Display & Video 360 2018

Display & Video 360 2018

The Display & Video 360 Certification examination covers programmatic in addition to forthwith bargain receive setup, including assigning inventory, goals, budgets, targeting, in addition to creatives. The examination also tests on critical tasks in addition to workflows for troubleshooting, mensuration functioning in addition to optimization.

The cognition tested inwards this examination typically aligns amongst the next roles:

• Agency Traders
• Programmatic Media Managers

lx questions
You volition receive got lx minutes to consummate the exam.
Influenza A virus subtype H5N1 score of 80% or higher is required to travel on the exam.
https://academy.exceedlms.com/student/path/8636

Get Certified inwards Display & Video 360 Certification !

What surroundings supports proximity targeting?

• Desktop Web on Mobile
• TrueView
• Mobile App
• Mobile Web

What are 2 ways to construct volume changes inside Display & Video 360 campaigns?
Select All Correct Responses

• Use Structured Data Files (SDF)
• Update inside Campaign Manager
• Navigate to optimization inside draw exceptional view
• Naviagate to Insertion Order < Line Item grade < Select Line Item < Action <Bulk Edit

How does the setup for a Programmatic Guaranteed bargain differ from a preferred deal?

• Programmatic Guaranteed deals are available inwards the insertion order's Inventory source targeting
• The publisher needs to concur on the targeting in addition to categories for an opened upwards auction deal
• The publisher needs to concur on issue of impressions in addition to fixed cost for a Programmatic Guaranteed deal
• The publisher sets upwards draw items inwards Display & Video 360 for whatever Programmatic Guaranteed deals

What is required for creative approval?

• • HTML5 formatting

• A valid landing page

• A 3rd-party verification tracker
• Data sharing is enabled

How tin displace an advertiser last granted access to TrueView inventory?
Accept Terms & Conditions in addition to Fees inwards the Partner's settings
Add a four percent media fee to the partner revenue model
Add YouTube to the targeted sites inwards the TrueView channel
Add YouTube to the listing of accepted exchanges inwards the Partner's settings

What pace should last taken to rails in addition to secure a programmatic bargain amongst a publisher?
Go to the partner's Basic Details, inwards Display & Video 360 in addition to link the bargain ID
Contact your client back upwards representative
Go to Marketplace Negotiations to review in addition to convey deals inwards Display & Video 360
Go to Inventory targeting inside a draw exceptional in addition to search inside "Inventory Source"

To ship information from Campaign Manager to Display & Video 360, what initial pace should last taken?

• • Associate the Display & Video 360 partner ID inwards Campaign Manager's Properties
  • Remove whatever reference to Campaign Manager Site(s) inwards Display & Video's Basic Details

• Associate Display & Video 360 inwards the advertiser's Floodlight configuration inwards Campaign Manager

• Associate the Bid Manager partner ID inwards the advertier's "Creatives fields" section

To access a first-party audience listing from a Floodlight tag inwards Display & Video 360, what pace should last taken inwards Campaign Manager?

• Assign the Floodlight tag to an audience list

• Set the Floodlight tag to convey Dynamic tags
• Add a custom variable for audience targeting
• Add a Display & Video 360 macro to the Floodlight Tag

How would you lot add together third-party verification to a creative when Campaign Manager is your advertizement server?
In Display & Video 360, utilization the custom tag wrapper feature
Add the Display & Video 360 tags to Campaign Manager amongst the tertiary political party verification's tracking link
Download the Campaign Manager tag, append to the Display & Video 360 tag, in addition to perform a SDF volume upload
Add the integration code to the advertiser's Basic Details in addition to upload the tags to Display & Video 360

Which environments in addition to inventory sources cannot run inside a unmarried draw item?

• • Desktop in addition to mobile web
  • Mobile spider web in addition to mobile app

• YouTube in addition to opened upwards exchange

• Mobile app in addition to mobile app interstitial

Which 2 views demo the revenue in addition to conversion metrics for draw items? (select two)
Select All Correct Responses

• • Quality view
  • Pacing view

• Performance view

• Optimization view

What pace would an advertiser convey to target a listing of e-mail addresses?

