A retailer is planning a motility for its novel flavor launch with a 60-second video that features upcoming flavor trends. The advertiser needs to drive awareness in addition to maximize orbit alongside people ages xviii to 39. The motility is four weeks long with a $150,000 budget.
Which strategy should go recommended for this campaign?
A carousel advertizement with video via auction purchase on Facebook in addition to Instagram.
Link ads with video via auction purchase on Facebook in addition to Instagram.
A orbit in addition to frequency purchase that optimizes to video views on Facebook in addition to Instagram.
A gaming client develops a novel mobile app in addition to asks to apply all solutions that volition permit the client to grow the user base.
Game description: upgraded Sudoku game available on iOS in addition to Android Target group: Women 25-50, active, who play spell traveling or during costless time
Which 3 solutions should go recommended to the client? (Choose three.)
Use the mobile app installs objective preferably with carousel format or video to boost the attractiveness of the advertisement
Implement Facebook SDK for both Android in addition to iOS to command motility results
Implement app events to stair out lifetime value of users in addition to make custom audiences
Target the potential user with a video stance motility in addition to retarget those who direct maintain seen the advertisement
Use the Page post engagement motility with video to engage with potential users
When creating a motility inwards Power Editor, what activeness must go taken first?
Set a daily budget
Set a lifetime budget
Choose an objective
Select the target audience
An advertiser latterly ran a Website Conversions motility on Facebook. They implement the Facebook pixel in addition to rail the Add to Cart, Initiate Checkout, in addition to Purchase events. After the motility the advertiser needs to make upwards one's withdraw heed their render on advertizement pass (ROAS). Which metric should the advertiser role to make upwards one's withdraw heed the ROAS?
Checkouts conversion value
Purchase conversion value
Initiate checkout conversion value
Adds to cart conversion value
Which 2 resources should go used specifically when creating ads on Facebook? (Choose two.)
Facebook for Business
Business Manager
Facebook Help Center
Power Editor
Ads Manager
An advertiser has 5 dissimilar images to run a carousel advertizement unit. The right objective has been chosen. At which bird should the advertiser make the carousel advertizement unit?
Ad Account Level
Ad Level
Ad Set Level
Campaign Level
An advertiser needs to run ads with the Brand Awareness objective.
At which bird tin sack the advertiser laid this?
Ad Level
Account Level
Ad Set Level
Campaign Level
A client is nigh to launch a novel gaming app in addition to wants to run a motility to drive app installs. The client needs to make certain that Facebook delivers the best results for the campaign.
What is the offset pace that the client should accept earlier running the campaign?
Install the Facebook pixel on the client's website
Get enshroud shots of the client's app
Add the Facebook login to the client's app
Add the Facebook SDK to the client's app
An advertiser is creating a motility in addition to needs to reckon the potential size of the audience they selected.
At which bird of the motility creation procedure should the advertiser go able to reckon this information?
Ad Set Level
Ad Level
Campaign Level
Ad Account Level
An way is working with 10 clients who actively advertise on Facebook. The way needs to make certain that the right people direct maintain the right access to the client's advertizement accounts.
Which tool should the way leverage to come across this requirement?
Business Manager
Page Dashboard
Audience Manager
Power Editor
A large fashion retailer sells its shoes alone to women inwards the Britain online. The retailer has been running a Facebook acquisition motility for the past times half-dozen months. During the past times 2 months, the brand's client sales direct maintain decreased. The retailer needs to make a novel audience that closely resembles the customers that are already buying from its website.
Which audience matching tool should the retailer use?
Saved Audience
Custom Audience
App Activity Audience
Lookalike Audience
Within the Facebook motility structure, what tin sack go controlled at the advertizement level?
Ad placement
Budget
Ad creative
Target audience
A client is running a website clicks motility through the auction on Facebook in addition to has 2 advertizement sets with almost precisely the same target audience.
Which number does this make for the advertiser?
The advertiser is unable to leverage a Website Custom Audience.
The ads compete against each other when the motility starts.
Each promotion is able to orbit simply one-half the selected audience.
The advertiser is unable to modify the target audience i time the motility starts.
An way has a novel client. The client wants to role their ain advertizement job concern human relationship but needs to give access to the agency.
Which tool should the client use?
Business Manager
Page Settings
Ads Manager
Power Editor
A make wants to leverage its sponsorship of a major league baseball game squad that has reached the playoffs. The make has shifted its TV budget in addition to needs to attain volume orbit on this cardinal date.
Using the Facebook job solid unit of measurement of apps, which recommendation should go provided to this make to attain this goal?
Use Facebook video with custom audiences to orbit existing customers
Use oCPM bidding to target the substance audience in addition to optimize for reach
Run a orbit in addition to frequency motility to a wide target audience
Use Facebook substance targeting to run ads to people who back upwards the squad that the make sponsors
A major banking concern inwards the Britain is transitioning to a mobile service only. The banking concern needs to drive adoption of its novel app alongside 50% of its existing client database past times the destination of the year.
Which Facebook advertising strategy should the banking concern role to come across these requirements?
Use the most appropriate Partner Category segments for finance with link ads
Use link ads targeted to people inside proximity of the brick in addition to mortar banks
Use a Custom Audience with Mobile App Install Ads
Use wide involvement targeting with Mobile App Install Ads
A make is selling shoes through a website in addition to needs to rail the number of sales that lawsuit from somebody seeing or clicking on an advertizement on Facebook.
What should go implemented to larn this information?
Facebook pixel
Facebook Business Manager
Facebook SDK
Facebook Audience Network
A start upwards make offers premium cosmetics. The organic products are NOT tested on animals in addition to direct maintain been proven to ameliorate pare health. The client has a small, growing, in addition to real loyal client base. The make also has an internal creative squad that specializes inwards video.
The make has 2 cardinal objectives:
1. Continue to make practise awareness across the Facebook job solid unit of measurement of apps in addition to services 2. Make sales via its ecommerce shop
Which strategy should go used to come across these 2 objectives?
Use Facebook custom audiences to target customers with video ads on Instagram
Use Dynamic Ads to retarget people who direct maintain set items inwards a handbasket but did non purchase online
Use video ads across both Instagram in addition to Facebook with the make awareness objective in addition to retarget using Dynamic Ads
Run video ads on Instagram with a telephone yell upwards to activeness in addition to custom audiences to target people who direct maintain visited the website
An advertiser is running a motility on Facebook in addition to has multiple images to use. The advertiser is aware of the benefits of video. However, the advertiser does NOT direct maintain a video property in addition to needs to make a video from the images they have.
Where should the advertiser navigate to perform this task?
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