Performance - 2018 Smart Assessment Assay Answers - University For Ads
Performance 2018 Smart Assessment Answers
Match each explanation to its cardinal do goodness of using display responsive ads inwards a remarketing campaign.
Match each display targeting solution to its targeted audience.
Which of the next best practices should hold upwards followed when applying target CPA to a campaign?
(Select All Correct Responses)
Which of these statements are TRUE? Select all that apply.
Machine Learning involves finding patterns inwards onetime information as well as utilizing models inwards novel data
Machine Learning builds systems that larn from data
Machine Learning builds systems that synthesize a broad codebase
Machine Learning is all almost Learning from examples as well as observations
What are roughly broad revenue generators inwards an app?
It's of import to hold off at to the lowest degree 2 weeks after implementation earlier measure the results of a Smart Bidding campaign.
Indicate 1 deviation on conversion tracking betwixt iOS apps as well as Android apps.
Which settings should hold upwards removed to optimize a remarketing drive performance?
Language settings
All answers are correct
Frequency caps
Location settings
Why is Target CPA the recommended selection for a remarketing bidding solution?
It tin relieve an advertiser fourth dimension as well as potentially drive 20% to a greater extent than conversions at the same or lower CPA
Target CPA guarantees lower conversion costs versus other Smart Bidding strategies
The organisation volition accept aid of the hard operate past times identifying the users that are to a greater extent than probable to convert at whatsoever twenty-four hr menstruation or fourth dimension inwards lodge to accomplish the CPA goal
With tCPA, advertisers tin hold upwards totally hands off as well as never stimulate got to optimize alongside the bidding solution
With UAC, nosotros recommend setting a CPA bid using the average CLV of a client who completes the 'Success Action'
True
False
Match each of the “Big Three” advertizement rank recommendations to their definition.
Expected CTR - The likelihood that the advertizement volition hold upwards clicked.
Ad relevance - How closely the advertizement matches the intent behind a user’s search.
Landing page experience - How relevant, transparent as well as slow to navigate the page is for users.
Match each display targeting solution to its targeted audience.
Long-tail automation - The client wants users to uncovering him fifty-fifty on his long-tail products.
Incremental make - The client wants to create certain his ads look for all relevant user searches.
Full automation - The client to run a really effective marketing drive despite having express resources.
Rapid expansion - The client wants to acquire inwards novel markets quickly.
If a client wants to add together a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?
Target CPA
Maximize conversions
eCPC
Maximize clicks
How tin you lot ameliorate Quality Score?
Including a logo inwards a responsive ad...
What is dynamic remarketing?
What are the iii universal advertizement extensions that every marketer should hold upwards using to rear their text ad?
When should a max conversions bidding strategy hold upwards pitched?
When advertisers stimulate got constrained budgets as well as want to make a specific CPA
When advertisers stimulate got "always-on" campaigns
When advertisers want to acquire every bit much traffic inside a given budget
When advertisers don't know what their CPA target should be
Sort the next ways to target a client's website alongside DSA, from the largest coverage to the most narrow.
Match each autobidding strategy to the right drive goal.
Conversions - Target CPA.
Traffic - Maximize clicks.
Visibility - Target Outranking Share.
Revenue - Target ROAS.
Match the client destination to the right advertizement extension.
Price Extension - The client is interested inwards showcasing their services as well as make of products alongside the respective prices.
Structured Snippets - The client wants to depict the features of a specific production their trouble organisation offers earlier customers click on the ad.
Promotion Extension - The clients want to chop-chop as well as prominently display information almost offers without having to update every unmarried ad.
Callout Extension - The client wants their ads to highlight valuable attributes almost their trouble organisation to potential customers.
How should you lot pitch your clients on advertizement formats if they are using icon or HTML5 ads today?
Which role of the search advertizement is non automatically generated past times DSA?
Destination URL
Headline
Description line
All of these are automatically generated
Match each of the next statements to its corresponding DSA benefit.
Reach as well as functioning - On average, 86% of DSA traffic is incremental.
