Ad Title: Clothe For Newborns, Text: Cotton Fiber In Addition To Silk Clothe For Your Baby. Depression Prices. Taganskaya Metro. Which Keywords Should Live On Used To Growth Keyword To Advertising Relevance?

Ad title: "clothes for newborns", text: "Cotton as well as silk wearing clothing for your baby. Low prices. Taganskaya metro." Which keywords should survive used to increase keyword to advertizing relevance?

 A)  large size clothes

 B)  clothes for teenagers

 C)  clothes for newborn babies


Source: https://yandex.com/support/direct/keywords/keywords.html

Keywords are unmarried words or phrases that decide who your advertizing is served to.

On Yandex.Search, ads are served for search queries containing whole keywords that you lot specified. When serving ads on networks, the arrangement automatically selects ads, the keywords of which fit the dependent area affair of a site or the interests of a user.

1. How it works
2. How to add together keywords

How it works

Keywords operate differently inwards search results as well as inwards advertizing networks.

• In search results
• In advertizing networks

The keyword determines which search queries inwards Yandex search as well as on search sites inwards the Yandex Advertising Network volition trigger ads from the group.

For example, if you lot gear upwards the keyword tours to mars, nosotros volition present your ads for the search queries tours to mars, discount tours to mars, tours to mars deals, reserve tours to mars and then on, but nosotros won't present them for tours to the moon or is at that topographic point life on mars.

When displaying ads, the arrangement accounts for all forms of a discussion inside the same business office of speech, including singular as well as plural forms. For example, for the keyword tours mars, your advertizing volition survive shown if the user is looking for tour mars or tourS mars.

Ads are too displayed for searches that incorporate synonyms of your keyword. For example, the keyword inexpensive tours might serve ads for the search query cheap tours.

Keywords decide the site content as well as audience interests to display the advertizing for inwards advertizing networks. For example, an advertizing nearly tours to Mars mightiness survive displayed on a page nearly traveling, or shown to a user who is interested inwards flights to Mars.

How to add together keywords

You tin add together keywords inwards the New keywords box when creating or editing ads. Use commas to dissever keywords. Only letters, numbers, the minus sign (“ - ”), as well as other Yandex.Direct operators are allowed. Letter instance as well as discussion guild are non important.

The maximum keyword length is 4096 characters (including negative keywords, spaces, as well as Yandex.Direct operators). The let out of keywords per grouping cannot go yesteryear 200. Each keyword tin incorporate a maximum of seven words.

Keywords are applied to the entire grouping of ads. To add together keywords for a dissever ad, practise a novel grouping for the ad.

If keywords overlap (a keyword contains 1 of the other keywords), negative keywords are added automatically. This prevents keywords from competing alongside each other when selecting an advertizing to show.

Any recurring words inwards a keyword are reduced to 1 instance. For example, the keyword Baden-Badenis reduced to just Baden. Ads volition survive shown for both the search terms Baden-Baden and Baden.

Auxiliary parts of speech, pronouns, as well as whatever words that practise non add together their ain pregnant (stop words) are automatically excluded from the user's search interrogation when selecting ads to display. For example, if a user searches for how as well as when to locomote to mars, ads volition survive served that bring the keyword travel mars. How, and, when, and to are terminate words inwards this case.

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