Google Analytics Examination Answers 2018

The Google Adwords Fundamentals Exam Answers covers basic too intermediate concepts, including the benefits of online advertising too AdWords, too best practices for managing too optimizing AdWords campaigns.

Google Adwords Fundamentals Exam Answers
The bear witness is 120 minutes
The bear witness have got 100 questions
The passing score of the bear witness is 80%.
The certification is validity current of 12 months

 

The Exam contains 65 questions. You have got xc minutes to reply them. But at that topographic point are 128 possible unlike questions you lot could acquire during AdWords Fundamentals Assessment Exam. This agency that every fourth dimension you lot accept an exam, you lot randomly acquire 65 questions out of 128.

 

Get Certified in AdWords Fundamentals NOW!!!

 

 

Mary's motion consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Change the advertising delivery method from "Accelerated" to "Standard"
Segment her motion functioning yesteryear fourth dimension of day
Change the advertising delivery method from "Standard" to "Accelerated"
Increase her daily budget

Your client gets to a greater extent than conversions from ads that appear to people inwards Tokyo. What actions should you lot accept to endeavour too increment the reveal of conversions for this client?

Use a location bid adjustment to increment bids for customers inwards Tokyo
Create a separate advertising grouping to target ads too bids for Tokyo
Use the user location sentiment to sympathise if people who click your ads are located inwards Tokyo
Refine where your ads demo yesteryear adding the keyword "Tokyo"

Tom wants to promote his windshield repair company’s emergency service yesteryear reaching people when they’re searching for help. Which motion type is a practiced fit?

“Search Network”
"Search Network alongside Display Opt-in”
“Shopping”
“Display Network”

Data for your client shows that to a greater extent than estimated total conversions are coming from mobile devices versus computers too tablets. How tin you lot role this information to optimize your client's bidding strategy?

Use target search page location to assist acquire your client's ads to the top of mobile search page results
Set a mobile bid adjustment to increment bids for searches on mobile devices
Set a mobile bid adjustment to decrease bids for searches on computers too tablets
Use enhanced cost-per-click (ECPC) to increment bids that are probable to final result inwards conversions from mobile devices

You desire to generate leads alongside your AdWords motion yesteryear encouraging people to fill upward out an involvement shape on your website. What do you lot demand to know to stair out render on investment (ROI) for this campaign?

How much you've spent on the motion compared to the value of leads generated
You can't calculate render on investment for campaigns that are focused on online leads
The pct of budget spent compared to how many forms were completed
The reveal of clicks your advertising received divided yesteryear the reveal of times it showed

When reviewing the Search terms study for 1 of your client's campaigns, you lot notice several terms that aren't relevant to what they're advertising. How tin you lot role this information when refining the campaign's keywords?

Add the terms equally exact fit keywords
Add the terms equally phrase fit keywords
Add the terms equally negative keywords
Add the terms equally keywords

What study tin assist you lot seat opportunities to improve your keywords too ads?

Paid & organic report
Auction insights report
Search terms report
Time partition report

Caleb owns a music store too is creating an advertising grouping for musical musical instrument rentals. What would live the most appropriate landing page for his ad?

H5N1 page alongside information on musical instrument rentals too a contact form
His homepage, alongside links to musical instrument sales, rentals, too music lessons
H5N1 page alongside information on music lessons too a contact form
H5N1 page alongside a broad pick of instruments for sale

You sell autographed sports memorabilia too desire to make people interested inwards sports. What's 1 do goodness of promoting your products alongside an Ads inwards Mobile Apps motion on the Display Network?

It lets people who reckon your advertising acquire directions to your store on Google Maps
It allows you lot to demo your advertising on app categories that you lot choose
It encourages people using mobile devices to install your app
It directs people to your online store to buy your products

Your client noticed that his advertising was disapproved for editorial reasons. Why is it of import for him to sympathise too abide yesteryear Google’s advertising policies?

AdWords policies tin assist spider web user distinguish betwixt ads too search results
AdWords policies tin assist ensure ads are useful, varied, relevant, too prophylactic for spider web users
AdWords policies tin go along disapproved ads too websites out of organic search results
AdWords policies tin assist go along advertising costs depression too affordable for advertisers

What happens when a motion consistently meets its average daily budget?

Average cost-per-click (CPC) bids volition live lowered
Your budget is automatically adjusted
Ads inwards that motion volition demo less often than they could
Ads inwards that motion volition halt showing for the repose of the billing cycle

When creating a keyword listing using broad match, why should you lot acquire out out misspellings too plural forms of keywords?

