You Are Bidding On The Keyword Cotton Wool Pillows. Which Search Inquiry Volition Trigger Your Promotion To Appear?
You are bidding on the keyword "cotton pillows". Which search inquiry volition trigger your promotion to appear?
A) big pillows cotton
B) buy cotton fiber pillows
C) pillow cotton
Keywords are unmarried words or phrases that create upwards one's heed who your promotion is served to.
On Yandex.Search, ads are served for search queries containing whole keywords that yous specified. When serving ads on networks, the organization automatically selects ads, the keywords of which tally the dependent plain affair of a site or the interests of a user.
How it works
Keywords function differently inwards search results too inwards promotion networks.
The keyword determines which search queries inwards Yandex search too on search sites inwards the Yandex Advertising Network volition trigger ads from the group.
For example, if yous fix the keyword tours to mars, nosotros volition demo your ads for the search queries tours to mars, discount tours to mars, tours to mars deals, reserve tours to mars and too then on, but nosotros won't demo them for tours to the moon or is at that topographic point life on mars.
When displaying ads, the organization accounts for all forms of a give-and-take inside the same business office of speech, including singular too plural forms. For example, for the keyword tours mars, your promotion volition go shown if the user is looking for tour mars or tourS mars.
Ads are besides displayed for searches that incorporate synonyms of your keyword. For example, the keyword inexpensive tours might serve ads for the search query cheap tours.
Keywords create upwards one's heed the site content too audience interests to display the promotion for inwards promotion networks. For example, an promotion close tours to Mars mightiness go displayed on a page close traveling, or shown to a user who is interested inwards flights to Mars.
How to add together keywords
You tin add together keywords inwards the New keywords box when creating or editing ads. Use commas to dissever keywords. Only letters, numbers, the minus sign (“
- ”), too other Yandex.Direct operators are allowed. Letter illustration too give-and-take companionship are non important. The maximum keyword length is 4096 characters (including negative keywords, spaces, too Yandex.Direct operators). The expose of keywords per grouping cannot transcend 200. Each keyword tin incorporate a maximum of seven words.
Keywords are applied to the entire grouping of ads. To add together keywords for a dissever ad, create a novel grouping for the ad.
If keywords overlap (a keyword contains ane of the other keywords), negative keywords are added automatically. This prevents keywords from competing amongst each other when selecting an promotion to show.
Any recurring words inwards a keyword are reduced to ane instance. For example, the keyword Baden-Badenis reduced to just Baden. Ads volition go shown for both the search terms Baden-Baden and Baden.
Auxiliary parts of speech, pronouns, too whatever words that produce non add together their ain pregnant (stop words) are automatically excluded from the user's search inquiry when selecting ads to display. For example, if a user searches for how too when to move to mars, ads volition go served that convey the keyword travel mars. How, and, when, and to are terminate words inwards this case.
0 Response to "You Are Bidding On The Keyword Cotton Wool Pillows. Which Search Inquiry Volition Trigger Your Promotion To Appear?"
Post a Comment