Facebook Blueprint - Certified Planning Professional 322-101
A H2O purifier construct wants to purpose Facebook to position novel customers. The advertiser is NOT withal good known inwards the marketplace due to distribution issues. Existing customers are mostly real satisfied in addition to loyal to the brand. What sort of targeting strategy should the advertiser use?
The marketer is aiming for 250% ROAS in addition to wants to acquire at to the lowest degree 9,000 novel users.
How much budget should the marketer allocate on app install campaigns on Facebook?
An ecommerce advertiser has the next results:
- Lifetime value of an acquired user is $10 - Cost of doing describe of piece of job organization is $1 - Desired net per user is $2
What is the advertiser's truthful bid on a terms per acquisition campaign?
A client sells shoes on an ecommerce website. The client needs to maximize the number of sales on the website in addition to the provide on promotion investment. The client is launching its offset Facebook campaign. The client has implemented the Facebook pixel on the website in addition to added the conversion value every bit a parameter.
Which movement metrics should hold out focused on?
A go portal site advertiser wants to know their customers to improve their marketing strategies. The advertiser does NOT receive got client information except for cookies, name, electronic mail address, in addition to telephone number.
Which 2 pieces of audience information are available inside the Audience Insights tool? (Choose two.)
An advertiser is launching a large construct movement for iv weeks on Instagram in addition to Facebook. The KPIs are promotion remember in addition to movement awareness. Minimum audience has been reached.
What is the optimal measuring report to stair out these KPIs?
A CPG construct sells personal attention products in addition to plans to launch a novel production across devices in addition to mediums inwards the market. For its post-campaign review, the construct wants to acquire how this novel production has created the awareness inside the target audience, if the target audience tin give the sack remember the movement message afterwards, in addition to whether or non the target audience likes this novel product.
Which 2 measurements assist the construct stair out its describe of piece of job organization objectives? (Choose two.)
A nutrient delivery retailer is real successful inwards its abode province in addition to plans to expand to to a greater extent than markets. The retailer started amongst taking delivery orders online. Facebook has been a successful marketing platform for the retailer amongst a website conversions movement to acquire online orders. Recently the companionship has developed a mobile app that allows customers to society from their phones. Feedback on the novel app is real positive because customers receive got a improve mobile sense ordering in addition to paying inwards the app. The retailer finds out that target audiences inwards the novel markets are to a greater extent than probable to buy on mobile.
What should hold out the principal destination for this construct to promote its describe of piece of job organization inwards the novel markets?
A cosmetics advertiser is planning a movement inwards the States for its newly launched lipstick inwards the marketplace in addition to needs construct metrics to stair out movement effectiveness.
- Spending is $150,000. - The movement length volition hold out virtually 2 weeks. - The estimated impressions volition hold out virtually 16M. - The target audience size is 4.8M people. - The movement volition hold out running on both Facebook in addition to Instagram. - The creative assets volition hold out mixed amongst images in addition to videos.
The advertiser needs to encounter the minimum requirements for a BrandEffect measuring study. Which adjustment should hold out made to encounter these minimum requirements?
A mobile app construct decides to run a mobile app install movement on Facebook. However, an app installation has NOT occurred for to a greater extent than than 3 days.
Which characteristic is probable prepare incorrectly?
A Korean mobile app game construct has expanded to the US. The construct needs to launch a Facebook campaign. The movement marketer knows the following:
- Objective: drive app installs in addition to acquire novel users - Target: 18-35 Android users living inwards the States - Facebook SDK: implemented (No app trial has been implemented yet.) - Average CPI for game apps inwards the US: $6 - Average lifetime value of a user: $11
The marketer ran a examine movement for mobile app installs on Facebook in addition to acquired the next information:
- Average CPM: $13 - Impression to click conversion rate: 5% - Click to app install conversion rate: 15%
A fashion ecommerce advertiser used Dynamic Ads to retarget people who visited their website inwards the yesteryear xxx days. Their website has 5000 dissimilar kinds of products, including women's clothing, men's clothing, shoes, in addition to accessories. The advertiser uploaded all of the products into the production feed in addition to created a production laid that contained every product. The movement started 3 weeks ago. CPA has been increasing since then.
Which 3 actions could the advertiser at 1 time accept to optimize the performance of their campaign? (Choose three.)
A children's fashion construct has to a greater extent than than 100 outlets inwards the UK. The construct is running a Facebook movement for its mid-year sales. The construct runs 3 promotion sets inwards parallel to accomplish dissimilar audience groups:
1. Parents amongst children ages 12 or younger 2. People amongst affiliation to fashion brands 3. The brand's VIP members who purchased over $1000 inwards the yesteryear yr
Which 3 targeting methods is the construct using inwards this campaign? (Choose three.)
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