Creative 2018
Creative 2018
The Creative Certification examination covers rich media creative setup using Google Web Design in addition to Creative to construct HTML5 in addition to dynamic creatives. It also assesses the steps to preview, QA, in addition to set out creatives to Campaign Manager, in addition to hence mensurate results.
Users completing this examination should have got sense alongside Studio in addition to dynamic workflows, working alongside feeds, in addition to the production of display ads alongside Google Web Designer in addition to hand-coded creatives. This examination also covers cognition related to workflow integration alongside trafficking in addition to programmatic campaigns.
The cognition tested inwards this examination typically aligns alongside the next roles:
fifty questions
You volition have got lx minutes to consummate the exam.
Influenza A virus subtype H5N1 score of 80% or higher is required to laissez passer on the exam.
academy.exceedlms.com/student/path/8637
When a feed contains a column of dynamic clickthrough URLs, what purpose volition a hand-
coded creative use?
Which ii settings create upward one's hear which dynamic content is selected past times the advertizing server to post to the creative? (select two)
Select All Correct Responses
Which 3 feed types tin survive used for importing information into dynamic campaigns inwards Studio? (select three)
Select All Correct Responses
When should the code from "Step 4: Generate Code" survive called past times a hand-coded dynamic creative?
Which 3 components are available inwards Google Web Designer? (select three)
Select All Correct Responses
Which ii variables tin survive used to optimize the rotation of dynamic creatives? (select two)
Select All Correct Responses
When working on a profile alongside a ranked combination of rules, what characteristic should survive used at the Manage Rules stage?
Admin
Creative
Dynamic Content
Assets
Which ii Campaign Manager attributes tin survive used equally filters inwards a dynamic feed? (select two)
Canonical geolocation
Floodlight ID
Placement ID
Site ID
What champaign type is used for information laissez passer on targeting inwards a dynamic profile?
Which ii targeting types are supported inwards Studio for dynamic creatives? (select two)
Language targeting
Audience targeting
Geo-targeting
Device targeting
In what production are dynamic targeting keys created?
When using creative dimension filtering, what steps must survive taken to generate dynamic previews correctly?
Which types of assets tin survive used inwards Studio? (select two)
Select All Correct Responses
Built-in abilty to utilization Google's recommendation engine
Updates to the Google Merchant Center feed are automatically synced inwards Studio
Ability to apply additional filtering logic to the Google Merchant Center feed
No row boundary for the Google Merchant Center feed
What dynamic strategy allows flying scheduling of dynamic creatives?
Start in addition to halt appointment scheduling
Weighted rotation
Campaign Manager Placement ID
Dynamic targeting keys
To construct an expanding creative, which 3 panels must survive included inwards the HTML? (select three)
Select All Correct Responses
What characteristic allows users to create a dynamic champaign without needing to upload a feed?
In the dynamic workflow subsequently managing the information in addition to rules, what is the side past times side pace to educate a dynamic creative?
Publish the creative to Campaign Manager
Generate the code
Set upward the reporting dimensions
Review the preview sheet
How many Studio profiles tin a dynamic creative survive linked to?
Where is the dynamic path for an property found?
In the Details department of the selected asset
In the Account Summary page
In the General Info section
In the Creatives section
How tin a Studio profile survive edited without impacting the alive campaign?
What are 3 benefits of filtering past times creative dimensions? (select three)
Easier to take away in addition to add together creative sizes inwards the feed
Lets dynamic campaigns scale equally to a greater extent than creative sizes are added
Allows pulling preview sheets across all sizes without specifying the creative size inwards Step 5: Preview
Allows for less columns which reduces the dynamic response information sent from the advertizing server to the creative
What does optimization prioritize when used for dynamic creatives?
Which ii columns are required inwards a feed? (select two)
Select All Correct Responses
What's the to a greater extent than or less efficient agency to target i headline to 10 unlike audience IDs inwards a feed?
To create a dynamic profile, what steps must survive taken inwards the Dynamic Content section?
Under the advertiser, click "New Profile," update the scream hence click "Create"
Add the dynamic Enabler code from the Generate Code department to the creative
Go to Studio Campaign, upload a dynamic creative, in addition to click "Save"
Assign the HTML5 creative files to the advertiser in addition to click "Create Dynamic Profile"
To preview a creative on a blank page, what choice should survive selected from the dropdown?
What are ii creative elements that tin survive dynamic? (select two)
Text
Clickthrough URLs
Ad border
Creative type
What steps should survive taken nether Manage Data to upload a novel feed to the Studio profile?