AdWords alone shows an advertising for keywords alongside proper spelling too plural forms
Your keyword listing would live disapproved based on Google's advertising policies
AdWords tin automatically include these variations for you
Broad fit includes the exact words too phrases a user searches for

Which is a do goodness of advertising online alongside Google AdWords?

Advertisers tin take how much they pass too alone pay when someone clicks their ad
Advertisers tin take how many times their advertising should demo during the day
Advertisers pay the same amount every fourth dimension someone clicks their ad
Advertisers tin pay to ever demo their advertising higher upward the organic search results

How are manual extensions unlike from automatic extensions?

Manual extensions require you lot to fill upward out additional information. Automatic extensions do not.
There is alone 1 type of manual extension but many types of automatic extensions
Manual extensions damage to a greater extent than than automatic extensions
Automatic extensions require setup. Manual extensions do not.

Julian wants to make potential customers based on the type of device they're using, but he doesn't know how his motion performs on unlike devices. How tin Julian discovery meaningful information that volition assist him create upward one's hear which devices to target?

Create multiple advertising groups that target unlike devices, too monitor the results
Set upward an experiment to bear witness which device he should target
Create multiple campaigns that target unlike devices, too monitor the results
Segment his motion statistics yesteryear device

Which 2 metrics assist demo you lot how many people flora your advertising compelling plenty to truly click on it too see your website? (Choose 2)

Search terms
Clicks
Clickthrough charge per unit of measurement (CTR)
Impressions

Let's state your cost-per-click is $0.05 on average too you lot desire around 200 clicks per day. What should you lot laid equally your daily budget?

$2.50
$5
$10
$25

When people search for your client's spotter repair business, they role real specific terms similar "vintage spotter repairs". To demo your ads for these searches, you'll desire to use:

Negative fit keywords
Broad fit keywords
Exact fit keywords
Phrase fit keywords

You would take to advertise on the Search Network if you lot wanted to:

make customers browsing websites related to your business
make customers spell they're searching for your products or services
take the types of websites where you lot desire your ads tos how
take from a make of advertising formats, similar video too icon ads

Using the paid & organic study for her go website, Karen noticed a relatively high organic clicks/query charge per unit of measurement for the search query “Hawaii vacations." What does this mean?

Karen's ads often demo below her organic results for the search query
People who reckon Karen's site inwards relevant organic search results often click through to her site
Karen's ads don't often demo for the search query
Karen's average organic seat is higher than other advertisers', but her average advertising seat is lower than other advertisers'

Donna sells t–shirts featuring vintage album covers. She wants people searching for odd t–shirts to discovery her website, but she also thinks people interested inwards music powerfulness create a purchase. What motion type would you lot recommend?

“Search Network”
“Video”
“Search Network alongside Display Opt-in”
“Display Network”

Nadia manages a local gym too is running an advertising to drive to a greater extent than gratuitous trial memberships. What could she include inwards her advertising text?

H5N1 prominent headline similar "TRIAL MEMBERSHIPS AVAILABLE"
H5N1 call-to-action similar "Visit our gym now"
H5N1 advertisement similar "20% off fitness classes"
H5N1 call-to-action similar "Sign upward for a gratuitous trial"

Target cost-per-acquisition (CPA) bidding tin assist drive conversions yesteryear using your conversion history and:

cost-per-acquisition (CPA) goals to demo the optimal advertising when a conversion is to a greater extent than likely
cost-per-click (CPC) goals to demo the optimal advertising when a conversion is to a greater extent than likely
cost-per-click (CPC) goals to lift your bid when a conversion is to a greater extent than likely
cost-per-acquisition (CPA) goals to lift your bid when a conversion is to a greater extent than likely

When reviewing your client's Search Network campaign, you lot notice that an advertising inwards 1 of the advertising groups has a lower average position. Which automated bid strategy should you lot role to assist improve the seat of these ads?

Maximize clicks
Enhance cost-per-click (CPC)
Target render on advertising pass (ROAS)
Target search page location

Laura runs an online store alongside a large inventory of children's toys too games. Which advertising format would you lot role for Laura's motion to make people interested inwards purchasing children's games?

App advertisement ads
Shopping ads
Image ads
Sitelink extensions

All other things existence equal, if you've laid a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, too if the side yesteryear side most competitive bid is USD $0.50 for the same advertising position, what is the actual amount you'd pay for that click?

$0.51
$1
$1.01
$0.5

Every fourth dimension your advertising is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

the daily budget you've set
your historical conversion rate
the expected conduct on of extensions too other advertising formats
the search ranking of your website

Which advertising extension would you lot role for an advertiser who has a chain of local restaurants?