Coverage safety - DSA makes certain you lot don’t immature adult woman whatsoever relevant queries.
Efficiency as well as fourth dimension saving - No take to intermission or create ads based on available inventory on the website, seasonality or demand.
Transparency as well as command - The Search Query study shows which queries were matched alongside a DSA ad.
Match the appropriate solution to the client's number when investgating internal factors inwards the client's AdWords account.
Check the mass of impressions as well as impression portion - Impressions are fluctuating.
Check the average click-through charge per unit of measurement (CTR) - Ads are less visible.
Check the Change History study - Advertiser has made changes that tin touching on their Ad Rank.
Since DSA is an automation solution, there's no take to add together audience lists to the campaign.
Size: Search or Size: Display, whichever is smaller
Size: Display
Size: Search
Why do search advertizement extensions thing to clients?
How many extension types tin exhibit upwards inwards whatsoever given advertizement auction?
What are the iii cardinal benefits of RLSA?
Automatically exhibit the most relevant ad, Convert on novel keywords, Cover to a greater extent than queries
Automatically exhibit the most relevant ad, Screen existent estate, Cover to a greater extent than queries
Bid based on audience, Import audiences from tertiary party, Convert on novel keywords
Bid based on audience, Convert on novel keywords, Tailor your message
Gmail targeting includes signals from which of the following?
Select All Correct Responses
Locations visited from Maps
Search
Emails
Browsing history
Which policies apply when recommending RLSA? Select all that apply.
Select All Correct Responses
Minimum traffic policy for bid landscapes
User listing size privacy threshold
No lists based on sensitive categories
Ads cannot collect personally-identifiable information
If an advertiser wants to comprehend generic keywords or seasonal keywords that they commonly couldn't afford alongside RLSA, what is the best recommendation?
They should growth all their keyword bids
They should job the listing every bit an exclusion
They should job bid-only to make all users who search for the keywords
They should job target as well as bid to only make those searchers who are inwards their audience list
Google users tin see the Ads Preferences Manager to grapple advertizement personalization.
True
False
Which of the next statements is true?
Match examples of app activities to the corresponding vertical.
Dating/Communication - Profile completion, Specific session showtime or session duration, Community engagement, Add payment, as well as Subscription/Purchase
Retail/Classifieds - Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, as well as Subscription/Purchase
Gaming - Tutorial/Demo completion, Became active after inactivity, Invites users/Shared app, Level up/Game score, Community engagement, Level completion, Add payment, as well as Spend virtual currency/Purchase
Entertainment - Specific session showtime or session duration, Became active after inactivity, Video/Audio played, Invites users/Shared app, Engagement alongside exceptional content, Add payment, as well as Subscription/Purchase
Put the next steps inwards lodge to exhibit how static display remarketing works.
What are the iii principal factors that decide advertizement quality?
Expected clickthrough rate, advertizement formats, as well as advertizement relevance
Expected clickthrough rate, max CPC bid, as well as landing page experience
Expected clickthrough rate, landing page experience, as well as advertizement relevance
Max CPC bid, landing page experience, as well as advertizement relevance
Match the client destination to the right advertizement extension.
Message Extension - The client wants to easily connect alongside potential customers that prefer to text.
Location Extension - The client operates many retail stores as well as wants potential customers to see the distance from their location to the stores.
Sitelink Extension - The client is interested inwards directing people to specific pages on their website.
Call Extension - The client is focused on driving telephone calls to their business.
Which attributes depict a expert landing page experience? Select all that apply.
(Select All Correct Responses)
Which of the next dot is currently NOT used past times our algorithm to laid bids automatically?
Which of the next is non considered a "Smart Bidding" strategy?
These are all Smart Bidding strategies
Maximize clicks
eCPC
Target CPA
Match the recommended alternative to tag your advertisers GDN remarketing campaigns to the Google product.
Google Analytics - For clients who are already running Google Analytics.
Google AdWords - For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only.
One Google Tag - For novel advertisers that want to job AdWords, DoubleClick, and/or Google Analytics.
