Let's country you lot sell trips to the moon. An advertising amongst the keyword trip to the moon will live on triggered past times the query buy a trip to the moon, merely besides for less relevant queries such as books nearly trips to the moon and the showtime trip to the moon.
To foreclose Yandex.Direct from serving ads for non-relevant searches, add together negative keywords.
Tutorial video. How to laid upwards negative keywords
Watch video
  1. How it works
  2. How to add together negative keywords
  3. Negative keywords when serving ads inward advertising networks
  4. Use operators inward negative keywords

How it works

Negative keywords are words or phrases that you lot create non desire to trigger your ads.
Negative keywords tin give the sack exclusively live on added to keywords. For example, if you lot add together the negative keyword booksto the keyword trip to the moon, your advertising won't live on shown to users who search for books nearly trips to the moon.
If at that topographic point is an entire phrase that you lot don't desire triggering your ads, add negative keywords on the degree of a drive or advertising group. Ads volition non live on served inward answer to search queries that exclusively comprise negative keywords. However, an advertising tin give the sack live on served for search queries that exclusively comprise some of the words inward the negative keyword.
For example, if ane of your keywords is trip, together with you lot add together the negative keyword Aquarius constellation to the advertising group, together with thence ads volition even thence live on triggered if a user searches for trip to Taurus constellation.
When negative keywords completely overlap amongst keywords, the negative keywords volition live on ignored. If you lot desire to exclude a specific shape of a word, add together it amongst the ! operator to that item negative keyword for a keyword.

How to add together negative keywords

You tin give the sack add together negative keywords to keywords, advertising groups or campaigns.
Negative keywords added to keywords
Indicate negative keywords subsequently a keyword past times using the - operator. To add together a novel keyword amongst its ain listing of negative keywords, split it from the previous keyword amongst a comma.
Negative keywords for advertising groups
In the Negative keywords inward group section on the advertising grouping editing page, come inward negative keywords separated past times commas or the minus sign (-). The number of words for ane keyword cannot plough over seven. The maximum number of characters (excluding spaces) is 4096.
Negative keywords for campaigns
In the Keyword optimization → Negative keywords section on the drive parameters page, come inward words or phrases separated past times commas or a minus sign (-). The number of words for ane keyword cannot plough over seven. The maximum number of characters (excluding spaces) is 20,000.

Negative keywords at the keyword degree piece of occupation together amongst negative keywords at the advertising grouping or drive level. They create non supplant each other. If negative keywords are laid at the keyword degree every bit good every bit at the advertising grouping together with drive levels, they are all applied to the keyword together, thence at that topographic point won't live on impressions triggered past times whatsoever of the negative keywords.
To add together negative keywords to multiple ads at once, you lot tin give the sack use XLS/XLSX files, multiple amendments inward multi-editing, Direct Commander, or the Yandex.Direct API.

Negative keywords when serving ads inward advertising networks

In advertising networks, keywords create upwards one's heed the site content together with user interests that tin give the sack trigger an ad. Negative keywords allow you lot to brand sure enough your ads won't live on served on unsuitable sites (such every bit sites where keywords together with negative keywords seem side past times side to ane another).
For example, let's country you lot sell novel laptops together with house ads on Yandex.Direct. If you lot add together the negative keyword repair to the keyword laptops, together with thence an advertising volition non live on served on forum pages where users beak over the repair of laptops (because on such pages the word laptop will live on used amongst the word repair ). However, this advertising may live on served on other forum pages nearly laptops where users beak over how to repair keyboards or lead a novel laptop.
Additionally, negative keywords allow you lot to specify your ad's dependent champaign thence that it is non served to users who are non interested inward your production or service. Only usage negative keywords if you lot are sure enough that you lot are non cutting out your target audience.
For example, a lot of people hold off upwards reviews earlier purchasing a laptop together with banking company fit out sites amongst related content. If you lot desire these people to encounter your ad, you lot shouldn't add together negative keywords like forum, review, or feedback.
We recommend creating a split advertising campaign to become the most out of your advertising placements inward networks.

Use operators inward negative keywords

Negative keywords back upwards the operators " ", [], ! and +.
Keyword
Negative keyword for advertising group
Ads that will/will non display
 
guitar
-bass amongst frets
 guitar amongst frets
 dappled horse
 bass guitar amongst frets
 fretted bass guitar
guitar
-guitar +with !frets
 fretted guitar
 fretted bass guitar
 guitar amongst frets
 bass guitar amongst frets
 how to play a guitar amongst frets
guitar
-[fretted guitar]
 bass guitar
 bass guitar amongst frets
 buy fretted guitar
 fretted guitar photo
guitar
-"bass guitar amongst frets"
 bass guitar
guitar amongst frets
 bass guitar amongst frets
 fretted bass guitar video
bass guitar video
-"bass guitar video"
 video bass guitar
 bass guitar video