Seller ratings
Location extensions
Previous see extensions
Sitelink extensions

An advertiser should grouping their campaigns by:

type of production or service
reveal of keywords
maximum cost-per-click (CPC) bids
reveal of advertising groups per campaign

What bidding strategy should Tracy, a pizzeria owner, role to acquire to a greater extent than people to telephone outcry upward her business?

Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-view (CPV)
Cost-per-click (CPC)

Your client wants to increment the reveal of people visiting his website. When analyzing the information for his Search campaign, which metric do you lot most desire to improve?

Clickthrough charge per unit of measurement (CTR)
Converted clicks
Impressions
Conversion rate

How much are you lot charged for a click on your AdWords ad?

You're charged $0.01 for every click.
You're charged alone the minimum amount needed to hold your ad's position.
You're charged the total amount you lot bid.
You're charged 10 cents to a greater extent than than the side yesteryear side highest bid.

When creating text ads to advertise a client's modest chain of Italian restaurants, what should you lot include inwards the advertising text to acquire inwards compelling to potential customers?

Include call–to–actions, such equally "Find the nearest location"
Information nigh Italian nutrient inwards the description
Use the same headline too description equally other advertisers
An exclamation dot inwards the display URL

What's 1 of the principal benefits of using advertising extensions?

Extensions increment your make yesteryear showing your advertising on to a greater extent than advertising networks
Extensions ensure a higher clickthrough charge per unit of measurement (CTR) because they create your advertising to a greater extent than prominent
Extensions render additional information to create your ads to a greater extent than relevant to customers
Extensions are automated too thence you lot don't have got to create your ads

When edifice a keyword listing for a Display Network campaign, you lot should do which of the following:

Use Display Campaign Optimizer to seat novel keywords
Only include exact fit keywords
Only role Keyword Planner to seat novel keywords
Include keywords that are related to the websites your customers visit

Advertising on TV, print, too radio typically requires a predetermined budget. What key departure alongside online advertising campaigns allow advertisers to invest alongside to a greater extent than flexibility?

AdWords budgets tin alone live laid 1 time annually too require a fixed commitment
Online campaigns are highly measurable too tin often automate a positive ROI. It tin live strategic to capture all traffic without a predetermined budget equally long equally ROI is positive
Online campaigns generate clicks, whereas other channels generate exposure
Budgets cannot live applied to online campaigns due to constant changes inwards traffic

Susan's Sporting Goods sells a multifariousness of sports equipment too clothing. How should Susan laid upward her AdWords account?

Create 2 accounts: 1 for equipment too 1 for clothing. Within the equipment account, create a motion for basketballs too lawn tennis rackets. Within the wearable account, create a motion for jerseys too baseball game hats.
Create an concern human relationship for each production Susan's Sporting Goods sells. In each account, create a unmarried advertising grouping for all equipment too wearable products.
Create 1 concern human relationship for Susan's Sporting Goods. Create 2 campaigns: 1 for equipment too 1 for clothing. Within the equipment campaign, create advertising groups for basketballs too lawn tennis rackets. Within the wearable campaign, create advertising groups for jerseys too baseball game hats.
Create 1 concern human relationship for Susan's sporting goods. Create 1 motion for both equipment too clothing. Create 1 advertising grouping that includes basketballs, lawn tennis rackets, jerseys, too baseball game hats.

Your client wants to demo ads to people who’ve visited her website before. Which AdWords characteristic would you lot recommend she use?

Dynamic Search Ads
Ecommerce tracking
Remarketing
Conversion tracking

How should an advertiser alongside stores inwards both Republic of Republic of India too Deutschland laid upward an AdWords concern human relationship to target users inwards these unlike locations?"

Create 2 separate accounts, 1 for each of these locations.
Create 2 separate campaigns, each targeting 1 of these locations.
Create 2 separate advertising groups, each targeting 1 of these locations.
None of the above. AdWords can't target users inwards specific locations.

What changes tin you lot create to the Display Network motion of a client who wants to drive awareness of her natural beauty brand?

Increase the daily budget too add together text ads alongside clear call-to-actions similar "Buy now"
Use a balanced combination of broad-, exact-, too phrase-matched keywords
Add affinity audiences targeting people interested inwards dark-green living too beauty
Target large metropolitan areas where people are to a greater extent than probable to encounter her product

Which strategy should Giorgio role to increment the reveal of relevant clicks from his Search Network campaign?