Google Tag Manager - For clients who are placing an exclusively novel tag on their site.
Why should an advertiser consider automated bidding? Select all that apply.
(Select All Correct Responses)
Which of the next is a amount do goodness of AdWords autobidding?
What is automatically included inwards AdWords optimized lists?
Identify which remarketing solution you lot would job for each scenario.
Dynamic Remarketing - Advertiser has a broad selection of products, categories or services as well as wants to portion tailored/personalized ads.
Dynamic Remarketing - Advertiser has a broad selection of products, categories or services.
Static Remarketing - There's a promotion, or advertiser wants to focus on the brand.
Static Remarketing - Advertiser only sells a few products or services.
Match the next autobidding strategy to the right client objective.
Maximize conversions - The client wants to a greater extent than conversions inside their budget.
Target ROAS - The client is focused on revenue, as well as turn a profit is their cardinal metric.
Target CPA - The client knows how much they are willing to pay for each conversion.
eCPC - The client wants to acquire to a greater extent than conversions at a stable CPA without exceeding their max CPC.
DSA is fully compatible alongside target CPA, as well as it's a best practise to combine this smart bidding alternative alongside DSA.
Match the client's objective to the DSA solution.
Full automation - The client to run a really effective marketing drive despite having express resources.
Long-tail automation - The client wants users to uncovering him fifty-fifty on his long-tail products.
Incremental make - The client wants to create certain his ads look for all relevant user searches.
Rapid expansion - The client wants to acquire inwards novel markets quickly.
How should an advertiser exercise command over DSA campaigns?
Set a daily budget that's 20% lower than the maximum desired investment
Select subcategories as well as add together negative keywords
Add at to the lowest degree 5 broad-match keywords to each campaign
Disable automated bidding
Which of the next user trends is NOT a rationale for advertisers to job DSA?
If an advertiser wants to maximize functioning as well as also has branding guidelines, what would hold upwards a expert recommendation?
Image ads as well as responsive ads (with coloring as well as format controls)
Image ads as well as text ads
Responsive ads as well as text ads
Image ads
Which of the next targeting options is NOT available inwards Gmail?
What does GDN's inventory include?
(Select All Correct Responses)
Match each recommended display auto-bidding strategy to its corresponding Pb client.
eCPC - Client has non determined a cost per conversion destination or is using a 3P bidder
tCPA - Client has a cost per activeness goal
tROAS - Client passes conversion values to Google
Identify how UAC uses Machine Learning.
It boosts lifetime value past times agreement when users create in-app purchases
It targets ads exactly as well as controls advertizement exposure frequency
It reduces app churn past times steering users away from apps rated less than 3.8
It automatically optimizes your bids as well as ads for users based on information signals
What is the deviation betwixt a "Success Action" as well as a "Proxy Action"?
When calculating client value, other valuable actions, such every bit friend referral should non hold upwards included.
Which alternative allows advertisers to job their listing inwards an existing drive past times applying a bid adjustment to modify their remarketing listing members?
RLSA lists should showtime alongside all site visitors. Further segments tin follow the advertiser's website structure, which usually groups visitors at diverse stages inwards the conversion cycle.
Explain what "observations" are inwards the novel AdWords experience.
Observations allow the alternative to suit bids as well as tin acquire reports on additional items without narrowing the make of an advertizement group
Observations are genuinely called "bid-only" inwards the novel AdWords experience, as well as allows only the adjustment of bids
Observations narrow the make of an advertizement grouping to specific audiences, as well as acquire reports, alongside the alternative to suit bids
Observations allow you lot to see bid adjustment changes without having to access the alter history
What tin hold upwards customized alongside audience signals to create the acquisition of website visitors to a greater extent than efficient as well as ensure that users who are searching are re-acquired earlier they see whatsoever competition sites?
Keywords
All answers are correct
Bids
Creatives
What is the minimum listing size for search required to run RLSA?
2,000
1,000
500
1,500
Identify when it is appropriate to job target as well as bid for targeting inwards the novel AdWords experience.
