How Are Retargeting Lists Used Inwards Yandex.Direct?
How are retargeting lists used inwards Yandex.Direct?
A) For targeting as well as bid adjustments.
B) For bid adjustments only.
C) For targeting only.
Retargeting lists are a agency to serve your ads alone to interested users. For example, you lot tin serve them to people who visited your site already or pose something inwards their basket. Yandex.Metrica as well as Yandex.Audience tin assistance you lot select a user group.
Ads based on retargeting lists volition only live on served on promotion networks (the Yandex Advertising Network as well as promotion exchanges).
Restriction.
Ads that trouble organisation personal topics (such equally health, dating, gifts, etc.) volition non live on served based on targeting lists.
- Yandex.Metrica
- Enter goals or segments in Yandex.Metrica. Goals relate to the demeanour of a specific user on your site. For example, a goal mightiness live on for a user to add together a discounted production to their handbasket or rootage a novel order. Segments push clit characteristics of a user during a specific session. For example, they push clit how the user got to the site (from a social network, from Yandex search), what device they used to sentiment the site (a mobile phone, desktop), as well as their sex as well as age.How to laid a goal that users sentiment pages displaying discountsYou tin exercise a segment for traffic from social networksMore about Yandex.Metrica.
- Yandex.Audience
- Decide who you lot desire to exhibit your promotion to, as well as generate a matching Yandex.Audience segment. For example, you lot tin exercise a segment based on your customers or visitors to for certain locations, or you lot tin detect novel potential customers using Yandex technologies.
How to exercise a retargeting list
You tin add together a retargeting listing to an promotion on the promotion creation or promotion editing page. Either select 1 from the listing of those created before or exercise a novel one.
To exercise a novel retargeting list, teach to . In the window that opens, click + add together set.
Influenza A virus subtype H5N1 retargeting listing tin incorporate 1 or to a greater extent than dominion sets (no to a greater extent than than 50) joined past times the “AND” operator. For each dominion set, you lot tin role Yandex.Metrica goals or segments, Yandex.Audience segments, or a combination of the 2 (without exceeding 250). Keep inwards heed that the to a greater extent than criteria in that place are inwards your targeting list, the lower your audience coverage.
You tin also request access to existing Yandex.Metrica goals or segments that are linked to some other Yandex.Metrica counter as well as therefore role them to develop a retargeting listing for your campaign. To exercise this, teach to .
The arrangement lets you lot lead diverse criteria for dominion fulfillment — All fulfilled, At to the lowest degree 1 fulfilled or None fulfilled. Only Yandex.Metrica goals tin live on used inwards the dominion laid alongside the promotion serving criteria None fulfilled.
Restriction.
You tin only role retargeting listing inwards which all the dominion sets are marked None fulfilled for bid adjustments.
For each Yandex.Metrica goal or segment, laid a menses betwixt 1 as well as ninety days. Ads volition live on served to the audience that fulfills the specified criteria for this period. Yandex.Audience segments are automatically updated regularly, therefore they incorporate electrical flow user data.
All created criteria tin live on viewed on . Influenza A virus subtype H5N1 retargeting listing tin live on added to whatsoever promotion grouping inwards 1 or to a greater extent than campaigns.
Note.
You tin exercise a maximum of 2000 retargeting lists per account. You tin add together upwardly to fifty retargeting lists to an promotion group.
You tin edit a previously created target audience. To exercise this, click the shout out of the target audience as well as brand changes on the page. You tin likewise exercise a novel target audience keeping the changes made past times pressing Save equally new.
Tips on configuration
You tin laid a specific fourth dimension interval during which a goal should live on met or a user should destination upwardly inwards a Yandex.Metrica segment.
Example of setting fourth dimension period
If you lot combine several goals inwards Yandex.Metrica, only users who consummate all these goals inwards 1 session volition destination upwardly inwards the sample.
Example of Yandex.Metrica goal combination
You can't exercise goals based on negative criteria inwards Yandex.Metrica. Instead, exercise a goal alongside a positive criteria as well as add together a negative on Yandex.Direct.
Example of negative criteria
By combining Yandex.Audience segments alongside Yandex.Metrica goals as well as segments, you lot tin exercise sophisticated criteria for retargeting lists.
Example of Yandex.Audience segments as well as Yandex.Metrica goals
Setting bids
Retargeting lists allow you lot to detect users that may live on considered potential customers for you lot (for example, they bring already been on your site). By increasing bids for ads alongside retargeting lists, you lot volition live on able to accomplish to a greater extent than users interested inwards your production or service as well as serve them to a greater extent than relevant ads. You tin laid the CPC for each retargeting listing if you lot use a strategy alongside manual bid management.
You tin likewise role bid adjustments to heighten or lower the CPC when serving ads. For example, users interested inwards expensive goods or services tin live on regarded equally a to a greater extent than valuable audience. Therefore it is justifiable to laid higher bids for such a grouping to teach improve character sites as well as display positions.
More information about bid adjustments.
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