Broaden his keyword listing for ads alongside the lowest clickthrough charge per unit of measurement (CTR)
Add novel relevant keywords too take keywords alongside depression clickthrough charge per unit of measurement (CTR)
Increase bids for ads alongside the lowest average seat too clickthrough charge per unit of measurement (CTR)
Increase bids on relevant keywords alongside depression clicks too clickthrough charge per unit of measurement (CTR)

What is the Google Network?

The term that embodies all of the places where your AdWords advertising tin appear.
H5N1 network of partner websites that volition demo your AdWords ad.
H5N1 network of hardware devices, including chromebooks too android phones where your AdWords advertising tin appear.
The collective term for Google's professional person back upward staff that tin reply your AdWords questions 24/7.

In guild to appeal to customers on mobile devices, it's of import to:

Send users to a video-based landing page
Send users to a mobile–friendly landing page
Avoid using advertising extensions
include your telephone reveal equally your display URL

Which targeting choice tin assist you lot make people who've previously visited your website?

Interest category targeting
Demographic targeting
Device targeting
Remarketing

You would take to advertise on the Display Network if you lot wanted to:

demo ads to people on non-Google search sites
demo ads on Google Maps
demo ads on websites related to your business
demo ads on Google Shopping

Maria noticed final calendar month that her advertising often showed upward beside a competitor's advertising for the same search terms. How tin Maria sympathise how her functioning compares to that of other advertisers?

Use the Search terms study to reckon the terms people were searching for when her advertising was shown.
Use the paid & organic study to reckon how often her website pages are showing inwards Google’s gratuitous organic search results.
Track the clicks too clickthrough charge per unit of measurement (CTR) of her advertising campaign.
Use the Auction insights study to demo how often her ads rank higher inwards search results than those of other advertisers. "

Which of the next items is non a factor of Quality Score?

Landing page experience
Maximum cost–per–click (max. CPC) bid
Ad relevance
Expected clickthrough charge per unit of measurement (CTR)

Conversion Tracking helps you lot improve the render on investment (ROI) from your online advertising because it:

measures trends relating to the search terms people have got used earlier seeing your ad
focuses on getting customers to consummate an online purchase
shows you lot which ads atomic number 82 to client actions that have got value for your business
automatically gives you lot personal details nigh the people who convert

You tin role audience targeting to demo your ads to:

specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests
specific groups of people, based on their location

If you'd similar your ads to demo on surely sites across the Internet, you lot tin add together these websites as:

Placements
Audiences
Keywords
Topics

An advertiser wants to display a text advertising that includes extra details similar the business's location too telephone number. Which advertising format should the advertiser use?

Video ads
Ads alongside extensions
Shopping ads
Image ads

Each motion inwards your AdWords concern human relationship should have got a single:

maximum cost-per-click (max. CPC) bid
landing page
concern goal
advertising group

Your go agency client is running a real targeted motion to make people who are visiting Paris on opor-garai too don't alive inwards France. What would live an effective way to target this client's customers?

Create a motion alongside ads too keywords written inwards French
Create a motion targeting Paris too languages other than French
Create a motion targeting French too regions other than Paris
Create a keyword listing alongside the exact fit keyword "Paris" too negative keyword "France"

While instruction a novel concern human relationship director how to create a Search campaign, you lot tell her that she should grouping similar keywords together inwards an advertising grouping because it volition allow her to:

create a unlike advertising for each keyword
create multiple ads for each keyword
alone create 1 advertising that's relevant to all keywords
create ads that are relevant to all keywords

 

What is the do goodness of having multiple ads inwards an advertising group?

Ads are alone eligible to demo advertising extensions if there's to a greater extent than than 1 advertising inwards that advertising group
Ads are alone eligible to demo at the top of the page if there's to a greater extent than than 1 advertising inwards that advertising group
When using optimize for clicks, AdWords volition automatically rotate your ads too give the best performing ones a improve run a jeopardy of showing to a greater extent than often
AdWords volition automatically fit each advertising to the keywords it's most relevant to

Which client would you lot suggest to role radius targeting?

Luis, whose e-commerce concern delivers nationwide
Denise, whose service tin make customers inside thirty miles
Christopher, who wants to promote his novel production inwards select cities
Mabel, who wants to exclude her ads from surely cities

Your client’s motion is getting a lot of clicks, but the conversion charge per unit of measurement is low. Which approach could assist improve your client’s conversion rate?

Make surely the landing page is closely related to the ad
Increase the average daily budget for the campaign
Broaden the listing of keywords to make to a greater extent than potential customers
Increase the cost-per-click (CPC) bid for low-performing keywords

 

Your client noticed final calendar month that his advertising often showed upward beside some other advertiser’s advertising for the same search terms. How tin you lot assist your client sympathise how he is performing compared to other advertisers?