H5N1 client wants to hap to make all users searching for their keywords
H5N1 client wants to essay out novel keywords or lead returning users to a novel landing page
H5N1 client wants to target novel audiences
H5N1 client wants to job bid only
Put the next steps inwards lodge to depict how RLSA works.
Which of these customers probable has the highest potential value to bid on when searching for flowers?
Customer that abandoned a shopping cart yesterday
New visitor to your client's site
Customer that visited a production page terminal week
H5N1 visitor that has added products to their want list
Which of the next allows advertisers to essay out out novel keywords or advertizement re-create that volition serve only to specific audience members?
What is the recommended make of lists to apply to ensure that administration as well as reporting is non overly difficult?
4-5
5-10
1-3
No Limit
What are prohibited categories you lot should avoid pitching RLSA to?
Order the iv steps used to maximize an advertisers investment inwards RLSA.
Match each explanation to its cardinal do goodness of using display responsive ads inwards a remarketing campaign.
- Deliver a groovy experience alongside native ads - Advertisers tin jibe the await as well as experience of the content where their advertizement appears.
- Greater creative input for advertisers - Advertisers tin upload images, headlines as well as descriptions that come across your create guidelines.
- Easily make people on millions of sites as well as apps - Advertisers tin potentially see a 15% growth inwards make at similar functioning compared to touchstone text ads.
Match each display targeting solution to its targeted audience.
- Custom Affinity Audiences - Surfing fanatics.
- In-market Audiences - Intended to mass hotels.
- Remarketing - Re-engage alongside existing site or app visitor.
- Affinity Audiences - Travel enthusiasts
Which of the next best practices should hold upwards followed when applying target CPA to a campaign?
(Select All Correct Responses)
- Have plenty budget headroom for the drive to grow
- Have plenty impression headroom for the drive to grow
- All answers are correct
- Set upwards a Target CPA that is slightly lower than your historical CPA
Which of these statements are TRUE? Select all that apply.
Machine Learning involves finding patterns inwards onetime information as well as utilizing models inwards novel data
Machine Learning builds systems that larn from data
Machine Learning builds systems that synthesize a broad codebase
Machine Learning is all almost Learning from examples as well as observations
What are roughly broad revenue generators inwards an app?
- Notification-based ads, native ads, as well as banner ads
- Subscriptions, Publishing ads, Hybrid model, In-app purchases, Paid apps
- Paid content, paywalls, as well as paid features
- Cross-app affiliate revenue share, cash dorsum offers, as well as splash ads
It's of import to hold off at to the lowest degree 2 weeks after implementation earlier measure the results of a Smart Bidding campaign.
- True
- False
Indicate 1 deviation on conversion tracking betwixt iOS apps as well as Android apps.
- Android apps tin rail app conversions alongside Google Play without needing to edit an app's code or job a third-party analytics tool
- iOS apps tin implement conversion tracking using Custom server-to-server tracking
- Android apps take an technology scientific discipline squad to operate alongside them to implement tracking
- iOS apps tin implement conversion tracking using Custom server-to-server tracking
Which settings should hold upwards removed to optimize a remarketing drive performance?
Language settings
All answers are correct
Frequency caps
Location settings
Why is Target CPA the recommended selection for a remarketing bidding solution?
It tin relieve an advertiser fourth dimension as well as potentially drive 20% to a greater extent than conversions at the same or lower CPA
Target CPA guarantees lower conversion costs versus other Smart Bidding strategies
The organisation volition accept aid of the hard operate past times identifying the users that are to a greater extent than probable to convert at whatsoever twenty-four hr menstruation or fourth dimension inwards lodge to accomplish the CPA goal
With tCPA, advertisers tin hold upwards totally hands off as well as never stimulate got to optimize alongside the bidding solution
With UAC, nosotros recommend setting a CPA bid using the average CLV of a client who completes the 'Success Action'
True
False
Match each of the “Big Three” advertizement rank recommendations to their definition.
Expected CTR - The likelihood that the advertizement volition hold upwards clicked.