Content Reader
Dynamic Content User
Content Owner
Content Writer
What is the Asset Library file size boundary per upload for video files?
Binding inwards Google Web Designer
Custom JavaScript
Custom Floodlight variables
Binding inwards Campaign Manager
When a user generates a dynamic preview in addition to receives the mistake "Can't present a preview because you lot haven't laid a default creative or your applied filters don't gibe whatever feed rows," what commencement pace should survive taken to troubleshoot the error?
Which ii methods tin survive used to construct dynamic creatives for Studio? (select two)
Google Web Designer
Adobe Edge Animate
Hand-coded HTML + JavaScript
Libraries such equally jQuery or CreateJS
What pace must survive taken earlier initiating a fullscreen expansion?
Which 3 creative types are allowed when using VPAID creatives? (select three)
Full-screen expanding
Interstitial
HTML5 non-linear
Banner
When should the dynamic creative survive uploaded to Studio?
What exercise "counters" mensurate inwards Studio?
To target multiple Campaign Manager IDs inside i jail cellular telephone of a feed, what grapheme is used to dissever IDs?
Which 3 elements are required for a dynamic creative? (select three)
Select All Correct Responses
When an property is selected inwards the Asset Library, which 3 attributes seem inwards the property Details section? (select three)
Select All Correct Responses
What values are included inwards the targeting column of a remarketing feed?
In what department of Studio tin users create in addition to deal dynamic profiles?
What activity occurs when assets are uploaded to the Creative section?
Assets are automatically resized
Creatives are delivered to Campaign Manager for trafficking
Assets are copied to the Asset Library
Assets are shared across all advertisers inwards the Studio account
What type of creative appears inside a laid of borders in addition to doesn't expand or encompass a website's content?
Expandable creative
Floating creative
Banner creative
Interstitial creative
Which 3 rotation settings are available inwards Studio? (select three)
Random
Optimized
Weighted
Sequential
In what department of Studio tin users upload in addition to deal advertizing files?
Open the preview canvas in addition to click "Undo"
Delete the preview sheet
Archive the preview sheet
Edit permissions to the preview sheet
Which ii types of creatives either float higher upward a webpage or fill upward an entire mobile screen? (select two)
Select All Correct Responses
The HTML5 Enabler should survive added to which tag inwards a creative's HTML file?
Which ii information types are NOT supported equally dynamic elements? (select two)
Select All Correct Responses
Where are dynamic profiles located?
In Advertisers nether Advertiser association
In the Creatives tab when viewing a dynamic creative
In the Dynamic Content tab side past times side to advertiser name
In the Assets tab nether Account Details
Which ii preview types tin survive used to generate a dynamic preview? (select two)
Select All Correct Responses
What dynamic strategy uses a naming convention to supplant numeric Campaign Manager IDs?
When you lot have got multliple images to back upward unlike creative sizes inside a unmarried profile, what activity should survive taken?
Create i feed per advertizing size
Upload the images to Asset Library to generate the unlike creative sizes
Create i feed in addition to filter past times creative dimensions
Use a unmarried icon in addition to Studio volition resize automatically
What is the minimum issue of exits required for a creative?
What is the Asset Library file size boundary per upload for non-video files?
What is the proper format for geo-targeting a location inwards a feed?
What are ii benefits of using dynamic creatives inwards Studio? (select two)
Select All Correct Responses
In what department of Studio is user access managed?
Which ii options must survive truthful to utilization opened upward optimization? (select two)
Select All Correct Responses
Which ii video formats tin survive built equally Rich Media inwards Studio? (select two)
Which ii capabilities are possible alongside dynamic preview sheets? (select two)
Select All Correct Responses
Users completing this examination should have got sense alongside Studio in addition to dynamic workflows, working alongside feeds, in addition to the production of display ads alongside Google Web Designer in addition to hand-coded creatives. This examination also covers cognition related to workflow integration alongside trafficking in addition to programmatic campaigns.
The cognition tested inwards this examination typically aligns alongside the next roles:
- Project Manager
- Creative Developer
- Designer/Animators
- Creative Director
fifty questions
You volition have got lx minutes to consummate the exam.
Influenza A virus subtype H5N1 score of 80% or higher is required to laissez passer on the exam.
academy.exceedlms.com/student/path/8637
When a feed contains a column of dynamic clickthrough URLs, what purpose volition a hand-
coded creative use?