Use the Auction insights study to demo how often his ads rank higher inwards search results than those of other advertisers
Use the top movers study which campaigns have got seen the biggest alter inwards clicks since final month
Use the paid & organic study to demo when his website appears inwards organic search, alongside no associated ads
Use the Search term study to demo which search terms atomic number 82 to the most clicks on his ads

On the Display Network, your advertising is eligible to demo on a webpage if your:

keywords fit that webpage's content
advertising text matches that webpage's content
landing page matches that webpage's content
website matches that webpage's content

An advertiser wants to increment the Quality Score of a low–performing keyword. Which approach would you lot recommend?

Delete the keyword too role Keyword Planner to discovery to a greater extent than relevant keywords
Delete the keyword too add together a synonym of the keyword to the campaign
Set an advertising grouping bid adjustment of +20% for that keyword
Modify the advertising associated alongside that keyword to straight to a highly-relevant landing page

Which of these metrics is peculiarly of import to clients who are running a branding campaign?

Clickthrough charge per unit of measurement (CTR)
Average cost-per-click (avg. CPC)
Impressions
Phone telephone outcry upward conversions

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should live most of import for this advertiser when deciding keyword bids?

The turn a profit derived from a paid click
The bids of the side yesteryear side closest advertiser
The average turn a profit per conversion
The Quality Score of the keyword

An advertiser wants to target people on the Search Network who have got previously visited their website. What should they do?

They should role location targeting
They should role device targeting
They should role placement targeting
They should create remarketing lists for search ads

Research for a client who owns used auto dealerships shows that people who see his website also see surely pop auto blogs. Which targeting method would you lot role to make these people?

Remarketing
Keywords
Topics
Placements

Your advertising tin demo to a potential customers when your targeted linguistic communication matches:

the customer's browser setting
the customer's Google interface linguistic communication setting
the linguistic communication of websites a user visits most often
the customer's operating organization language

What is the recommended side yesteryear side stair if you lot noticed from the Search terms study that surely search terms are leading to a high reveal of clicks on your ads?

Add search terms that are non leading to many clicks equally negative keywords
Add sitelinks to your ads to create them fifty-fifty to a greater extent than prominent
Make surely all of these search terms are included equally keywords, regardless of relevance
Make surely relevant search terms are keywords too conform your bid or advertising text for these keywords

When setting upward a Search Network motion for a client, you lot desire her advertising to acquire equally many clicks equally possible inside her budget. Which bid strategy should you lot role to attain this goal?

Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Maximize Clicks
Manual cost-per-click (CPC)

Higher Quality Scores typically final result in:

lower costs only
improve advertising positions only
lower costs too improve advertising positions
higher costs too improve advertising positions

 

How are negative keywords unlike from other keywords?

They tin increment your costs.
They foreclose your advertising from showing for search terms that you lot don't want.
They create your advertising appear for search terms that you lot don't want.
They tin alone live used for ads on the Display Network.

 

Data shows that the audience for a client's running shoe store is women ages 35 to 50. How tin you lot optimize this client's Display Network motion based on your research?

Set upward a remarketing listing to demo ads to women who have got previously visited your client's website
Increase cost-per-click (CPC) bids too experiment alongside variations of advertising text that includes running tips
Use frequency capping to bound the reveal of times men ages forty to 65 reckon your client's ads
Add demographic too historic current targeting to demo ads to people inwards this audience

 

Clyde wants to lift the profile of his trip the low-cal fantastic school. H5N1 “Display Network only” motion tin assist him:

demo ads when someone searches for trip the low-cal fantastic classes
fit his advertising text to what people are searching
pick the most pop keywords for his campaign
demo ads on trip the low-cal fantastic websites too YouTube videos

A measure AdWords text advertising is made upward of:

display URL too description text
headline text, image, too description text
headline text too description text
headline text, a display URL, too description text

How are rich media ads unlike from other advertising formats?

They are displayed on the Search Network
They are a type of text ad
They are static icon ads
They are ads alongside animation or other types of motion

Which motion type would an advertiser role to target users searching on Google.com?

"Search Network alongside Display opt-in"
“Display Network”
Search Network
Video campaign

Why would an advertiser role sitelinks?

To permit customers click a push to telephone outcry upward the business
To showcase client reviews alongside high-quality survey data
To demo a link that sends people to the app store or starts downloading an app
To give customers quick access to multiple pages of an advertiser's website

An e-commerce client wants her motion to live to a greater extent than profitable. After calculating this client’s total profits from AdWords, what tin you lot do to start maximizing results for profit?