Ad relevance - How closely the advertizement matches the intent behind a user’s search.
Landing page experience - How relevant, transparent as well as slow to navigate the page is for users.
Match each display targeting solution to its targeted audience.
Long-tail automation - The client wants users to uncovering him fifty-fifty on his long-tail products.
Incremental make - The client wants to create certain his ads look for all relevant user searches.
Full automation - The client to run a really effective marketing drive despite having express resources.
Rapid expansion - The client wants to acquire inwards novel markets quickly.
If a client wants to add together a layer of auction-time optimization to their 3rd-party autobidding system, what autobidding strategy should they use?
Target CPA
Maximize conversions
eCPC
Maximize clicks
How tin you lot ameliorate Quality Score?
- All answers are correct
- Increase maximum CPC
- Address landing page experience
- Enter less competitive keyword auctions
Including a logo inwards a responsive ad...
- Is encouraged
- Is mandatory
- Is non recommended, every bit it decreases the number of eligible placements
- Is non possible
What is dynamic remarketing?
- Dynamic remarketing is the mightiness to capture insights from users' interactions alongside a website, showing a dynamic advertizement afterward on to invite them to come upwards dorsum as well as consummate an action
- Dynamic remarketing is the mightiness to exhibit ads alongside a generic icon to a customer's past times visitors every bit they browse sites as well as apps on the Display Network
- Dynamic remarketing allows clients to re-engage past times site visitors every bit long every bit they stimulate got completed a conversion inside the terminal xc days
- Dynamic remarketing is the mightiness to engage alongside novel users alongside personalized, high-performance, dynamic ads
What are the iii universal advertizement extensions that every marketer should hold upwards using to rear their text ad?
- Callouts, telephone telephone extensions as well as location extensions
- Sitelinks, structured snippets as well as location extensions
- Sitelinks, callouts as well as structured snippets
- Sitelinks, callouts as well as telephone telephone extensions
When should a max conversions bidding strategy hold upwards pitched?
When advertisers stimulate got constrained budgets as well as want to make a specific CPA
When advertisers stimulate got "always-on" campaigns
When advertisers want to acquire every bit much traffic inside a given budget
When advertisers don't know what their CPA target should be
Sort the next ways to target a client's website alongside DSA, from the largest coverage to the most narrow.
- All webpages
- Recommended categories
- URL contains
- Page feed
Match each autobidding strategy to the right drive goal.
Conversions - Target CPA.
Traffic - Maximize clicks.
Visibility - Target Outranking Share.
Revenue - Target ROAS.
Match the client destination to the right advertizement extension.
Price Extension - The client is interested inwards showcasing their services as well as make of products alongside the respective prices.
Structured Snippets - The client wants to depict the features of a specific production their trouble organisation offers earlier customers click on the ad.
Promotion Extension - The clients want to chop-chop as well as prominently display information almost offers without having to update every unmarried ad.
Callout Extension - The client wants their ads to highlight valuable attributes almost their trouble organisation to potential customers.
How should you lot pitch your clients on advertizement formats if they are using icon or HTML5 ads today?
- Use responsive ads together alongside icon ads
- Use Enhanced Text Ads alongside image/HTML5 ads
- Use responsive ads instead of icon ads
- Expand the Image/HTML5 advertizement sizes
Which role of the search advertizement is non automatically generated past times DSA?
Destination URL
Headline
Description line
All of these are automatically generated
Match each of the next statements to its corresponding DSA benefit.
Reach as well as functioning - On average, 86% of DSA traffic is incremental.
Coverage safety - DSA makes certain you lot don’t immature adult woman whatsoever relevant queries.
Efficiency as well as fourth dimension saving - No take to intermission or create ads based on available inventory on the website, seasonality or demand.
Transparency as well as command - The Search Query study shows which queries were matched alongside a DSA ad.
Match the appropriate solution to the client's number when investgating internal factors inwards the client's AdWords account.
Check the mass of impressions as well as impression portion - Impressions are fluctuating.
Check the average click-through charge per unit of measurement (CTR) - Ads are less visible.