• • Assign a Floodlight tag to an audience listing inwards Campaign Manager
  • Add the e-mail addresses to keyword targeting

• Create a Customer Match listing for TrueView

• Create a Custom Affinity audience list

Which advertizement format supports pre-bid verification amongst Integral Ad Science?

• • Mobile app
  • TrueView
  • Bumpers

• Display

Where tin displace a preferred bargain last assigned?

• • In the draw item's creative assignment
  • In the partner settings, nether inventory source

• In the draw item's inventory source targeting

• In the draw item's audience targeting

What is i agency to command advertizement frequencies across multiple insertion orders?
Create insertion gild budget segments
Assign a frequency cap to each creative
Set campaign-level frequency caps
Set recency targeting

What written report tin displace seat when a receive overspent the budget?
Influenza A virus subtype H5N1 Verification report, grouped yesteryear "Advertiser Currency"
An Inventory Availability written report grouped yesteryear "Time of Day"
Basic or Standard report, grouped yesteryear "Time of Day"
Influenza A virus subtype H5N1 SDF written report based on the insertion gild in addition to draw items
What written report tin displace assistance verify if pixels charge correctly on a webpage?

• • Gross Rating Points

• Floodlight

• Reach
• Inventory Availability
•  

What written report shows the issue of unique users for a specific website?

• • Audience Composition

• Inventory Availability

• Standard
• Page-Category

What pace would last taken to verify that conversion pixels are implemented in addition to charge correctly?

• • Generate a Unique Reach written report in addition to include Cookie Reach: Average Impression Frequency
  • Check the draw exceptional functioning metrics for conversions greater than zero
  • Generate a Standard or General written report in addition to include conversion metrics

• Generate a pixel charge written report grouped yesteryear the conversion pixel(s)

When creating a novel TrueView campaign, how long should last allocated for creative review?

• • Up to 6 hours

• Up to 24 hours

• Up to 2 hours
• Up to 12 hours

What characteristic allows users to adjust fixed bids for dissimilar geographies or device types?

• • Recency targeting
  • Partner revenue model
  • Viewability targeting

• Bid multipliers

What inventory sources allow for exclusive publisher partnerships?

• • Automatic Deals in addition to private auctions
  • Exchanges in addition to preferred deals
  • Automatic Deals in addition to preferred deals

• Preferred deals in addition to private auctions

What information cannot last evaluated amongst a Standard or General functioning report?

• • Impressions in addition to eCPM yesteryear website
  • Clicks in addition to conversions for private creatives

• The gibe ratio of third- in addition to first-party audience segments

• Viewability metrics across each IO in addition to draw item

What is the right Display & Video 360 problem organisation human relationship hierarchy?

• • Partner > Campaign > Advertiser > Insertion gild > Line exceptional > Creative

• Partner > Advertiser > Campaign > Insertion gild > Line exceptional > Creative

• Insertion gild > Partner > Line > Advertiser
• Account > Line exceptional > Advertiser > Insertion gild > Partner

What pace should last taken to assign an advertiser to a preferred bargain when creating a novel inventory source?

• • Assign the advertiser using a Google form
  • Check that the advertiser has been automatically added to the draw item's deal

• Add the advertiser's hollo to the inventory access field

• Ask the publisher to activate the bargain inwards Display & Video 360's insertion order

How tin displace a net margin last applied to the revenue metric?

• • Add a column in addition to manually calculate revenue

• Assign a media cost markup to the partner revenue model

• Add a percent markup inwards the billing profile
• Assign the pixel to a draw item's conversion tracking

When is a "view" counted for TrueView campaigns?

• Each fourth dimension the user clicks or watches thirty seconds or the entire video

• Each fourth dimension a video's covert is 50% viewable on the page
• Each fourth dimension the user watches at to the lowest degree 2 seconds of the video
• Each fourth dimension Active View recognizes TrueView
•  

What format cannot part a frequency cap amongst other media formats?

