. For example, the keyword Baden-Badenis reduced to just Baden. Ads volition survive shown for both the search terms Baden-Baden and Baden.
Auxiliary parts of speech, pronouns, as well as whatever words that produce non add together their ain important (stop words) are automatically excluded from the user's search inquiry when selecting ads to display. For example, if a user searches for how as well as when to go to mars, ads volition survive served that accept the keyword travel mars. How, and, when, and to are terminal words inwards this case.
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