Check the Change History study - Advertiser has made changes that tin touching on their Ad Rank.
Since DSA is an automation solution, there's no take to add together audience lists to the campaign.
- False
- True
Which listing size metric should hold upwards examined to see if a listing tin hold upwards actively used inwards RLSA?
Size: VideoSize: Search or Size: Display, whichever is smaller
Size: Display
Size: Search
Why do search advertizement extensions thing to clients?
- They guarantee a higher engagement for advertisers
- They growth engagement as well as influence advertizement quality
- They growth the advertizement character as well as drive lower conversion costs
- The CPC on advertizement extensions is lower than on a search advertizement headline
How many extension types tin exhibit upwards inwards whatsoever given advertizement auction?
- 6 extensions
- 4 extensions
- 10 extensions
- 3 extensions
What are the iii cardinal benefits of RLSA?
Automatically exhibit the most relevant ad, Convert on novel keywords, Cover to a greater extent than queries
Automatically exhibit the most relevant ad, Screen existent estate, Cover to a greater extent than queries
Bid based on audience, Import audiences from tertiary party, Convert on novel keywords
Bid based on audience, Convert on novel keywords, Tailor your message
Gmail targeting includes signals from which of the following?
Select All Correct Responses
Locations visited from Maps
Search
Emails
Browsing history
Which policies apply when recommending RLSA? Select all that apply.
Select All Correct Responses
Minimum traffic policy for bid landscapes
User listing size privacy threshold
No lists based on sensitive categories
Ads cannot collect personally-identifiable information
If an advertiser wants to comprehend generic keywords or seasonal keywords that they commonly couldn't afford alongside RLSA, what is the best recommendation?
They should growth all their keyword bids
They should job the listing every bit an exclusion
They should job bid-only to make all users who search for the keywords
They should job target as well as bid to only make those searchers who are inwards their audience list
Google users tin see the Ads Preferences Manager to grapple advertizement personalization.
True
False
Which of the next statements is true?
- Responsive ads capture user interactions as well as furnish detailed reporting inwards AdWords
- 18% of GDN inventory is text only
- 33% of GDN advertizement placements tin serve text ads only
- Responsive ads are shown on YouTube as well as Gmail
Match examples of app activities to the corresponding vertical.
Dating/Communication - Profile completion, Specific session showtime or session duration, Community engagement, Add payment, as well as Subscription/Purchase
Retail/Classifieds - Item search, Became active after inactivity, Registration/Sign-In, Wishlist, Create listing, Contacted/Called, Add to cart, Coupon redemption, Add payment, Referral, Checkout initiated, as well as Subscription/Purchase
Gaming - Tutorial/Demo completion, Became active after inactivity, Invites users/Shared app, Level up/Game score, Community engagement, Level completion, Add payment, as well as Spend virtual currency/Purchase
Entertainment - Specific session showtime or session duration, Became active after inactivity, Video/Audio played, Invites users/Shared app, Engagement alongside exceptional content, Add payment, as well as Subscription/Purchase
Put the next steps inwards lodge to exhibit how static display remarketing works.
- Visitor comes to your site
- Visitor is added to your lis
- Visitor leaves your site
- Your advertizement shows across the GDN
What are the iii principal factors that decide advertizement quality?
Expected clickthrough rate, advertizement formats, as well as advertizement relevance
Expected clickthrough rate, max CPC bid, as well as landing page experience
Expected clickthrough rate, landing page experience, as well as advertizement relevance
Max CPC bid, landing page experience, as well as advertizement relevance
Match the client destination to the right advertizement extension.
Message Extension - The client wants to easily connect alongside potential customers that prefer to text.
Location Extension - The client operates many retail stores as well as wants potential customers to see the distance from their location to the stores.
Sitelink Extension - The client is interested inwards directing people to specific pages on their website.
Call Extension - The client is focused on driving telephone calls to their business.
Which attributes depict a expert landing page experience? Select all that apply.
