You Are Bidding On The Keyword Leather Sofas. Which Search Inquiry Volition Trigger Your Advertizing To Appear?
You are bidding on the keyword "leather sofas". Which search interrogation volition trigger your advertizement to appear?
A) leather sofa for sale
B) cheap leather sofas online
Explanation: https://yandex.com/support/direct/keywords/symbols-and-operators.html
In Yandex.Direct, you lot tin usage exceptional symbols together with operators to refine a keyword, negative keyword or search interrogation in the keyword statistics service. You tin combine operators.
 | Tutorial video. How to usage jibe types Watch video |
In your advertizement text you lot tin usage mathematical symbols (such equally +, -, =, /, * together with %), punctuation marks, apostrophes together with hashtags. The usage of these characters must last logical.
Certain characters inwards ads tin piece of job equally operators. For example
#word# will component equally a placeholder so that a keyword appears inwards identify of the discussion that is nested betwixt ##.How operators work
The tabular array below lists all the operators. It also shows examples of keywords together with search queries that volition or volition non trigger your ads.
Operator | What it does | Keyword example | When nosotros demonstrate ads |
|---|---|---|---|
! | Matches the shape of the discussion (case, number, together with tense). | |  buy wholesale appliance buy appliances wholesale |
+ | Matches halt words (auxiliary parts of speech, pronouns, together with whatever words that create non add together pregnant on their own). | | work from home work at home work home |
" " | Matches the exact set out of words. Ads are triggered past times search queries that incorporate the keyword without whatever additional words. Repeated words are considered i word. | | buy car car buy buy cherry car |
More information | buy automobile at showroom moscow buy showroom automobile inwards moscow buy kia automobile showroom moscow | ||
[] | Matches the companionship of words. This operate volition jibe whatever of grammatical forms together with halt words flora within the []. | | tickets from london to paris airline tickets from london to paris tickets from paris to london tickets london paris tickets from london to CDG paris |
() and | | Groups words inwards complex search queries. | | buy automobile cheap buy automobile online |
In the keyword statistics service, operators exclusively piece of job on the By keyword and By region tabs.
Recommendations for use
If you lot don't usage operators, your advertizement mightiness last triggered past times search queries that aren't related to your production or service. The tabular array below shows examples of cases when operators should last used.
Case | Keyword example | When nosotros demonstrate ads |
|---|---|---|
You sell gear (clothing together with accessories) for cross-country cycling, together with you lot don't desire to demonstrate ads to people looking for gears (spare parts). | | biking gear bike gear bicycle gears gears for bikes |
You don't desire to demonstrate an advertizement for pruning shears to people who are looking for prunes. | | buy prunes buy prunes online buy pruning shears buy pruning tools |
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