Google Mobile Advertising Assessment Attempt Answers

Google Mobile Advertising Exam Answers 2018 was updated. Now it's available on Google Academy for Ads. Google changed this show 17th January, 2018.
The Exam at nowadays is called Mobile Advertising Assessment in addition to it is available on Google Academy for Ads.
Mobile Advertising certification show contains seventy dissimilar multiple alternative questions. There are to a greater extent than than seventy possible dissimilar questions you lot could acquire during the exam. Every fourth dimension you lot have got an show you lot are given seventy questions randomly from all possible questions.

Admob is ____.

a custom deep link
AdWords' non–owned in addition to operated mobile app inventory
an app advertisement advertising format
an advertising extension

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How does AdWords data-driven attribution give credit for conversions?

It uses the linear model to credit conversions every bit across all clicks on the path.
It gives twoscore per centum credit to the outset click in addition to spreads the remaining threescore per centum across all other clicks inwards the conversion path.
It uses your unique describe of piece of work concern human relationship information in addition to machine learning applied scientific discipline to distribute credit betwixt advertising clicks according to which touchpoints were most critical to the conversion.
It gives to a greater extent than credit to clicks that happened closer to the conversion.

The codeless conversion tracking solution is commonly recommended for app downloads on Android OS over SDK or server to server solution when speed in addition to ease of implementation is a priority.

FALSE
TRUE

Viewable impressions allow you lot to:

pay for those ads that are genuinely viewed
pay for ads that are viewed in addition to also converted
pay for video ads that are viewed within an hour
pay for ads when they are displayed inwards a viewable position

An advertiser amongst stores throughout the province could job location extension targeting to:

Target users who are within 10 miles of 1 detail metropolis inwards the country
Target users the same agency across all of their locations
Target users who are within 20 miles of 1 detail metropolis inwards the country
Decrease bids past times 50% for users who are within 10 miles of their stores

What does a telephone band extension allow users do that call-only ads do not?

Click through to your mobile site instead of calling.
Choose from 2 dissimilar numbers to call.
Easily salvage the issue to their phone's contact list.
Easily schedule a call-back from the advertiser when the describe is busy.

Automated bidding is ideal for advertisers who:

Want to salvage fourth dimension managing bids based on hundreds of signals
Want to laid their ain bids for private keywords
Want to laid their ain bids for private advertising groups
Don't wishing to pass a lot of fourth dimension managing keywords

Which is a proficient app blueprint practice?

Make previous searches in addition to recent purchases readily available.
Don't interrupt users when they create mistakes completing forms, hold off until they submit in addition to render a unmarried written report amongst all errors.
Zoom viewers inwards automatically for app content you lot know is most important.
Get users to come inwards valuable user profile information straightaway when they outset opened upward the app.

Which of the next is truthful most apps?

Once a user downloads an app, they are probable to render in addition to engage amongst it
Apps are to a greater extent than geared towards acquisition purposes
Apps are to a greater extent than geared towards retention, loyalty, in addition to engagement
Apps in addition to mobile optimized sites are the same thing

What is a uncomplicated agency to target ads to mobile users when they're close your physical shop locations?

Target a radius some your Google My Business location(s).
Target users you lot know have got called your AdWords call-only ad.
Target a radius some your city.
Target specific users you lot know alive close your store.

To present an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you lot should use:

• product extensions
• location extensions
• mobile extensions
• store see extensions

Why do advertisers attention most driving calls to their business?

Younger demographics prefer to gild past times telephone call.
They're faster.
Conversion rates are frequently much higher from calls.
Mobile telephone band ads are easier to win inwards auctions.

You tin ship away job a mobile specific display URL to:

Show consumers that you lot are a large brand
Indicate that you lot have got a mobile–friendly landing page
Differentiate yourself from other advertisers
Effectively rails conversions to your desktop site

Which form of targeting tin ship away assist deliver ads to mobile users when they're physically close your describe of piece of work concern location?

Profile targeting
Ad schedule targeting
Location targeting
Keyword targeting

Mobile presents an chance for a to a greater extent than targeted marketing message because you lot have got an agreement of context such as time, location, in addition to proximity of the customer.

FALSE
TRUE

 

The path to conversion on mobile is non the same as on desktop or tablet due to ALL of the next EXCEPT:

Intent
Differing concealment size
Context
Functionality

Many successful mobile sites have got large “touch targets" for clicking that have got into describe of piece of work concern human relationship ______.

location where mobile is beingness used
the lack of precision on a touching screen
fourth dimension of day
responsive blueprint based on touch

Call conversions, which tin ship away live tracked past times businesses inwards eligible countries, tin ship away assist advertisers empathise the value that calls from their ads are driving past times counting calls of a minimum duration to a Google forwarding issue as conversions.

