Doubleclick Creative Private 2018
DoubleClick Creative Individual
threescore questions inward the exam. Total 86
Time limit: threescore minutes
academy.exceedlms.com/student/path/5447
Which 2 property types may live on used amongst Creative? (select two)
(Select All Correct Responses)
- .png
- .jpg
- .eps
- .tiff
Which 2 dynamic strategies tin dismiss live on used to serve relevant creatives based on a user's site actions? (select two)
(Select All Correct Responses)
Placement ID filtering
Audience listing filtering
Floodlight filtering
Data pass
Remarketing filtering
Which is a valid entry inward a feed that uses geo-targeting?
- Los Angeles,United States
- Los Angeles,California,United States
- Los Angeles,United States,California
- Los Angeles,California
Which 2 DoubleClick Campaign Manager attributes tin dismiss live on used to dynamically update a creative? (select two)
Site ID
Placement ID
Floodlight ID
Canonical geolocation
What is the minimum number of exits required for a creative?
- One
- Two
- Four
- Three
To preview a creative on a blank page, which pick should live on selected from the dropdown?
Sample website
On screen
Blank page
Custom URL
What's ane exercise goodness of using targeting amongst dynamic creatives?
- Target feed using DoubleClick Campaign Manager
- Randomly serve content from the feed to whatever audience
- Serve specific content from the feed to a specific audience
- Deliver specific creatives using DoubleClick Campaign Manager
When a feed contains a column of dynamic clickthrough URLs, what portion volition a hand-coded creative use?
- Enabler.clickthrough()
- Enabler.exit()
- Enabler.exitOnQuery()
- Enabler.exitOverride()
What is the Admin department used for?
- To upload in addition to create exercise ads
- To shop all of the campaign's images in addition to videos
- To create in addition to create exercise dynamic profiles
- To create exercise user access
The HTML5 Enabler needs to live on added to which tag inward a creative's HTML file?
- <div>
- <body>
- <script>
- <head>
In the Assets section, when the box is checked side yesteryear side to the ikon name, what 3 types of information are shown inward Details? (select three)
Influenza A virus subtype H5N1 preview of the private asset
Dynamic path
Asset dimensions
Creatives that usage the asset
What dynamic strategy allows flying scheduling of dynamic creatives to live on controlled inside the feed?
- Start in addition to terminate appointment scheduling
- Weighted Rotation
- DCM Placement ID
- Dynamic Targeting Keys
What characteristic is used to create a dynamic crusade without feeds?
- Constant Matching
- Profile field
- Feed scheduling
- Forced preview
To swap out a alive asset, in ane trial an property displaying inward a alive creative has been verified, what's the side yesteryear side step?
- Select all creatives inward the campaign
- The updated property volition display inward the creatives
- Review the property listing in addition to select "Push Live" for creatives y'all desire to update
- Review the property listing in addition to select "Schedule Update"
Which 3 types of creative are allowed when using VPAID creatives? (select three)
(Select All Correct Responses)
- Full-screen expanding
- HTML5 non-linear
- Interstitial
- Banner
To target multiple columns inward a feed ane at a time, what would live on used?
- Prioritized Rules
- Feed Priority
- Rotation Priority
- Trafficking Rules
What does a counter stair out inward Creative?
- Elapsed fourth dimension inward a creative
- Length of fourth dimension a video is played inward a creative
- Length of activity inside a creative
- Number of times an activity is taken inside a creative
Which Creative Profile setting allows a feed to select to a greater extent than than ane row on impression?
- Auto-filter
- Profile field
- Quantity
- Dependant Selection
Which 3 Creative settings tin dismiss live on used to select content from a feed? (select three)
Weighted
Random
Optimized
Sequential
In the dynamic workflow afterward managing the information in addition to rules, what is the side yesteryear side footstep to laid a dynamic creative?
- Generate the code
- Preview the teasheets
- Set upwards the reporting dimensions
- Publish the creative Campaign Manager
The in-page banner amongst floating creative enables an advertiser to exercise what?
- Fills an entire mobile enshroud patch a user is inward an app
- Limits the number of times a creative auto-expands for a user
- Load main, collapsed, in addition to expanded panels inside a unmarried creative
- Deliver 2 creatives to the same page at the same fourth dimension using ane Creative ad
What is the Assets department used for?
- To upload in addition to create exercise ads
- To create in addition to create exercise dynamic profiles
- To create exercise user access to property files
- To shop all of the creatives' images in addition to videos
What connecter is required to implement dynamic creative remarketing?