• TrueView

• Native
• Display
• Video

What should last used to investigate why a draw exceptional isn't winning the bulk of qualifying opened upwards auction impressions?

• • The "Line Item Settings" CSV

• The draw item's impressions lost chart

• A General or Standard written report grouped yesteryear channel
• The Inventory Marketplace forecast

To activate the creative approvals procedure for a novel creative, what pace must last taken?
Set the creative to active
Assign the creative to an active draw item
Resubmit the creative for approval
Upload the creative to Display & Video 360

What hierarchy levels are required to permission in addition to link a YouTube channel to run TrueView?

• Campaign in addition to Advertiser
• Partner in addition to Advertiser
• Advertiser in addition to Insertion Order
• Partner in addition to Insertion Order

What draw items are impacted yesteryear insertion gild default targeting?

• • All electrical flow draw items
  • Only video draw items

• New draw items only, non electrical flow draw items

• TrueView draw items

For deals, which tool tin displace last used to seat if the right creative sizes are sent amongst the bid request?

• • YouTube Programmatic Guaranteed reporting
  • Creative condition field
  • Advertiser's History

• Deals Troubleshooter

How tin displace a site last blacklisted from an advertiser's media buys?

• Add the URL to a channel that is assigned to the advertiser's exclusionary channel targeting

• Use the audience composition written report in addition to exclude audiences that see that site
• Add the URL to the advertiser's URL field
• Identify the website's telephone commutation phrases in addition to utilization them inwards keyword exclusion targeting

When users construct changes to a draw exceptional or insertion order, where are those changes displayed?

• • In the downloadable Structured Data File
  • In the Partner's Basic Details
  • In the left panel later on searching for the user name

• Under Change History inwards the alter log

What insertion gild settings must last laid earlier a receive tin displace larn live?

• • Bids in addition to creatives
  • Bid multipliers in addition to goals
  • Auto-budget allotment in addition to targeting

• Budgets in addition to flying dates

How tin displace a creative last submitted for audit later on it's been rejected in addition to fixed?

• • On the Creative's page, click the refresh button

• Select the creative in addition to click "Resubmit for approval"

• Assign the creative to unopen to other draw item
• Select the creative in addition to select "Activate"

What does an audit condition of "Pending, servable" mean?
The creative volition non serve for 24 hours
The creative volition serve, but is prohibited due to unsuitable content
The creative volition serve, but may last rejected later on policy review
The creative volition non serve until resubmitted for approval

Which 2 settings tin displace last edited inwards Campaign Settings? (select two)
Select All Correct Responses

• • Bidding Strategy

• Campaign goal

• Frequency caps

• Creative

To optimize the receive towards viewability, which 2 approaches tin displace an advertiser take? (select two)
Select All Correct Responses

• • Only target inventory displayed on mobile apps

• Assign viewability targeting

• Set the bid strategy to viewable CPM (vCPM)

• Add a pixel to the Default tag inwards Campaign Manager
•  

What steps should last taken at the Advertiser grade to run TrueView?
Enable TrueView inwards Advertiser settings
Link the YouTube video
Enter the channel code inwards Advertiser settings
Link the YouTube channel

What is a create goodness of linking a YouTube channel to the advertiser inwards Display & Video 360?

• • Availability to frequency caps on all media buys across YouTube in addition to other exchanges
  • Access to YouTube masthead inventory

• Access to earned metrics, similar shares, in addition to channel subscribers

• Access to Floodlight tag tracking without using dynamic pixels

How is the daily budget calculated for an insertion gild amongst Flight Even pacing?

• • The campaign's budget, minus the flying budget spent, divided yesteryear the issue of days remaining

• The remaining flying budget divided yesteryear the issue of days remaining

• The flying budget divided yesteryear the issue of remaining days in addition to multiplied yesteryear 1.5
• The remaining flying budget multiplied yesteryear the issue of days remaining
•  
•  
• What are 2 ways to cheque why a private bargain is non running? (select two)

Select All Correct Responses

• • Generate an Audience Composition report

• Use the Deals Troubleshooter

• • Search the history logs for the deal

• Check the creative approving status

What pace should last taken to sentiment functioning information for targeted audience segments?
Go into the insertion orders default targeting in addition to utilization the potential achieve metric
Generate an audience functioning written report in addition to select "include alone targeted audience lists"
Generate an audience composition written report in addition to filter for draw items targeting audiences
Generate an Inventory Availability written report in addition to filter yesteryear all targeted audiences

How are draw items affected when a user edits the default targeting for insertion orders?