TRUE
FALSE

Marissa is the marketing atomic number 82 for a pop free-to-play mobile game. Her goal is to increase revenue that her fellowship earns from in-game purchases. What should Marissa optimize for inwards her universal app campaign?

Get novel users for her app.
Get novel users who most probable consummate in-app actions.
Target toll per install (tCPI)
Google Play Store optimization

________ is a tool that tin ship away present you lot what happens later a client clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Conversion tracking
Keyword planner
App extensions
Sitelinks

Influenza A virus subtype H5N1 newer form of mobile site tin ship away do a lot of what entirely apps used to do, thence the describe has blurred betwixt sites in addition to apps. What are these sites called?

Progressive Web Apps
Mobile Site Apps
Enhanced Mobile Sites
Progressive Sites

Showrooming refers to:

The phenomenon where brands sell specialty or express quantity goods through mobile
The phenomenon where diverse brands within similar categories compete for create placements on a mobile device
The phenomenon which turns brick in addition to mortar stores into showrooms for products which are in addition to thence purchased online or via mobile
The phenomenon which turns brick in addition to mortar stores into showroom apps for mobile users

These are all cardinal to proficient mobile site blueprint except?

Easy navigation
Easy user customization
Easy conversion
Easy search

App remarketing allows you lot to target people who:

Have searched for your app
Have used your app before
Have never used your app before
Have searched for apps similar to yours

Which extensions tin ship away assist drive installs of your mobile app?

App extensions
Sitelink extensions
Structured snippet extensions
RSLAs (remarketing lists for search ads)

All of these were recommended to assist construct a faster site except?

Customer surveys most site performance
Optimized content delivery
Site industrial plant on a arrive at of screens in addition to devices
Implementation of AMP (Accelerated Mobile Page) best practices

Deep–linking allows:

Ads to direct novel customers entirely into deeper, to a greater extent than targeted sections of the app
Desktop users to live able to access deeper, to a greater extent than targeted sections within a mobile app
Mobile in addition to desktop users to navigate within a mobile app
Ads to direct customers into deeper, to a greater extent than targeted sections of the app

What is a argue many advertisers goal upward undervaluing mobile's contribution to conversions?

They job a last-click attribution model to mensurate performance, which ignores clicks before inwards the conversion path that may come upward from other devices.
Many inwards traditional retail are non mobile users.
They don't job AdWords.
No 1 has figured a agency to "see" mobile's contribution yet.

To empathise the total value of mobile, you lot must have got into account:

App downloads, calls, shop visits, cross device conversion, mobile conversions
Cross device in addition to mobile conversions
Mobile conversions
Utilization of mobile advertising formats, extensions, app in addition to mobile site blueprint best practices

Which of the next is a agency for an advertiser to monetize their app?

All of the listed answers are correct
In-app ads
Charging for app downloads from the Apple iTunes or Google Play store
In-app purchases

Why do mobile advertisers attention most driving physical shop traffic?

All demographics exhibit to a greater extent than loyalty later visiting a store.
Customers purchase to a greater extent than online when they know they have got the alternative to see a physical store.
Online retailers who also offering a physical shop alternative have got been shown to pick out inwards the most revenue.
Vast bulk of sales nevertheless occur inwards physical stores.

Influenza A virus subtype H5N1 driver stops for gas in addition to their smartphone buzzes amongst a text offering a costless java within the gas station. What does mobile render advertisers that enables them to offering this to customers?

WIFI
Cell signals
Context
Customer profiles

When conversion information shows that mobile drives to a greater extent than value, you lot would _____ your mobile bid. When conversion information shows that desktop drives to a greater extent than value, you lot would ______ your mobile bid.

lower, raise
raise, raise
lower, lower
raise, lower

 

An advertiser would NOT job AdWords' mobile offering to:

construct a mobile–optimized website
Advertise their app
Engage amongst users who have got already downloaded their app
Track conversions in 1 lawsuit a user downloads their app

Call conversions, which tin ship away live tracked past times businesses inwards eligible countries, tin ship away live used to rails calls from users who visited a website from whatsoever source.