- Enabler.exit()
- Enabler.clickthrough()
- Enabler.exitOverride()
- Enabler.exitOnQuery()
Which ii settings create upward one's hear which dynamic content is selected past times the advertizing server to post to the creative? (select two)
Select All Correct Responses
- Code inside the creative
- Reporting dimensions inwards Studio
- Rotation options inwards Studio
- Targeting rules inwards Studio
Which 3 feed types tin survive used for importing information into dynamic campaigns inwards Studio? (select three)
Select All Correct Responses
- Google Merchant Center
- CSV
- XLS
- Google Spreadsheets
When should the code from "Step 4: Generate Code" survive called past times a hand-coded dynamic creative?
- AFTER the Enabler has been initialized, in addition to AFTER dynamic content is accessed
- BEFORE the Enabler has been initialized in addition to dynamic content is accessed
- AFTER the Enabler has been initialized, exactly BEFORE dynamic content is accessed
- BEFORE the Enabler has been initialized, in addition to AFTER dynamic content is accessed
Which 3 components are available inwards Google Web Designer? (select three)
Select All Correct Responses
- YouTube Video Player
- Counters
- Tap Area
- Maps
Which ii variables tin survive used to optimize the rotation of dynamic creatives? (select two)
Select All Correct Responses
- Click-through-conversion rate
- Click-through charge per unit of measurement (CTR)
- Impression-to-view rate
- Designated weights
When working on a profile alongside a ranked combination of rules, what characteristic should survive used at the Manage Rules stage?
- Prioritized rules
- Sequential rotation in addition to prioritized rules
- Optimized rotation
- Weighted rotation
Admin
Creative
Dynamic Content
Assets
Which ii Campaign Manager attributes tin survive used equally filters inwards a dynamic feed? (select two)
Canonical geolocation
Floodlight ID
Placement ID
Site ID
What champaign type is used for information laissez passer on targeting inwards a dynamic profile?
- Display & Video 360 Line Item Id
- Campaign Manager Site ID
- Remarketing Value
- Custom value
Which ii targeting types are supported inwards Studio for dynamic creatives? (select two)
Language targeting
Audience targeting
Geo-targeting
Device targeting
In what production are dynamic targeting keys created?
- Search Ads 360
- Campaign Manager
- Studio
- Display & Video 360
When using creative dimension filtering, what steps must survive taken to generate dynamic previews correctly?
- Select all creative sizes in addition to click "Apply"
- Enter i creative size, select the creative for that size, in addition to click "Apply"
- Enter the creative sizes equally comma-separated values, select the corresponding creative sizes, in addition to click "Apply"
- Enter the creative size in addition to click "Apply"
Which types of assets tin survive used inwards Studio? (select two)
Select All Correct Responses
- .png
- .jpg
- .eps
- .tiff
Built-in abilty to utilization Google's recommendation engine
Updates to the Google Merchant Center feed are automatically synced inwards Studio
Ability to apply additional filtering logic to the Google Merchant Center feed
No row boundary for the Google Merchant Center feed
What dynamic strategy allows flying scheduling of dynamic creatives?
Start in addition to halt appointment scheduling
Weighted rotation
Campaign Manager Placement ID
Dynamic targeting keys
To construct an expanding creative, which 3 panels must survive included inwards the HTML? (select three)
Select All Correct Responses
- Expanded
- Main
- Auto-expand
- Collapsed
What characteristic allows users to create a dynamic champaign without needing to upload a feed?
- Filter past times feed row ID
- Feed scheduling
- Constant matching
- Profile field
In the dynamic workflow subsequently managing the information in addition to rules, what is the side past times side pace to educate a dynamic creative?
Publish the creative to Campaign Manager
Generate the code
Set upward the reporting dimensions
Review the preview sheet
How many Studio profiles tin a dynamic creative survive linked to?
- 2
- Unlimited
- 1
- 3
Where is the dynamic path for an property found?
In the Details department of the selected asset
In the Account Summary page
In the General Info section
In the Creatives section
How tin a Studio profile survive edited without impacting the alive campaign?
- Retransform the feed
- Edit the feed
- Create a novel profile using the existing feed
- Create a draft version of the profile
What are 3 benefits of filtering past times creative dimensions? (select three)
Easier to take away in addition to add together creative sizes inwards the feed
Lets dynamic campaigns scale equally to a greater extent than creative sizes are added
Allows pulling preview sheets across all sizes without specifying the creative size inwards Step 5: Preview
Allows for less columns which reduces the dynamic response information sent from the advertizing server to the creative
What does optimization prioritize when used for dynamic creatives?