• Existing draw items are uneffected in addition to novel draw items inherit the novel default targeting

• Existing in addition to novel draw items apply the master copy default targeting
• New draw items inherit the novel default targeting in addition to existing draw items inherit edits to default geotargeting
• New in addition to existing draw items inherit the novel insertion gild targeting

Where tin displace an advertiser laid their receive goal?

• • Insertion Order Default Targeting

• Campaign Settings

• Partner Settings
• Line Item Basic Details

What timezone is applied to inline charts in addition to metrics data?

• • US Eastern timezone

• The advertiser's timezone

• The user's timezone
• US Pacific Timezone

How tin displace a receive last activated later on creating it?

• • Upload a receive Structured Data File amongst "Live" inwards the condition column

• Select the Activate dropdown for the campaign, draw items, in addition to insertion orders

• Submit an IO to your back upwards agent
• Set the campaign's start appointment to "Today"

Which advertizement formats cannot last assigned to a unmarried draw item? (select two)
Select All Correct Responses

• • VPAID in addition to VAST

• Video in addition to Display

• • Image in addition to HTML5

• TrueView in addition to Video

Which receive setting impacts how the associated insertion orders deliver?

• • Campaign name
  • Planned spend

• Frequency capping

• Performance goal

When creating novel video draw items, what are 2 execution methods that salve time? (select two)
Select All Correct Responses

• • Convert display draw items to video draw items, hence construct inline adjustments to targeting
  • Use the audience composition report, hence exclude audiences that see that site

• Use Structured Data Files to volume upload novel video draw items

• Duplicate video draw items, hence construct volume edits to targeting

Which 2 objectives tin displace last selected every bit a receive goal? (select two)
Drive offline or in-store sales
Raise awareness of my construct or product
Behavioral audience targeting
Remarket to existing customers

When targeting a private bargain amongst a tidings publisher that constantly refreshes the text on the page, which targeting should last avoided?

• • Demographics

• Keyword

• Geography
• Time in addition to Day

What are 2 ways to troubleshoot a non-spending draw item? (select two)
Select All Correct Responses

• • Confirm that media fees are invoiced
  • Adjust the partner revenue model

• Check the draw item's Impression lost chart

• Check the creative approving status

Which iii settings could forbid deals from coming together their ad-serving goals? (select three)
Select All Correct Responses

• Brand security in addition to sensitive category targeting

• Demographics in addition to audience targeting

• • VAST in addition to VPAID creatives that are approved

• Geotargeting in addition to bid strategies

How tin displace a draw item's potential achieve last increased from 1K to 1M targeted impressions?

• • Add targeting such every bit channel in addition to environment
  • Add budget segments to the insertion order
  • Increase the bid in addition to budget

• Remove targeting such every bit keywords in addition to exclusionary site lists

What pace should last taken to create upwards one's hear which creatives had the lowest eCPM over the concluding month?

• • Generate an Inventory Availability written report grouped yesteryear site in addition to multiply average CPM yesteryear frequency
  • Generate an Audience Composition written report grouped yesteryear audience amongst the CPM metric selected
  • Go into the creative department for the advertiser in addition to compare the inline metrics for eCPM

• Generate a Standard written report grouped yesteryear creative amongst the eCPM metric selected

At what levels tin displace pacing last set?

• Insertion gild in addition to draw item

• Campaign in addition to draw item
• Campaign in addition to insertion order
• Line exceptional in addition to advertizement group
•  

What is i create goodness of applying "auto budget allocation" to an insertion order's budget settings?