1. A)  FALSE
2.  B)  TRUE

Sitelink extensions:

Show your describe of piece of work concern address, telephone number, in addition to a map marking amongst your advertising text
Allow advertisers to give users the alternative to solid reason straight on specific pages of your site
Allow targeted remarketing listing users to solid reason straight on specific pages of your site
Decrease CTR rates as users are sent to specific pages of your site

Showing your ads on top of the mobile page inwards search results is beneficial because:

ads below the results acquire to a greater extent than prominent discovery amongst smaller mobile screens. There are also ads on the right-hand side of the results on mobile
ads inwards a higher identify the results mightiness acquire to a greater extent than prominent discovery amongst smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.
ads inwards a higher identify the results acquire to a greater extent than prominent discovery amongst desktop screens. There are also no ads on the right-hand side of the results on mobile
ads inwards a higher identify the results acquire to a greater extent than prominent discovery amongst larger mobile screens. There are also no ads on the right-hand side of the results on mobile

Which of the next is truthful most mobile optimized websites?

Mobile–friendly experiences typically characteristic slowly navigation, quick–to–load images, in addition to streamlined text
Mobile websites should entirely focus on task-based functionality, i.e., live a stripped-down version of the desktop site
You should construct your app before your mobile site
Visitors to your mobile-optimized site volition live at the same betoken inwards the purchase funnel as visitors to your desktop site

If you lot value mobile traffic over desktop, which bid adjustment should you lot set?

Increase bid adjustment for tablets
Increase bid adjustment for desktop
Increase bid adjustment for mobile in addition to desktop
Increase bid adjustment for mobile

Where tin ship away universal app campaigns run?

Only on the Google Play Store
Only on Admob
Within other apps, also known as in-app
On the Search in addition to Display Networks, in addition to YouTube

When you lot job an automated bid strategy, it volition automatically optimize your bids based on:

your cardinal functioning indicator (KPI)
your Quality Score
your remarketing list
your search damage data

Which automated bid strategy mightiness assist amend the chances that your advertising gets to the top of the page?

Target cost-per-acquisition (CPA)
Target render on advertising pass (ROAS)
Target search page location
Target outranking share

To connect Firebase to AdWords, which of these is required?

At to the lowest degree 1 app install or conversion
Influenza A virus subtype H5N1 working noesis of mobile click attribution technologies
More than 100 app installs or conversions
In Firebase, your describe of piece of work concern human relationship needs to live an possessor on the projection that you lot wishing to link. In  AdWords, the Google Account needs administrative access.

To re–engage users amongst an app, job the next strategies:

Build full general electronic mail lists, engage inwards reactive outreach, don't job deep linking, in addition to don't rails exterior of installs
Build remarketing lists, engage inwards reactive outreach, job deep linking, in addition to rails exterior of installs for your most valuable users
Build remarketing lists, engage inwards proactive outreach, offering something unique, job deep linking, in addition to rails everything beyond installs to empathise your most valuable users
Build remarketing lists, engage inwards reactive outreach, offering something free, in addition to don't rails anything exterior of installs

AdWords Smart Bidding uses machine learning in addition to your describe of piece of work concern human relationship information to assist you lot do what?

Make informed bidding decisions in addition to value mobile accurately.
Prevent your total pass from surpassing the difficult trammel you lot set.
Limit your bids to the times of twenty-four hr menstruum when contest for advertising infinite is lowest.
Let you lot conform your bids manually, thence you're visible when customers are looking for you.

Firebase tin ship away trim complication for advertisers past times providing them entirely 1 SDK to rails all traffic sources, including advertising networks.

• True
• False

An app advertiser would wishing to job a third-party tracking fellowship to:

To run into which of an app's novel users came from recent advertising clicks or views
To have reporting on basic usage analytics
To have got to a greater extent than command when communicating amongst each advertising network
have got a unmarried SDK to add together to your app instead of 1 from each advertising network

Your universal app motion advertising tin ship away appear as an in-stream video advertising on YouTube provided which is true?

The app makes job of streaming video.
Only landscape videos are used.
An additional YouTube accuse is paid.
Video assets are provided.

Say you've got a motion that performs good on mobile devices amongst a max CPC bid of US$2. To present your advertising to to a greater extent than customers on mobile devices, you lot increase your bid past times 15% for searches on mobile devices. What would live the resulting bid for searches on mobile devices bid amount?

$2.30
$1.70
$2.50
$2.00

Assuming Google forwarding numbers are available inwards your country, what do you lot demand before you lot tin ship away gear upward conversion tracking for calls from an advertising or a website?

An active telephone band extension or call–only ad
Influenza A virus subtype H5N1 sales squad in addition to operating telephone bank
An app published inwards the Google Play store
Influenza A virus subtype H5N1 mobile specific sitelink extension

 

Generally speaking, mobile sites are proficient for acquiring novel customers in addition to inspiring novel relationships piece mobile apps are proficient for servicing in addition to engaging existing customers in addition to retaining electrical current relationships.