- The best performing rows inwards the feed
- The best performing placement inwards Campaign Manager
- The best performing creative inwards Campaign Manager
- The best performing columns inwards the feed
Which ii columns are required inwards a feed? (select two)
Select All Correct Responses
- Clickthrough URL
- Reporting label
- Headline text
- Unique ID
What's the to a greater extent than or less efficient agency to target i headline to 10 unlike audience IDs inwards a feed?
- Add 10 rows alongside a unlike audience ID inwards each row
- Add 10 columns alongside a unlike audience ID inwards each column
- Add 10 comma-separated audience IDs into i cell
- Add 10 rows in addition to 10 columns alongside an audience ID inwards each row in addition to column
To create a dynamic profile, what steps must survive taken inwards the Dynamic Content section?
Under the advertiser, click "New Profile," update the scream hence click "Create"
Add the dynamic Enabler code from the Generate Code department to the creative
Go to Studio Campaign, upload a dynamic creative, in addition to click "Save"
Assign the HTML5 creative files to the advertiser in addition to click "Create Dynamic Profile"
To preview a creative on a blank page, what choice should survive selected from the dropdown?
- On screen
- Custom URL
- Sample website
- Blank page
What are ii creative elements that tin survive dynamic? (select two)
Text
Clickthrough URLs
Ad border
Creative type
What steps should survive taken nether Manage Data to upload a novel feed to the Studio profile?
- Select New Content, hence Content source, in addition to click "Start import"
- Select New Feed in addition to hence click "Start import"
- Select an existing root in addition to update the content alongside the novel feed
- Select "New profile field" in addition to come inwards a scream inwards the text field
Content Reader
Dynamic Content User
Content Owner
Content Writer
What is the Asset Library file size boundary per upload for video files?
- 100MB
- 60MB
- 50MB
- 80MB
Binding inwards Google Web Designer
Custom JavaScript
Custom Floodlight variables
Binding inwards Campaign Manager
When a user generates a dynamic preview in addition to receives the mistake "Can't present a preview because you lot haven't laid a default creative or your applied filters don't gibe whatever feed rows," what commencement pace should survive taken to troubleshoot the error?
- Confirm the feed is consummate alongside no warnings
- Retransform the feed
- Check if the right feed filtering parameters were applied inwards the preview panel
- Re-upload the feed
Which ii methods tin survive used to construct dynamic creatives for Studio? (select two)
Google Web Designer
Adobe Edge Animate
Hand-coded HTML + JavaScript
Libraries such equally jQuery or CreateJS
What pace must survive taken earlier initiating a fullscreen expansion?
- Add a polite loader
- Establish a connecter to your dynamic feed
- Determine the size of the screen
- Check that the Enabler has been initialized
Which 3 creative types are allowed when using VPAID creatives? (select three)
Full-screen expanding
Interstitial
HTML5 non-linear
Banner
When should the dynamic creative survive uploaded to Studio?
- AFTER creating the feed, exactly BEFORE creating in addition to publishing the Studio profile
- AFTER creating the feed in addition to publishing the Studio profile
- AFTER creating the preview sheet, exactly BEFORE creating the feed in addition to Studio profile
- AFTER creating the feed in addition to Studio profile, exactly BEFORE publishing the profile
What exercise "counters" mensurate inwards Studio?
- Number of users that did non interact alongside a creative
- Number of times an activity is taken inside a creative
- Elapsed fourth dimension interacting alongside a creative element
- Length of fourth dimension a video creative is played
To target multiple Campaign Manager IDs inside i jail cellular telephone of a feed, what grapheme is used to dissever IDs?
- Percent sign ("%")
- Pipe ("|")
- Semi-colon (";")
- Comma (",")
Which 3 elements are required for a dynamic creative? (select three)
Select All Correct Responses
- Dynamic content
- Studio creative
- Asset Library
- Studio profile
When an property is selected inwards the Asset Library, which 3 attributes seem inwards the property Details section? (select three)
Select All Correct Responses
- Creatives that utilization the asset
- Dynamic path
- Asset dimensions
- A preview of the private asset
What values are included inwards the targeting column of a remarketing feed?
- Third-party cookie values
- Floodlight custom variable ("u-var") values
- Floodlight audience listing IDs
- The advertiser's cookie values
In what department of Studio tin users create in addition to deal dynamic profiles?