Test unlike cost-per-click (CPC) bids
Test alone 1 version of your advertising text
Lower the cost-per-click (CPC) bids too increment the budget
Delete keywords that are generating the most clicks

Which bid strategy should Sara role if her destination is to acquire to a greater extent than people to telephone outcry upward her local catering business?

Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)
Cost-per-acquisition (CPA)

Your client's motion is consistently coming together its average daily budget. What should you lot do to maximize your client's budget throughout all hours of the day?

Increase the maximum cost-per-click (CPC) bid
Change the advertising delivery method from "Accelerated" to "Standard"
Lower the daily budget amount
Pause the motion to halt showing ads too accruing costs

Which is a do goodness of advertising online?

Reach people who are probable interested inwards what you're advertising
Automatically collect information nigh potential customers
Increase your seat inwards organic search results
Make coin yesteryear showing ads on your website

You would suggest a client that's launching a novel production draw to advertise on the Display Network because she can:

make people who are interested inwards similar products
role text ads that encourage people to telephone outcry upward her business
role text ads that encourage people to see her website
make people who are searching for her products

Sally's Spice Store sells a multifariousness of spices too salubrious cooking ingredients. Which targeting method should Sally take if she wants her ads to demo on websites that focus on health, wellness, too home-cooking?

Interest category targeting
Topic targeting
Location targeting
Placement targeting

You tin role Keyword Planner to identify:

the reveal of negative keywords you lot should add
the amount of traffic potential keywords powerfulness get
which text ads are performing best based on your keywords
webpages where your advertising tin appear based on your keywords

A conversion is:

By Definition when someone makes a buy afterwards clicking on your ad
When someone reaches your landing page afterwards clicking your advertising or video
Any interaction alongside your advertising that tin live measured, similar watching a video for a surely length of time
An activeness defined equally valuable to your concern that someone takes afterwards clicking on your ad

An advertiser wants to create ads that target potential customers inwards California. Which targeting method should this advertiser role to target these customers?

Keyword targeting
Device targeting
Audience targeting
Location targeting

Blake is focused on branding too is to a greater extent than interested inwards his ads existence viewed than inwards generating clicks. Which of these features would non live a practiced fit for him?

Reach too frequency data
Cost-per-thousand-impressions (CPM) bidding
Call extensions
Placement targeting

What's 1 do goodness of creating multiple advertising groups?

You tin laid unlike budgets for each advertising group?
You tin recess upward keywords too ads into related themes
You tin target specified advertising groups into diverse Google networks
You tin intermission specific keywords if they're non performing well

Google Analytics tin assist you lot larn to a greater extent than nigh the behaviour of your client's customers because it shows you lot how:

they perceive her products
probable they are to go a regular customer
they interact alongside her website
probable they are to click her ads

Why should you lot link your client’s AdWords concern human relationship to Search Console?

See how your ads performed when triggered yesteryear actual searches
See how often your ads rank higher inwards search results than those of other advertisers
See if people make your client's website via ads or organic search results
See which campaigns have got the biggest changes inwards clicks, costs, too conversions

Anne–Marie’s concern destination is to generate online sales of her handmade purses. Her AdWords costs are $100 per calendar week too she wants to know if her advertising investment is paying off. What additional information do you lot demand inwards guild to calculate her render on investment (ROI)?

Number of clicks on her ads too costs to create her purses
How many times her ads have got been viewed too clicked on
Number of clicks on her ads too revenue they generated
Costs to create her purses too revenue generated from her ads

What happens equally a final result of a search motion consistently coming together its daily budget?

Accelerated advertising delivery
Higher average cost-per-clicks (CPCs)
Fewer sites targeted at once
Missed potential advertising impressions

 

What does a high Quality Score indicate?

Your advertising too landing page are relevant too useful to a viewer.
Your bid is high plenty to have got your advertising displayed.
You have got been an AdWords user for a long time.
Your advertising relevance too landing page are below average.

When someone clicks your ad, the actual amount you're charged volition be:

The minimum needed to concur your advertising seat or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to concur your advertising seat but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to concur your advertising seat but never to a greater extent than than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to concur your advertising position, nether the maximum cost–per–click (max. CPC) limit

Belinda’s boutique simply started carrying three novel designer labels. She wants to demo an icon advertising announcing the novel collections to people who are browsing websites nigh designer clothing. Which motion type is a practiced fit?

“Display Network”
"Shopping"
“Search Network”
“Search Network alongside Display opt-in”

Why powerfulness you lot role the “Search Network campaigns alongside Display opt-in” motion type?