(Select All Correct Responses)
- Easy to navigate
- Transparent almost the client's business
- Relevant as well as master copy content
- High amount of user traffic
Which of the next dot is currently NOT used past times our algorithm to laid bids automatically?
- Weekday
- Operating system
- They are all used
- Household revenue
Which of the next is non considered a "Smart Bidding" strategy?
These are all Smart Bidding strategies
Maximize clicks
eCPC
Target CPA
Match the recommended alternative to tag your advertisers GDN remarketing campaigns to the Google product.
Google Analytics - For clients who are already running Google Analytics.
Google AdWords - For clients who are already running remarketing lists for search ads (RLSA) or want to enable remarketing only.
One Google Tag - For novel advertisers that want to job AdWords, DoubleClick, and/or Google Analytics.
Google Tag Manager - For clients who are placing an exclusively novel tag on their site.
Why should an advertiser consider automated bidding? Select all that apply.
(Select All Correct Responses)
- The search auction is dynamic as well as finding the right bid is challenging
- Many signals influence user demeanor as well as intent
- For a laid context, user likelihood to convert is fairly similar
- Keyword bids straight impact performance
Which of the next is a amount do goodness of AdWords autobidding?
- Auction-time bidding
- User ID-based bidding
- Impression share-based bidding
- Daily budget pacing
What is automatically included inwards AdWords optimized lists?
- AdWords optimized lists automatically include all novel source information added to an AdWords account
- Nothing is automatically included inwards AdWords optimized lists. It uses a manual procedure to laid across all tag types
- AdWords optimized lists volition update on a weekly reason based on your audience performance
- AdWords optimized lists automatically include all users across the tag types, including AdWords remarketing tool, GA tag, as well as app tracking that's sent to Google
Identify which remarketing solution you lot would job for each scenario.
Dynamic Remarketing - Advertiser has a broad selection of products, categories or services as well as wants to portion tailored/personalized ads.
Dynamic Remarketing - Advertiser has a broad selection of products, categories or services.
Static Remarketing - There's a promotion, or advertiser wants to focus on the brand.
Static Remarketing - Advertiser only sells a few products or services.
Match the next autobidding strategy to the right client objective.
Maximize conversions - The client wants to a greater extent than conversions inside their budget.
Target ROAS - The client is focused on revenue, as well as turn a profit is their cardinal metric.
Target CPA - The client knows how much they are willing to pay for each conversion.
eCPC - The client wants to acquire to a greater extent than conversions at a stable CPA without exceeding their max CPC.
DSA is fully compatible alongside target CPA, as well as it's a best practise to combine this smart bidding alternative alongside DSA.
- True
- False
Match the client's objective to the DSA solution.
Full automation - The client to run a really effective marketing drive despite having express resources.
Long-tail automation - The client wants users to uncovering him fifty-fifty on his long-tail products.
Incremental make - The client wants to create certain his ads look for all relevant user searches.
Rapid expansion - The client wants to acquire inwards novel markets quickly.
How should an advertiser exercise command over DSA campaigns?
Set a daily budget that's 20% lower than the maximum desired investment
Select subcategories as well as add together negative keywords
Add at to the lowest degree 5 broad-match keywords to each campaign
Disable automated bidding
Which of the next user trends is NOT a rationale for advertisers to job DSA?
- Relevant advertizement headlines push clit to a greater extent than clicks
- 15% of daily queries are new
- Voice search impacts the means that users search
- Users consult an average of vi websites earlier converting
If an advertiser wants to maximize functioning as well as also has branding guidelines, what would hold upwards a expert recommendation?
Image ads as well as responsive ads (with coloring as well as format controls)
Image ads as well as text ads
Responsive ads as well as text ads
Image ads
Which of the next targeting options is NOT available inwards Gmail?
- Life Events
- Custom Intent Audiences
- Consumer Patterns
- Remarketing
What does GDN's inventory include?