• The arrangement automatically moves budget to higher performing draw items

• The arrangement volition apply novel budgets based on the insertion order's goal
• The arrangement automatically provides budget suggestions to the Quality metrics
• Budget segments volition automatically actualize in addition to allocate to hereafter segments

What are 2 Google Audiences? (select two)
In Market
Affinity
First-party
Third-party

What pace should last taken to configure a Programmatic Guaranteed bargain i time negotiations are complete?

• • Select the bargain from the the insertion order's Inventory Source targeting
  • Find the bargain inwards Marketplace in addition to assign the creative
  • Add the Deal ID inwards the advertiser's Basic Details

• In My Inventory, honor the bargain in addition to select configure

What advertizement format cannot run amongst Even pacing assault the insertion order?

• • Native
  • Video
  • Display

• TrueView

What is the divergence betwixt Programmatic Guaranteed deals in addition to preferred deals?
Programmatic Guaranteed deals are imcompatible amongst conversion pixels
Programmatic Guaranteed deals receive got required minimum spend
Preferrred deals create non allow targeting edits inwards Display & Video 360
Preferred deals receive got required minimum spend
How are creatives assigned to a draw item?

• • While setting upwards a novel creative for the advertiser, assign the draw exceptional in addition to click Save

• Select the creative to assign inwards the draw item's creative section

• In the draw item's settings, search in addition to select the right 1x1 pixel
• Bulk upload a creative spreadsheet inwards the advertiser's creative section

How tin displace a grouping of URLs last excluded across advertisers?

• • Contact back upwards to exclude the listing of URLs
  • Upload an Inventory Availability written report into the draw item's verification settings

• Create a channel of URLs in addition to exclude it inwards advertiser or partner-level targeting

• Cross-match a grouping of URLs amongst their sensitive categories in addition to block them inwards Brand Safety targeting

What is the resultant of using a VPAID tag instead of a VAST tag when running video ads?

• • More available inventory across all devices
  • The might to run on TrueView inventory
  • Less functionality for engagement in addition to interaction amongst ad

• Less available inventory across all devices

What pace should an advertiser convey to exclude sensitive categories using a supported third-party verification tool?
Upload the categories into Campaign Manager's Verification system
Implement tracking tags amongst 1x1 pixels that telephone telephone the third-party's verification system
Contact back upwards amongst a listing of the categories that demand to last excluded using a specific third-party verification service
Select the integrated third-party from "Other Verification Services" inwards Brand Safety targeting

Which exchanges receive got their ain creative audit process?

• AppNexus, Google Ads Manager, BrightRoll

• Every commutation has its ain creative audit process
• AdRoll, Pubmatic, Rubicon
• Google Ads Manager only

To duplicate a draw item, what steps must last taken?
Select the draw item, click "Action," in addition to hence "Download"
Select the draw item, click "Action," in addition to hence "Duplicate"
Select the draw item, click "Action," in addition to hence "Bulk Edit"
Use the default targeting to duplicate draw items

Which 2 pacing scenarios correspond spend-behavior that's working every bit intended? (select two)
Select All Correct Responses

• • Even pacing draw exceptional overspends inwards the commencement vi hours, in addition to hence pauses insertion gild spend

• ASAP pacing draw exceptional spends the entire budget inside the commencement span of hours

• Ahead pacing draw exceptional spends 120% of its expected daily spend

• Even pacing draw exceptional spends 200% upwards forepart hence evens out yesteryear the goal of the month

What per centum of the daily budget is applied when using "Ahead" pacing?

• • 200% of the daily budget, based on inventory

• 120% of the daily budget, based on the flying dates

• 150% of the budget, based on budget segments in addition to KPIs
• It's non a specific percentage, it's soley based on performance

Where are video ads hosted for a TrueView campaign?

• On Display & Video 360 using a 1x1 pixel in addition to a Native advertizement tag
• On Campaign Manager
• On the advertiser's populace YouTube channel
• Through a third-party video hosting tool

Which 2 insertion gild in addition to draw exceptional settings are required? (select two)

• Pacing
• Budget
• Automated bid strategy
• Auto Budget Allocation

Get Certified inwards Display & Video 360 Certification !

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