Influenza A virus subtype H5N1 "remarketing ID" that enables the feed column to live on recognized equally a remarketing column
Influenza A virus subtype H5N1 "remarketing ID" that enables the Creative advertiser to usage dynamic creative remarketing
Influenza A virus subtype H5N1 "remarketing attribute" that connects all the advertiser's Floodlight custom variables to a Creative advertiser
Influenza A virus subtype H5N1 "remarketing attribute" that connects a Floodlight custom variable to a Creative advertiser
Under "Manage Data," to upload a novel feed to the Creative Profile, what steps must live on taken?
- Select an "existing source" in addition to update the content amongst the novel feed
- Select New Content, in addition to then Content source, in addition to click Start Import
- Select Manage in addition to add together the auto-filters
- Select novel feed in addition to start import
What are 3 benefits of applying creative dimension filtering? (select three)
(Select All Correct Responses)
- Easy to take away in addition to add together creative sizes to the feed
- Allows for less columns which reduces the dynamic response information sent from the get upwards server to the creative.
- Lets dynamic crusade scale equally to a greater extent than creative sizes are added
- increases crusade performance
- Allows default rows to optimize yesteryear size
To create a dynamic profile, what steps must live on taken inward the Dynamic Content section?
In the advertiser, click NEW, in addition to then scream in addition to relieve the profile
Go to Creative Campaign, upload a creative, in addition to click Save
Add the dynamic enabler code to the creative
Assign the HTML5 creative files to the advertiser
Which dynamic strategy uses a naming convention to supersede DoubleClick Campaign Manager IDs?
Dynamic targeting keys
Remarketing
Bid Manager describe of piece of occupation exceptional filtering
Data pass
If a feed contains a column of cities in addition to around other column of audience segments, what users volition live on targeted?
- User inward ONLY the targeted city
- User inward ONLY the targeted audience segment
- Users inward EITHER the targeted urban center or audience segment
- Users inward BOTH the targeted urban center in addition to audience segment
When should the code from "Step 4: Generate Code" live on called yesteryear a hand-coded dynamic creative?
Before the Enabler has been initialized, in addition to earlier dynamic content is accessed
Before the Enabler has been initialized, in addition to afterward dynamic content is accessed
After the Enabler has been initialized, in addition to afterward dynamic content is accessed
After the Enabler has been initialized, but earlier dynamic content is accessed
What custom fonts are non supported for Dynamic text?
- Any fonts uploaded amongst a creative inward Creative
- Fonts loaded from Google Fonts
- Fonts added to Asset Library in addition to linked to a creative inward Creative
- Fonts included on the webpage
To create an get upwards amongst both a banner in addition to interstitial, would creative type must live on selected?
- An expanding creative
- A banner creative
- An interstitial creative
- "Multi-floating" interstitial
The targeting column inward a remarketing feed volition incorporate what values?
- The advertiser's cookie values
- Third-party cookie values
- Floodlight custom variable ("u-var") values
- Floodlight audience listing IDs
What does Open Optimization select when used for dynamic creatives?
- Best performing columns inward the feed
- Best performing placement inward DoubleClick Campaign Manager
- Best performing creative inward DoubleClick Campaign Manager
- Best performing rows inward the feed
To create an expanding creative, which 3 panels must live on included inward the HTML? (select three)
Collapsed
Expanded
Main
Auto-expand
When using creative dimension filtering, which footstep must live on taken to generate dynamic previews correctly?
Enter ane creative size in addition to select the creative for that size
Enter ane creative size in addition to select all creative sizes
Enter the creative sizes equally comma-separated values in addition to select the corresponding creative sizes
Enter the creative size in addition to click Launch/Update preview
What footstep inward the Creative Profile allows users to generate dynamic previews?
Step 2: Manage Data
Step 7: Publish
Step 5: Preview
Step 4: Generate Code
To target a headline, but examine dissimilar images, what must live on laid inward the Creative profile?
- One feed for the headline, ane feed for the images
- One feed for both the headline in addition to images
- One dominion that targets, ane dominion that tests
- One feed laid to optimized rotation
Echo remarketing uses dynamic content from what source?
The creative code
Influenza A virus subtype H5N1 feed
Custom Floodlight variables
Dynamic rules
To include dynamic images inward a feed, what should live on copied in addition to pasted?
Image URL from the desktop
Asset Library path names
Path names from the client's ikon server
Image URL from the Creatives tab
What is the Asset Library file size bound per upload for non-video files?
- 5MB
- 15MB
- 20MB
- 10MB
To serve a dynamic ikon that varies depending on get upwards size, what are 2 recommended solutions? (select two)
(Select All Correct Responses)
- Add creative code that resizes the image
- For each get upwards size, add together a column of ikon URLs
- Apply creative dimension filtering
- Create ane feed per get upwards size
What is ane number when assets are uploaded to the Creative tab?