(Select All Correct Responses)
- AdSense
- Google's owned as well as operated digital properties, similar YouTube as well as Gmail
- The world’s largest advertizement telephone substitution as well as app network
Match each recommended display auto-bidding strategy to its corresponding Pb client.
eCPC - Client has non determined a cost per conversion destination or is using a 3P bidder
tCPA - Client has a cost per activeness goal
tROAS - Client passes conversion values to Google
Identify how UAC uses Machine Learning.
It boosts lifetime value past times agreement when users create in-app purchases
It targets ads exactly as well as controls advertizement exposure frequency
It reduces app churn past times steering users away from apps rated less than 3.8
It automatically optimizes your bids as well as ads for users based on information signals
What is the deviation betwixt a "Success Action" as well as a "Proxy Action"?
- The Success Action is the most valuable in-app activeness for your trouble organisation as well as the Proxy Action is highly probable going to Pb to your Success Action
- The Success Action is the primary destination for your trouble organisation as well as the Proxy Action is the secondary that helps advance a user toward the tertiary goals
- The Proxy Action is the primary destination for your trouble organisation as well as the Success Action is the secondary that helps advance a user toward the primary goals
- The Proxy Action is the most valuable in-app activeness for your trouble organisation as well as the Success Action is highly probable going to Pb to your Proxy Action
When calculating client value, other valuable actions, such every bit friend referral should non hold upwards included.
- True
- False
Which alternative allows advertisers to job their listing inwards an existing drive past times applying a bid adjustment to modify their remarketing listing members?
- Bid Optimizer
- Bid Only (Observations inwards the novel AdWords experience)
- Bid Manager
- Target as well as bid (Targeting inwards the novel AdWords experience)
RLSA lists should showtime alongside all site visitors. Further segments tin follow the advertiser's website structure, which usually groups visitors at diverse stages inwards the conversion cycle.
- True
- False
Explain what "observations" are inwards the novel AdWords experience.
Observations allow the alternative to suit bids as well as tin acquire reports on additional items without narrowing the make of an advertizement group
Observations are genuinely called "bid-only" inwards the novel AdWords experience, as well as allows only the adjustment of bids
Observations narrow the make of an advertizement grouping to specific audiences, as well as acquire reports, alongside the alternative to suit bids
Observations allow you lot to see bid adjustment changes without having to access the alter history
What tin hold upwards customized alongside audience signals to create the acquisition of website visitors to a greater extent than efficient as well as ensure that users who are searching are re-acquired earlier they see whatsoever competition sites?
Keywords
All answers are correct
Bids
Creatives
What is the minimum listing size for search required to run RLSA?
2,000
1,000
500
1,500
Identify when it is appropriate to job target as well as bid for targeting inwards the novel AdWords experience.
H5N1 client wants to hap to make all users searching for their keywords
H5N1 client wants to essay out novel keywords or lead returning users to a novel landing page
H5N1 client wants to target novel audiences
H5N1 client wants to job bid only
Put the next steps inwards lodge to depict how RLSA works.
- Client places an AdWords tag on their site
- Client defines audience list
- Client applies audience listing to AdWords search campaign
Which of these customers probable has the highest potential value to bid on when searching for flowers?
Customer that abandoned a shopping cart yesterday
New visitor to your client's site
Customer that visited a production page terminal week
H5N1 visitor that has added products to their want list
Which of the next allows advertisers to essay out out novel keywords or advertizement re-create that volition serve only to specific audience members?
- Bid Modifiers (Bid Management inwards the novel AdWords experience)
- Target as well as Bid (Targeting inwards the novel AdWords experience)
- Bid Only (Observations inwards the novel AdWords experience)
- Bid optimizer
What is the recommended make of lists to apply to ensure that administration as well as reporting is non overly difficult?
4-5
5-10
1-3
No Limit
What are prohibited categories you lot should avoid pitching RLSA to?
- Auto Insurance
- Pharmaceuticals
- Travel
- All answers are correct
Order the iv steps used to maximize an advertisers investment inwards RLSA.
- Start alongside an 'All Visitors' listing as well as segment it to create relevant sub-segments
- Apply the lists to all campaigns as well as advertizement groups
- Adjust bids to maximize ROI
- Evaluate results as well as upsell
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