Your video ads tin run on the Search Network
You tin role 1 budget to advertise on the Search Network too Display Network
Your ads alone demo on the starting fourth dimension page of search results
You tin pick the exact websites where you lot desire your advertising to show

Tony travels frequently. He needs to live able to create changes to his AdWords concern human relationship spell he’s offline, too thence he downloads AdWords Editor. Using AdWords Editor, Tony tin do all of the next except:

Undo too redo multiple changes spell editing his campaigns
Refresh information to reverberate the latest statistics on his cost–per–click (CPC) campaign
Manage, edit, too sentiment multiple accounts at the same time
Copy or displace items betwixt advertising groups too campaigns

Which statistic indicates how often a click has led to a conversion?

Cost-per-conversion
Clickthrough charge per unit of measurement (CTR)
Conversion rate
Converted clicks

Paige's Pet Store is deciding on keywords for a novel AdWords campaign. How should Paige laid upward her AdWords keywords?

Use the Keyword Planner to come upward up alongside keyword ideas for Display Network campaigns.
Bundle similar keywords together inwards 1 advertising grouping based on mutual themes.
Use full general keywords to make a specific audience.
Use negative keywords for terms that are related to pets too animals.

 

Which is the best bidding choice for an advertiser who wants to drive to a greater extent than clicks from mobile devices?

Mobile bid adjustments
Target render on advertising pass (ROAS)
Target search page location flexible bidding strategy
Target cost-per-acquisition (CPA)

 

 

Your client wants to improve her advertising position. What would you lot recommend?

Improve the advertising character too increment bid amount
Add to a greater extent than keywords too increment daily budget
Improve Quality Score too decrease bid amount
Make the advertising headline longer too to a greater extent than descriptive

An advertiser wants to know the minimum amount of coin that she must pass on an AdWords campaign. What should you lot tell her?

There is no minimum
$100.00
$2
$5

An advertiser wants to know if Shopping ads volition appear on YouTube. What should you lot tell her?

Shopping Ads tin alone appear on Google.com
Shopping Ads tin alone appear on retail websites.
Shopping ads tin appear on Google Search partner websites similar YouTube
Shopping ads tin alone demo on pre-roll video ads on YouTube

One of your clients wants to know why a motion went over the specified daily budget several days inwards a row. What would you lot explicate to your client nigh how the AdWords organization works?

AdWords automatically increases the maximum cost-per-click (CPC) bid to demo an advertising higher inwards Google search results
Due to changes inwards traffic, AdWords allows upward to 20% to a greater extent than impressions inwards a twenty-four hr current than the budget specifies
To demo an advertising to a greater extent than often, AdWords charges to a greater extent than than the average daily budget amount multipled yesteryear 30.4
Due to changes inwards traffic, AdWords allows upward to 20% to a greater extent than clicks inwards a twenty-four hr current than the budget specifies. However, inwards whatsoever given month, AdWords never charges to a greater extent than than the average daily budget amount multiplied yesteryear 30.4

In improver to how much the advertiser volition pay, which 2 factors are decided yesteryear the AdWords auction? (Choose 2).

Whether or non the advertising truly shows
The ad's seat on the page
How speedily your landing page volition charge 1 time a user clicks on the ad
The blueprint of the ad, including font too color

Cliff simply started working alongside a client who has a real disorganized AdWords account. What’s an effective way for him to laid out restructuring his client’s account?

Create multiple campaigns, each alongside a laid of related keywords
Create campaigns based on the construction of his client's website
Create 1 motion alongside a broad pick of keywords
Create 1 motion for all the products his client offers

What bidding strategy should you lot role to maximize the reveal of visitors to your website?

Cost-per-view (CPV)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you lot include inwards this client's keyword listing to assist attain their goal?

Specific terms nigh the benefits of running
Specific terms nigh the shoe create too model your client is selling
Generic terms nigh running too running shoes
Generic terms nigh unlike types of women's shoes

Which targeting choice should an advertiser role when trying to make 25-30 twelvemonth quondam males?

Interest category targeting
Contextual targeting
Keyword targeting
Demographic targeting

You signed three novel clients, each alongside an existing AdWords account. What's the best way to deal these accounts?

Pause your clients' campaigns too recreate them inwards your director acccount
Use your clients' sign-in information to access too deal the accounts
Link the client accounts to your AdWords director account
Consolidate the three accounts into a novel AdWords concern human relationship you lot create

Which client would you lot suggest to advertise on the Search Network?