- Creative
- Dynamic Content
- Assets
- Admin
What activity occurs when assets are uploaded to the Creative section?
Assets are automatically resized
Creatives are delivered to Campaign Manager for trafficking
Assets are copied to the Asset Library
Assets are shared across all advertisers inwards the Studio account
What type of creative appears inside a laid of borders in addition to doesn't expand or encompass a website's content?
Expandable creative
Floating creative
Banner creative
Interstitial creative
Which 3 rotation settings are available inwards Studio? (select three)
Random
Optimized
Weighted
Sequential
In what department of Studio tin users upload in addition to deal advertizing files?
- Creative
- Assets
- Admin
- Dynamic Content
Open the preview canvas in addition to click "Undo"
Delete the preview sheet
Archive the preview sheet
Edit permissions to the preview sheet
Which ii types of creatives either float higher upward a webpage or fill upward an entire mobile screen? (select two)
Select All Correct Responses
- Floating creative
- Expandable creative
- Banner creative
- Interstitial creative
The HTML5 Enabler should survive added to which tag inwards a creative's HTML file?
- <script>
- <head>
- <div>
- <body>
Which ii information types are NOT supported equally dynamic elements? (select two)
Select All Correct Responses
- HTML5 animations
- Numerical fractions
- Decimal numbers
- Text
- Quantity
- Dependent selection
- Profile field
- Auto-filter
Where are dynamic profiles located?
In Advertisers nether Advertiser association
In the Creatives tab when viewing a dynamic creative
In the Dynamic Content tab side past times side to advertiser name
In the Assets tab nether Account Details
Which ii preview types tin survive used to generate a dynamic preview? (select two)
Select All Correct Responses
- Filter past times dynamic criteria
- Filter past times reporting label
- Filter past times feed chemical element name
- Filter past times row ID
What dynamic strategy uses a naming convention to supplant numeric Campaign Manager IDs?
- Remarketing
- Dynamic targeting keys
- Display & Video 360 problem exceptional filtering
- Data pass
- Any fonts uploaded alongside a creative inwards Studio
- Fonts loaded from Google Fonts
- Fonts stored on a File Transfer Protocol (FTP)
- Fonts added to Asset Library in addition to linked to a creative inwards Studio
When you lot have got multliple images to back upward unlike creative sizes inside a unmarried profile, what activity should survive taken?
Create i feed per advertizing size
Upload the images to Asset Library to generate the unlike creative sizes
Create i feed in addition to filter past times creative dimensions
Use a unmarried icon in addition to Studio volition resize automatically
What is the minimum issue of exits required for a creative?
- 2
- 1
- 0
- 3
- Dynamic rules
- A feed
- The creative code
- Custom Floodlight variables
What is the Asset Library file size boundary per upload for non-video files?
- 20MB
- 10MB
- 15MB
- 5MB
- Google Web Designer
- IAB VAST tag tool
- Creative Preview app
- QA Helper extension
What is the proper format for geo-targeting a location inwards a feed?
- Los Angeles,California,United States
- Los Angeles,United States
- Los Angeles,California
- Los Angeles,United States,California
- Trafficking rules
- Prioritized rules
- Rotation priority
- Feed priority
What are ii benefits of using dynamic creatives inwards Studio? (select two)
Select All Correct Responses
- Ability to testify unlike content inside i creative
- Ability to testify unlike advertizing formats inside i creative
- Ability to testify unlike sizes inside i creative
- Ability to construct in addition to traffic solely i creative per advertizing size
In what department of Studio is user access managed?
- Creative
- Dynamic Content
- Admin
- Assets
- Campaign Manager
- Spreadsheet
- External API
- Code inside the creative
Which ii options must survive truthful to utilization opened upward optimization? (select two)
Select All Correct Responses
- Only i row inwards the feed must survive eligible to survive served
- More than i row inwards the feed must survive eligible to serve
- The dynamic feed must include a row alongside "optimize" inwards the cell
- In "Step 3: Manage Rules" rotation must survive laid to "Optimized"
Which ii video formats tin survive built equally Rich Media inwards Studio? (select two)
- Video Ad Serving Template (VAST)
- YouTube TrueView
- Video Player-Ad Interface definition (VPAID)
- In-banner video MPU
Which ii capabilities are possible alongside dynamic preview sheets? (select two)
Select All Correct Responses
- Bulk dynamic previews via .csv import
- External sharing to stakeholders without Studio access
- Ability to download in addition to portion equally a PDF file
- Editing inside the preview sheet
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