Assets are automatically resized
Assets are shared amongst all active users inward the account
Creatives are delivered to DCM for trafficking
Assets are copied to the Asset Library
Which 3 capabilities are possible amongst dynamic previews (tearsheets)? (select 3)
External sharing to stakeholders without Creative access
Bulk dynamic previews via .csv import
Editing inside the preview sheet
Ability to download in addition to portion equally PDF file
Which 2 variables tin dismiss live on used to optimize the rotation of dynamic creatives? (select two)
Impression-to-view rate
Click-through-conversion rate
Click-through charge per unit of measurement (CTR)
Designated weights
To generate a dynamic preview, what inputs must live on entered inward Step 5: Preview?
No values needed equally previews are generated automatically
Unique Id value, for forced previews
Influenza A virus subtype H5N1 value that filters the feed using dynamic criteria
Reporting label values, for dynamic previews
Filtering of the feed's chemical constituent names
If a user generates a dynamic preview in addition to receives "No feed row could live on selected," what commencement footstep is recommended to troubleshoot?
- Clear the browser's cache
- Check that the right feed filtering parameters were inputted
- Retransform the feed
- Check the feed is properly completed amongst no warnings
What type of dynamic text is supported inward the feed?
Calls to .swf files
Text only, without whatever HTML markup
Basic HTML markup
JavaScript
Which 2 information types are NOT supported for dynamic elements that volition live on displayed inward the creative? (select two)
Decimal number
Numerical fraction
HTML5 animation
Text
To rotate a dynamic feed's creative evenly, what dominion should live on selected?
Weighted
Optimized
Random
Auto-filter
What is the Creative department used for?
- To upload in addition to create exercise get upwards files
- To shop all of the campaign's images in addition to videos
- To create in addition to create exercise dynamic profiles
- To create exercise user access to creative files
Which 3 features are required for a dynamic creative? (select three)
Creative profile
Dynamic content
Creative creative
Asset Library
Dynamic creatives tin dismiss live on built using which 2 methods?
(Select All Correct Responses)
- Libraries such equally JQuery or CreateJS
- Hand-coded HTML
- Google Web Designer
- Adobe Edge or Animate
What's the close efficient agency to target ane headline to 10 dissimilar audience IDs inward a feed?
- Add 10 rows amongst a dissimilar audience ID inward each row
- Add x rows in addition to x columns amongst an audience ID inward each row in addition to column
- Add 10 dissimilar comma-separated audience IDs into a cell
- Add 10 columns amongst a dissimilar audience ID inward each column
What is the Asset Library file size bound per upload for video files?
60MB
50MB
100MB
80MB
Which 2 must live on laid for optimization? (select two)
(Select All Correct Responses)
- More than ane row inward the feed must live on eligible to serve
- Only ane row inward the feed must live on eligible to live on served
- In "Step 3: Manage Rules" rotation must live on laid to "optimized"
- The dynamic feed must include a row amongst "optimize" inward the cell
How many Creative profiles tin dismiss a dynamic creative live on linked to?
- One
- Unlimited
- Three maximum
- Two
What is used to define the dynamic content for a creative?
- A spreadsheet
- Code inside the creative
- DoubleClick Campaign Manager
- An external API
What are 2 benefits of using dynamic creatives inward Studio? (select two)
Test dissimilar creatives inside ane placement
Test dissimilar get upwards formats inside ane creative
Test dissimilar content inside ane creative
Build in addition to traffic alone ane creative per get upwards size
What type of creative appears inside a laid of borders in addition to doesn't expand or comprehend a website's content?
Influenza A virus subtype H5N1 banner creative
An interstitial creative
Influenza A virus subtype H5N1 floating creative
An expandable creative
To link multiple get upwards sizes of a dynamic creative to the same Creative profile, what should those ads get got inward common?
- Same ikon assets
- Same functionality in addition to appearance
- Same creative author
- Same ikon format
Where are dynamic profiles located?
In Assets inward the Account Details
In Creatives where the format is listed equally "Dynamic"
In Advertisers nether Advertiser association
In Dynamic Content side yesteryear side to advertiser name
Where is the dynamic path for an property found?
In the Account Summary page
In the General Info section
The Details section
In the Creatives tab
What tool makes it possible to preview a creative on a mobile device that's linked to a Creative account?
- QA Helper extension
- Google Web Designer
- IAB VAST tag tool
- Creative Preview app
What dynamic strategy tin dismiss live on used amongst the default row(s) a feed?
- Start in addition to terminate appointment scheduling
- Creative dimension filtering
- Dynamic Targeting Keys
- DoubleClick Campaign Manager/Bid Manager Audience ID filtering
Influenza A virus subtype H5N1 frequency cap amongst expanding pushdown creatives limits what?