Jim, who wants to make people on social networks interested inwards poetry
Suzy, who wants to make people browsing go websites nigh China
Bill, who wants to make people looking for plumbing services
Carol, who wants to make people watching YouTube videos

Adam, a bloom store owner, wants to drive telephone calls to his store. Which Adwords tool should he role to rail how many calls final result from advertising clicks on a mobile phone?

Impressions
Reach too frequency
Search terms report
Conversion tracking

How tin you lot reckon if people are searching for your client's services during the early on morning time too flush hours?

Monitor make too frequency data
Run a keyword diagnosis
Segment functioning statistics yesteryear time
Run a search terms report

You tin win a higher advertising seat inwards the auction alongside a lower cost–per–click (CPC) bid by:

All of the listed answers
creating high–quality ads too landing pages
creating ads that link to a generic landing page
creating ads that include terms or phrases people are searching for

Your novel client's AdWords concern human relationship has 1 motion alongside 1 advertising grouping that contains a listing of hundreds of keywords. Which best practise should you lot follow when re–organizing this client's keywords?

Create novel advertising groups alongside several keyword fit types
Create novel advertising groups alongside related keywords grouped together
Remove one-half of the keywords from the advertising group
Create 1 advertising grouping for every 5 keywords

An advertiser wants to attain the top seat inwards paid search results. Which recommendations would improve the likelihood of the advertiser’s advertising showing inwards the top position?

Improve Quality Score too increment cost-per-click (CPC) bid
Decrease cost-per-click (CPC) too increment daily budget
Decrease cost-per-click (CPC) too decrease daily budget
Improve Quality Score too decrease cost-per-click (CPC) bid

How do cost-per-click (CPC) ads compete alongside cost-per-thousand impressions (CPM) ads on the Display Network?

CPC bids are effectively converted to CPM bids
CPM bids are effectively converted to CPC bids
Ads using CPC bids are non allowed to compete on the Display Network
CPC too CPM bids alone compete against bids of the same type

Which delivery type shows your ads at an fifty-fifty stair throughout the day?

Accelerated delivery
Standard delivery
Delayed delivery
Optimized delivery

What value is used to determine whether your advertising volition demo on a page and, if so, the ad's position?

Quality Score
Quality Factor
Ad Rank
Ad Score

By monitoring advertising motion performance, an advertiser may obtain the information needed to:

create additional AdWords accounts for low-performing keywords
create duplicate advertising groups alongside identical keywords too unlike advertising variations
compare motion functioning to that of private competitors
determine if campaigns are coming together overall marketing too conversion goals

A client wants to promote her novel mobile app yesteryear showing her ads inwards other mobile apps. How tin AdWords assist accomplish her goal?

Google's Search Network volition assist her target people who are to a greater extent than probable to download her app
She tin role keywords similar "mobile app" to target people who are to a greater extent than probable to download her app
Google's Display Network includes many mobile apps where she could demo her ad
She tin role mobile app extensions to make users inwards apps

If you lot desire to straight people to specific pages on your website from your ad, you lot tin create an advertising that uses:

sitelink extensions
previous see extensions
callout extensions
location extensions

 

Your client is interested inwards switching from TV, print, too radio advertising. What are the render on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Online advertising is ever less expensive than traditional media
Traditional media generates exposure, but online advertising campaigns tin guarantee sales
Traditional media typically requires a predetermined quarterly budget, but online advertising ordinarily lets you lot laid your budget 1 time a calendar month at a fixed amount
Traditional media is non ever measurable, but online campaigns are highly measurable too you lot tin analyze your click data

 

Negative keywords tin assist advertisers improve target their ads by:

reducing their campaign's daily budget recommendations
raising the average seat of their ads
increasing the reveal of relevant Display Network placements
reducing the reveal of irrelevant clicks

When choosing a maximum cost–per–click (max. CPC) bid, you lot should consider the amount that you lot create from a buy because you lot desire to laid a bid amount that's:

based on how much your production is worth
50% of how much your production is worth
the same amount equally the turn a profit generated yesteryear your product
the same amount equally the revenue generated yesteryear your product

Your advertising tin demo on the Search Network when someone searches for terms that are similar to your:

Keywords
Placements
Website
Ad text

Which 2 bidding strategies tin boost create awareness too recognition? (Choose 2)

Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)

If you lot bid $2 for a click too the side yesteryear side highest bid is $1.25, how much volition you lot pay?

$1
$1.24
$1.26
$2

How would you lot recommend that William laid his budget if he wants to pass the States $608 per calendar month on his campaign?

Set a daily budget of $20 for the advertiser's campaign
Set a bid of $20 per advertising group
Set a daily budget of $20 for the advertiser's account
Set a bid of $20 for the advertiser's campaign

 

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