True
False

Target cost-per-acquisition (CPA), which factors inwards auction-time signals including device, location, fourth dimension of day, remarketing list, language, in addition to operating system, automatically optimizes bids across:

search in addition to display inventory to assist advertisers attain their desired cost-per-install goal
search in addition to display inventory to assist advertisers attain their desired cost-per-impression goal
search in addition to display inventory to assist advertisers attain their desired cost-per-click (CPC) goal
search inventory to assist advertisers attain their desired cost-per-install goal

 

How tin ship away you lot re-engage users who have got abandoned your app later their outset use?

By offering shop credit for users who click your ads
By engaging users who see your desktop website
Remarket to app users amongst a compelling message across search, display, in addition to video.
Offer deeper discounts to entice visitors.

 

Influenza A virus subtype H5N1 ______ specifies a location inwards an app that corresponds to the content you’d similar to show.

location link
location extension
remarketing link
deep link

Which is a do goodness of using server–to–server app conversion tracking over an SDK?

Server–to–server connections are easier to gear upward than code–less conversion tracking
Adding multiple SDKs for diverse advertising or analytics platforms have got no touching on app code file–size
If non implemented correctly, adding the SDK in addition to conversion tracking code could effect inwards bugs inwards the app
Adding SDK in addition to conversion tracking changes to your app doesn't require review past times the Google Play Store

Call-only ads are similar advertising telephone band extensions inwards that they allow you lot start a telephone band amongst a touch. How are they dissimilar from advertising telephone band extensions?

Call-only ads run for shorter durations than advertising telephone band extensions.
Call-only ads toll more, but attain farther.
Call-only ads don't appear on mobile devices.
Call-only ads don't include a link to a mobile site.

Which of the next is NOT a type of mobile advertising extension?

App extension
Call extension
Sitelink extension
Download extension

What is a lightbox ad?

Influenza A virus subtype H5N1 remarketing specific advertising format to denote novel features of your app
Influenza A virus subtype H5N1 type of advertising format that shows extra information ("extending" from your text ads) most your business
Influenza A virus subtype H5N1 mobile text ad
Influenza A virus subtype H5N1 cross–screen expandable advertising format that optimizes for taps or swipes on mobile in addition to mouse-overs or clicks on desktops

_______ are a type of advertising format that present extra information most your business.

App installs
Ad extensions
Deep link advertising extensions
AdMob extensions

Why should you lot construct a mobile site or app instead of but resizing your desktop site for a smaller screen?

Desktop sites typically don't charge rapidly on mobile devices.
Mobile users don't demand all the features a website tin ship away offer.
Mobile browsers aren't powerful plenty to charge most desktop sites.
It's a inexpensive agency to render a narrower laid of options to mobile customers.

 

Select the 1 agency NOT to rails app conversions.

Integrate the Google SDK inwards your app
Using Codeless Android Install Tracking
Adding a Javascript snippet to your website
Using an app analytics provider for your AdWords campaigns

An app developer mightiness job remarketing if they wanted to promote a paid version of their game to everyone who played the costless version in addition to reached flat 10.

FALSE
TRUE

Roger has your app installed on his phone. While browsing products online, he happens upon a link to 1 of your products. He's interested in addition to clicks the link. If you lot enabled deep linking, where does Roger acquire to next?

The production page on your mobile site
The Google Play or App store, where he tin ship away install your app
The production page on your app
Your mobile site's homepage

To rails conversions inwards an app, you lot tin ship away add together the Firebase SDK to your app. SDK stands for:

Scheme Development Key
Software Depreciation Kit
Schema Development Kit
Software Development Kit

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the outset time.

TRUE
FALSE

What 2 things tin ship away you lot rails amongst AdWords out of the box without making whatsoever code changes to your app?

Android app downloads in addition to Android in-app purchases
All app installs in addition to all in-app purchases
You tin ship away genuinely rails whatsoever custom lawsuit you lot wishing to define
App installs in addition to marrow user demographics

iOS app conversion tracking cannot live gear upward using:

Install confirmation feedback
Server-to-server (S2S)
SDK
Codeless conversion tracking

How do upgraded URLs assist advertisers amongst third-party conversion tracking?

Allow advertisers to direct users to the app shop to download their app
Show app install ads entirely to people who haven't downloaded the app yet
Manage a unmarried tracking URL at the campaign, advertising group, or advertising flat that is split from the landing page URL
Show deep link URLs entirely to people who already have got the app

Your fellowship has chosen a third-party app analytics service in addition to they conduct identify to live a component of the App Attribution Partners program. In gild to part information betwixt AdWords in addition to your partner's platform, what do you lot demand to do?

Export in addition to part the information as a CSV file.
Consider a partner that is non component of the program, as it is non possible.
Establish a server-to-server connexion using postback URLs.
Generate a link ID in addition to part it amongst your partner.

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