- The number of people who tin dismiss meet the creative per day
- How high the creative tin dismiss expand
- The direction the creative volition expand
- The number of times per twenty-four threescore minutes menstruum a user sees a creative motorcar expand
What are 3 benefits of using an existing Google Merchant Center feed for dynamic creatives inward Creative? (select three)
(Select All Correct Responses)
- No feed row limits
- Updates to feed automatically synced inward Creative
- Built-in recommendation engine
- Ability to add together additional columns to the feed
When an property gets updated, where is this indicated?
- In the Details panel
- In the Last Modified column of the property list
- In the Used In column of the property list
- In the Creative tab
Before initiating a full-screen expansion, what footstep must live on taken?
Establish a connecter to your dynamic feed.
Add a polite loader
Determine the size of the screen
Check that the enabler has been initialized
What is the close mutual usage instance for including a dynamic chemical constituent equally a "profile field" inward a feed, rather than its ain column?
The feed column has the same value inward every row
The feed column has the same value inward close rows
The feed column has dissimilar values inward every row
The feed column has around empty cells
What are 2 examples of creative elements that tin dismiss live on dynamic? (select two)
Text
Clickthrough URLs
Creative type
Ad size
What dynamic strategy is NOT compatible amongst DCM in addition to Bid Manager Audience ID filtering?
- DoubleClick Campaign Manager (DCM) ID filtering
- DoubleClick Bid Manager (DBM) describe of piece of occupation exceptional filtering
- Remarketing
- Prioritized rules
What footstep should live on taken to edit content inward a published Creative Profile without impacting a alive campaign?
- Create a novel profile using the existing feed
- Create a draft version of the Profile
- Edit the feed
- Retransform the feed
Which 2 targeting types are supported for a dynamic creative? (select two)
(Select All Correct Responses)
- Language targeting
- Geo-targeting
- Audience targeting
- Device targeting
Where are dynamic targeting keys created?
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
- DoubleClick Creative
- DoubleClick Search
What type of creative either floats higher upwards a webpage or fills an entire mobile screen?
- A floating creative
- An expandable creative
- An interstitial creative
- A banner creative
Which 2 methods could live on used to connect dynamic information to an chemical constituent inward the creative?
Binding inward DoubleClick Campaign Manager
Custom Javascript
Dynamic information is connected automatically
Binding inward Google Web Designer
When should the dynamic creative live on uploaded to Studio?
- After creating the tearsheet, but earlier creating the feed in addition to Creative profile
- After creating the feed in addition to Creative profile, but earlier publishing the profile
- After creating the feed in addition to publishing the Creative profile
- After creating the feed, but earlier creating in addition to publishing the Creative profile
What activity tin dismiss a user accept to take away a saved dynamic preview sail from the Creative Profile?
Archive the tearsheet
Open the tearsheet in addition to click Undo
Delete the tearsheet
Edit permissions to the tearsheet
To display multiple dynamic images inward a remarketing creative, how should a dynamic feed live on laid up?
- Add multiple columns amongst dissimilar products
- Add multiple rows amongst dissimilar products
- Assign multiple creatives to the get upwards inward DoubleClick Campaign Manager
- Add products to multiple feeds
To usage the video transcoding feature, what footstep is required afterward turning transcode "on" in addition to adding the uploaded video to the creative?
- Set video origin inward creative amongst Creative enabler
- Update the file scream inward the feed.
- Copy/Paste code into the creative
- Add each version of the novel video to the creative
What 2 columns are required inward a feed? (select two)
(Select All Correct Responses)
- Reporting label
- Unique ID
- Headline text
- Clickthrough URL
What 2 weather condition decide whether dynamic content is served to the creative from the dynamic get upwards server?
(Select All Correct Responses)
- Targeting rules
- Best-performing content eligible to serve
- Algorithm that predicts if user volition click the ad
- Code inside the creative
If a feed has a column of dynamic images, what information is sent to the dynamic creative?
The ikon file in addition to header
The ikon URL
The Asset Library alias
The ikon file
To supply read in addition to write access to create and/or edit a dynamic profile in addition to feed, what user access grade should live on set?
- Content Writer
- Dynamic Content User
- Content Reader
- Content Owner
To target multiple DoubleClick Campaign Manager IDs inside ane jail mobile telephone of a feed, what grapheme is used to dissever IDs?
- Percent sign ("%")
- Pipe ("|")
- Semi-colon (";")
- Comma
What is the Dynamic Content department used for?
- To create in addition to create exercise dynamic profiles
- To shop all of a campaign's images in addition to videos
- To upload in addition to create exercise ads
- To create exercise user access to dynamic content
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